Sponsorship Packages

Saturday 15 and Sunday 16 July 2017

One

• We’re the biggest festival in London. With the exception of Notting Hill Carnival, no other weekend event attracts as many people as we do with over 170,000 people attending.

Two

• We are a bona fide London institution. The show has been running for 43 years making it one of the oldest established events in the city.

Three

• LCS is one of the most diverse events in London attracting people of all ages and races from all across the country.

Four

• We are totally non-profit. Entrance to the event is free and always has been. We pay for the show through concession sales and sponsorship, alongside funding from Lambeth Council.

8 reasons why you should sponsor the show

Five

• We are the highest certified public event in the UK for sustainability. Everything from our energy suppliers to our waste is meticulously scrutinised to reduce our impact on the environment.

Six

• As well as benefiting from several perks at the show such as complimentary food and drinks, our chosen sponsors will have the option of promoting their business both before and after the show.

Seven

• Our stature as an event means we garner huge press attention not just from local, but from national press too.

Eight

• This is the first time in our 43 years that we have offered out sponsorship packages. This is a unique opportunity for your business.

8 reasons why you should sponsor the show

from £500 + VATBRONZE

• PRE SHOW

• Small logo inclusion on our “Proudly supported by…” website page

• Dedicated Facebook, Twitter or Instagram post announcing support.

• AT THE SHOW

• Small logo inclusion on “Proudly supported by…” banners and posters

• Access to VIP Sponsors Lounge on both days for 2 people

• Access to Main Stage viewing platform on both days for 2 people

• 2 advertisements per day on our 2 large 5m LED screens – 30 seconds maximum per advertisement.

• 1 priority car parking pass

Sponsorship and Marketing Packages

Sponsorship and Marketing Packages

from £1,500 + VATSILVER

• PRE SHOW

• Logo inclusion on our “Proudly supported by…” website page

• 2 dedicated Facebook, Twitter or Instagram posts announcing your support

• Link to your website/specific promotion in our e-newsletter.

• AT THE SHOW

• Logo inclusion on “Proudly supported by…” banners and posters

• Access to VIP Sponsors Lounge on both days for 4 people

• Access to Main Stage viewing platform on both days for 4 people

• 4 advertisements per day on our 2 large 5m LED screens – 30 seconds maximum per advertisement

• 1 priority car parking pass

• 1 announcement of support per day by our show commentator.

Sponsorship and Marketing Packages

from £3,000 + VATGOLD

• PRE SHOW

• Prominent logo inclusion on our “Proudly supported by…” website page

• 2 dedicated Facebook, Twitter or Instagram posts announcing your support and promoting business

• Link to your website/specific promotion in our e-newsletter.

• AT THE SHOW

• Prominent logo inclusion on “Proudly supported by…” banners and posters

• 3m banner dedicated to your business on display in one of the main arenas

• Access to VIP Sponsors Lounge on both days for 6 people

• Access to Main Stage viewing platform on both days for 6 people

• 8 advertisements per day on our 2 large 5m LED screens – 30 seconds maximum per advertisement

• 2 priority car parking passes

• 2 announcements of support per day by our show commentator

• 2 dedicated Facebook, Twitter or Instagram posts announcing support / advertising promotion

• Opportunity to speak at the event on our Village Green Stage.

• Logo featured inside our A-Z Show Guide (circa 100,000 copies)

Sponsorship and Marketing Packages

from £6,000 + VATPLATINUM

• PRE SHOW

• Whole page dedicated to your business on our website as a show supporter

• 4 dedicated Facebook, Twitter or Instagram posts announcing your support and promoting business

• Dedicated e-newsletter to our database announcing your support

• Inclusion in our small business specific press release.

• AT THE SHOW

• Prominent logo inclusion on “Proudly supported by…” banners and posters

• 3m banner dedicated to your business on display in the main arenas (x 2)

• Access to VIP Sponsors Lounge on both days for 10 people

• Access to Main Stage viewing platform on both days for 10 people

• 15 advertisements per day on our 2 large 5m LED screens – 30 seconds maximum per advertisement

• 3 priority car parking passes

• 3 announcements of support per day by our show commentator

• 4 dedicated Facebook, Twitter or Instagram posts announcing your support / advertising a promotion

• Opportunity to speak at the event in our Main Arena

• Logo featured on the back cover and inside our A-Z Show Guide (circa 100,000 copies)

Sponsorship and Marketing Packages

from £12,000 + VATDIAMOND

• PRE SHOW

• Logo featured on our website home page (over 1m hits for the month of July 2016)

• 5 dedicated Facebook, Twitter or Instagram posts announcing your support and promoting business

• Link to your website/specific promotion in our e-newsletter

• Dedicated feature in our small business specific press release

• Logo included on 35 promotional JCDecaux roadside “6-sheets” located around Lambeth.

