LAUNCH Music Conference and Festival 2012 Event Guide

WELCOME TO LAUNCH 2012

LAUNCH 2012 brings together two events; LAUNCH Music Conference - where musicians can meet and network with peers and music industry professionals while attending instructional

panels, seminars, events and parties; and LAUNCH Music Festival where the nearly 200 attending artists will be performing for the general public and Festival attendees!

ABOUT LAUNCH MUSIC CONFERENCEHeading into its fourth year, LAUNCH Music Conference remains one of the premiere places for artists to network with peers and music industry professionals all while enjoying a fun, exciting, music-filled weekend in historic Downtown Lancaster, PA!

Located in the heart of the City, the Conference encompasses the spacious Freedom Hall at the Lancaster County Convention Center.

With a slew of music industry professionals descending on Lancaster City to speak, mentor, and provide advice to upcoming and established musical acts, LAUNCH is the best place to be for anyone looking to further their musical career, learn more about working in other aspects of the music industry and network and establish ties with artists and professionals from all over the country!

ABOUT LAUNCH MUSIC FESTIVALDuring the day, attendees of LAUNCH Music Conference will be learning, networking and advancing their careers... by night, they’re ready to perform!

LAUNCH Music Festival provides a wealth of entertainment to music lovers who might not be interested in the instructional portion of the Conference.

This year, nearly 200 acts from all over the US and Canada will perform over the course of three nights in a 4 block radius in Downtown Lancaster!

Ranging from established to developing artists from all over, the music spans every genre - from Rock to Jazz to Americana to Pop to Punk and everything in between! No matter what your music tastes are there’s something for you at LAUNCH!

ATTENDING THE CONFERENCETo participate in the Conference, you must register to attend. You may register in advance on our website at: launchmusicconference.com/register

You may also register in person at our Registration Table at the Lancaster County Convention Center. Registration is open Thursday April 26th 5-9pm, Friday and Saturday April 27nd-28th 10am-5pm

Registered attendees receive an all-access badge good for admission to any Conference events (panels, seminars, parties, etc) and most Festival showcases (see schedule for details).

ATTENDING THE FESTIVALIf you have a Conference badge, you will be admitted free into most Festival showcases and discounted admission into select showcases (see Schedule on pgs. 10-11 for details.). If you do not have a badge, you may either attend showcases ‘ala carte’ by paying a cover charge at the venue, or you may purchase a festival wristband which will grant you free entry to any showcases but not to the Conference events.

Wristbands can be purchased at our Registration Table - see below.

To Register or purchase Wristbands in person:

During LAUNCH weekend, please visit our Registration table in the

Lancaster County Convention Center, open Thurs. April 26th 5-9pm,

Friday and Saturday April 27th-28th.

Purchase in advance at CI Records, 226 N, Prince St., Lancaster.

Purchase online at: http://smarturl.it/attendlaunch

2012 LAUNCH MUSIC CONFERENCE AND FESTIVAL OFFICIAL GUIDE 3

MAKING THE MOST OF YOUR TIME AT LAUNCH

MUSIC FESTIVALAnxious to check out some up and coming artists in a variety of musical genres?

With nearly 200 artists of all different genres performing over one weekend, there’s no better place to do that then at LAUNCH Music Festival!

Here are some pointers on surviving a LAUNCH before diving in!

GET YOURSELF A WRISTBANDAll LAUNCH showcases can be attended ala carte by paying a cover charge at participating venues - but the best value for your dollar is to get yourself a LAUNCH Music Festival wristband. Wristbands come in 3 varieties (Friday only, Saturday only, or Weekend Pass) and let you enter any venue free of charge. Not only is this a great value, but it lets you wander from venue to venue discovering new artists and bands! Wristbands can be purchased in advance or the weekend of LAUNCH at our registration table. Please see the previous page for purchasing options.

THERE TRULY IS SOMETHING FOR EVERYONEDon’t limit yourself to just who happens to be performing at the venue you’re at - Check in at one of our other venues. It’s safe to say that at almost any given time between half a dozen and a dozen different acts are performing at one of our venues within a 3 block radius! A LAUNCH Music Festival wristband lets you freely move in and out of venues at your leisure!

MAKE A PLANLAUNCH music festival can be a little overwhelming with nearly 200 artists performing over the course of one weekend. While it can be fun to wander around and stumble upon bands randomly, our Conference and Festival Guide (which you’re holding!) lists all of the acts playing, what time they’re performing and what style of music they play. This makes the Guide an invaluable resource to carry around town with you to see who is performing where and when.

Have an iPhone, Android or Blackberry? Try our interactive schedule! Sort artists by venue, genre and more. Make your own personal schedule and share with your friends on Facebook and Twitter! Just visit http://launch2012.sched.org or scan the QR code below with your smartphone to get started!

STOP BY OUR TRADE SHOWUnlike other events related to the Conference portion of LAUNCH, our trade show is open to the public and we encourage everyone to drop by and visit our vendors!

WEAR SNEAKERSThis might sound like a no brainer, but it’s likely that you’re going to be doing a lot of walking - take that into account and wear some comfortable footwear!

PARKINGNative Lancastrians can tell you that parking in Lancaster City can always be tricky, but even more so when there are so many people around for an event like LAUNCH! Fortunately, the map included here in our Guide shows you where all the parking lots and parking garages are in the area, and its a safe bet there’s something available a block or two from where you want to end up.

HAVE FUNPerhaps the most important rule of all!

4 2012 LAUNCH MUSIC CONFERENCE AND FESTIVAL OFFICIAL GUIDE

TRADE SHOWOur Trade Show is FREE and open to the public, not just LAUNCH attendees!

The Trade Show is Open Friday and Saturday from 10:30am-4:30pm

BROWSE AND BARTERHoused in the spacious Freedom Hall at the Lancaster Country Convention Center, the LAUNCH trade show features both National and Area businesses showcasing their goods and services at booths in our high traffic trade show area for the purpose of exposure and networking.

FREE FOR ALLUnlike Most events at LAUNCH, our trade show is open to the public free of charge! We encourage open browsing of our vendors wares and services, so stop by, check it out and network with a wide range of music and lifestyle vendors!

ITS NOT JUST ABOUT MUSICLAUNCH might be, but our Trade Show isn’t! Inside you’ll find various brands and vendors showcasing their services and wares in a wide cross section of interests, from recording studios to clothing companies to record labels to manufacturers to jewelry companies to banks to bands themselves!

ATTENDEEAPPRECIATION PARTY

Free Beer and Pizza For All LAUNCH Music Conference Attendees! Saturday, April 28th, 4:30-5:30pm

TAKE A FEW MINUTES TO RELAXAttending the Conference? We appreciate it and we’d like to show you! And what better way than a party to show you how much we care?

Stop by and have a drink and a bite to eat on us. Its the best way to refuel after the panels are over and before performances start that evening.

