LAKSHYA MAHINDRA AUTO

8/7/2019 LAKSHYA MAHINDRA AUTO

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GALAXY GROUP

Presented by:-

Abhishek mishra Ritesh singh

Rana Ranjit Rajeev kumar Anupam Bajoria Ritesh Soni Manish

Gaurav Naphade Subodh Kumar Shrikant Wankhade
http://images.google.co.in/imgres?imgurl=http://www.solomanufacturing.com/gifs/logo-3.jpg&imgrefurl=http://www.solomanufacturing.com/clientele.html&h=186&w=173&sz=6&hl=en&start=1&tbnid=I0f9qcz38GThfM:&tbnh=102&tbnw=95&prev=/images%3Fq%3Dmahindra%2B%2526%2Bmahindra%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D


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Automobile Industry in India
http://images.google.co.in/imgres?imgurl=http://www.epfguzzi.com/4bullets/accessories/badpatch.jpg&imgrefurl=http://www.epfguzzi.com/4bullets/accessories/label.html&h=205&w=275&sz=14&hl=en&start=11&tbnid=YM-RdByGg89t8M:&tbnh=85&tbnw=114&prev=/images%3Fq%3Denfield%2Blogo%26svnum%3D10%26hl%3Den%26lr%3Dhttp://images.google.co.in/imgres?imgurl=http://www.lumaxindustries.com/images/logo_hm.gif&imgrefurl=http://www.lumaxindustries.com/clients/clients-domestic.html&h=74&w=150&sz=3&hl=en&start=3&tbnid=wnO3QOrw8P1sPM:&tbnh=47&tbnw=96&prev=/images%3Fq%3Dhindustan%2Bmotor%2Blogo%26svnum%3D10%26hl%3Den%26lr%3Dhttp://images.google.co.in/imgres?imgurl=http://www.alsayeronline.com/btc/btcimages/logo_ashok.jpg&imgrefurl=http://www.alsayeronline.com/btc/ashok.asp&h=55&w=317&sz=24&hl=en&start=2&tbnid=u0WZXG8HMAh-FM:&tbnh=20&tbnw=118&prev=/images%3Fq%3Dashok%2Bleyland%2Blogo%26svnum%3D10%26hl%3Den%26lr%3Dhttp://images.google.co.in/imgres?imgurl=http://www.solomanufacturing.com/gifs/logo-3.jpg&imgrefurl=http://www.solomanufacturing.com/clientele.html&h=186&w=173&sz=6&hl=en&start=1&tbnid=I0f9qcz38GThfM:&tbnh=102&tbnw=95&prev=/images%3Fq%3Dmahindra%2B%2526%2Bmahindra%2Blogo%26svnum%3D10%26hl%3Den%26lr%3Dhttp://www.lumaxindustries.com/images/logo_tata.gifhttp://www.kineticindia.com/index.htmhttp://www.bajajauto.com/index.htm


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AUTOMOBILE

2 WHEELER 3 WHEELERPASSENGER

VEHICLECOMMERCIAL

VEHICLE

MOTORCYCLE SCOOTERS SCOOTERETTES MOPEDS

I.C.V. M.C.V. H.C.V.


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INDIAN AUTOMOBILE

INDUSTRIESTwo wheeler

Manufactures

Four WheelerManufacturers

Heavy vehicleManufactures

Hero Honda Maruti Udyog Tata Motors

Bajaj Hyundai Motors Ashok Leyland

TVS Tata Motors Eicher Motors

Yamaha Mahindra Auto Ltd. Bajaj

Honda Motors Hindustan Motors Mahindra Auto
http://images.google.co.in/imgres?imgurl=http://www.solomanufacturing.com/gifs/logo-3.jpg&imgrefurl=http://www.solomanufacturing.com/clientele.html&h=186&w=173&sz=6&hl=en&start=1&tbnid=I0f9qcz38GThfM:&tbnh=102&tbnw=95&prev=/images%3Fq%3Dmahindra%2B%2526%2Bmahindra%2Blogo%26svnum%3D10%26hl%3Den%26lr%3Dhttp://images.google.co.in/imgres?imgurl=http://www.solomanufacturing.com/gifs/logo-3.jpg&imgrefurl=http://www.solomanufacturing.com/clientele.html&h=186&w=173&sz=6&hl=en&start=1&tbnid=I0f9qcz38GThfM:&tbnh=102&tbnw=95&prev=/images%3Fq%3Dmahindra%2B%2526%2Bmahindra%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D


