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David Kozischek Data Center Solutions January 22, 2013

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  • David KozischekData Center SolutionsJanuary 22, 2013

  • 2Corning Incorporated

    Sections

    Outline

    1. Overview2. Products3. Resources

  • 3Corning Incorporated

    Data Center Overview

    What is a Data Center

  • 4Corning Incorporated

    Data Center OverviewCabling Standards

    ANSI/TIA-942 details several of the factors that should be considered when designing a data center.

    ANSI/TIA-942 recommends a star topology architecture toachieve maximum network flexibility.

    ANSI/TIA-942 outlines factors crucial to data center design, including recognized media, cable types, recommended distances, pathway and space considerations and redundancy.

    Cabling Standards

    ANSI/TIA-942, Telecommunications Infrastructure

    Standard for Data Center

  • 5Corning Incorporated

    Data Center ProductsSolution Categories

    Area Traditional Solutions

    High Density Solutions

    Advanced Optical Solutions

    FiberStandard MMF OM3Standard SMF OS1

    Bend Optimized MMF OM3/4Bend Optimized SMF OS2

    Bend Optimized MMF OM4

    CableStandard Plenum CablePre-terminated MPO Cable

    Reduced OD Plenum CablePre-terminated MPO Cable

    Pre-terminated MPO Cable w/ Self cleaning MPO

    Connectors/Modules

    SC Duplex ModulesSC Field Install Connectors

    LC Duplex ModulesMPO 12F

    Low-Loss conversion ModulesMPO 12F Self-cleaningPort Tapping Modules

    Hardware1U 72-Fiber Capacity4U 288-Fiber Capacity

    1U 144-Fiber Capacity4U 576-Fiber Capacity

    Switch Connectivity 2F Jumpers 12F Harness

    12F Jumpers Very small OD24F Jumpers Very small ODLC-MTP 8F low loss Harness

  • 6Corning Incorporated

    Pre-term Field Installable Electronic Integration Service and Support

    Cross Connect vs Interconnect Point-to-Point TopologyStar TopologyZone DistributionUniversal PolarityClassic Polarity

    Cross Connect vsInterconnect Point-to-Point TopologyStar TopologyZone DistributionNo-Epoxy No-Polish Connectors

    MPOLCSC

    Splice-on Pigtails

    Cross Connect vsInterconnect Point-to-Point TopologyStar TopologyZone DistributionCisco SAN SolutionsBrocade SAN Solutions

    Pre-InstallationDesign and ConsultingInfrastructure AuditingBill of Materials GenerationOn-Site support

    InstallationOn-Site Support On-Site LaborProject Management

    Post InstallationTesting and DocumentationInfrastructure Auditing

    Data Center ProductsSystem Solutions

  • 7Corning Incorporated

    Cabling Infrastructure for Advanced Data Center DesignsFiber Type and Performance

    TIA-492AAAC OM3 detailed fiber standard wasreleased in March 2002TIA-492AAAD OM4detailed fiber standard was released in August 2009TIA-942 Rev A recommends OM4

    Fiber Standards

    PerformanceHigh data rates in conjunction with the desiredapplication distances support OM3 and OM4 as the default choice fiber types.

    400

  • 8Corning Incorporated

    Data Center ProductsCable

    Cable Type Description Construction Fiber Count

    Trunk

    PlenumArmoredNon-ArmoredBend OptimizedSub UnitRibbon

    12-144

    Jumper

    PlenumRiserBend OptimizedUniboot

    2

  • 9Corning Incorporated

    Data Center ProductsConnectors

    Connector Type Description Term Method Fiber Count

    MPO/MTPFactory Installed (low loss)Field Installed

    12

    LCFactory Installed (low loss)Field Installed

    2

    SC

    Factory Installed (low loss)Field Installed 2

  • 10Corning Incorporated

    Data Center ProductsHardware

    Hardware Type Description Features Fiber CountHousings (Rack Mount)

    1U, 2U, 4U

    7296144288576

    ModulesFront LoadingRear LoadingPort Tapping

    1224

    PanelsFront LoadingRear Loading

    24487296

  • 11Corning Incorporated

    Data Center ProductsPre-terminated Solutions

    Denser optical networking solutions, free raised floorand rack space Significantly faster installation times Modular design for faster moves, adds and changesConsistent results from an ISO 9001 and TLQ9000certified factory100 percent factory tested Defined accountability, built-in compatibility Elimination of variability in material and installation costs

