1. Partner Certification - Bronze Landing Pages

2. Creating a Landing Page Landing pages are a great way to createcontent specific pages without the need of ITsinvolvement Place a form on the landing page to captureinformation on the prospect Use on PPC campaigns, Whitepaper offers,and other content specific pages 3. Using the Layout Template Use your own HTML to have the look and feel of thelanding page to look like your website or design Create the page however you wish and place %%content%% where you wish for the form to display To have the title of the page displayed in the , use%%title%% as the variable tag When creating the landing page in the wizard, any textthat you wish to have displayed above the form tointroduce the offer or page, place in the openinggeneral content 4. Using the Landing PageBuilder Allows you to use the drag and drop builder to createthe landing page to your specifications No HTML knowledge is needed to create this page, justdrag, drop and go! Embed YouTube and other scripts using the script iconand Pardot will show embedded content Use the redirect checkbox to show a different thankyou content than was decided on the form level allowsyou to use the same form on multiple landing pages 5. Cname/Vanity URLs Cname will allow the URL of your Pardot landing page tolook like your domain Domain will appear as www2., go., web., etc Google Adwords will not approve ads pointing to landing pages until Cname has been set up If Cname is not set up, URL will appear as go.pardot.com/ If Enterprise or higher, you can set a vanity URL forlanding page Allows for custom ending after / For example: www2.yoursite.com/vanityURL Group and professional edition will have URL set by the system 6. Multivariate Test Can be set up in Marketing >> Landing Pages >> MultivariateTest Allows for A/B testing for landing pages to comparedifferent designs or layouts Set the percentage the landing page is shown compared toother pages in the test Pardot will remember which page the viewer sees and willshow the same page to them if they return Pardot reporting will show the reporting on both pages andwhich page is performing better 7. Landing Pages Facts For SEO purposes, the first step of the landing pagewizard will allow you to: Give the landing page a title to show on search engines Give the landing page a description for data Hide the landing page from being indexed by search engines When a landing page is created, Pardot will give two links normal URL and bit.ly url for social media If multiple PPC sources are pointing to the same landingpage, use a custom redirect to identify the differentsources 8. Embedding externalcontent Pardot allows you to embed external content likeYouTube videos to be shown on Pardot hosted landingpages If using the landing page builder, just use the javascriptbutton and embed where you would like the video toshow If using the layout template, embed the video in theHTML where you would like the video to show If you wish to show the video on the thank you content 9. Landing Page BestPracticesKeep your landing pages precise to what the viewer isafter, do not confuse them with a lot of images and otheritems Keep links allowing them to exit the landing page to aminimum, this will allow for more conversions. Give linksafter they complete the form Send an email with the content you are offering, this willforce people to give real information more often and lessMickey Mouses Dont be afraid to place a form on the page. If this is a 10. Landing Page Reporting If you are using a form on the landing page, reporting will beon the landing page level This allows for the form to be used on multiple landing pages and not skew the data Report will show the number of views, completions andconversions Google Adwords report will show the number of clicks andhow many converted to become prospects If using salesforce.com or SugarCRM, you will be able to see how many later became opportunities and increased ROI Multivariate report will compare how the test fared with one 11. End of Landing PageCourse You have reached the end of the landing pagecourse You will now take a test of what you havelearned. You must score greater than 85% topass this portion of the test Good luck!