We’ll be providing free beer from Pabst Blue Ribbon (with valid ID) and free pizza from Metro Express on Saturday, April 28th from 4:30-5:30pm.

DON’T WANT TO WAIT IN LINE?VIP Badges are able to “cut” to the front of theline and get served first! Visit our site for more information on VIP Badges


RUSTED ROOTThursday, April 26th at Lancaster County Convention Center

Would it be cliche to say that Rusted Root has taken world music out of this world? Probably. But in this case, it would also be true - in 2003 the band’s memorable track “Send Me On My Way” was chosen as wake-up music for the Mars Exploration Rover Opportunity by NASA engineers.

For Rusted Root, who has built a name for themselves over the last 20 years on their unique blend of rock and world music, the event was just another in a long line of successes including having their songs included in movies like “Twister” and the blockbuster “Ice Age” to television shows such as “Ally McBeal.”

“Honestly, I feel really blessed to be making a living 20 years later from this band I started in college,” says percussionist and vocalist Liz Berlin.

Berlin had always been involved in music, having grown up with two classical singers for parents. She started playing the guitar at 16, but her love of percussion would come later, when she was attending a class at the University of Pittsburgh on African drumming. It was around that time that she and Michael Glabicki decided to join their musical forces and form a band. The result was Rusted Root, which released its first album, “Cruel Sun,” in 1992.

Success would come after years of hard work and juggling of time, work and school for all the band members.”Some people would work and I went to school,” Berlin says. “We’d do that all day and then we’d start practice at 8 p.m. and go until 5 in the morning.”

Most of those hours were devoted to writing music. “We worked really hard on just developing the initial group of songs,” Berlin explains. After cultivating a handful that met their expectations, the band began playing anywhere that would take them.

That ‘play anywhere’ attitude landed them in some unusual locations early on, such as a biker bar in the South. “It was this little bar filled with these hardcore motorcycle riders, and we were like ‘Oh my God, what are we doing [performing] in front of these people?’” recalls Berlin. “We got on stage and circled up our energy and did what we did hardcore. By the middle of the show they were really into it.”

That, in Berlin’s mind, is how you build up a fan base. “Just be the best you can be

in what you’re doing, regardless of how intimidated you might be by the circumstances,” she said. But being gutsy isn’t enough to her - she advises all those striving to “make it” in the music scene to first build up a solid catalogue of songs. “Create music that will appeal to people and will have the kind of power to create the kind of career you have envisioned for yourself,” she said. “You

have to make sure you’re creating something special.”

Once armed with a strong catalog of material, Berlin advises booking gigs as much as possible as well as delving into the online scene. “Put a lot of energy into your social media,” she stresses. “Try to create an awareness of yourself and your music.”

Rusted Root is already leveraging their social media presence through the “Fortunate Freaks Unite: We are Rusted Root!” fundraising campaign. Modeled after Kickstarter, the band is asking fans to help with the production, recording and marketing costs of a new album on its website (www.rustedroot.com). In return, those who donate will receive various rewards such as copies of the album, concert tickets and private performances.

“It’s definitely made it possible for us to make this record,” Berlin says of the campaign.

The album is nameless at the moment, with a tentative October release date. But those at LAUNCH can catch a sneak peek when Rusted Root performs. “We have about half a set right now that’s all new stuff,” Berlin says. “It’s a really cool mixture too, it’ll go from old to new to old to new seamlessly and the energy will stay right there.”

The band considers the making of a Rusted Root album to be a collaborative process that includes the fans as well as the band too. While performing the new material, the band will be keeping an eye out for fan responses. “A lot of the way that we prepare for recording an album is developing the songs on the road and playing them for the crowd,” Berlin explains. “It becomes collaborative with the audience because of the way the audience reacts and participates. [The fans] totally contribute. If they don’t like it, it doesn’t feel good and if it doesn’t feel good it doesn’t go on the album.”’

A consistent crowd-pleaser, and one of Berlin’s favorite from the band’s repertoire, is “Food and Creative Love,” from the band’s major label debut, 1994’s “When I Woke”.

“It starts off like a slow reggae thing and then it speeds up and goes into this really rocking - it’s just awesome,” she says. “And the chorus is like ‘All I want is food and creative love,’ it’s just such a great line I think. The whole band is singing in harmony at that point in the chorus. The energy in it is always huge; the crowd is always singing and dancing to it.”

That crowd interaction and relationship is a key part of Rusted Root. Without their fans, Berlin feels they would not be reaching their 20th anniversary.

“It’s really because the fans are really, really loyal and they stick with us to the point that we can go to a city like Lancaster, or any number of cities in the country, and draw a great crowd and have a good experience,” she says.

And that is what fuels Rusted Root.

-Julia Hatmaker

“Create music that will appeal to

people and will have the kind of

power to create the kind of career you

have envisioned for yourself”


TEXAS IN JULYSaturday, April 28th at Lancaster County Convention Center

Sometimes being a good bandmate means putting ego aside.

That was the case for Ben Witkowski when it came to Texas in July, a band he formed with friends while in high school. Witkowski began as the lead vocalist for the metal group, but after a few shows he knew it would be best for the band if he bowed out.

“I was awful as a vocalist,” he recalls with a laugh. “It was really bad.”

But his relationship with Texas in July didn’t end there - when the band found itself in need of a bassist, Witkowski came to the rescue. While he had never played bass before, he picked up the instrument, a copy of Texas in July’s demo CD, and set about learning the band’s songs. What he lacked in experience, Witkowski made up for in dedication.

It is that hard work ethic, shared by all the group’s members, which has made Texas in July more than just a high school band.

“If you’re trying to start a band, make sure you have dedicated members. Everybody has to be able to make the leap to throw in the time and effort,” Witkowski advises. “Just keep playing shows, never stop and try to apply yourself as much as you can. It takes a lot of time. You have to drop things, you have to sacrifice things.”

Playing bass didn’t come easy for Witkowski. “Early on it was like, what am I am going to do with a bass? It’s so weird,” he says. But as he continued to play, Witkowski fell in love with the instrument and with performing. “I just really love playing live,” he says, “It’s my favorite part of the day… I love getting out there.”

It is that love of playing that made the band members realize that their hobby should become their profession. “We just loved it so much,” Witkowski professes. “It feels like it’s slowly becoming second nature to be on tour and make music full time.”

When the band first started, all the members were in high school and would get together to play on weekends, eventually performing in New Jersey and New York. While still in school, they were signed to CI Records.“It was just so weird, because we never thought it would go that far,” Witkowski says. “We were really excited about that.”

Since then Texas in July has signed to Equal Vision Records, produced two full length albums and toured in Europe twice. Its album “One Reality” premiered at number three on the Billboard New Artist/Heatseekers Chart when it was released in April of last year. The band even got a mention on “The Tonight Show with Jay Leno,” when its drummer, Adam Gray, showcased his drumming and juggling talents, thoroughly thrilling William Shatner in the process.