    Preterminated System

    Preterminated solutions arewell-suited to the data center

  • 12Corning Incorporated

    Pretium EDGE

    EDGE-HD EDGE-FX EDGE-SE EMF-EDGE

    Ultra High DensityFull FeaturesHigh port count MDAsUses EDGE Modules

    Medium DensitySpecial FeaturesShallow Depth Applications Uses EDGE Modules

    Ultra High DensityFull FeaturesHigh port count MDAsUses EDGE Splice Modules

    Ultra High DensityFull Featured Cross ConnectHigh port count Meet Me RoomsUses EDGE Splice Modules

    Data Center ProductsSystem Solutions

  • 13Corning Incorporated

    Data Center ProductsSystem Solutions

  • 14Corning Incorporated

    Data Center ResourcesInformation to help advance the selling cycle

    Resource Description Link or Lit CodeEDGE Spec Sheet Contains all the product family in the EDGE System LAN-1141-EN

    PnP Spec Sheet Contains all the product family in the PnP System LAN-664-EN

    EDGE Web Page Interactive web page with multiple resources for EDGE info

    http://www.corning.com/cablesystems/nafta/en/markets_applications/lanscape/datacenters.aspx

    Core Product List Contains all the DC + LAN products that are stocked at the Distribution Channels LAN-1273-EN

    YouTube Contains many Data Center and LAN installation Videos

    WebinarsService provided by marketing that allows SEs to get on-line product and technical support from the DC Lab in Hickory

    www.corning.com/cablesystems/webinars

  • Passive Optical Networks in the LAN EnvironmentRay BarnesManager, Enterprise PON SolutionsJanuary 22, 2013

  • 16Corning Incorporated

    Agenda What is a Passive Optical Network (PON)?

    Optical splitting How does PON translate to the LAN Environment?

    Infrastructure comparison Ethernet vs. PON traffic flow

    Why deploy a Passive Optical LAN? Cost (Capex/Opex) Energy consumption Other considerations

    Corning Cable Systems Products LANscape product extensions ClearCurve Sample designs

  • 17Corning Incorporated

    Agenda What is a Passive Optical Network (PON)?

    Optical splitting How does PON translate to the LAN Environment?

    Infrastructure comparison Ethernet vs. PON traffic flow

    Why deploy a Passive Optical LAN? Cost (CapEx/OpEx) Energy consumption Other considerations

    Corning Cable Systems Products LANscape product extensions ClearCurve Sample designs

  • 18Corning Incorporated

    What is a Passive Optical Network? Passive Optical Networks were developed:

    to reduce the amount of fiber required for the network Transmit and Receive over a Single fiber

    to remove the cost of intermediate electronics in Fiber to the Home (FTTH) networks. Optical Splitters instead of Active Electronics Single-mode Fiber for extended distances

    There are several types of PONs A/BPON: first iterations EPON: Ethernet PON GPON: Gigabit PON 10G-EPON: 10 Gigabit EPON

    Natural GasElectricity

    Backup Generator

    Actives

    Passives

  • 19Corning Incorporated

    Optical Splitters Optical splitters are critical to

    the Passive Optical Network Splits an incoming light source

    into 2 separate paths Repeating this split multiplies

    the number of devices that can be connected to a single port

    Optical Splitters come in a number of configurations 1x2, 1x8, 1x16, 1x32, 1x64 Split doesnt have to be 50/50

    3 dB loss

  • 20Corning Incorporated

    Fiber to the Home Homerun

    X

    32 Fibers 16 FibersX

    X

  • 21Corning Incorporated

    Fiber to the Home Deep Split

    1x32

    1 Fiber 16 FibersX

    X

  • 22Corning Incorporated

    Fiber to the Home Distributed Split

    1x16

    1x16

    1x2

    1 Fiber 1 Fiber

  • 23Corning Incorporated

    Agenda What is a Passive Optical Network (PON)?

    Optical splitting How does PON translate to the LAN Environment?

