SEMA SHOW SPONSORSHIP OPPORTUNITIES SHOW SPONSORSHIP OPPORTUNITIES Tuesday, NOV. 5–Friday, NOV. 8, 2013 seMasHOW.COM/sPONsOr Monica Terlouw • E MSEMA OR ADDITIONAL INORMATION CONTACT:

SEMA SHOW SPONSORSHIP OPPORTUNITIES

Tuesday, NOV. 5–Friday, NOV. 8, 2013seMasHOW.COM/sPONsOr

Monica Terlouw 909-978-6695 • E-mail: [email protected]

FOR ADDITIONAL INFORMATION CONTACT:

Don’t miss the chance to get your catalog or product showcased in the November issue of SEMA News, with a combined print and online distribution of 185,000.

Boost Your Presence at the 2013 seMa show.

Now, when you purchase a series of three 4-color ads sized 1/3-page or larger in SEMA News, you’ll have a powerful presence in the SEMA Show issues and will receive the fourth ad of the same size absolutely free. The free ad will be printed providing the first three ads are paid in full.

SEPTEMBER 6/29 7/10OCTOBER 8/2 8/10NOVEMBER 8/28 9/7DECEMBER 10/2 10/9

Issue Space Close Payment & Insertion Order Ad Material

Production Schedule

to upload ad materials, log on to www.semanews.com/uploadyourads

SePteMBer SEMA SHOW PREP ISSUE

octoBer SEMA PRE-SHOW ISSUE • Visitor and Exhibitor Listings

noVeMBer SEMA SHOW ISSUE • Bonus distribution at the SEMA Show • Includes 2012 Official SEMA Show Directory • Industry 4-color Catalog & Product Showcase

deceMBer 2013 MEGATRENDS ISSUE

BUY 3 GET 1 FREE STEP OUT FROM THE CROWDBUY 3 GET 1 FREE STEP OUT FROM THE CROWDMaKe Your Presence In the oFFIcIaL seMa show DIrectorIes.

The SEMA Show is the number-one automotive aftermarket trade-show and it’s approaching fast. Take advantage of this exclusive opportunity to stake your company’s claim in the Official SEMA Show Directory and its companion, the Official SEMA Show Pocket Guide.

2013 seMa show Directory: n The must-have, heavily distributed show publication.

n One-stop-shop for all SEMA Show exhibitor information.

n Delivers repeated, high-value impressions all year.

n Directory becomes a popular desk reference tool after the show.

n Bonus distribution within the November issue of SEMA News.

2013 seMa show Pocket Guide:

n Available in 4-color.

n Every attendee’s on-site navigation tool.

n Indispensable companion to Official SEMA Show Directory.

n Features handy booth number listings, fits in pocket.

reserve your ad placement by september 3, 2013Review, authorize, and return the insertion order – TODAY. (Ad materials due September 10, 2013)

To reserve a booth, visit www.SEMAshowexhibitor.com • Must be a 2012 SEMA Show exhibitor to be eligible.

internAtionAl BuYerS’ Guide AdVertiSinG rAteSdiScountS: SEMA Members receive an additional 15% discount

Bonus Distribution within the October issue of SEMA News.Printed directorY: exhiBitorS non-exhiBitorSC-2 inside front cover (4-color only) $2,025 $2,250C-3 inside back cover (4-color only) $1,800 $2,000C-4 back cover (4-color only) $2,250 $2,500Full page (b/w) $1,485 $1,650Half page (b/w) $855 $950

PocKet Guide AdVertiSinG rAteSPrinted directorY:C-2 inside front cover (4-color only) $4,500C-3 inside back cover (4-color only) $4,200C-4 back cover (4-color only) . . . . $6,000

Full page (4-color) . . . . . . . . . . . . . . .$795Full page (b/w). . . . . . . . . . . . . . . . . .$695Half page (4-color). . . . . . . . . . . . . . .$550Half page (b/w) . . . . . . . . . . . . . . . . .$475

Show PublicationS rate cardS

with oFFicial SeMa PublicationSPower uP with oFFicial SeMa PublicationSPower uP Your buSineSS

ShoW directorY (noVeMBer SeMA neWS) AdVertiSinG rAteS

C-2 inside front cover 4-page gatefold only (4-color only) . . . . . $25,500C-4 back cover (4-color only) . . . $12,000C-3 inside back cover (4-color only) . . . . . . . . . . . . . . . . . $9,000Belly band (4-color only) . . . . . . . $20,000Tab dividers (4-color only) . . . . . . . $6,100Full-page spread (4-color or b/w) . $9,500