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The Key Players

Commercialvehicles

TATA Motors, Ashok Leyland, Swaraj Mazda,Mahindra & Mahindra ,Forcemotors, Eicher Motors

Passengervehicle

TATA Motors, Maruti Udyog, Honda Motors, Toyata, Skoda, Mahindra &Mahindra, Daimler Chrysler, Hindustan Motors

Two Wheeler Hero Honda, Bajaj Auto, Honda Motors, TVS Motors, Yamaha , Kinetic Motors

Three Wheeler Bajaj Auto, Piaggio India

Two wheeler

Passenger vehicle


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Trends in the automobile sector

Production of automobiles

4.85.3

6.3

7.2

8.5

0

2

4

6

8

10

2000-01 2001-02 2002-03 2003-04 2004-05

million

numbers

Domestic Sales of automobiles

4.65.2

5.96.8

7.9

0

2

4

6

8

10

2000-01 2001-02 2002-03 2003-04 2004-05

millionnumbers

Exports of automobiles

0.17 0.18

0.31

0.48

0.63

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

2000-01 2001-02 2002-03 2003-04 2004-05

millionnumbers

CAGR 15.4%

CAGR 14.2%

CAGR39%Domestic Sales have been growing strongly

Exports have nearly tripled in the last 5 yearsLargest three wheeler market in the world

4th largest passenger vehicle in Asia

largest tractor in the market

5th largest commercial vehicle market in the world


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8 out of top 10 global companieshave India presence

They contribute 60 % of global production

but25 % of India Production


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Source: www.acmainfo.com

Market Break-up `08-`09

www.a2zmba.com


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Global vs. Indian Top 5

1. Ford Motors

2. General Motors

3. VW Group

4. Toyota Motors

5. Honda Motors

1. Maruti Udyog Ltd.

2. Tata Motors

3. Hyundai Motors

4. Mahindra Auto

5. Ashok Leyland


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www.a2zmba.com


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IndustryIndustry

RivalryRivalry

Supplier PowerSupplier Power

Buyer PowerBuyer Power

Thr e

at

Thr e

at

fro

m

fro

m

Ent r

ants

Ent

ran

ts T

hreat

T

hr eat

f

rom

f

rom

Sub

sti tute

s

Sub

stitute

s


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MAHINDRA & MAHINDRA
http://images.google.co.in/imgres?imgurl=http://www.signonsandiego.com/weblogs/garage/Mahindra-Scorpio.jpg&imgrefurl=http://www.signonsandiego.com/weblogs/garage/2008/02/indian_truck_maker_mahindra_wi.html&usg=__cYVuSqfMXQtwa6ryfn04HkA78ig=&h=204&w=410&sz=24&hl=en&start=38&tbnid=G0EK_lofomToxM:&tbnh=62&tbnw=125&prev=/images%3Fq%3Dmahindra%2Bscorpio%26start%3D36%26gbv%3D2%26ndsp%3D18%26hl%3Den%26sa%3DN


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Mahindra & Mahindra Ltd.

Type Public Company

Founded Oct. 2, 1945

Headquarter Mumbai, India

Key People Keshub Mahindra (Chairman),AnandMahindra (VC & MD)

Industry Automative, Farm Equipment

Revenue US$ 3.5 Billion (2008)

Employees 16000 +

Listing BSE, NSE, Luxembourg
http://en.wikipedia.org/wiki/Anand_Mahindrahttp://en.wikipedia.org/wiki/Anand_Mahindrahttp://en.wikipedia.org/wiki/File:Mahindragrouplogo.JPGhttp://en.wikipedia.org/wiki/Anand_Mahindrahttp://en.wikipedia.org/wiki/Anand_Mahindra


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Mahindra : An Introduction

Conglomerate with over 8 bn US $ in revenues

Strong presence in six business verticals

Leading presence in the automotive business for

over 63 years Market share of 18% in MUV,48% IN Tractors

Sales of over 1,90,000 vehicles in FY 2008

Indias largest SUV/UV player Alliances with Ford, Renault and International

Truck


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CORE BUSINESS ACTIVITIES

Automotive

Farm Equipment

Financial Services

Information Technology Infrastructure Development

After-Market

Two-wheelers Mahindra Partners Division

Specialty Services


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Board of Directors

Mr. Keshub Mahindra Chairman

Mr. Anand G Mahindra Managing Director

Mr. A K Nanda Executive Director

Mr. Alan E Durante Executive Director

Mr. Deepak S Parekh Director

Mr. A S Ganguly DirectorMr. Baldev R Gupta Nominee Director

Mr. Philip G Spender Alternate Director
http://en.wikipedia.org/wiki/File:Mahindragrouplogo.JPG


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VISION & OBJECTIVE

Vision:-

Become total solution provider co.