    Infrastructure comparison Ethernet vs. PON traffic flow

    Why deploy a Passive Optical LAN? Cost (Capex/Opex) Energy consumption Other considerations

    Corning Cable Systems Products LANscape product extensions ClearCurve Sample designs

  • 24Corning Incorporated

    LAN Architecture Comparison

    Net

    wor

    k C

    ore

    Floo

    r #1

    Floo

    r #N

    Net

    wor

    k C

    ore

    Floo

    r #1

    Floo

    r #N

    Traditional LAN Passive Optical Network

    Ethernet SwitchMultimode Fiber

    Ethernet SwitchCAT 5e/6/6A

    Optical Line TerminalSingle-mode Fiber

    Optical SplitterSingle-mode FiberOptical

    Network Terminal

  • 25Corning Incorporated

    Ethernet Traffic Flow

    The Core Ethernet switch communicates with the switches in the closets (Uplink) Generally Duplex transmission over MM Fiber

    The Closet Ethernet Switch communicates with the end devices Generally over twisted-pair copper cables The Access Switch manages the traffic flow to the devices.

    Only frames intended for the end device are sent out the switch port.

    Power is required in the MC, IC and at the Workstation Cooling is required in the MC and ICCo

    re S

    witc

    hA

    cces

    sS

    witc

    h

  • 26Corning Incorporated

    Passive Optical Network Traffic Flow

    The Optical Line Terminal (OLT) communicates with the Optical Network Terminals (ONT) through the Optical Splitter Simplex transmission over single-mode fiber

    The Optical Splitter is completely passive, splitting the light from the OLT into up to 64 separate light paths All frames sent from the OLT (downstream) are received by

    all ONTs, ignoring the frames not assigned to the addresses ONT.

    Frames sent from the ONT to the OLT (upstream) are sent at specific times to avoid collisions at the splitter

    Power is required at the MC and at the Workstation Cooling is required at the MC

    Opt

    ical

    Lin

    eTe

    rmin

    alOptical Network

    Terminal

    Optical NetworkTerminal

    Optical NetworkTerminal

    Opt

    ical

    Spl

    itter

  • 27Corning Incorporated

    Agenda What is a Passive Optical Network (PON)?

    Optical splitting How does PON translate to the LAN Environment?

    Infrastructure comparison Ethernet vs. PON traffic flow

    Why deploy a Passive Optical LAN? Cost (Capex/Opex) Energy consumption Other considerations

    Corning Cable Systems Products LANscape product extensions ClearCurve Sample esigns

  • 28Corning Incorporated

    Why deploy a Passive Optical LAN? Dramatically lower installed cost compared to a CAT 6 or 6A-based LAN

    Cost Connectivity infrastructure 30-50% lower cost* Electronics infrastructure 20-60% lower cost*

    Pathways & Spaces 60% reduction in cable weight J-Hooks instead of Cable Trays Reduced or eliminated TR footprint

    No power infrastructure required No cooling infrastructure required TR space available for other uses

    Lower Operating Costs Lower overall power consumption Reduced cooling

    *Based on the size and complexity of the network

  • 29Corning Incorporated

    Agenda What is a Passive Optical Network (PON)?

    Optical splitting How does PON translate to the LAN Environment?

    Infrastructure comparison Ethernet vs. PON traffic flow

    Why deploy a Passive Optical LAN? Cost (Capex/Opex) Energy consumption Other considerations

    Corning Cable Systems Products LANscape product extensions ClearCurve Sample designs

  • 30Corning Incorporated

    Corning Cable Systems Approach to PON Cabling for the LAN While PON originated in the Fiber to the Home space, your

    LAN cabling should not. FTTH cabling systems were designed for long fiber runs

    covering thousands of homes over many square miles, not hundreds of offices over many square feet

    Corning Cable Systems has integrated the splitter technology required by PON systems into our LANscape product set so that you can run your PON systems over a true LAN cabling solution. The LANscape splitter integrates into our LANscape

    housings, giving you the ability to use the same hardware youve used in the past.

    ClearCurve single-mode fiber, integrated into our LAN cabling, helps ensure a trouble-free implementation.

  • 31Corning Incorporated

    Fiber Distribution Hubs and Terminals The Fiber Distribution Hub

    Houses the splitters in a central location

    A 12 or 24 fiber cable connects the splitters to a Fiber Distribution Terminal

    The Fiber Distribution Terminal breaks the trunks into individual fibers to go to the Work Area

    OLT

    ONT

    Patch Panel

    Fiber Distribution

    TerminalFiber Distribution

    Hub

    = Splitter Location

    MPO Connectors

  • 32Corning Incorporated

    Simple LAN Patch Panels are used with integrated splitters

    Field or Factory terminations give added flexibility

    Similar deployment to most traditional Ethernet LANs

    Cornings LAN-based Approach - Star (option 1)

