LAGOS Style Guide Spring 2007

STYLEGUIDE • SPRING 2007

As LAGOS approaches its thirtieth year in business, we are thrilled to presentto you our Spring 2007 StyleGuide, which beautifully showcases all currentLAGOS product as well as many exciting new introductions to both our LAGOSLadies’ and Men’s collections.

We hope that this new issue proves to be a valuable sales and informationaltool to both you and your staff. As always, each LAGOS product is illustrated onthese pages by collection, making this book a useful tool during customer interactionas well as when merchandising your LAGOS cases. New to this issue is a helpfulMerchandising Guidelines section (page 156), aimed at providing suggestedmerchandising tips for our core product line as well as newer fashion pieces. Theremainder of the Appendix section contains additional practical informationregarding both our products and our brand.

From everyone at LAGOS, thank you for your continued support and we hopeyou have a wonderful Spring season.

Best regards,

Steven Lagos

Dear Customer,

441 NORTH FIFTH STREET • PHILADELPHIA • PENNSYLVANIA • 19123215.925.1693 215.925.0831 FAX

All designs copyright ©2007 LAGOSPrices subject to change.

0701SG3

All designs copyright ©2007 LAGOS



0701SG5

COLLECT IONS

Glacier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Bold Gold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Classic Knot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

Link . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29

Caviar Rouche . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41

Liquid Caviar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47

Caviar Classic Opaque . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53

Caviar Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57

Items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69

Circle Game . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83

Circle Game Two . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .91

Diamonds & Caviar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95

Pearls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .105

Fleur-de-Lis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .115

Hearts of LAGOS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .121

Men’s Collections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .125APPENDIX

Company History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .152

Inside the LAGOS Studios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .154

Merchandising Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .156

Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .160

Stone Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .161

Item Number Anatomy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .162

Placing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .162

Caring for LAGOS Caviar Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .163

Refurbishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .164

Alterations and Repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .165

Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .166

Service List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .167

STYLEGUIDES P R I N G 2 0 0 7

7

GLACIER



0701SG8

GLACIER NOW

01-80648-GQ01$450

01-80644-B$350

01-80647-B$495

01-80645-GQ$395

01-80646-GQ$450

02-80251-A7$250

02-80252-F7$395

01-80643-B$195

05-80428-ST$995

GLACIER NOW


Prices subject to change.

9



0507SG

05-80427-C7$1,395

05-80426-ST7$65005-80425-C7

$595

07-80333-GQ$695

07-80332-ST$350

02-80237-B7$450

01-80634-GQ$525

07-80331-ST$195

GLACIER NOW



10



0507SG

01-80625-F$1,695

05-80410-F7$1,500

02-80236-C7$995

05-80384-B007$2,900.36 TW

02-80268-F7$1,250

02-80273-GQ7$750

02-80269-ST7$995

07-80353-B$1,195

07-80321-ST$895

05-80356-GQ7$595



02-80103-F$550

02-80104-GQ$450

02-80165-B7$425

02-80107-F7$350

GLACIER CLASSIC

01-80372-FF$195



0701SG11

07-80179-C$575



12



0601SG

GLACIER CLASSIC

01-80472-B$395

01-80433-C$575

05-80230-B$950

01-80478-F$395

05-80357-B007$995

.20 TW



13



0601SG

GLACIER CLASSIC

07-80210-F$295

04-80244-B16$450

05-80229-GQ$375

15

BOLD GOLD

03-80234-7$350

03-80237-7$295

03-80236-7$375

01-80587-00$395

01-80591-00$550

01-80592-00$675

BOLD GOLD



16


All designs copyright ©2007Prices subject to change.