Half-page spread (4-color or b/w) . . . . . . . . . . . . . . . $4,970Full-page (4-color) . . . . . . . . . . . . . $4,400Full-page (b/w) . . . . . . . . . . . . . . . $3,000Half-page (4-color) . . . . . . . . . . . . . $2,700Half-page (b/w) . . . . . . . . . . . . . . . $1,460Logo next to listing (b/w only) . . . . . $270

Bonus Distribution within the November issue of SEMA News.Printed directorY:

$2,500 for 16 editions of seMA enews leAding up to the 2013 seMA show.

online Ad opportunity AvAilAble


Brian Paik909-978-6677 • E-Mail: [email protected]





S e M a c r u i S e

For more than a decade, 4:00 p.m. on Friday has marked “magic time,” with the Show’s numerous display vehicles forming an unofficial parade exiting the Las Vegas Convention Center. The SEMA Cruise is now the official closing event to the Show, where thousands of spectators gather to witness the best rolling car show on the planet! Be a part of the 3rd annual event and promote your company brand and products through the following sponsorship opportunities:

Major sponsorship: . . . . $25,000

sponsorship includes:

n Sponsor logo to appear on all pre, on-site and post promotional signage @ 100%

n Sponsor logo to appear on the Cruise Stage signage at 100%

n Sponsor to receive up front position of up to 4 sponsor selected SEMA Show feature vehicles

n Editorial Announcement in SEMA News pre Show

n Editorial support in SEMA Show Daily

n 2-page spread, 4-color ad to appear in SEMA Show Official Directory and Pocket Guide

n 2 Page spread, 4-color ad to appear in the SEMA Show Daily Thursday Issue

n Sponsor web address to be featured in SEMA eNews

n Sponsor banner ad and hyperlink to be featured on www.SEMAshow.com for a 90-day flight

n Minimum of 12 PA announcements from Cruise Stage

n Sponsor supplied, 4-color logo to appear on announcer shirt

n Sponsor representative to be interviewed on the Cruise Stage

n Sponsor may offer product, certificates or premiums for giveaways during Cruise

associate sponsorship: .$10,000




n Sponsor to receive up front position of up to 2 sponsor selected SEMA Show feature vehicles



n Full page, 4-color ad to appear in SEMA Show Official Directory and Pocket Guide

n Full Page, 4-color ad to appear in the SEMA Show Daily Thursday Issue



n Minimum of 4 PA announcements from the Cruise Stage

n Sponsor representative to be interviewed on the Cruise Stage

n Sponsor may offer product, certificates or premiums for giveaways during Cruise

Product sponsorship: . . . $5,000




n Sponsor to receive up front position for 1 sponsor selected SEMA Show feature vehicle



n Half page horizontal, 4-color ad to appear in SEMA Show Official Directory and Pocket Guide



n Minimum of 2 PA announcements from Cruise Stage

n Sponsor may offer product, certificates or premium for giveaways during Cruise

Sponsored by Chevrolet Cruze




S e M a S h o w V a l u e P a c k S P o n S o r

seMa show Value Pack sponsor ................................................... $9,000The SEMA Show value pack sponsor package provides Show exhibitors with a variety of print and onsite advertising that puts your company’s product and persuasive message front and center for all attendees to see.


n One aisle sign.

n Three single-sided billboard kiosk panels.

n One carpet ad.

n One ½-page 4-color (horizontal only) ad in the Official SEMA Show Directory.

n One ½-page 4-color (horizontal only) ad in the Official SEMA Show Pocket Guide.

n One ½-page 4-color (horizontal only) ad in the SEMA Show Daily (opening day issue only.)

n Inclusion in sponsor acknowledgement ad in the Official SEMA Show Directory.

• Aisle sign, billboard and carpet ad locations subject to availability.• Sponsorship Includes production, delivery and installation.• Sponsor must provide production ready artwork in an approved digital format.

All sponsorship artwork must adhere to specifications and requirements provided by production company.

sAveMore thAn

$3,000




S e M a F i r S t - t i M e e x h i b i t o r S P o n S o r

The SEMA Show first-time exhibitor sponsor package functions as a meaningful way to assist the SEMA Show first-time exhibitors, and it provides an effective, affordable way to enhance your company’s prominence at the Show.


n One aisle sign.

n One single-sided billboard kiosk panel.

n One ½-page 4-color (horizontal only) ad in the Official SEMA Show Directory.

n One ½-page 4-color (horizontal only) ad in the Official SEMA Show Pocket Guide.