    OLT

    ONT

    Patch Panel

    Patch Panel

    = Splitter Location

    Reduced Hardware and Connectivity Costs

  • 33Corning Incorporated

    Cornings LAN-based Approach - Zone (option 2) Splitter is moved closer to the

    end users Shorter Horizontal drops to the

    Work Area May facilitate elimination of the

    Telecommunications Room in some cases

    Similar to a Zone installation

    OLT

    ONT

    Patch Panel

    Patch Panel

    Patch Panel

    = Splitter Location

    Splitters moved to the Zone

  • 34Corning Incorporated

    LANscape CCH Splitter Module (LAN-1237-EN) Corning Cable Systems has integrated Gen

    III Splitter technology into the LANscape product set

    Leveraged the flexibility of the LANscape solution set

    Allows for a more structured cabling methodology

    Field-terminated and preterminated options

    Available in the following configurations: 1x32, 2x32, Dual 1x16, 1x64

  • 35Corning Incorporated

    LANscape Passive Optical Solution ClearCurve Cables for the Horizontal

    Single-fiber cables with both 2.9 mm and 4.8 mm diameters Also available in our other cables

    Ideal for POL Horizontal cabling ClearCurve Fiber is backward compatible with all industry

    ITU-G.652 single-mode fiber 100% optically tested Available as bulk cable, or factory-terminated to your

    specifications

  • 36Corning Incorporated

    Sample Designs

    Zone

    Des

    ign

    Sta

    r Des

    ign

    Telecommunications Room

    Telecommunications Room Single-modeHorizontalCable

    Single-modeCable

    Single-modeJumper

    Single-modeJumper

    PretiumConnectorHousing

    LANscapeOpticalSplitter

    LANscapeOpticalSplitter

    Single-modeHorizontalCable

    OpticalNetworkTerminal

    OpticalNetworkTerminalSingle-mode

    BuildingBackbone

    Cable

    WANSingle-modeJumper

  • DAS Looking Ahead Allen DixonChannel Development ManagerJanuary 22, 2013

  • 38Corning Incorporated

    Agenda Overview/Introduction Review of drivers DAS 101

    Technology Todays solutions

    Hybrid fiber/coax Structured cabling

    Tomorrows challenges Questions/Answers

  • 39Corning Incorporated

    Corning MobileAccessActive Solutions for Wireless Coverage & Capacity

    A Leading Provider Of In-building Wireless Connectivity Solutions

    fFounded in 1998 Headquartered in VAf4500+ Installations worldwidefSolid technology with experienced RD&E org

    Solution of choice for state-of-the-art facilities seeking superior wireless service

    fFlexible architectures that meet diverse needsf Hybrid Fiber Coaxf Hybrid Fiber Cat5/6 (Ethernet coexistence)

    fSolutions that evolve to support the futurefABI rated top DAS vendor (2012)

    Strategic relationshipssolutionsvalidated by industry leaders

  • 40Corning Incorporated

    Agenda Overview Review of drivers DAS 101

    Technology Markets

    Todays solutions Hybrid fiber/coax Structured cabling

    Tomorrows challenges Questions/Answers

  • 41Corning Incorporated

    What Happened to the Network?

    20% Users20% Coverage

    80% Users80% Coverage

  • 42Corning Incorporated

    DAS Market in 2000

    Only 38% of the U.S. population used wireless

    Primarily limited to voice; no wireless-only households

    Very little data traffic carried on wireless networks

    In-building expectations were low among commercial customers; outdoor coverage was still patchy

    Coverage was a carrier problem

    No Enterprise budget for DAS

    Customers looked to their primary carrier for coverage

    Customers accepted carrier terms in exchange for DAS

    Carriers were the main purchasers of DAS systems

  • 43Corning Incorporated

    DAS Market in 2012 Wireless services driven by data, multimedia and

    voice

    Carrier capacity issues growing, not just a coverage issue

    Businesses running operations on Smartphone, tablets and AirCards

    Enterprise customers need coverage for multiple carriers and neutral-host environments

    Carriers are more challenged selling single-carrier DAS

    Enterprises are budgeting for DAS

    4G on DAS is becoming a necessity due to poor in-building service

    Fire codes being adopted require public safety coverage

    4G

  • 44Corning Incorporated

    Datas Impact on the Network

  • 45Corning Incorporated

    Enterprise and Personal Demands

  • 46Corning Incorporated

    What Happened to the Network?