0701SG

03-80246-7$695

01-80670-00$995

03-80260-7$295

03-80264-7$895

05-80378-7$450

01-80590-28$495

BOLD GOLD



17



0701SG

01-80590-20$395

01-80590-35$595

04-80349-16$595

01-80590-50$750

04-80350-16$995



18



0701SG

07-80300-00$395

05-80379-7$995

BOLD GOLD

BOLD GOLD



19



0701SG

05-80406-YM$495

05-80408-7$1500

05-80390-7$1,250

05-80373-7$895

BOLD GOLD



20



0701SG

05-80377-7$1,495

05-80402-7$1,295

05-80460-007$995

03-80279-7$450

03-80278-7$650

03-80265-7$795

DOMED BOLD GOLD



21



0701SG

07-80332-00$395

07-80317-00$495

05-80407-007$1,195

01-80634-00$595

03-80274-7$595

03-80272-7$895

01-80620-00$695

03-80273-7$495

07-80321-00$795

07-80353-00$850

23

CLASSIC KNOT

CLASSIC KNOT



24



0701SG

01-80669-00$895

03-80268-7$995

03-80270-7$395

03-80266-7$695

01-80680-00$395

01-80671-00$895

05-80481-7$1,095

CLASSIC KNOT



0701SG25

07-80349-00$395

07-80348-00$695

04-80440-ML$895

04-80411-ML$1,995

CLASSIC KNOT IN PAVÉ



26



0701SG

01-80677-00$1,795.65 TW

07-80354-00$2,595.99 TW

02-80270-007$1,795.69 TW

01-80676-00$1,295.41 TW

02-80271-007$1,395.54 TW

05-80462-007$1,095.33 TW

CLASSIC KNOT IN PAVÉ



0701SG27

04-80417-00ML$1395.44 TW

05-80469-007$1,395.33 TW

29

LINK

LINK



0701SG30

04-80392-Y42$1,595

Not Pictured:04-80392-JA42

$1,595

01-80602-Y$495

01-80603-Y$595

LINK

05-80444-7$350

04-80401-26$795

01-80661-00$495



0701SG31

LINK

04-80399-26$2,200

05-80442-7$750



0701SG32

LINK



0701SG33

04-80393-24$475

05-80443-7$595

LINK

04-80394-42$2,200

05-80439-7$1,395



0701SG34

LINK



0701SG35

04-80395-00$4,500

LINK



0608SG36

04-80400-00$1,250

04-80396-42$1395

Not pictured:04-80396-30

$109504-80396-20

$895

LINK



0608SG37

LINK

04-80398-20$995



0701SG38

05-80459-7$895

LINK



0701SG39

04-80402-20$2,900

05-80458-7$1,995

41

CAVIAR ROUCHE

02-80246-Y7$195

02-80248-Y7$325

01-80635-Y$295

01-80636-Y$395

05-80422-Y7$450

02-80239-AG7$450

CAVIAR ROUCHE

01-80606-AG$495

01-80608-Y$795

01-80609-Y$995

01-80607-Y$595



0701SG42

05-80419-Y7$350

02-80238-Y7$295

04-80371-AG16$895

04-80372-Y16$750

CAVIAR ROUCHE

02-80240-JA7$395



0701SG43

05-80395-JA7$1,195

04-80389-Y16$895

CAVIAR ROUCHE

04-80387-Y16$495

05-80418-Y7$225



0701SG44

04-80381-Y16$1,495

CAVIAR ROUCHE



0701SG45

01-80651-Y$395

01-80652-Y$495

47

LIQUID CAVIAR

LIQUID CAVIAR



0701SG48

04-80438-YJA60$1,295

Piece includes:Two necklacesOne bracelet

01-80659-YJA$650

LIQUID CAVIAR



0701SG49

04-80416-16$695

01-80656-00$495

Liquid Caviar



0701SG50

04-80435-60$795


Liquid Caviar



0701SG51

04-80436-60$1,995


53

CAVIAR CLASSIC OPAQUE

CAVIAR CLASSIC OPAQUE

01-80620-Y$495

02-80234-T7$595

05-80407-Y7$895

05-80433-T7$595



0701SG55

07-80317-Y$295

57

CAVIAR BASIC

01-80399-M$155

01-80615-35$175

01-80615-28$150

01-80615-50$195

CAVIAR BASIC



0701SG58

CAVIAR BASIC



0701SG59

05-80457-M$125

05-80456-M$125

05-80404-S$115

05-80145-7$250

04-80178-16$450

CAVIAR BASIC



0701SG60

04-80191-16$450

04-80191-18$525

CAVIAR BASIC



0701SG61

04-80253-16$350

04-80348-16$21505-80260-7

$175

03-80206-S$195

01-80467-M$350

01-80467-S$250

03-80107-M7$375

01-80240-S$325

CAVIAR BASIC



0701SG62

03-80206-M$250

03-80217-Y7$165

03-80217-S7$95

03-80255-7$285

03-80254-7$65

03-80276-7$295

03-80277-7$65

CAVIAR BASIC



0701SG63

04-80278-16$995

05-80254-7$525

05-80244-7$825

01-80456-00$250

01-80400-S$325

01-80544-00$115

01-80544-25$395

CAVIAR BASIC



0701SG64

04-80317-16$575

05-80318-7$295

04-80347-L16$395

CAVIAR BASIC



0701SG65

04-80409-16$1,195

Not Pictured:04-80409-18

$1,250

01-80667-00$595

03-80263-7$295

03-80262-7$450

01-80668-00$495

03-80261-7$395

05-80251-7$450

CAVIAR BASIC



0701SG66

05-80362-7$99505-80360-7

$995

05-80345-7$600

05-80366-7$195

05-80254-SS7$195

04-80131-16$125

04-80801-16$75

CAVIAR BASIC



0701SG67

04-80800-34$85

04-80807-16$95

69

ITEMS

04-80285-0016$995.60TW

04-80285-00L16$1,025.60TW

05-80284-007$1,050.60TW



0701SG70

ITEMSPAVÉ CAVIAR HEARTS

04-80284-0016$525.26TW

01-80487-00$425.24TW

01-80488-00$795.52TW

07-80244-0016$725.36TW

04-80284-00L16$545.26TW

05-80320-7$275

ITEMSMICRO-D & BUTTERFLIES



07-80275-0016$315

.135TW

0701SG71

07-80264-0016$315.11TW

07-80266-0016$315.10TW

07-80263-0016$315.10TW

07-80297-0016$315

.117TW

ITEMSSTACKING RINGS



0701SG72

Other Color Ways

02-80260-007$895.18 TW

02-80260-R37$650

02-80260-S7$450

Other Color Ways

02-80262-007$1,995.84 TW

02-80262-PS7$695

02-80262-S7$695

Other Color Ways

02-80266-R37$750

02-80266-S7$695

02-80266-YS7$695

03-80217-Y7$165

03-80217-S7$95

03-80255-7$285

03-80254-7$65

03-80276-7$295

03-80277-7$65

02-80262-U7$695

02-80260-PS7$450

02-80266-007$995.34TW

02-80262-R37$950

02-80260-U7$450

02-80260-YS7$450

02-80262-YS7$695

02-80266-PS7$695

02-80266-U7$695

ITEMSSAPPHIRES



0701SG73

RUBY04-80284-U

$275

YELLOW SAPPHIRE04-80284-YS

$275

PINK SAPPHIRE04-80284-PS

$275

BLUE SAPPHIRE04-80284-S

$275

Pendant available on16” Snake $32516” Leather $325

ITEMSHEARTS OF GOLD



0701SG74

01-80331-XSY$150

07-80272-Y16$175

05-80187-Y7$550

01-80331-SY$250

03-80275-7$295

01-80678-01$365

05-80323-Y7$250

04-80185-Y16$350

ITEMSBASIC



0701SG75

05-80478-7$250

05-80479-7$250

ITEMSBASIC



0701SG76

05-80375-7$195

05-80374-7$195

ITEMSBASIC



0701SG77

05-80235-7$325

05-80480-7$250

ITEMSHEARTS AND CROSSES



0701SG78

04-80185-16$150

07-80272-S16$115

01-80331-S$95

01-80331-XS$75

07-80032-S$125

07-80031-S$185

07-80204-M$125

07-80204-S$95

01-80158-S$125



0701SG79


04-80171-16$125

04-80181-0016$250.05TW

04-80177-16$175

01-80331-XSR$150

07-80272-R16$175

07-80277-0016$215

07-80277-00L16$235

07-80270-0016$195



0701SG80


05-80192-7$195

05-80270-7$295

05-80187-7$225

05-80324-7$425

05-80323-S7$225




0701SG81

05-80473-007$1,125.14 TW

07-80337-00ML$575.14TW

07-80337-00$495.14 TW

05-80470-7$795

07-80336-00ML$275

07-80336-00$195

83

CIRCLE GAME

CIRCLE GAME



0701SG84

02-80194-007$1,250.48TW

01-80494-00$1,875.80TW

01-80497-00$1,6501.0TW

01-80545-00$1,295.48TW

07-80279-00$995.40TW

05-80292-007$1,050.40TW

04-80289-0016$1,495.50TW

04-80290-0016$1,995.78TW

05-80288-007$2,095.76TW

05-80287-007$1,595.56TW

CIRCLE GAME



0701SG85

CIRCLE GAME



0701SG86

04-80322-0016$1,725.36TW 05-80332-007

$1,395.36TW

CIRCLE GAME



0701SG87

04-80291-00$1,795.80TW

05-80355-007$5,8002.35TW

02-80220-007$1,250.36TW

CIRCLE GAME

01-80580-00$1,495.56TW

02-80225-007$795.24TW



0701SG88

07-80291-00$1,750.81TW

07-80285-00$1,100.46TW

01-80569-00$1,995.92TW

CIRCLE GAME



0701SG89

05-80351-007$4,8501.05TW

05-80383-007$2,750.84TW

05-80353-007$1,895.91TW

05-80336-007$1,695.44TW

91

CIRCLE GAME TWO

05-80363-7$975

07-80295-00$495

07-80282-00$525

05-80333-7$1,395



0601SG92

CIRCLE GAME TWO

05-80337-7$795



0601SG93

CIRCLE GAME TWO

04-80323-16$1,295