Become global Automobile and farmequipment company and to find higherplace in fortune 100 companies.

Venture into different areas in India andabroad on the strength of corecompetency.


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Corporate Objective

expand customer base and services

provide latest technology & services ataffordable price and delighting customers

Diversify services at national and internationallevels

Convergence of R & D, technology and

services Work for social benefits


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MANAGEMENT

Advance planning and optimization

Supplier relationship management

Customer relationship management Organizational restructring

Managing key requirement

Performance management system


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M & M EVOLUTION

Scope of Collaboration

M&

M

Capab

ility

ChannelContract

Mfg.ProductDev.

Sourcing Design

ChannelContract

Mfg.

Licensing

Contract

Mfg.

Royalty

Royalty

Investme

nt

Investme

nt

JVMan

agement

JVMan

agement
http://images.google.co.in/imgres?imgurl=http://www.solomanufacturing.com/gifs/logo-3.jpg&imgrefurl=http://www.solomanufacturing.com/clientele.html&h=186&w=173&sz=6&hl=en&start=1&tbnid=I0f9qcz38GThfM:&tbnh=102&tbnw=95&prev=/images%3Fq%3Dmahindra%2B%2526%2Bmahindra%2Blogo%26svnum%3D10%26hl%3Den%26lr%3Dhttp://images.google.co.in/imgres?imgurl=http://www.solomanufacturing.com/gifs/logo-3.jpg&imgrefurl=http://www.solomanufacturing.com/clientele.html&h=186&w=173&sz=6&hl=en&start=1&tbnid=I0f9qcz38GThfM:&tbnh=102&tbnw=95&prev=/images%3Fq%3Dmahindra%2B%2526%2Bmahindra%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D


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Sales breakup for FY07 & 08

Period ended 2007 2008 %changeSales value (crores)

Farm sector 1,554.9 1,631.85 +4.95%

Commercial vehicles 2,166.5 2,447.70 +12.98%

Sales volume (unit )

Farm sector 69,362 70,571 +1.74%

Commercial vehicles 69,003 76,316 +10.60%

Realisation (Rs/unit)

Farm sector 224,172 231,235 +3.15%


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Suppliers of auto parts

Suppliers
http://www.dcmengg.com/index.aspxhttp://www.sundram.com/index.php


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INNOVATION & TECHNOLOGY
http://images.google.co.in/imgres?imgurl=http://www.solomanufacturing.com/gifs/logo-3.jpg&imgrefurl=http://www.solomanufacturing.com/clientele.html&h=186&w=173&sz=6&hl=en&start=1&tbnid=I0f9qcz38GThfM:&tbnh=102&tbnw=95&prev=/images%3Fq%3Dmahindra%2B%2526%2Bmahindra%2Blogo%26svnum%3D10%26hl%3Den%26lr%3Dhttp://ic.maxabout.com/cars/mahindra/xylo/Mahindra_Xylo_130109_23.jpghttp://ic.maxabout.com/cars/mahindra/xylo/Mahindra_Xylo_130109_26.jpghttp://ic.maxabout.com/cars/mahindra/xylo/Mahindra_Xylo_130109_9.jpg


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PRODUCTS AT A GLANCE

Mahindra BOLERO MahindraSCORPIO

Mahindra XYLO

Mahindra LEGEND Mahindra LOGAN Mahindra AXE

MahindraTRACTORS

MahindraCOMMANDER

Mahindra CABchesis

Mahindra DURO Mahindra MM550XD

Mahindra RODIO


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VEHICLES VIEW
http://images.google.co.in/imgres?imgurl=http://www.solomanufacturing.com/gifs/logo-3.jpg&imgrefurl=http://www.solomanufacturing.com/clientele.html&h=186&w=173&sz=6&hl=en&start=1&tbnid=I0f9qcz38GThfM:&tbnh=102&tbnw=95&prev=/images%3Fq%3Dmahindra%2B%2526%2Bmahindra%2Blogo%26svnum%3D10%26hl%3Den%26lr%3Dhttp://en.wikipedia.org/wiki/File:Mahindra_Scorpio_(first_generation)_(front),_Kuala_Lumpur.jpghttp://en.wikipedia.org/wiki/File:Mahindra_Scorpio_(124712558).jpghttp://en.wikipedia.org/wiki/File:Mahindra_Doppelkabine_2.jpghttp://en.wikipedia.org/wiki/File:Mahindra_Bilbao-_08_Marzo_30.jpghttp://en.wikipedia.org/wiki/File:2259978747_850137eb9f.jpghttp://en.wikipedia.org/wiki/File:Mahindra.jpg