    80% Users20% Coverage

    20% Users80% Coverage

    Data is a uniquely indoor phenomenon

    Tall buildings, below-grade installations, big buildingscommonly suffer in-building wireless challenges

  • 47Corning Incorporated

    Agenda Overview Review of drivers DAS 101

    Technology Markets

    Todays solutions Hybrid fiber/coax Structured cabling

    Tomorrows challenges Questions/Answers

  • 48Corning Incorporated

    Distributed Antenna System DAS Forum definition: A

    network of spatially separated antenna nodesconnected to a common source via transport medium that provides wireless service within a geographic area or structure.

    MC

    TC

  • 49Corning Incorporated

    Why is a DAS Necessary?

    Cellular or public safety donor site

    Signal degradation uplink (transmit)

  • 50Corning Incorporated

    Why is a DAS Necessary?

    Cellular or public safety donor site

    Signal degradation downlink (receive)

  • 51Corning Incorporated

    Design: Clutter Loss

    Clutter Type 800/900 MHz 1800/1900 MHz 2.4 GHzDrywall 2 2.5 3Plywood 1 2.5 4Cubicles 1 1.5 2Glass (no shielding) 2 2.5 3Low E Glass 17 19 29Concrete 18 20 30Lead 45 50 60

    Typical Losses

    Low-E GlassLow-E Glass reflects or absorbs IR light (heat energy) AND radio waves, causing major in-building wireless coverage problems.

  • 52Corning Incorporated

    How an In-Building DAS Works

    Carrier side

    WSP1

    WSP2HEU

    RU

    RU

    DAS side

    Donor antenna

    Repeater Fiber cable

    Fiber cable

    Copper

    Copper

    DAS antenna

    DAS antenna

    BTS

    Coax

    T-1

  • 53Corning Incorporated

    The Carrier DAS Market Today Significant Investment in Public Venues:

    Stadiums Convention Centers Airports

    4G LTE Overlay Verizon and AT&T aggressively deploying LTE

    Address future demand Enable new services More efficient spectrum use Drive down operating costs

    Verizon and AT&T are driving majority of DAS activity Sprint and T-Mobile to a lesser extent with some Enterprise activity Regional/low-cost providers (MetroPCS, Leap, Cricket, U.S. Cellular) do not have a

    significant track record in deploying Enterprise DAS

  • 54Corning Incorporated

    The Enterprise Market Today

    Enterprises: Want their cellular devices to work for voice and data

    Vast majority cellular calls originate or terminate indoors

    Most Enterprise complaints to Carriers for in-building performance issues go unresolved:

    Business models and carrier return on investment gaps are the primary driver for unresolved requests.

    IT organizations taking more control over cellular decision making Cellular devices now converge voice and data and require support from IT

    Significant unresolved demand present Key is facilitating the right model and solution

  • 55Corning Incorporated

    Agenda Overview Review of drivers DAS 101

    Technology Todays solutions

    Hybrid fiber/coax Structured cabling

    Tomorrows challenges Questions/Answers

  • 56Corning Incorporated

    Cellular Solutions for Wireless Carriers and Enterprise

    Large Venues & Campuses (E.G. Stadium, Hospital, Convention Center)

    Enterprise Buildings(E.G. Medical Office Buildings, MDUs)

    Operator/Enterprise Needs Multiple Operator Cellular Voice & Data Coverage

    Wireless Medical Telemetry Campus Solutions

    Cost-effective higher power option

    Operator/Enterprise NeedsSingle or Dual Operator Cellular Voice &

    Data Coverage4G upgrades & retrofits Wi-Fi (802.11a/b/g/n)

    MobileAccess2000/HX Multi-carrier/Multi-Service DAS

    MobileAccessVECellular-over-LAN

  • 57Corning Incorporated

    MA2000 Architecture

    Headend - MDFCentralize wireless sourcesEach service is conditioned for optical transport

    Remote Hub UnitsConvert Optical to RFAmplify, filter and combine services for distribution over shared coax

    Optical FiberBroad BandwidthLow Loss

    Coaxial CableBroad BandwidthPassive

    AntennasBroad BandwidthPassive

  • 58Corning Incorporated

    Wire-it-OnceInfrastructure Investment

    MobileAccess2000 Delivers:

    f Multicarrier and multiservice services platform

    f Commercial services

    f Public Safety

    f Trunked radio

    f WMTS for healthcare

    f Modular approach provides cost-effective scalability and simplifies service addition

    f Pay as you grow

    5

    Verizon Wireless AT&T Wireless

    Sprint T-Mobile

    All Services on One Network

  • 59Corning Incorporated

    MobileAccessVE Cellular-over-LAN Solution

    f Lowest cost cellular DAS overlay Leverages existing CAT 5e/6 Minimizes costly new cabling Scalable fiber-backbone solution for larger buildings

    and campusesf Fastest, Simplest Cellular Solution

    Converged Cellular-over LAN infrastructure olution Installs in days instead of weeks Interference-free, carrier-grade coverage