01-80559-00$495

95

DIAMONDS & CAVIAR



0701SG96

DIAMONDS & CAVIAR

02-80192-007$750.34TW

04-80287-0016$1,850.72TW

05-80286-007$3,5952.16TW

01-80492-00$850.44TW

05-80291-007$2,5951.44TW



0701SG97

DIAMONDS & CAVIAR

04-80288-0016$1,195.61TW

05-80285-007$1,425.72TW 05-80289-007

$1,095.61TW

01-80493-00$825.40TW

02-80193-007$650.36TW

01-80666-0035$3,7501.76TW

01-80584-00$795.36TW

04-80346-0016$450.18TW



0701SG98

DIAMONDS & CAVIAR

05-80307-007$1,825.84TW

02-80207-007$425.18TW

05-80296-007$895.28TW

01-80538-00$595.28TW

02-80231-007$1,795.62 TW

02-80211-007$1,025.41TW

02-80217-007$1,550.82TW



0701SG99

DIAMONDS & CAVIAR

02-80208-007$1,8501.14TW

02-80254-007$2,500.98 TW

02-80255-007$1,675.62 TW

02-80256-007$595

.18 TW

02-80253-007$2,500.98 TW

07-80293-00.98TW$2,250

04-80345-0036$1,125.62TW



0701SG100

07-80286-00$1,250.62TW

05-80349-007$1,495.62TW

DIAMONDS & CAVIAR

05-80348-007$2,295.94TW

05-80359-007$6,9953.72TW

05-80364-007$5,5002.48TW



0701SG101

DIAMONDS & CAVIAR



0701SG102

DIAMOND DECO

01-80638-00$2,9951.0 TW

02-80242-007$2,500.66 TW

05-80417-007$3,700.84 TW

04-80391-0016$5,7001.5TW



0701SG103

DIAMOND DECO

105

PEARLS

PEARL



0701SG106

01-80620-M$595

05-80434-M007$2,5001.0 TW

05-80407-M7$995

05-80433-M7$595

07-80317-M$350

02-80234-M7$495

MICRO CAVIAR AND PEARL

05-80342-M7$595



0701SG107

01-80572-M$195

04-80325-M16$850

Not Pictured:04-80325-M18

$895

04-80325-M24$945

03-80225-M7$175

04-80324-M16$395


$425




0701SG108

05-80343-M7$1,395

01-80576-M$395

04-80327-M16$695


04-80326-M16$3,000



0701SG109



0701SG110

07-80283-ML16$280

Pendant only:07-80283-M$195

01-80560-M02$850.28TW

01-80560-M(Drops Only)$295

BASIC PEARL

07-80283-MR16$495

01-80564-M$395

01-80560-M01$395

01-80560-M(Drops Only)$295

CAVIAR LINK WITH PEARL



0701SG111

04-80330-M20$995


$1,995

01-80555-M$450

05-80335-M7$575


04-80329-M40$2,500


$1,250



0701SG112

04-80339-M18$995


$950

04-80339-M20$1,050






0701SG113

115

FLEUR-DE-LIS

01-80599-B00$695.18TW



0701SG116

05-80386-007$995.27TW

04-80351-GQ00$595.09TW

02-80227-F007$575.18TW

04-80353-Y00$495.09TW

01-80622-00$550

.18 TW

FLEUR-DE-LIS PETITE

01-80597-Y00$595.18TW

FLEUR-DE-LIS PETITE



0701SG117

04-80352-M00$695

.09 TW

05-80386-M007$995

.27 TW

02-80227-M007$575

.18 TW

01-80598-M00$595

.18 TW

05-80396-007$995

.38 TW

02-80230-007$895

.38 TW

01-80604-Y00$1,895.76 TW



0701SG118

01-80653-00$1,795.76 TW

07-80316-00$2,5001.19TW

07-80308-Y00$995

.38 TW

07-80334-00$995

.38 TW

FLEUR-DE-LIS GRANDE

FLEUR-DE-LIS GRANDE



0701SG119

05-80403-7$495

03-80251-7$495

01-80624-M$595

07-80319-M$375

07-80320-L$525

121

HEARTS OF LAGOS

HEARTS OF LAGOS

Beverly Hills07-80136-BH$125



0701SG122

Chicago07-80136-CH$125

Las Vegas07-80136-LV$125

New Orleans07-80136-NO$125

05-80264-7$185

HEARTS OF LAGOS



0701SG123

Philadelphia07-80136-S$125

Seattle07-80136-SEA

$125

Texas07-80136-TX$125

Williamsburg07-80136-WB$125

125

All

desi

gns

©20

07LA

GO

S

MEN’S SPRING 2007

125

BASIC

BASIC MAN

03-80111-10$425

03-80256-10$310

05-80372-8$1,295

05-80366-8$250

05-80254-SS8$250



0701SG127

03-80167-10$190

Single Hoop01-80544-005

$95

BASIC MAN

05-80448-8$595

09-80142-00$495

09-80139-00$395

07-80318-L$250

Not Pictured:07-80318-S

$150



0701SG128

05-80437-8$1,250

04-80810-18$185

Not pictured:04-80810-20

$185

04-80810-26$195

04-80810-36$205

BASIC MAN

