Planet Motorola

Kevin Chamberlain

Business Development Manager

Corporate Rewards

corporaterewards.co.uk

Corporate RewardsFor 10 yrs we have been creating and

delivering incentive & recognition programmes that educate, empower

and enable people...

360 ENGAGEMENT

One portal, multiple benefits

Planet Motorola

Where did it all start?

The background• Telecomms giant Motorola needed an incentive

programme to drive training engagement of the new Motorola RAZR™i smartphone

• Target market was their partner network of outbound sales floors and call centres

• High technology audiences expect high technology programmes

• A high impact learning platform was required

Planet Motorola objectives

• Provide e-learning and product information to users across stores, call centres and distributors

• Fun and engaging to capture hearts and minds• Promote the brand and service as well as the

product• Potential to add sales incentives to specific

audiences in the future

Requirements

• Highly visual & exciting incentive – stand out from the crowd

• Adaptable, regular communication – fun & engaging• Facilitate learning & enablement• Introduce element of competition• Need to give everyone a chance to win• Compelling reason – large ‘pull prize’ mechanic• Low administration & management for Motorola

Overview of the programme

• Online scratchcard code issued on registration with chance to win

• 3 step e-learning challenge throughout October and November– Complete all 3 steps to get branded coffee cup and Costa

voucher; now participants collect points– Score 100% for entry into weekly prize draw to win a pair of

Wembley tickets

A little bit of extra fun!

3 step e-learning

Other features

• Advertising materials• Photo gallery• Reward catalogue• Refer a friend• Seasonal promotions

Planet Motorola

The story so far…

User take-up to date

• Users registering their interest before launch – 599

• Registered users to date – 1,664• Number of users completing 3 stage

challenge to date - 352• Log ins to date – 19,167

User breakdown by company

Prizes distributed

• Motorola branded coffee cup and Costa coffee voucher to all completing the 3 step challenge

• 15 scratchcard winners to date– 12 x Motorola XoomTM 2– 3 x Motorola RAZRTMi

What’s next?

• Scheduling further engagement ideas for 2013– Apps– Further product training modules– Justin Bieber incentive – Full On Experience incentive

• Tailoring the rewards catalogue