  • 60Corning Incorporated

    WLAN + MobileAccessVE Cellular

    Cisco WLAN APSwitch

    WLAN802.11n

    Ethernet-LAN Traffic Passes

    Over 0 to ~100 MHz

    VE Shifts Carrier to Intermediate

    Frequencies

    Frequencies Starting at

    140 MHz and Above

    Shared Structured Cabling System is Passive to WLAN

    and Cellular

    PoE Mode A from Cisco Switch for AP. PoE Mode B from VCU for VAP

    CellularService

    Any Operator

    SignalSource

    VE AccessPodVE Cellular

    Controller

    Cellular RF traffic travels on separate

    intermediate frequency of Ethernet LAN cabling

    than WLAN RF traffic

  • 61Corning Incorporated

    Corning MobileAccess VE Benefits With a WLAN, your building is already wired for DAS! Faster install (hours/days vs. weeks) Less intrusive install No sunken costs - take it to a new location

  • 62Corning Incorporated

    Agenda Overview Review of drivers DAS 101

    Technology Todays solutions

    Hybrid fiber/coax Structured cabling

    Tomorrows challenges Questions/Answers

  • 63Corning Incorporated

    DAS Funding Models

    Model Market Space Pros to Venue Cons to Venue

    Carrier AT&T, VzW

    Large Enterprise CustomersPublic venue

    + Lower cost to venue+ No operational cost

    - Least flexibility- Must provide space, access

    Neutral Host American Tower, ExteNet, NextG

    Shopping mallsCasinosOutdoor DAS

    + Lowest cost to venue+ No operational cost+ Income potential

    - Not an option for most facilities- Requires most space, access

    Enterprise Enterprise + Most flexibility, control

    - Highest cost to venue (install, operation)

  • 64Corning Incorporated

    A Minute on Small Cells What is a small cell?

    Imprecise term defining a range of products used to provide coverage/capacity to a smaller-than-macro environments

    Femtocells, E-femtocells, microcells, picocells, remote radio heads What do they do?

    Reduce cost Improve coverage Improve capacity

    Just entering the market Technology is still developing

    Single band, single technology (3G, 4G) Dedicated carrier solutions

    Business models still in development Still have the issue of targeting the coverage/capacity to the required area(s)

    Take away: Anything reducing cost of delivering RF is good Almost any RF source can be used to drive a DAS

  • 65Corning Incorporated

    Future of DAS Challenges today

    Complex Expensive Space intensive

    Solutions Standardization

    Reduces cost Reduces complexity

    Optical fiber in the horizontal Broadband pipe Low-loss connectivity Smaller, flexible preconnectorized solutions

  • 66Corning Incorporated

    Summary:DAS Market Evolution

    Single-Carrier Solutions Multi-Carrier Solutions

    Wireless Carriers Enterprise

    Product Need

    Buyers

    Narrowband BroadbandBandwidth

    Yesterday Today Tomorrow

  • CableSystems

    Programs and Service InnovationsBICSI 2013 Program Event

  • 68Corning Incorporated

    Agenda Enterprise Marketing Programs Overview See the Light Program FiberIQ Program Consultant LinkUp Program Network of Preferred Installers Program Services & Tools

    Bill of Materials Tool Core Products Guide Videos Website Webinars Drawings Resource Center Autodesk Seek

  • 69Corning Incorporated

    Enterprise Marketing ProgramsForce Multiplying Efforts to Reach our Customers

  • 70Corning Incorporated

    Corning Programs Force Multiplying Efforts

  • Clay FranklinProgram Manager

  • 72Corning Incorporated

    The HistorySee the Light Seminars 2008-2010: Voice of Customer (VOC) were held to help

    understanding the needs of our customers. Topic specific Half a day or less Ability to earn BICSI Continuing Education Credits (CECs) Last and most important FREE

    2010: 66 Seminars held teaching 717 students Three topics offered

    2011: 322 Seminars held teaching 4472 students Five topics offered

    2012: 490 Seminars held teaching 6612 students Seven topics offered

  • 73Corning Incorporated

    The FutureSee the Light Seminars 2013: 446 Seminars scheduled.