04-80809-36$95



0701SG129

04-80394-18$995

BASIC MAN

04-80393-18$350



0701SG130

133

CLASSIC



0701SG134

CLASSIC MAN

09-80103-Y$425

09-80143-Z$195

09-80121-M$195

09-80129-PH$225

09-80131-M$275

09-80145-JA$750

09-80145-AG$750

09-80145-Y$750

07-80270-00$125

CLASSIC MAN

07-80320-L$525

07-80319-M$375



0701SG135

09-80722-00 (set of 4)$695

03-80232-10$460

09-80137-00$695

09-80133-00$595

WHEAT MAN

04-80334-24$480



0701136

09-80108-00$395

05-80099-8$950

05-80098-8$375

05-80097-84$1,295

02-80082-10$350

07-80330-00$650

07-80329-00$450

07-80328-00$295

03-80253-10$325

09-80138-00$795

MALTESE MAN

02-80219-0010$1,990.64TW

02-80218-0010$690.12TW



0701SG137

07-80288-00$695.18TW 07-80289-00

$1,650.64TW 09-80136-00

$1,395.24TW

07-80292-00$6,5003.68 TW

139

LUXE



0701SG141

PAVÉ MAN

09-80140-00$2,2951.24 TW

07-80269-00$850.48TW


$295.14 TW

02-80255-0010$1,690.62TW

Set of Four09-80721-00

$1,595.72TW

02-80192-0010$765.34TW

05-80451-008$1,795.72TW

143

MODERN



0701SG144

07-80338-00$495

09-80135-00$495

03-80257-10$310

09-80132-00$595

MODERN MAN

03-80258-10$450


$75

09-80134-00$650

05-80450-8$595

07-80350-00$595


$595Smaller Bale



0701SG145

MODERN MAN

05-80449-8$750

04-80439-20$795

07-80351-00$595


$595Smaller Bale

05-80446-8$750

05-80447-8$1,395

MOTOR HEAD

09-80141-00$495

Single Hoop01-80451-S5

$195

12-80022-20$795

12-80023-9$495



0701SG146

09-80144-00$195

CAVE MAN

07-80340-00$395

07-80343-00$195

Shown with:04-80809-36

$95

12-80025$150

07-80327-00$450

07-80341-00$450



0701SG147

12-80024$450

07-80342-00$495

07-80339-00$395

Shown with:04-80809-36

$95



0701SG148

ISLAND MAN

04-80406-L20$425

Not Pictured:04-80406-LY20

$895

04-80406-X20$425

Not Pictured:04-80406-XY20

$895



0701SG149

ISLAND MAN

04-80407-20$350

151

APPENDIX

Company History . . . . . . . . . . . . . . . . . . . . . . . . . . . . .152

Inside the LAGOS Studios . . . . . . . . . . . . . . . . . . . . . . .154

Merchandising Strategies . . . . . . . . . . . . . . . . . . . . . . .156

Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .160

Stone Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . .161

Item Number Anatomy . . . . . . . . . . . . . . . . . . . . . . . . .162

Placing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .162

Caring for LAGOS Caviar Products . . . . . . . . . . . . . . . .163

Refurbishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .164

Alterations and Repairs . . . . . . . . . . . . . . . . . . . . . . . . .165

Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .166

Service List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .167

STYLEGUIDES P R I N G 2 0 0 7

152

In 1977, Steven Lagos founded LAGOS with a vision to create

designer jewellery for the modern lifestyle. Today, LAGOS is one

of the premier luxury brands in the United States.

For almost thirty years, LAGOS has created award-winning

collections with a classic signature style. The LAGOS tradition is

built on old-world craftsmanship with uncompromising attention to

detail, using only the finest materials in the world. Authenticity is,

has been, and will always be paramount. Each piece is designed

to be versatile, sophisticated, and reflective of an individual’s

personal style.

In 1984, LAGOS introduced the signature Caviar™ Collection.

This bold collection of finely crafted sterling silver accented by