• Aisle sign and billboard locations subject to availability.• Sponsorship includes production, delivery and installation.• Sponsor must provide production ready artwork in an approved digital format. All sponsorship artwork must adhere to specifications and requirements provided by production company.

First-time exhibitor sponsor .......................................................... $4,500

sAveMore thAn

$1,100




a i S l e S i g n l o g o S

Above every aisle hangs an aisle sign to help attendees find their way around the Show. You can arrange for the opportunity to have your company’s logo added on both sides of any selected sign(s).


n Placement of your company logo on both sides of the selected aisle sign(s). Specific aisles may be requested.


aisle sign Logos ................................................................... $950 per sign(2' high x 5' wide on both sides of the sign.)

• Aisle sign locations subject to availability.• Sponsor must provide production ready artwork in an approved digital format. All sponsorship artwork must adhere to specifications and requirements provided by production company.• Sponsorship includes production, delivery, and installation.




sponsorship Package Includes:

n Distribution of your company’s custom-printed bag from the registration and badge holder pick-up locations.


n One full-page 4-color ad in the SEMA Official Show Directory.

n One full-page 4-color ad in the SEMA Official Pocket Guide.

n 60-day online SEMA eNews ad package.

attendee Bags (Sponsor to supply) ....................................................... $15,000One sponsorship available.

Have every attendee carry your company’s custom-printed bag. Here’s a premium opportunity that allows your company to be the only exhibitor to have carry-home bags distributed exclusively in the registration and lobby areas of the Show.

a t t e n d e e b a g S

• Sponsor to supply minimum of 20,000 attendee bags.• Bags must be shipped to warehouse for delivery by September 27, 2013. Shipping instructions will be provided.• Bag may include a corporate brochure. Sponsor must submit bag design and insert proof to SEMA for approval

no later than September 2, 2013.




Have every attendee wear your company name. This sponsorship allows your company to be one of the four select sponsors of attendee lanyards distributed at various badge holder pick-up locations throughout the show.


n Distribution of lanyards at various badge holder pick-up locations.


n One full-page 4-color ad in the SEMA Official Show Directory.

Badge Lanyards (Sponsor to supply) ........................................... $12,500 eachFour sponsorships available.

b a d g e l a n Y a r d S

• Sponsor must supply 10,000 dual-clip style lanyards, as show in photo above.• Lanyards must be shipped to SEMA warehouse for delivery by September 27, 2013. Shipping instructions will be provided.• Sponsor must submit lanyard design to SEMA for approval no later than September 2, 2013.




Take advantage of an excellent opportunity to have your company achieve maximum exposure in all sections of this year’s SEMA Show. The Show itself will be bigger than ever; to assist attendees, more than 50 “You-Are-Here” floor plans will be strategically situated throughout the Show. It’s a feature that enables all visitors to easily navigate the 11 Show sections. Sponsor participation in the “You-Are-Here” floor plans puts your company ad (approximately 2' high x 3' wide) on ALL of them.


n Placement of your company’s ad on all of the “You-Are-Here” floorplans at SEMA Show.

n One full-page 4-color ad in the Official SEMA Show Directory.



“You-are-here” Floorplans ........................................................... $17,500(Includes production, delivery and installation.) One sponsorship available.

“ Y o u - a r e - h e r e ” F l o o r P l a n S

• Sponsor must provide production ready artwork in an approved digital format. All sponsorship artwork must adhere to specifications and requirements provided by production company.

• Sponsorship includes production, delivery, and installation.





n Placement of one billboard (single-sided, 4-color) panel within SEMA Show exhibit halls, lobbies or main areas. Specific locations may be requested.


One-meter panels will be prominent in the registration area, lobby and strategically positioned throughout the entire Show. A great way to drive traffic to your booth.

Billboard Kiosk ad Panel, single-sided ......................... $1,500 each side(Includes production, delivery and installation.)

b i l l b o a r d k i o S k a d P a n e l






c a r P e t / F l o o r a d S

Make your mark at the SEMA Show. These 4' x 4' directional signs are placed at key intersections throughout the Show to help buyers find their way to you. Put your company front and center every time a buyer looks to see where they are going.


n Placement of your company’s logo, message and booth number on a floor ad. Specific locations may be requested.


carpet / Floor ads* ................................................................ $1,500 each(Includes production, delivery and installation.)



*Quantities limited. Subject to availability.




d u r a t r a n S b a c k l i t r o t a t i n g k i o S k

Here’s an advertising opportunity with unmatched impact. Highly visible, rotating, three-sided, backlit Duratrans panels will be placed in lobbies, registration and high-traffic areas.


n Placement of one Duratrans panel in a rotating unit located in a high-profile location within the Las Vegas Convention Center. Specific locations may be requested.


