Lamda Hellix Green Data Centers

The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services

in South Eastern Europe

Green Data Centers

Apostolos Kakkos

Founder & CEO



Who we are

Subsidiary of LAMDA Development - Launched services in 2003

Profitable since first year of full operations (FY2004) and Fast Growing: Turnover : x7.5, EBITDA: x12, EBT: x8

More than 8.1M Euros investment on core business in 2008

Largest Provider of Neutral World-Class Data Center Services in South Eastern Europe

Only company in South Eastern Europe that is Participant & Endorser of EU Code of Conduct for Data Centers

One of the Greenest Data Centers in the World

Data Center Energy Efficiency Award 2009 during the Data Center Leaders Awards in London (Shortlisted-due 15/12)



How does a Data Center look?



Some of our Clients



Electricity Demand in Greece in 2020

Source: ΚΑΠΕ/CRES 2009



European Policy & Projection of Energy Consumption in Data Centers in 2020

20% reduction of Greenhouse Gas Emissions (GHG) compared to 1990 levels

20% penetration of Renewable Energy Sources (RES) in final energy consumption

20% conservation of Primary Energy

+86%

3% of Total Energy Consumption



Average Greenhouse Gas Emissions (GHG)for the production of 1Kwh

~1Kgr GHG



Average Power Consumption of common Home Appliances

Source: US Department of Energy

Based on the Remodece Research Project, conducted by ΚΑΠΕ/CRES in 2007, the Average Yearly Consumption per Greek Household was ~4.020Kwh (==Average Energy Consumption of 0,5kw per hour)



The 8.760 effect

Average Price: <1.200 Euros

Power Rating : 0.5-0,8Kw

Critical Servers are used non-stop and so 24x365 = 8.760 hours/yr

Power Consumption of the server: 4.380-7.000 kwh/yr

The yearly cost of power is 438-700 Euros/yr

GHG emissions are 4.380-7.000 Kgr/yr

Average Price: < 50 Euros

Power Rating : 1-2Kw

With a 10min daily use => 60 hours a year and so 60-120kwh/yr

The yearly cost is power is 6-12 Euros/yr

GHG emissions are 6-12Kgr/yr

The 3-yr Cost of Electricity exceeds the Purchase Cost of the Server!!!!!

An standard server consumes in a year more than an average Greek household!!!!!

- Google > 1.500.000 servers

-Facebook >30.000 servers

-Microsoft > 500.000 servers

-etc.



Servers are a fraction of the Energy Consumption

within the Data Center

ITtoPower

CenterDatatoPowerPUE

Ideal PUE = 1.6

Target PUE = 2

Typical PUE = 2.4 to 3.5 and higher

A typical server in a high PUE Data Center can consume close to 30.000kwh/yr i.e. close to 8-10 households!!!

LAMDA Hellix PUE is <1.75 and so one of the Greenest facilities in the world



Projection Energy Consumption in US Data Centers in 2011



Source: EPA US 2007

Projection Energy Consumption in US Data Centers in 2011



How can LAMDA Hellix help?

Own Data Center: => Data Center Energy Audit & Improvement

Case: Pireaus Bank, Cosmote, etc.

New Data Center Design including High Efficiency

Case: New High Density 1MW Data Center of ΕΔΕΤ(GRnet), Trapeza Attikis, Eruobank Cards, etc.

Outsourcing: in our own World-Class Green Data Centers

Case: Bank of Cyprus, Ktimatologio, Forthnet, Dias Interbanking System, National-P&K, HOL, etc.

Documents

Lamda Hellix Green Data Centers