• AT THE SHOW

• Logo inclusion on “Proudly supported by…” banners and posters

• 3m banner dedicated to your business on display in the Main Arena and Main Stage (x 4)

• Access to VIP Sponsors Lounge on both days for 20 people

• Access to Main Stage viewing platform on both days for 20 people

• 20 advertisements per day on our 2 large 5m LED screens – 30 seconds maximum per advertisement

• 4 priority car parking pass

• 5 announcements of support per day by our show commentator

• 5 dedicated Facebook, Twitter or Instagram posts announcing your support / advertising a promotion

• Opportunity to speak at the event on our Main Stage

• Logo featured on the front cover and inside our A-Z Show Guide. Exclusivity is available.

The Sponsors Lounge

This year we are launching an exclusive lounge and viewing area at the show for the very first time.

This lounge is for the sole use of our sponsors and their chosen guests and comes complete with

complimentary food and drinks served by one of London’s top street food vendors.

It’s the perfect place to entertain guests and impress new business clients with unrivalled access to

London’s biggest free festival. Set in a prime location in the Main Stage field, sponsors can also benefit

from the following complimentary amenities as well as a prime view of the Main Stage.

PHONE CHARGINGENTERTAINMENT

TEA & COFFEE

NEWSPAPERS

FOOD & BAR

CLOAKROOM

About the show

Saturday 15 &

Sunday 16 July

12 noon – 8pm

Takes place in the Green Flag Award-

winning Brockwell Park

We boast a unique line-up celebrating the very best of city and

country life

170,000 people attended in 2016

making the show one of the biggest public events in the UK

2 music stages featuring a mix of

international and local talent on both days

Now in its 43rd year, the show is funded and organised by Lambeth

Council

Our Main Arena features horse jousting

shows, falconry displays, stunt shows

and much more

14 different zones and arenas packed full of

family entertainment for all to enjoy for free

Over 300 traders, exhibitors, charities and

community groups present at the show

Event statistics

Up to 100,000 visitors per day across two days with an equal gender split.

Core audience: 25 to 54 years.

ABC 1 and 2s. 33% are under 16.

84% of visitors in full/part-time employment

or self-employed.

Diverse demographic of visitors from foodies toretirees and young families to hipsters.

81% of visitors have attended for 3 years or more with 38% attending for 10 years or more.

60% of visitors spend £21 or more per visit,

with 27% spending £41 or more.

Over 300 concessions in 2016; a selection of 7 bars, 65 caterers, 66 craft stalls, 80 charities,

26 horticulturists and much more.

Big hitters from the food & drink industry attend each year including Diageo, Meantime, Nature

Valley, Warburtons and Rubicon.

Event statistics

Benefits to you

The show offers a wide variety of activities to visitors which in turn creates a

number of partnership packages with numerous opportunities.

Engage with up to

100,000 people

per day

Create brand

awareness; local

and nationwide

PR

Build brand

loyalty with your

target market

CSR opportunities:Environment,

Education, Inclusion, Culture,

Community, Entrepreneurship,

Employment…

Have your brand

shared to over

17,000 followers

and rising on

social media

Inclusion in our

monthly e-shots

to a database of

over 8,000 and

rising

Be featured in our

A-Z Show Guide

(circa 100,000 copies)

Company information and

logo added to our website.

2016 visits: June – 86,396

July – 1,092,422

Over 8k email contacts on our database.

Over 1 million hits on our website for the month of July plus a following of over 17k on social media

London Live broadcast live from the show 4 times in 2015 and 2016

Featured as ‘#1 Summer Event’ in Tesco Magazine; 4.98 million readers a year

Featured by Time Out as the ‘#1 Essential Thing To Do’ in July (weekly circulation of 308k copies)

Event features in the national Metro newspaper and London Evening Standard

Year round press and supplements with Lambeth Weekender and South London Press (150k copies)

Featured on BBC2’s ‘Country Show Cook-Off’ and Channel 4’s documentary ‘Project Wild Thing’

100k official programmes distributed at the show

35 JCDecaux roadside 6-sheets advertisements around the borough

Marketing and Press

Brands we have worked with

Brands we have worked with

2016 highlights

See what people said about our 2016 event on

Please visit our channel for more videos! Extra highlights on

Mike O’Shea

Sponsorship Manager

Lambeth Country Show

Telephone: 020 7926 9360

Email: moshea@lambeth.gov.uk

www.lambethcountryshow.co.uk

Get in touch to be part of the South East’s biggest free festival

and to discuss a bespoke sponsorship package for your business.

Contact us