Duratrans Backlit rotating Kiosk* ............................. $1,850 each panel(Includes production, delivery and installation.)



*Quantities limited. Subject to availability.




More and more attendees are turning to their laptops and mobile devices to check email and search for information. As a result, the Wi-Fi service is arguably the most used service that the SEMA Show has to offer. Take advantage of this opportunity to capture wide attention by sponsoring this unique service.


n Placement of sponsor’s company logo and custom message on the Wi-Fi landing web page of the Wi-Fi authorization.

n Inclusion of sponsor’s company logo on informational signage on the show floor and lobbies.


n One full page 4-color ad in the Official SEMA Show Directory.

wi-Fi sponsorship ............................................................... $10,000 eachTwo sponsorships available.

w i - F i S P o n S o r S h i P


SEMA SHOHOW W WIFIS




The Convention Center is bigger and better than ever, providing even more opportunity for high-impact, targeted banner placement for exhibitors.


n Prices include banner production, installation and removal.

n Exclusive location for your company banner inside or outside of the exhibit halls.


hanging Banners .................................................................... call for Info (Call for sizes, positions and prices.)

h a n g i n g b a n n e r S





S e M a M e d i a c e n t e r

seMa Media center .......................................................................... call for InfoOne sponsorship available.Get serious exposure. The SEMA Show Media Center provides the appropriate atmosphere to get the word out to the 3,000-plus members of the press from around the world representing their magazines, newspapers, blogs and television shows at the Show.

sponsorship includes: n Title sponsorship of the SEMA Media Center.

n Two single-sided billboard kiosk panels inside the media center (production included in the fee).

n One banner position up to 10' x 30' in size, choice of available positions.

n Placement of sponsor’s literature in the media center.

n Recognition of sponsor on signage outside the media center and on directional signs.

n Recognition in attendee marketing materials mailed prior to the Show.

n 2-page spread 4-color ad in the Official SEMA Show Directory.

n 2-page spread 4-color ad in the Official SEMA Show Pocket Guide.

n Media Center staff to wear sponsor supplied shirts. (SEMA must approved in advance)

n Opportunity to provide premium gift to all registered media. (Sponsor to supply and SEMA must approve in advance)

n Pre-Show publicity in SEMA News.



• Additional charges will be incurred for premium gifts if given to all registered media. • Sponsor must provide production ready artwork in an approved digital format.

All sponsorship artwork must adhere to specifications and requirements provided by production company.




Be a part of the excitement through this action packed, pavement-pounding, road course demonstration where attendees actually have the chance to see, feel, and experience the world’s top performance vehicles. Located outdoors, the Front Silver Lot will provide a unique forum for you to extend your branding message at the SEMA Show and beyond.

Front silver Lot sponsorship ....................................................... $20,000

OUTSIDE DISPLAY RULES• There can be no sharing of display space.• All products, banners or signs on display must be those

of your company and no other company, without written permission of SEMA.• If qualified to exhibit in the SEMA Show, the company or the exhibitor must have

a minimum of 100 square feet of exhibit space in the Show.• All displays, vehicles and demonstrations must remain within the contracted

space until 4 p.m. on Friday.

• No alcohol served during show hours.• All Exhibitor Rules & Regulations of the SEMA Show must be observed.• No sampling of products without written permission of SEMA.• No selling of any merchandise is permitted without prior approval of SEMA, and any

authorized selling will be subject to the Nevada Department of Taxation rules and regulations.• Sponsor must provide actual photo of trailer/rig and all planned branding/signage/

promotion 60-days prior to the show.

F r o n t S i l V e r l o t

n Four banners to be displayed within the Front Silver Lot (3' x 5' size maximum–sponsor to supply).

n 30' x 80' display space adjacent to the Front Silver Lot to be used for satellite exhibit or vehicle.

n Sponsor logo placement on specially designed Front Silver Lot billboard kiosk panels to be displayed throughout the SEMA Show floor.

n Editorial exposure in the SEMA Show Daily.

n One full page 4-color ad to appear in the October (SEMA Pre-Show) issue of SEMA News.

n Pre- and post-editorial exposure in SEMA News.

n One full page 4-color ad to appear in the Official SEMA Show Directory.

n Sponsor inclusion in sponsor acknowledgement ad in the SEMA Official Show Directory.

n One ½-page 4-color ad to appear in the Official SEMA Show Pocket Guide.





