Larry Moneta, Ed.D, Vice President for Student Affairs, Duke University

The Business of Student Affairs

Presentation to the Student Affairs Staff of Northern Illinois University

What are the ‘Businesses’ of Student Affairs Health Services Housing and

Residence Life Career Services Student Activities Cultural Centers Religious Life

Counseling Services Recreation and

Athletics Community Services Judicial Affairs Orientation Crisis Response

Other Student Affairs Businesses

Golf Courses (Maryland) Parking and Transportation (Indiana) Enrollment Management Public Safety and Police Alumni Affairs Bookstores Dining Services Other ‘Auxiliary’ Services

Key ‘Business’ Questions:

What is higher education’s responsibility regarding delivery of these services?

What governs the scope and method for delivery of these services?

How should these services be paid for?

What Makes Student Affairs a Business?

Human Resources Budget and Financial

Issues Real Estate and Property

Management Public Relations and

Branding

Technology Consumer Issues Accountability and

Assessment Risk Analysis

Human Resources

Staffing Needs and Hiring Complexities

Competencies Organizational Models Performance Appraisal Compensation

Structures and Market Considerations

Staff Development

Budget and Financial Issues

Capital and Operating Budgets

Auxiliary Fee Budgets & Revenue Generation

Modeling and Projections Cost Containment Third Party Funding Corporate, Foundation

and Individual Fund Raising

Real Estate and Property Management Facilities Support Deferred Maintenance

and Capital Needs Development

Partnerships Acquisitions and

Dispositions Bond Ratings and

Cost of Capital

P.R. and Communications

‘Branding’ and Name Recognition

Trademarks and Registration

Information Dissemination

Imagery Press Relations

Technology

Web Presence and On-Line Business Processes

Desktop Standards and Platforms

Enterprise, Specialized and ‘Home Grown’ Applications

Cell Phones, PDAs and Other Devices

Portals Competencies and Training

Consequences Cost Implications

Consumer Issues

Consumer Vs. Learner Tensions

External Market Challenges

24 x 7, Anytime, Anywhere

Accountability and Assessment

Spelling Commission Report

Evidence Based Management

Specific Value Added of Student Affairs Work

Risk Assessment

Threats to Life Business Continuity Fiduciary

Responsibilities Property Loss Reputational Risks

Managing Student Affairs Requires Broad Array of Skills Capacity to See and Interpret the “Big Picture” Resource Allocation and Deployment

Competencies (Human, Financial, Technological, etc.)

Determination of Best Operating Practices (Outsourcing, Self Op, Hybrid Models)

All Within the Educational and Developmental Context of Student Affairs Work