Last Mile Farmer Reachusing Open Agriculture Knowledge

& Innovative ICT

Digital Green uses social organization and technology to improve the efficiency of

extension systems

33

Agricultural Extension

Training & Visit: Face-to-face interactions of extension officers and farmers

500,000 extension officers in developing countries

Extension agent-to-farmer ratio: 1:2,600 in South Asia1:1,800 in Sub-Saharan Africa

High recurring costs, weak accountability, under-resourced, limited training

Extension officer “commuting” between farms

Dissemination of expert agricultural information to farmers

4

0 5 10 15 20

OthersGovernment demonstration

BuyerCooperative

Extension workerNewspaper

TelevisionRadio

Salesmen (e.g., fertilizer, pesticide)Other progressive farmers

% farm households (n = 51,770)

Main source of information about new technology and farm practices over the past 365 days (India: NSSO 2005)

Information Sources for Farmers in India

5

Video provides…– Resource-savings: human, cost, time– Accessibility for non-literate farmers

Digital Video for Extension

Digital Green

Research Organizations

Technology providers

Implementers and

practitioners

Global Users

Rural Community

• Use ICT based community oriented approaches to improve effectiveness and efficiency of knowledge transfer

• Act as an effective knowledge management platform• Builds on innate capacities of community to community

transfer of knowledge

Community approach to knowledge

dissemination

Efficient technology stack

Knowledge management

platform

Training and Capacity Building

Digital Green

Initiation

Mobilization Situational Awareness Training

Production

Topic Identification Storyboarding Shooting Editing

Diffusion

Dissemination Adoption Reporting

Analytics

analytics.digitalgreen.org