The SEMA Members Lounge provides a convenient and relaxing environment to take a quick break from the Show floor. Located above the Grand Lobby, members are provided with private email stations in a highly visible location. Private food service is also available. Excellent exposure for the company that wants to partner with SEMA members.

sponsorship includes: n Two single-sided billboard kiosk panels inside each of the SEMA Members Lounges

(production included in fee).

n Recognition on signage outside both the SEMA Members Lounges.

n Placement of sponsor’s literature in both SEMA lounges.

n Recognition in attendee marketing materials mailed prior to the Show.




seMa Members Lounge .......................................................................... $10,000Two sponsorship available.

S e M a M e M b e r S l o u n g e




Thousands of pens with your company logo, information and booth number will find their way into the hands of SEMA buyers and attendees. Pens are sure to be used all year long.


n Placement of your company’s logo, information and booth number on custom pens to be used and available at registration and information booths.




• Sponsor to supply minimum of 10,000 pens. • Pens must be shipped to SEMA warehouse for delivery by September 27, 2013. Shipping instructions will be provided. • Sponsor must submit pen design to SEMA for approval no later than September 2, 2013.

registration Pens ............................................................................ $7,500(Sponsor to supply.)

r e g i S t r a t i o n P e n S




Bus kiosk sponsorship will place your corporate message in motion, larger than life: a message that will be etched into buyers’ minds as they wait for the buses for a free ride back to their hotel.


n Placement of company ad on all four base panels of all shuttle bus route kiosks.



n One full-page 4-color ad in the Official SEMA Show Pocket Guide.




shuttle Bus Kiosks ........................................................................ $20,000(Includes production, delivery, installation)

One sponsorship available.

S h u t t l e b u S k i o S k S




Showcase your automotive product and booth number to the real decision makers during peak times of interest with fewer distractions and higher attentiveness while they are in their hotel rooms. As a SEMA VisitorVision advertiser, your 30-second commercial message will be aired on a select group of ten cable television networks that broadcast in 45 participating hotels on or near the world-famous Las Vegas Strip. Powerful, targeted and affordable. That’s SEMA VisitorVision.

seMa channel: Your message can also be included on the SEMA Channel. SEMA will have a dedicated 24/7 channel, keeping convention delegates up to date on all the latest SEMA Show information. The SEMA Channel will air in all participating VisitorVision hotels.

Advertisers can choose from three affordable advertising options:

n option 1 ($2,800): Twelve 30-second commercials to air on VisitorVision. (Select from a minimum of two networks.)

n option 2 ($4,860): Twenty-four 30-second commercials to air on VisitorVision. (Select from a minimum of four networks.)

n option 3 ($7,400): Forty 30-second commercials to air on VisitorVision and one 30-second commercial included in daily SEMA Channel loop. (Select from a minimum of five networks.)

All options include: n Inclusion in sponsor acknowledgement ad in the Official SEMA Show Directory.

• Sponsor is responsible for supplying two copies of the actual 30-second commercial in specified format two weeks prior to the scheduled start date. • Commercial inventory is sold on a first-come, first-served basis.

seMa VisitorVision advertiser ........................................... starting at $2,800

S e M a V i S i t o r V i S i o n

Alexis ParkFlamingo HiltonPalms PlaceAliante StationFour QueensPalms/Fantasy

TowerArizona Charlie’s

BoulderFreemontsParisArizona Charlie’s

DecaturGold CoastPlanet HollywoodBally’s

Golden NuggetRailroad PassBellagioGreen Valley

RanchRed RockBill’s Gambling

HallHard RockSaharaBoulder StationLas Vegas HiltonSanta FeCannery EastLuxorSilverton

Cannery NorthLV ClubStratosphereCaesar’sMGMSun CoastCircus CircusM ResortSunset StationEl Cortez TowerMandalay BayTexas StationEl Cortez

CabanasMarriott CourtyardTreasure Island

ExcaliburMonte CarloTropicanaFiesta HendersonNew York New

YorkTrump TowersFiesta RanchoOrleansWestin CasuarinaFitzgeraldPalace StationDays Inn (WWW)

as of March 2012

seMa VisitorVision Participating hotels

Documents

SEMA SHOW SPONSORSHIP OPPORTUNITIES SHOW SPONSORSHIP OPPORTUNITIES Tuesday, NOV. 5–Friday, NOV. 8, 2013 seMasHOW.COM/sPONsOr Monica Terlouw • E MSEMA OR ADDITIONAL INORMATION CONTACT: