Launch Marketing Audit Digital Ltd 122 2 24 infolaunchscotlandcom launchscotlandcom LET’S GET STARTED Below is a list of statements about branding. …

THE MARKETING AUDIT

©Launch Digital Ltd 01292 286 246 · [email protected] · launchscotland.com

Your Details

To assess your Company’s marketing efforts please complete this form and submit for impartial feedback and advice from the marketing team at Launch.


LET’S GET STARTEDBelow is a list of statements about branding. Evaluate your business by answering

Yes (Y) No (N) or Don’t Know (D) to the statements below.

For every No or Don’t Know statement, rank its place in your overall marketing (1-5).

1: None

2: Researched

3: Planned

4: In Progress

5: Near Completion

Do you agree? Y N D 1 2 3 4 5

Mission, Vision, Target, USP, Guarantee, Competition Rating

I have a written mission statement, vision statement and core values.

I have a complete, up-to-date and segmented database.

I know the demographics and psychographics for my target market.

I know who my ideal client is.

I actively target new clients monthly.

I know who my top 3 competitors are.

I know how my top 3 competitors market their businesses.

I have a Unique Selling Proposition that is not centered on ‘best service’.

I know my clients’ biggest pain when dealing with my industry.

I am clear on how I solve that pain.

I offer a guarantee.

Brand Rating

My brand reflects my company’s personality and values.

My logo is easily distinguishable from my competition’s.

My logo looks good in print, on the web, in color and black and white.

My company colours accurately reflect my industry.

I have brand guidelines to ensure consistency.

I actively manage my brand ensuring it is used properly on all branded items (not stretched, squeezed, or otherwise altered).

All of my corporate communications are consistent with the identity (same colours, fonts, style of photos, quality).

A rebrand should be considered.

THE MARKETING AUDIT



Stationery / Collateral Rating

All of my corporate communications portray my brand.

I have quality business cards that help prospects and partners remember me.

I have stationery (letterhead / envelopes) that matches my brand.

I have branded materials that explain who we are and our values.

Website Rating

My website’s look and feel matches my brand.

My website is responsive across all devices.

My website is easy to navigate and communicates clearly.

My content is professional, concise and has proper images.

My google map and addresses are integrated.

My content effectively incorporates keywords.

I have several calls to action on my website.

My site loads quickly and is on unlimited bandwidth.

My site has SEO, URL structure, page names and titles.

Social Media Rating

I have active Facebook, Instagram, LinkedIn, Twitter and Google+ profiles.

My profiles are complete and accurate.

I post pertinent information for my target on social media 2-3 times per week.

I have a social media calendar and follow it.

I use automation programs to schedule my posts weeks in advance.

I use a mix of blogs, articles, photos, infographics, etc. to keep people engaged.

When people respond to posts or tweets, I respond back.

I have an editorial calendar for my blogs and I follow it.

I blog at least weekly.

I use additional software (Hootsuite, HubSpot etc)

I ask my clients and partners for reviews.

I have responded to all negative reviews.



Networking / Strategic Partners Rating

I attend at least 1 networking event per month.

I have an elevator speech.

My elevator speech adresses who I am and what I do.

I am a member of a weekly networking group.

I meet one-on-one with my networking group members weekly.

I have 5-10 strategic partners who refer business to me monthly.

I consistently refer 2+ leads to my strategic partners.

I meet with my strategic partners quarterly.

I belong to at least 1 professional organisation (chamber of commerce, etc.)

I collaborate with my strategic partners on marketing.

I am comfortable speaking in groups.

I look for speaking opportunities to share my knowledge.

Past Clients / Referrals Rating

I contact my past clients at least once per month.

I ask my clients for referrals regularly.

I have a referral program in place.

I have a loyalty program in place.

My past clients refer business to me often.

I regularly survey my clients to check their satisfaction.

I am happy with my level of repeat business.

I am happy with the number of referrals I receive from past clients.



Tracking / Financial

I track my leads daily.

I know exactly what percent of leads convert into clients.

I know how much the average customer spends per transaction.

I know what percent of my business is repeat business.

I know my profit margin.

I know how much it costs to purchase each lead.

I know the average lifetime value of my clients.

I regularly spend 10% of my working hours on sales and marketing.

I know where each of my clients stand on the ladder of loyalty.

I know my most successful marketing effort.

I know how prospects and clients prefer to contact me.

Goals / Mindset

I set weekly, monthly, quarterly and annual goals.

I make it easy for my clients to buy.

My sales process is mapped (and not just in my head).

There are no gaps in my sales process.

I charge enough for my product / service.

I regularly offer value adds (not discounts).

I have a strategic marketing plan to reach my goals.

My marketing plan is multi-faceted.

I have a marketing budget and it is enough to reach my goals.

I am happy with my current marketing efforts.

I have several mechanisms for combating stress.

I have the ability to do what I should do when I should do it, whether I want to or not.

I understand that marketing is a process and there is no silver bullet.

I am an active partner in making my marketing successful.

GlasgowThe Mercantile Building 53 Bothwell Street Glasgow G2 6TS

0141 406 2588

[email protected]

Ayr1 Wellington Square Ayr - Scotland KA7 1EN

01292 286 246

[email protected]

Documents

Launch Marketing Audit Digital Ltd 122 2 24 infolaunchscotlandcom launchscotlandcom LET’S GET STARTED Below is a list of statements about branding. …