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LATEST INNOVATIONS pginnovation.com
Innovative new products earned Procter & Gamble five of the top 10 spots in the IRI New Product Pacesetters™ ranking of the most successful non-food product launches of 2014. P&G innovations making the list were Gain Flings! (#2), DayQuil/NyQuil SEVERE (#5), Old Spice Wild Collection (#7), Duracell Quantum (#8), and Cascade Platinum (#9).
This achievement underscores P&G’s focus on driving business growth through a strong portfolio of innovative products designed to delight global consumers.
• P&G invested more than $2 billion in innovation in 2014, reflecting the company’s commitment to product innovation.
• P&G captured 42% of total sales of the top 10 Pacesetters in non- food categories.
• This year marks P&G’s 20th year on the list; it was first published in 1995.
• Four additional P&G brands — Always Discreet, Gillette Fusion ProGlide with FlexBall Techology, Tide+ Coldwater Clean and Tide Simply Clean and Fresh — made IRI’s list of “Rising Stars,” new products on track to becoming 2016 Pacesetters.
• Since the first IRI New Product PacesettersTM Report, P&G has had 161 products make the top 25 Pacesetters list in non-food categories — more than our six largest competitors combined.
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About the New Product Pacesetters
The IRI New Product PacesettersTM Report is published by the independent analytics firm Information Resources, Inc. Acknowledged as the industry benchmark, the list recognizes the consumer packaged goods industry’s most successful brand launches.
Contacts
Robyn Schroeder P&G Corporate Communications 513.983.7756 [email protected]
Katie Stahlheber P&G Corporate Communications 513.983.3891 [email protected]
P&G’S Rising Stars
