MARYAM KHAN13029046-002

MBF

SUBMITTED TOSyed Ali Bukhari

Prepared by:

• A newly established cosmetics company

• Based on organic ingredients

• Focus on superior quality

To be the company that best understands and satisfies the product, service and fulfills the needs

of women

Leader in global beauty

Women’s choice for buying

Money making opportunities

“Make money today and fulfill your dream tomorrow”

Geographical

Pakistan

Lahore

Karachi

Islamabad

Demographic

University girls

Working ladies

Age:16-35

Monthly income: 20-35k

Who like to play with colors and show their spontaneous and bold style with confidence

MARKETING MIX

PRODUCT

PRICE

PLACE

PROMOTION

“Color the beauty with style“

Don’t get mad……Play with colors

Branding:BEAUTY LOUNGEQuality:Superior Packaging:Features:• Organic ingredients• Water proof• Long lasting• Non-animal testing• Lashes appear more volumised• Non-clumping• Suitable for contact-lens wearers

Beauty Lounge will

• Provide online shopping services

• Provide testers

• Offer money back guarantee

• 24 hours free help line services

CONTENT LORE’AL RIMMELL COSMETIQUE

Ingredients Alcoholic Alcoholic Organic

Price

Waterproof 720 650 600

Waterproof+long lasting

1000 950 800

Volumized + Long lasting

1500 1299 1200

Break-Even Price Strategy

We will be distributing our product via supermarkets

• Lahore (Fortress Stadium, Pace Mall, Mall of Lahore, Mall 1).

• Karachi (Millennium Mall, Atrium Mall, Dolmen Mall)

• Rawalpindi (Al-Madina, City Centre Shopping Mall)

DISTRIBUTION CHANNELS:

MANUFACTURER OUTLET

CONSUMER

It will be on air on cookery Shows. Its Span is 30 seconds. We will also remind or persuade our valuable customer through:

• Magazine

• Print Ads

• Social networking sites

• TVC(Cookery Shows)

• Promotional Activity in Malls

• Beauty Saloons

• Promotional Events