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TECHNICAL FIRM


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FARM EQUIPMENTS


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SWOT ANALYSIS

Strengths

Largest no.of tractors sold in world

Introduce new products and generate sales

Increase in exports Technology upgradation

Weakness

. Dependent on rural sector and Monsoon

. Highly competitive Market
http://en.wikipedia.org/wiki/File:Mahindragrouplogo.JPGhttp://en.wikipedia.org/wiki/File:Mahindragrouplogo.JPG


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SWOT ANALYSIS

Opportunities:-

Strong GDP growth

Rapidly improving infrastructure

Replacement of ageing vehicles

Threats :-

Investment in diversified business Entry of global players


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Global presence & future plans

Presence in five continents, 93 countries

Manufacturing plant in China,USA,Austalia

Stokes forging(UK),jeco holding(Germany) Global partners renault SA,France,international truck & engine corp. (USA)

Plans to launch eco friendly, hybrid vehicle Two wheelers M & M (Duro) & (Rodeo)
http://images.google.co.in/imgres?imgurl=http://www.solomanufacturing.com/gifs/logo-3.jpg&imgrefurl=http://www.solomanufacturing.com/clientele.html&h=186&w=173&sz=6&hl=en&start=1&tbnid=I0f9qcz38GThfM:&tbnh=102&tbnw=95&prev=/images%3Fq%3Dmahindra%2B%2526%2Bmahindra%2Blogo%26svnum%3D10%26hl%3Den%26lr%3Dhttp://en.wikipedia.org/wiki/File:Mahindragrouplogo.JPG


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Future Growth Drivers

Rising disposable incomes

Favorable demographics

Willingness to spend Strong GDP growth

Easy finance availability

Replacement of ageing vehicles Rapidly improving infrastructure
http://en.wikipedia.org/wiki/File:Mahindragrouplogo.JPGhttp://en.wikipedia.org/wiki/File:Mahindragrouplogo.JPG


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AWARDS

1. Bombay Chamber Good CorporateCitizen Award for 2006-07

2. Japan Quality Medal in 2007

3. Deming Prize

4. Businessworld FICCI-SEDF Award 2007

5. ET Awards 2008-09: Business Leaderof the Year- Anand Mahindra


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Corporate Social Responsibility

Mahindra United World College of India

Mahindra United, a football club based inMumbai, Maharashtra

Mahindra Foundation

K. C. Mahindra Education Trust:

Nanhi Kali Member ofFMSCI
http://en.wikipedia.org/wiki/Mahindra_Unitedhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://www.nanhikali.org/http://images.google.co.in/imgres?imgurl=http://www.solomanufacturing.com/gifs/logo-3.jpg&imgrefurl=http://www.solomanufacturing.com/clientele.html&h=186&w=173&sz=6&hl=en&start=1&tbnid=I0f9qcz38GThfM:&tbnh=102&tbnw=95&prev=/images%3Fq%3Dmahindra%2B%2526%2Bmahindra%2Blogo%26svnum%3D10%26hl%3Den%26lr%3Dhttp://www.nanhikali.org/http://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mahindra_Unitedhttp://images.google.co.in/imgres?imgurl=http://www.solomanufacturing.com/gifs/logo-3.jpg&imgrefurl=http://www.solomanufacturing.com/clientele.html&h=186&w=173&sz=6&hl=en&start=1&tbnid=I0f9qcz38GThfM:&tbnh=102&tbnw=95&prev=/images%3Fq%3Dmahindra%2B%2526%2Bmahindra%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D


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CONCLUSION

Listed on BSE, NSE

No.1 Multi Utility vehicle (MUV) in India

No.1 tractor brand in India, 2nd

in world More than 16,000 employees across globe

More than 1.2 crore share holders

Presence in five continents

Documents

LAKSHYA MAHINDRA AUTO