When Witkowski and his bandmates formed Texas in July, there intent wasn’t necessarily to start a metal band as their individual music tastes varied from old school rock to rap to country. Choosing metal as their band’s genre was an organic decision. “When we started writing music, [metal] is what we realized it was. It was a shot in the dark really,” Witkowski recalls. “We’re just writing music that we want to hear and putting things out there lyrically for people to take and run with.”

It is not easy playing a niche genre, especially one that is viewed as an acquired taste. “It’s not a big market, it’s an underground genre,” Witkowski explains. “You’ll never see a band that only screams receiving a Grammy.”

But for Witkowski, that is also part of the appeal. With a new album currently in the works, the hard rocking will be harder than ever. “We’ve been off for about a month and we’ve been writing this entire break,” he says. “We’re bringing back old riffing, faster drums – we’re bringing back our metal that we used to have. As far as it’s looking now, it’s heavier, faster.”

The band is keeping the new album’s music under wraps for the moment, but plans on entering the studio to record shortly after the LAUNCH Music Conference.

The boys are LAUNCH veterans, having attended all of the conferences so far. Witkowski says he learned a thing or two at LAUNCH from attending panels and checking out the trade show area. “It’s

like a business meeting with live music. It’s wild.”

While they will not be performing any new music at their performance on Saturday, April 28, fans can expect to hear plenty of the band’s trademark groove metalcore. One song to listen out for in particular is Witkowski’s favorite, “One Reality.”

“I really love the beginning,” he says. “It’s probably one of my favorite parts of the last CD. It’s like a quick beginning to the song, goes wild and then mellows out by the end.”

While the song may mellow out, Texas in July’s rise shows no signs of slowing. That’s just fine for Witkowski. “There’s been some rugged touring, some long drives. But it’s awesome and it’s fun,” he says. “I wouldn’t trade this for anything.”

-Julia Hatmaker

“Keep playing shows, never stop

and try to apply yourself as much

as you can... You have to drop

things, you have to sacrifice things”



Thursday, April 26th 7:30 PM • SlimfitLancaster Co. Convention Ctr.

Free to VIP Badges | $10 for Badges & Weekend wristbands $18 adv / $22 DOS without badge or wristband 9:00 PM • Rusted Root

8:15 PM • The Aviation Orange 9:00 PM • Find Vienna 9:45 PM • The Antique Babies 10:00 PM • They Were Only Satelites

8:45 PM • The Pig Merchants 9:30 PM • Canyon 10:15 PM • Craig Greenberg 11:00 PM • Ducky Duke

6:00 PM • We Fought By The Sword (Launch Pad)

6:15 PM • Shotgun Autopsy (Galactic)

6:45 PM • Make Like A Tree (Launch Pad)

6:45 PM • Endless (Galactic)

7:15 PM • Fatal Impulse (Galactic)

7:30 PM • Among The Fallen (Launch Pad)

7:45 PM • Beyond Dishonor (Galactic)

8:15 PM • As Silence Retreats (Launch Pad)

8:15 PM • A Feast For Kings (Galactic)

8:45 PM • Before Him (Galactic)

9:00 PM • Visions (Launch Pad)

9:15 PM • Moments of Silence (Galactic)

9:45 PM • Legions (Launch Pad)

9:45 PM • Dr. Acula (Galactic)

Lizard Lounge at ChameleonFree to Badge Holders & Weekend wristbands

$5 without badge or wristband

Lancaster Dispensing Co.Free to Badge Holders & Weekend wristbands


Launch Pad/Galactic Room(Conestoga Room & Red Rose Ballroom at Hotel Brunswick)

Free to Badge Holders & Weekend wristbands $10 without badge or wristband

Friday, April 27th 5:00 PM • With PrideLancaster Co. Convention Ctr.

Free to Badge Holders & Friday/Weekend wristbands $10 without badge or wristband 5:30 PM • Darling Parade

6:30 PM • Lines Drawn Divide

7:30 PM • Mason 8:00 PM • Darry Miller & The Veil 8:30 PM • Carousel Kings 9:00 PM • Last Scene In Reno 9:30 PM • Ducky Duke & The Vintage 10:00 PM • Adam Taylor

6:00 PM • Angela Sheik 6:45 PM • The Ballroom Thieves 7:30 PM • The Iveys 8:15 PM • Lizbeth Rose

8:00 PM • Laura Stevenson & The Cans 10:00 PM • The Felice Brothers

5:45 PM • For The Perilous 6:30 PM • Fearing The Abstract 7:15 PM • Save The Zombies 8:00 PM • Fear The Fallen 8:45 PM • Years Since The Storm 10:00 PM • Death Until Mourning 11:00 PM • DJ Image

7:00 PM • Levi Schlosser 7:45 PM • Kate Miller 8:30 PM • Saint Narcissus 9:15 PM • Cold Springs Road 10:00 PM • Matt Wheeler & Vintage Heart

9:30 PM • Leah Burkey 10:15 PM • Thee Shambels 11:00 PM • KimberLiana 11:45 PM • Dean Batstone 12:30 AM • Jared Costa

6:00 PM • Mark DeRose & The Way Home 6:30 PM • Levee Drivers 7:00 PM • Dana Alexandra 7:30 PM • Jackie Cassatt 8:00 PM • My Pet Dragon 8:30 PM • Kingsfoil 9:00 PM • Tarra Layne 9:30 PM • Runaway Dorothy

6:15 PM • SiLOam 7:00 PM • The Parachuting Apostles 7:45 PM • New Sweden 8:30 PM • Lunic

8:00 PM • Seasons 8:30 PM • Felicia Rose 9:00 PM • Molly Moore 9:30 PM • Chip Greene 10:00 PM • Sabrina Stone 10:30 PM • Canyon

8:00 PM • Amanda Wells 8:45 PM • Mike McMonagle 9:30 PM • Pete Bush & The Hoi Polloi 10:15 PM • Craig Greenberg

7:00 PM • Ken Deavers 7:45 PM • Like Wild 8:30 PM • The Baby Grand 9:15 PM • Divine Air 10:00 PM • BIE 10:45 PM • Marathon

6:00 PM • Cease The Sky (Launch Pad)

6:15 PM • Facing The Apocalypse (Galactic)

6:45 PM • A Scent Like Wolves (Launch Pad)

6:45 PM • Elysion Fields (Galactic)

7:15 PM • From These Wounds (Galactic)

7:30 PM • Spies Like Us (Launch Pad)

7:45 PM • Sudden Ascent (Galactic)

8:15 PM • Exist In Suffering (Launch Pad)

8:15 PM • Thoughts In Reverse (Galactic)

8:45 PM • Imora (Galactic)

9:00 PM • Goodbye Neveah (Launch Pad)

9:15 PM • Life on Repeat (Galactic)

9:45 PM • Camisado (Launch Pad)

9:45 PM • Ice Nine Kills (Galactic)

7:00 PM • Major League

Community Room on PrinceFree to Badge Holders & Friday/Weekend wristbands


Lancaster Co. Convention Ctr. Lobby

Free and Open To The Public!

Chameleon ClubFree to VIP badges | $5 for Badge Holders & Friday/Weekend wristbands

$13 adv / $15 DOS without badge or wristband

6:00 PM • Jesse Baker

Lizard Lounge at ChameleonFree to Badge Holders & Friday/Weekend wristbands


Lancaster Dispensing Co.Free to Badge Holders & Friday/Weekend wristbands


Marion CourtFree to Badge Holders & Friday/Weekend wristbands


MosaicFree to Badge Holders & Friday/Weekend wristbands


Tellus 360 Free to Badge Holders & Friday/Weekend wristbands


The Taproom Free to Badge Holders & Friday/Weekend wristbands


The Cantina (Lobby at Hotel Brunswick)

Free and Open to the Public!


Free to Badge Holders & Friday/Weekend wristbands $12 without badge or wristband

LAUNCH Music Conference Events 5:00 PM • Registration / Wristband Pickup Opens 9:00 PM • Registration / Wristband Pickup Closes

10:00 AM • Registration / Wristband Pickup Opens 10:30 AM • Trade Show Opens 11:00 AM • PANEL: How To Prepare For Your Release 12:00 PM • PANEL: Sponsorships Explained 1:00 PM • PANEL: Management De-Mystified 2:15 PM • PANEL: General Q&A 4:30 PM • Trade Show Closes 5:00 PM • Registration / Wristband Pickup Closes

10:00 AM • Registration / Wristband Pickup Opens 10:30 AM • Trade Show Opens 11:00 AM • PANEL: Booking & Touring 101 12:00 PM • PANEL: Booking & Touring 201 1:00 PM • PANEL: How Do I Get Signed? 2:15 PM • PANEL: Can You Handle The Truth? 3:45 PM • WORKSHOP: Legal Matters In Music w/ Todd Shill 3:45 PM • WORKSHOP: Advanced Drumming w/ Adam Gray 3:45 PM • WORKSHOP: Latin Music Panel Discussion 3:45 PM • WORKSHOP: Roots of Latin Rythms 4:30 PM • Trade Show Closes 4:30 PM • Attendee Party Presented By Pabst & Metro Express

Thursday, April 26th

Friday, April 27th Trade Show is Free and Open to the Public

Panels and Workshops require a LAUNCH Badge

Saturday, April 28th Trade Show is Free and Open to the Public

Panels , Workshops and Party require a LAUNCH Badge

Latin Music Conference and Dance Festival at LAUNCH Events

5:45 PM • Registration Opens 7:00 PM • Welcome Reception & Kickoff Dance Party with DJ Sazam

8:00 AM • Registration Opens 9:30 AM • Dance Workshops Begin Instructor Line Up: Mike Andino – Salsa, Philadelphia, PA Carlos Cinta – Bachata, San Diego, CA Mike Bello – Salsa Rhythms for the Dancer, NYC

8:30 PM • Welcome and Dance Performances 9:30 PM • Open Dancing with DJ Sazam 10:00 PM • Bachata & Salsa Concert With JC (formerly Marcy Place) and Ocho Y Mas

Friday, April 27th Events at the Vine Street Concourse at Lancaster Co. Convention Ctr.

Free to LAUNCH Badge Holders

Saturday, April 28th Daytime events at Vine Street Concourse at Lancaster Co. Convention Ctr.

Evening events at Freedom Hall B at Lancaster Co. Convention Ctr

Free to LAUNCH Badge Holders Individually Priced to Non-Badge Holders

More informaiton: http://lmcdf.eventbrite.com

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5:00 PM • Registration / Wristband Pickup Closes

10:00 PM • CandleboxChameleon ClubFree to VIP badges | $5 for Badge Holders & Weekend wristbands

$16 adv / $18 DOS without badge or wristband

18+


Please note, schedule and performers are subject to change. For up to the minute information: http://launch2012.sched.org


Saturday, April 28th 5:00 PM • My Soul For GloryLancaster Co. Convention Ctr.

Free to VIP badges | $5 for Badge Holders & Saturday/Weekend wristbands $13 adv / $15 DOS without badge or wristband 5:30 PM • Brother’s Loyalty

6:30 PM • Currents

7:30 PM • Lions Lions 8:00 PM • Between The Lions 8:30 PM • In Search Of Words 9:00 PM • Auburn 9:30 PM • One Year Later 10:00 PM • Texas In July

6:00 PM • Lauren Marshall 6:45 PM • Chip Greene 7:30 PM • Molly Moore 8:15 PM • Morgan Le Civita

7:15 PM • Alco 8:00 PM • June Divided

6:45 PM • American Murder 7:30 PM • Game Day Regulars 8:15 PM • The Saints of Sorrow 9:00 PM • The 91’s 9:45 PM • Garrahan’s Ghost 10:30 PM • Dead 50’s 11:15 PM • Castor Troy

7:00 PM • Adam Sams 7:45 PM • KimberLiana 8:30 PM • Felicia Rose 9:15 PM • Sabrina Stone 10:00 PM • Canyon

9:30 PM • The Castros 10:15 PM • Just John and Britt 11:00 PM • Lizbeth Rose 11:45 PM • Couple Days 12:30 AM • Cold Springs Road

6:00 PM • B-Tropical 6:30 PM • Michael Anthony Smith & The Dirty Thieving Gypsies

7:00 PM • Garrahan’s Ghost 7:30 PM • The Glazzies 8:00 PM • Night of the Living Funk 8:30 PM • The Bees Trees 9:00 PM • Fiction in Motion 9:30 PM • Olya

6:15 PM • Kurt Scobie 7:00 PM • JD Eicher & The Goodnights 7:45 PM • Joy Ike 8:30 PM • Leticia Joy

8:00 PM • The Iveys 8:30 PM • Mariko 9:00 PM • The Ballroom Thieves 9:30 PM • Blind Man Leading 10:00 PM • Tarra Layne 10:30 PM • Matt Wheeler & Vintage Heart

8:00 PM • Darry Miller & The Veil 8:45 PM • Alex Brubaker 9:30 PM • Like Wild 10:15 PM • Uncle Mike

7:00 PM • Lion In The Maine 7:45 PM • Divebomber 8:30 PM • Awake At Last 9:15 PM • Atlantic Avenue 10:00 PM • A Seamless Getaway 10:45 PM • Last In Line

6:00 PM • Fight From The Kid (Launch Pad)

6:15 PM • Move Like Attis (Galactic)

6:45 PM • Close To Consideration (Launch Pad)

6:45 PM • The Road to Milestone (Galactic)

7:15 PM • For All I Am (Galactic)

7:30 PM • Valley Forge (Launch Pad)

7:45 PM • Hundredth (Galactic)

8:15 PM • Vegas Under Lights (Launch Pad)

8:15 PM • The Air I Breath (Galactic)

8:45 PM • Like Moths To Flames (Galactic)

9:00 PM • Shotgun No Blitz (Launch Pad)

9:15 PM • Amateur Theory (Galactic)

9:45 PM • Scout’s Honor (Launch Pad)

9:45 PM • Vision, My Valor (Galactic)

7:00 PM • Behead The Betrayer

Community Room on PrinceFree to Badge Holders & Saturday/Weekend wristbands


Lancaster Co. Convention Ctr. Lobby


Chameleon ClubFree to Badge Holders & Saturday/Weekend wristbands


6:00 PM • A World Once Silent

Lizard Lounge at ChameleonFree to Badge Holders & Saturday/Weekend wristbands


Lancaster Dispensing Co.Free to Badge Holders & Saturday/Weekend wristbands


Marion CourtFree to Badge Holders & Saturday/Weekend wristbands


MosaicFree to Badge Holders & Saturday/Weekend wristbands


Tellus 360 Free to Badge Holders & Saturday/Weekend wristbands


The Taproom Free to Badge Holders & Saturday/Weekend wristbands


The Cantina (Lobby at Hotel Brunswick)

Free and Open to the Public!


Free to Badge Holders & Saturday/Weekend wristbands $12 without badge or wristband

8:45 PM • LoveBettie 9:30 PM • The Resort 10:15 PM • Hot Jam Factory 11:00 PM • Face For Radio 11:45 PM • Ten Throne 12:30 AM • Symphony of Sound

12:00 AM • The Teeth 12:45 AM • The Militia Men

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Americana / Country / Roots / Etc. DJ / Hip Hop / Electronic Metal / Hardcore Pop Punk / Pop Punk Rock / Alternative / Indie / Etc. Singer/Songwriter / Folk / Etc. World / Jam / Jazz / Other

How To Read This Schedule

Each venue is listed by day with each artist listed by the time at which their set starts.

Below the venue name is information on what the cover charge is to get in without a wristband or badge.

Wristbands and badges get into all showcases free with a very few slight exceptions. That info is all listed below the venue name.

Unless otherwise marked with an “18+” or “21+” bullet, shows are open to All Ages.

Each artist is color coded to give a rough idea of what style of music they play. While every band hates being classified, this gives music fans a sense of what they can expect at any given venue on a given night.

Carry This In Your Pocket

Have an iPhone, Android or Blackberry?Try our interactive schedule!

Sort artists by venue, genre and more. Make your own personal schedule and share with your friends on Facebook and Twitter! Just scan the QR code below with your smartphone to get started, or visit: http://launch2012.sched.org

DUCKY DUKEFriday, April 27th at Lancaster Convention Center

With a name like Ducky Duke, the lead singer of Ducky and the Vintage is hard to forget.

Sporting a trimmed moustache straight out of the Wild West, Ducky became a household name after he participated in a blind audition for NBC’s “The Voice.” While he was not picked by the judges, he got Carson Daly’s notice and spawned a Twitter trend #WhatTheHeckHappenedToDucky.

For someone not addicted to social media, the fan response was overwhelming. Ducky is known for taking the time to respond to every tweet, every comment as much as possible. After “The Voice” aired his audition, the singer spent 36 hours roughly responding to messages.

Some of those comments were clamoring for more Ducky on their TV and their requests were answered when Carson Daly showcased Ducky on his late night show, “Last Call with Carson Daly,” in March.

Ducky Duke’s music is as unique as the man - a sultry, toe tapping mix of blues and rock and roll with a dash of pop thrown in. “I’m just trying to send out good vibes,” Ducky says of his music, “Just something to rock to more than anything.”

When listening to Ducky, it’s easy to detect his inspirations: Jack White,

Johnny Cash, Elvis Presley. His music shares the heart thumping quality of White, the down to earth grit of Cash and the swagger of Presley, all of these combining to make something undeniably Ducky.

“I just want to play,” is his mantra. Fame is a bonus for this musician, performance is the key. “Playing music is just a good feeling,” he says honestly. “Even when [stuff] gets hard, it’s always a release to play and perform. It takes you out of you head for a little bit.”

Getting the crowd pumped is part of what Ducky loves best about concerts. His favorite song on his set list is “Tambourine,” a fun, guitar filled, drum slapping jam. “It’s a heavy song. It’s just really loud and nice,” he says.

When Ducky plays, it is not just the crowd that moves. He jumps, head bangs, and dips the microphone. It is abundantly clear that performing is in Ducky’s blood and no matter the size of the crowd, it is what he loves to do.

-Julia Hatmaker

“I’m just trying to send out good vibes”

KINGSFOILFriday, April 27h at Marion Court

Whether telling the tale of parents separating in “Love Is a Carnival Goldfish,” or the ups and downs of a relationship as detailed in “Hope is Still on the Prowl,” every song for the pop rock group Kingsfoil is a story.

The group, hailing from York, PA, is thoroughly melody driven with each song encompassing a catchy hook and tune that once heard, pops up randomly in one’s head. Its songs draw from the member’s personal experiences, giving every song an intimate, closed door feeling. That “real” aspect of their songwriting is what allows them to tackle oft-visited subject music, such as relationships and heartbreak, in a way that comes across as genuine and relatable.

“Music goes so much further than anything else,” says singer Jordan Davis. “If you’re really writing about the things that you’re going through and you know its true, people are going to connect with it.”

Connecting with people through music and performing is what Kingsfoil was meant to do, Davis feels. “There’s really nothing else, in my own opinion,” he says. “This is what I was meant to do. I have that feeling in me, there’s no doubt.”

With a new album on the way and a summer tour on the horizon, Kingsfoil headquarters has been busy. Adding to the

bustle is the recent addition of a new drummer, one that will be instantly recognizable to most Kingsfoil fans - actor Frankie Muniz, best known for his role as the titular character on the popular sitcom Malcolm In The Middle.

“When my manager sent over their music, I literally became the biggest Kingsfoil fan,”

Muniz said. “I am honestly beyond excited to be in this [band].”

The group, whose music video “Give It Up Now” aired late last year on MTVU, has changed a lot from when it started - the lyrics have matured, the skills have improved and the band members have grown. However, the passion is still the same. And even in the midst of success, the band is anything but content to rest on its laurels.

“We’re all kind of raising the bar and inspiring each other,” Davis said. “As a band, it’s never felt better than it does now.”

-Julia Hatmaker

“As a band, it’s never felt better than it does now”



SPECIAL GUESTSLAUNCH is thrilled to welcome the following music industry professionals who are at LAUNCH to share their expertise with the attendees. Whether you are an artist, a professional or someone

who aspires to work in the music industry, these folks have a wealth of experience to share.

For a compete list of panels and who will be speaking on them, see pgs 16-17.Please note that due to changes in schedules, cancellations sometimes happen and our speakers are subject to change.

EVA ALEXIOU-REOFata BookingEva Alexiou- Reo is the founder of accomplished independent book-ing agency Fata Booking. Fata booking has worked with the likes of JIMMY EAT WORLD, COHEED AND CAMBRIA, FLOGGING MOLLY, SAVES THE DAY, ATARI TEENAGE RIOT, RUSTED ROOT, THE BLOOD BROTHERS and more. In addition, she works as an adjunct profes-sor teaching Music Business at Drexel University. (fatabooking.com)

YOGI ALLGOODTraxion ControlYogi Allgood is the VP of Creative, Touring and Sponsorships at Trax-ion Control, the sister company of Outerloop Management. Yogi and the team at Traxion Control have put together several events for brands such as Monster Energy Drink, Call Of Duty, Rockstar Ener-gy Drink, Macbeth Footwear, Vans, Compassion International and more. He is also the co-owner of the Scream It Like You Mean it Tour and The Music With A Mis-sion Tour. (traxioncontrol.com)

SOL AMSTUTZPavlov VisualsSol Amstutz is an illustrator for Pavlov Visuals - a leader in artist merchandising and design direc-tion. Pavlov has created work for some of the biggest names in music, including THE ROLLING STONES, 30 SECONDS TO MARS, DEFTONES and many more. Pri-or to joining Pavlov Visuals, Sol made a name for himself as a freelance illustrator, working with bands such as EVERY TIME I DIE,, LAMB OF GOD and BRING ME THE HORIZON. (pavlovvisuals.com)

BEN BERNATHCatapult PromotionsBenjamin Bernáth is a European talent buyer hailing from Austria. As a founding member of the Booking Agency / Promotions company Catapult Promotions, Bernáth has worked with bands such as THE BLACK DHALIA MUR-DER, MADBALL, TERROR, TEXAS IN JULY, DESPISED ICON and more. (catapult-promotion.com)

JAMES BOSWELL Tour ManagerJames Boswell is the Tour Man-ager and Front of House Engineer for the Lancaster-based TEXAS IN JULY, having managed the band’s day-to-day activities and sound on dozens of tours across the US and Europe over the last three years, in support, headlining and festival situations.

JEFF BREILLAUNCH / Black Lodge PRAs co-owner of Black Lodge Pub-licity, Breil has orchestrated and run press campaigns for artists of varying sizes from Billboard Top 25 selllers to up and com-ing baby bands. Breil also has an extensive background as a graphic artist, having designed album art for artists of all sizes, from major label buzz bands to developing artists. He is also re-sponsible for the fantastic guide that you are currently reading. (blacklodgepr.com)

TOM CHICHILLAOver Easy BookingTom Chicihilla owns and operates Over Easy Booking, a US booking agency currently servicing many up and coming artists in addition to well known punk rock legends THE QUEERS and more.

DANIEL DeFONCELove As Arson BookingDaniel DeFonce is the owner of the Love As Arson booking agency which he founded in 2006. Since that time he has booked hundreds of tours for bands such as SUFFOKATE, OCEANO, ATTILA and 2012 LAUNCH performers, HUNDREDTH. (loveasarson.com)

FELIX DeLUNADDrumFelix DeLuna works in artist rela-tions for DDrum where he works with top DDrum artists such as Shawn Drover (MEGADETH), Bri-an Tichy (WHITESNAKE), drum-ming legend Carmine Appice and many more. (ddrum.com)

RICK GADDLAUNCH / Master Key MgmtRick Gadd has become a cor-nerstone in the Central PA mu-sic scene and beyond. Gadd is co-owner of Master Key Man-agement whose clients include Ducky Duke (recently seen on NBC’S The Voice and Last Call with Carson Daly) and Kingsfoil (featuring actor Frankie Muniz on drums). Gadd also operates indie-label Decadent Suite Records. (masterkeymanagement.com)

ADAM GRAYTexas In JulyAs the drummer for the Lancas-ter-based TEXAS IN JULY, Adam Gray has toured the US and Eu-rope nonstop for the past 3 years. He recently appeared on the To-night Show With Jay Leno after a video of him juggling 3 sticks while playing went viral. The video was championed by the likes of Travis Barker (BLINK 182) and Ryan Seacrest (American Idol). and will be featured in a Discovery Chan-nel International program later this year. (texasinjuly.net)

SHELLY HARTMANMetalworks ManagementShelly Hartman is the owner of Metalworks Management as well as being a contractor for Yeah! Management and the manager of Artist & Label Relations for the T-Mobile digital music store. No stranger to instructing develop-ing artists, Hartman has taught a class at UCLA entitled “DIY Entre-preneurship for the Indie Musician” - focussing on using new tech-nologies to grow and promote a band without the help of a label. (metalworksmanagment.com)

“PORTLAND” HAYForefathersPortland is the co-owner of Forefa-thers Group - a leading design group with heavy ties to the music commu-nity. Forefathers has created work for bands such as DROPKICK MURPHY’S, UNDER0ATH, EVERY TIME I DIE and more. Prior to the creation of Forefa-thers, Portland was the creative lead and director for the award-winning Sons of Nero, who was responsible for more than 100 CD layouts, countless merchandise designs, tour promo-tional materials and fully developed web designs (forefathersgroup.com)

ADAM LOPEZNew Age Media ManagementAdam Lopez is a talent manager and Founder of New Age Media Management a firm which han-dles artists, producers, songwrit-ers and studio musicians. He is also A&R for Krush21/EMI a joint-venture founded by Ex-Jive/Sony executives who were responsible for breaking acts such as AVRIL LAVIGNE, T-PAIN, OUTKAST and more.

CURSE MACKEYDean GuitarsCurse MacKey is the head of marketing at Dean Guitars where he has worked with artists such as Bret Michaels (POISON), Dave Mustaine (MEGADETH), Vinne Paul (PANTERA), Dave Lombardo (SLAYER), John Connolly (SEVEN-DUST), Eric Bass (SHINEDOWN), Ar-mand Majidi (SICK OF IT ALL), Dae Dae Haddon (RHIANNA), Vok Foxx (THE VERONICAS), and others to uphold the reputation of the Dean brand in marketing, advertising, and more.. (deanguitars.com)


LOU PLAIAReverb NationLou Plaia is the co-founder of Re-verbNation, which acts as the global “home base” of more than 2 million artists, managers, labels, venues and other music industry professionals, helping them grow their reach and business.. Prior to ReverbNation, Plaia worked at Atlantic Records before becoming the Head of Marketing and Artist Development for imprint, Lava Records, where he worked with art-ists such as KID ROCK, O.A.R., SIMPLE PLAN, TRANS-SIBERIAN ORCHESTRA and many others. (reverbnation.com)

JEFF ROYERBlack Lodge PublicityAs co-owner of Black Lodge Pub-licity, Royer has orchestrated and run press campaigns for artists of varying sizes from the Billboard Top 25 selling AUGUST BURNS RED to Warped Tour mainstays THE PINK SPIDERS to up and coming baby bands. Royer also has more than 10 years experi-ence as a music journalist under his belt. (blacklodgepr.com)

OLIVIER MICLETTEMotion Nation GroupOliver Miclette is the owner of Motion Nation Group, a Cana-dian Booking Agency based out of Montreal,QC. Olivier boasts an impressive resume that belies his age, having booked tours for artists on many of the biggest in-dependent labels including Tooth and Nail Records, Victory Records, Century Media and more.

PAULA SAVASTANOSSA MusicSpecialising in Copyright, Licens-ing, Royalties and Publishing, Paula Savastano has worked in the music business for more than 25 years. She is a co-founder of SSA Music, which provides fi-nancial, legal, auditing, licensing and royalty consulting services to a diverse clientele ranging from independent musicians to ma-jor music publishers and record companies. (ssamusic.org)

TODD SHILLEnt. Lawyer, Rhoads & SinonShill is an entertainment lawyer with the firm of Rhoads & Sinon handling legal matters for film and music. He has worked as council to on air personalities, musicians, writers, directors and actors in-cluding multi-platinum artists LIVE, TANTRIC and Brett Scallions (FUEL, RIDERS ON THE STORM) as well as the Grammy Award win-ning Chris Thomas King and more. (rhoadssinon.com)

DAVID SILBAUGHGrammy Chapter Board Advisor / SummerfestDavid is known as a talent buyer for Summerfest (“The World’s Largest Music Festival”). He is also an A&R Consultant for Banshee Music, and an Entertainment Relations Consultant for Gibson,. As a voting member of the National Academy of Recording Arts and Sciences, he serves on the Board of Gover-nors and holds the office of Vice President for the Chicago Chap-ter of The Recording Academy. (summerfest.com)

CARSON SLOVAKAurora Creative / Atrium AudioCarson Slovak has fulfilled many roles in the music industry includ-ing art directory, producer and musician. He owns and oper-ates the successful studio Atri-um Audio, does design work for Prosthetic Records and Aurora Creative Group and as a musician has been signed to multiple inde-pendent labels. (carsonslovak.com)

NICK STORCHICM Talent AgencyNick Storch is an agent in the con-certs and music department for International Creative Manage-ment, a talent agency represent-ing clients in the fields of film, tel-evision, publishing, music, theater and more where he has been since 2009.. His repertoire of talent includes more than 30 rock, pop and hard rock acts including AN-BERLIN, AS I LAY DYING, ATREYU, GYM CLASS HEROES and VNV NA-TION (icmtalent.com)

CONOR SULLIVANDDrumConor Sullivan is the drummer of the post/hardcore, metal band ICE NINE KILLS. He has been perform-ing as a musician all of his life, join-ing INK in the spring of 2009. The band has been traveling continu-ously across the US and Canada on countless tours including Vans Warped Tour for the last two years. Along with drumming, he fulfils the role of tour manager and merchandise coordinator. (icen-inekills.com)

LEAH URBANOCrimson ManagementLeah Urbano is co-owner of Crimson Management, an artist management firm from Massa-chusetts that has developed the careers of such metal artists as THE ACACIA STRAIN, MYCHILDREN MYBRIDE, WITHIN THE RUINS, VANNA, TO SPEAK OF WOLVES and more. (crimsonmgt.com)

CHRIS WALTERSGHS StringsChris has been the Artist Rela-tions and Marketing Manager for GHS Strings and Rocktron for more than five years where he works to determine which artists to endorse, organized market-ing efforts for trade shows and events such as SXSW and NAMM. He works with more than 1500 musicians and bands spanning genres that include Rock, Country, Bluegrass and Blues.(ghsstrings.com)

JOHN WARDENRive VideoJohn Warren established Rive Video Promotion in 1994 and works with national music out-lets such as MTV, FUSE, BET and Music Choice as well as regional programs, internet sites and more to get air play for client’s videos. At Rive, John has worked with a diverse list of clients, From PRO-PAIN and ROB ZOMBIE to TRANS SIBERIAN ORCHESTRA.. (rivevideo.com)

RICH WARWICKAtoZ MediaRich Warwick works in sales at A to Z Media who has offered the most complete and personalized CD/DVD and Vinyl Manufactur-ing service in the industry for the last 18 years. A to Z provides the absolute best in customer ser-vice, quality of merchandise and pricing. Rich has worked in the indie music scene for more than 10 years and loves custom print packaging and Lancaster’s Central Market.. (atozemedia.com)

JEREMY WEISSLAUNCH/The CI CompaniesWeiss has owned and operated in-dependent record label CI Records for more than 20 years, working with veterans and new artists alike. Most recently the label has helped launch the careers of bands such as AUGUST BURNS RED and TEXAS IN JULY. Weiss has been promot-ing concerts in Central PA for more than two decades and also owns artist management and booking companies as well as being the co-founder and co-director of LAUNCH. (thecicompanies.com)

BEN WITKOWSKITexas In JulyAs the bassist for the Lancaster-based TEXAS IN JULY, Ben Wit-kowski has toured the US and Eu-rope nonstop for the past 3 years most recently in support of the band’s 2011 release, “One Reality” on storied indie label Equal Vision Records (COHEED & CAMBRIA). In addition to performing and song-writing, Ben is intricately involved in almost all of the band’s general planning and finances and un-derstand as well as anyone the challenges facing a young touring band. (texasinjuly.net)

GRANT McFARLANDAtrium AudioGrant McFarland is an engineer and producer at Atrium Audio in Lan-caster, PA an addition to being a well-rounded multi-instrumentalist who plays drums, guitar, bass, cello and piano. Surrounded by music since age four, Grant is classically trained in cello performance and has an expansive knowledge of music theory. He has produced nu-merous projects as well as having played drums with national record-ing artists THIS OR THE APOCA-LYPSE and CENTURY.

KATIE MORANCovert BookingKatie Moran is an agent at Covert Booking, one of the nation’s fast-est growing full service booking agencies. In addition to exten-sive experience as an independ-ent booking agent and as a tour manager, Katie also works for Opus One Productions, booking concerts and events in the Pitts-burgh area. (covertbooking.com)

ADAM MOTTOuterloop ManagementAdam Mott is a Senior Manager at Outerloop Management where he manages artists, producers and video directors alike. His ca-reer has included stints at Yeah! Management, The Syndicate and Underground Operations. Mott has worked with bands such as CKY, THURSDAY, POISON THE WELL, SHADOWS FALL and more.. (outerloopmanagement.com)

TITLESub Title

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Aliquam dictum lectus. Morbi pulvinar lacus et diam. Maecenas nunc massa, ultrices eget, nonummy nec, condimentum et, risus. Proin convallis dapibus nisi. Maecenas porta, augue quis porttitor consectetuer, felis odio blandit orci, in elementum pede lacus egestas mi.

PANEL INFOOne of the most important things an artist can do at LAUNCH is to take advantage

of the music industry professionals doling out advice on a number of topics. The following panels are open to all Conference Badge holders.

Panelist bios can be found on pages 14-15.

Friday LAUNCH Music Conference Panels

HOW TO PREPARE FOR YOUR RELEASE AKA: The Timeline11:00am

Friday, April 27 11:00-11:45am

What is the correct timeline to get an album set up prop-erly? From artwork to publicity to marketing, to the press-ing and distribution of your release, panelists will discuss the various deadlines and obstacles that must be over-come in order to set up an album properly.

PANELISTS: John Warren, Richard Warwick, Portland, Jeff Breil, Grant Mcfarland,Sol Amstutz, Paul Granese

SPONSORSHIPS EXPLAINS AKA: Exploring The Unknown12:00pm

Friday, April 27 12:00-12:45pm

Panelists will discuss various aspects of sponsorships and endorsements such as how a band procures an endorsement deal and what makes an artist appeal to a brand for possible sponsorship. Unravel the Mysteries behind this nebulous topic!

PANELISTS: Yogi Allgood, Felix Deluna, Chris Walters, Rick Gadd, David Silbaugh, Curse MacKey

MANAGEMENT DE-MYSTIFIED AKA: Starfleet Command1:00pm


An open discussion about at what point a band needs representation. Get the answers to your most burning questions: What do managers do? When do you need one to advance your career? Do you need one? Get to the bottom of it at this panel!

PANELISTS: Leah Urbano, Adam Mott, Shelly Hartman, Adam Lopez, Rick Gadd, David Silbaugh

GENERAL Q&A AKA: Lost In Space2:15pm


An open questions and answers session where attend-ees are free to inquire about any aspect of the music business that they would like to discuss or get an answer or opinion on.

PANELISTS: Lou Plaia, David Silbaugh, Todd Shill, Adam Lopez, Katie Moran, Paula Savastano, Ben Bernath

BOOKING AND TOURING 101 AKA: Galaxy Quest11:00am

Saturday, April 27 11:00-11:45am

Very few artists land a “big name” booking agency right of the gate. Get the scoop straight from growing artists and agents who help keep developing bands out on the road and in front of fans.

PANELISTS: Ben Witkowski, James Boswell, Spencer Carpenter, Raymond VanMatre, Daniel Defonce, Oliver Miclette, Conor Sullivan

BOOKING AND TOURING 201 AKA: Space Invaders12:00pm

Saturday, April 27 12:00-12:45pm

This panel will delve further into booking, exploring larger opportunities such as how to appeal to festivals, confer-ences, colleges and more.

PANELISTS: Nick Storch, Jeremy Weiss, Tom Chichilla, Katie Moran, Eva Alexiou-Reo, Ben Bernath

HOW DO I GET SIGNED AKA: The Big Bang1:00pm


The question almost every band asks at one point or an-other will get examined: When should you be looking for a label? What will a label be looking for from you? In this day and age are labels still relevant?

PANELISTS: Jeremy Weiss, Leah Urbano, John Warren, Carson Slovak, David Silbaugh, Shelly Hartman

CAN YOU HANDLE THE TRUTH? AKA: The Empire Strikes Back2:15pm


Our most popular panel returns!!! How confident are you in your music? How much do you want real feedback from people who have to work with music every day? Artists will submit their music and those submissions are reviewed PUBLICLY to the entire panel with brutally honest feedback from the panelists. Think of it like our version American Idol. Get the critique you crave from the experts.. IF you can handle the truth!

PANELISTS: Nick Storch, David Silbaugh, Tom Chichila, Eva Alexiou-Reo, Lou Plaia, Jeff Royer

Saturday LAUNCH Music Conference Panels


4.875W x 3.8265 H

2.3125 W x 3.8265 W 2.3125 W x 3.8265 W

4.875W x 3.8265 H

2.3125 W x 3.8265 W 2.3125 W x 3.8265 W

WORKSHOPSWorkshops are designed to be an additional resource to gather information in a smaller

setting than the panels. The following workshops are open to all Conference Badge holders.

LEGAL MATTERS IN MUSIC with Todd Shill3:45pm

Saturday, April 27 3:45:-4:15pm

Delve into the legal world of the music business and learn about setting your band up as a business, pro-tecting your music, copywriting, creating a record of songwriting, non-disclosure agreements and lawsuits

PRESENTED BY: Todd Shill

DRUMMING AND PERFORMANCE TECHNIQUES with Adam GraySaturday, April 27 3:45:-4:15pm

Texas In July drummer Adam Gray’s perfomance skill has been noticed by the likes of Travis Barker (BLINK 182) and Ryan Seacrest (American Idol) and has re-sulted in him being featured on The Tonight Show with Jay Leno where he was asked to try impress William Shatner (Spoiler Alert: Shat was impressed!). Adam will showcase those skills and advanced drumming tech-niques for percussionists of all skill levels.

PRESENTED BY: Greiner Kilmer Customs

ROOTS OF LATIN RHYTHMSSaturday, April 27 3:45:-4:30pm

with Melena, CubaFor additional info, please visit: http://lmcdf.eventbrite.com/

PRESENTED BY: RCM Entertainment

MEET THE TALENT BUYERSSaturday, April 27 3:45-4:15pm

One of the hardest things for a band to do is get the attention of a talent buyer or venue promoter to book the band in the first place. We’re making it easy for you to create new opportunities by bringing together a number of talent buyers from all over for artists to meet! Make an impression, give them your music and network, network, network!

FEATURING: Talent buyers and promoters from all over the Midwest to the East Coast!

Saturday LAUNCH Music Conference Workshops

LATIN MUSIC PANEL DISCUSSIONSaturday, April 27 3:45:-4:15pm

Aspiring Latin musicians will not want to miss the dis-cussion on the past and future of Latin Music!For additional info, please visit: http://lmcdf.eventbrite.com/

PRESENTED BY: RCM Entertainment

2.3125 W x 3.8265 W

SATURDAY APRIL 28TH9:30 PM @ THE CHAMELEON

2.3125 W x 3.8265 W

2.3125 W x 3.8265 W

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Documents

LAUNCH Music Conference and Festival 2012 Event Guide