    Topics: Fiber 101 and Cable Selection Fiber Optic Hardware Innovations and Technologies Fiber Optic Connector Solutions (formerly known as Termination

    Technology) Testing and Troubleshooting Harsh Environments Preterminated Solutions Intro to Fiber Optic Design Emerging Technologies

  • 74Corning Incorporated

    Website LinkSee the Light Seminars

    Schedule, Topic Overviews, and Promotions can all be found at the link below as well on your program portals.

    http://www.corning.com/cablesystems/STL

  • 1/31/2013 75 75Corning IncorporateFiber IQ

    YEAR IN REVEIW9 Cleavers to the

    Classrooms9 Introduced Education

    Pricing 9 New Training Posters

    & Materials9 Co-Hosted FIQ Member

    See-The-Light Training9 Hosted Member Special

    Training Events

    WHATS NEXT Instructor Bill-of-Materials and

    Lab Design/ Facility Planning Additional Offers and Updates

    for registered labs More User-Friendly

    Educational offers Brand New Posters

    & Visual Aids Updated Presentations Monthly Webinars More Member Events Member Recommendations

    Fiber IQ Review

  • 1/31/2013 76 76Corning IncorporateFiber IQ

    Member Only Login

  • 1/31/2013 77 77Corning IncorporateFiber IQ

  • 1/31/2013 78 78Corning IncorporateFiber IQ

    Quick Links to Resources & Support

  • 1/31/2013 79 79Corning IncorporateFiber IQ

    Product & Technology Updates

  • 1/31/2013 80 80Corning IncorporateFiber IQ

    Educational Pricing & Classroom Kits

  • 1/31/2013 81 81Corning IncorporateFiber IQ

    Special Offers and Instructor Requests

  • 1/31/2013 82 82Corning IncorporateFiber IQ

    Downloadable Tools & Information

  • 1/31/2013 83 83Corning IncorporateFiber IQ

  • Jennifer HeavnerProgram ManagerBICSI 2013 Program Event

  • 85Corning Incorporated

    Consultant LinkUp Program Goal

    Provide members with product and technology updates, design tools and resources needed to support their needs and their customer needs.

  • 86Corning Incorporated

    Easy to use Web Portal Just a click awayTraining

    Opportunities (Seminars, Webinars)

    Product & Technology

    Updates

    Links to resources (white papers, generic

    specs, tools, and drawings)

    Direct resource for product and

    design assistance

    Dont miss a beat - Alerts

    Section

  • 87Corning Incorporated

    Whats on the Horizon?

    Exclusive webinar offerings

    Elite Training Seminars/Member

    Events

    Additions to Drawings Resource Center

    New Design Tools (ex. Budgetary Pricing)

  • 2013 NPI Benefits & Requirements Update

  • 89Corning Incorporated

    Network of Preferred Installers The Program Continues To Evolve

    When You Talk, We Listen Greater Benefits More FREE Training Introducing Experience Component

    What Hasnt Changed Our desire to build Long-Term

    Partnerships with Experienced Contractors for Mutual Success

  • 90Corning Incorporated

    Network of Preferred Installers Requirements for Staying Compliant

    Red text = New for 2013

    REQUIREMENT PREFERRED EXPERT MASTER CommentsAnnual completion of Profile Questionnaire Yes Yes Yes

    TRAININGNPI 100 Refresher Course Yes Yes YesSee the Light Seminar 1 Seminar 2 Seminars 2 Seminars

    WebinarOptional 2 Webinars 3 Webinars

    Hit Annual Growth Targets

    Minimum Revenue

    $40k $200k $1M

    NPIs will be able to apply purchases made by customer with local sales representative approval, but no product credit will be issued on these purchases.

    Paid classes such as LAN 500, FSD 400 and AFOTT 200 will be accepted in lieu of or in combination with the proposed free training on some equitable basis. / Training increased by one class each.

  • 91Corning Incorporated

    Network of Preferred Installers Benefits of Participation

    Red text = New for 2013

    BENEFIT PREFERRED EXPERT MASTER CommentsWARRANTYCCS LANscape Solutions Warranty Yes Yes Yes

    25 year 25 year 25 year(Product) (Product & Labor) (Product & Labor)

    REBATES

    POS Product Credit (Quarterly Payout)

    No Yes Yes

    Product credits redeemable at NPIs choice of the "Big 4" / POS = Product, Rental, Repairs, Training & Equipment purchases.

    0% 2% 5%

    Kicker for YoY Growth 20% 10% 10%Additional product credit for achieving YoY growth target.

    1% 3% 2%

    To be paid out at year-end close in the form of a product credit redeemable at NPIs choice of the "Big 4."

    Design/Win Product Credit (Payout upon Receipt of Project POS) No

    Yes (Product Credit)

    Yes (Cash)

    Product credits redeemable at NPIs choice of the "Big 4."

    0% 8% 8% Increased from 5% to 8%.

  • 92Corning Incorporated

    Network of Preferred Installers Tier Classification Determination for 20142014 Tier classification to be based on a combination of meeting Revenue Target, and 5 out of the 7 Requirements:

    Red text = New for 2013

    REQUIREMENT PREFERRED EXPERT MASTERNPI - Consecutive Member No 3-5 years 5+ yearsAffiliations No FOA or ETA FOA & ETABICSI, JATC or Regional Accredited Training No 1 2RCDD Certification No Yes YesReviews w/local Sales Representative No Bi-annual QuarterlyDesign / Wins Submitted & Approved None 2 4Warranties Submitted & Approved None 2 4

  • Network of Preferred InstallersValuable Information Only a Click Away

  • 94Corning Incorporated

    Network of Preferred Installers

    Benefits of Using a Network of Preferred Installer

    Page 1 Page 2

  • 95Corning Incorporated

    Network of Preferred Installers

    Design / Win Project Defined

    Page 1 Page 2

    Earn an ext ra

    Corning!

    Earn an ext ra 8% for speci fying Corning!

  • 96Corning Incorporated

    Network of Preferred Installers Questions? Contact the NPI Team!

    Regina McCaughanEmail: [email protected]: (828) 409-0354

    Bo YountEmail: [email protected]: (828) 446-8770

  • CableSystems

    Services & Tools

  • 99Corning Incorporated

    Service InnovationsCore Product Catalog: Quick Reference Part numbers for the 450 most sold and

    stocked parts Includes LAN and Data Center part numbers

    On the shelf items at distributors 3-day turn around Separated by fiber type

    OM1, OM2, OM3, OM4, OS2 Resources section

    Fiber transmission performance Metric conversion chart Links to Corning Resources

  • 100Corning Incorporated

    Service InnovationsCore Product Catalog: Quick Reference

  • 101Corning Incorporated

    Service InnovationsBill-of-Materials Generator: Easy Product Selection

    Mirrors Core Products List In-stock Risk-reduced products

    Easily builds complicated cable part numbers

    Excel Based Easy to use Easy to modify

    Design Time Reduction 30 minutes to 12 minutes

    Spec Sheets Hyperlinks loaded on Excel sheet

    next to part number

  • 102Corning Incorporated

    Service InnovationsCorning Installation Videos: Just A Click Away! 150+ Videos available

    Safety & Installation Hardware Components Pretium EDGE

    Updated weekly Customer Driven Quick 5 minute or less Easy Viewing

    Located in .wmv format on Cornings webpage Located on You Tube

    www.corning.com/cablesystems

    www.youtube.com/corningcablesystems

  • 103Corning Incorporated

    FREE training to your desktop or smart device via Adobe Connect.

    Variety of Topics Offered Monthly Data Center Series LAN Series Emerging Technologies Recorded topics from the Series available on-demand

    CECs may be available- Noted on the webinar topics

    www.corning.com/cablesystems/webinars

  • 104Corning Incorporated

    Improved search capabilities Now searchable by CCS part number After keying in first 3 characters a

    drop down list appears Online product catalog

    updated images ability to drill down using category

    images or filter by feature specific product page tabs at the

    bottom provide access to additional data

    Part number specific specs sheets no more scribbling out choices on the

    family spec sheets

    Service InnovationsWebsite: New Features and Functionality

  • 105Corning Incorporated

    Drawings Resource Center

    DXF, PDF, Visio, BIM (.rvt) http://www.corning.com/cablesystems/hardware_

    drawings.aspx (Link on Core Guide)

    Link to Autodesk Seek

    Contact Form for Questions

    Categorized for easy

    searching

    Easy download

  • 106Corning Incorporated

    Autodesk Seek Hosting Site Download Revit files directly from Seek or from the search

    bar in Revit software

  • 107Corning Incorporated

    Reminder Make sure youve checked in today to receive an email following

    the seminar to complete a survey. Once you complete the survey:

    Receive your Certificate of Completion for your BICSI Credits