eighteen-karat gold, semi-precious gemstones, and caviar-like

beading marked the beginning of a new jewellery category,

playing a significant role in defining the bridge jewellery

movement. Today, Caviar™ is one of the best-selling fine jewellery

collections in the country.

Located in historic Old City of Philadelphia, The LAGOS Studio

is dedicated to designing and manufacturing jewellery of the

highest quality. Artisans here uphold scrupulous standards,

perfecting every detail and guaranteeing each LAGOS piece for

a lifetime.

LAGOS is available at fine retailers including Neiman Marcus,

Saks Fifth Avenue, Bloomingdale’s, and over 100 of the finest

independent jewelers across America. The LAGOS Flagship Store

is located on Philadelphia’s Rittenhouse Square.

Company History

153

Inside the Studios

154

Set in Old City Philadelphia, the LAGOS Studio is a state-of-the-art atelier where old-world

craftsmanship and modern innovation combine to create impeccable handcrafted jewellery. It is here

that artisans craft architecturally inspired designs with intricate detail from the initial idea to the final

polished piece. This unparalleled attention ensures that each and every creation is of the absolute highest

quality, making it worthy of the LAGOS name.

The artistry behind each design is best captured through the process itself. It begins, of course, with

an idea. Designer Steven Lagos draws upon inspiration both past and present to develop concepts that

are uniquely LAGOS. Once satisfied with his vision, Steven then shares it with a team of skilled model

makers who bring the sketch to life. Using traditional hand carving techniques and modern Computer

Aided Design, three dimensional wax models are created.

Once a wax model is complete, it is transformed into a metal model through the centuries-old lost-

wax casting process, in which the wax model is encased in plaster and heated until the wax is melted

away. Molten metal is poured into the remaining cavity in the plaster and cooled. The plaster is then

washed away to reveal an exact metal copy of the wax. This metal model is carefully detailed by hand.

Skilled craftspeople make certain that each style is crafted to exacting standards to ensure that each

piece is both beautiful and comfortable.

These perfected metal models become the master pattern. A rubber mold is made from that pattern

in order to create multiple exact copies in wax. These duplicates are then taken through the lost-wax

casting process to produce many individual metal castings. A piece of LAGOS jewellery can be

comprised of numerous different castings, as well as other elements such as diamonds, gemstones, and

pearls, and even subtle working parts like springs and chains. Every piece of LAGOS jewellery

originates from these same perfected master models.

155

These essential pieces are then given to a skilled jeweller whose job it is to take these individual

component parts and, using the wealth of their knowledge and techniques, assemble them to construct

the wonderful object that is a piece of LAGOS jewellery.

Once assembled, sterling silver is oxidized to bring out the sculptural qualities of the jewellery and

create the rich luster that is LAGOS’ signature finish. Once a piece has been oxidized, stones are set

and the finished piece is given a final polish. A technical inspection ensures that every piece meets

LAGOS’ high standards of excellence. It can take from twenty five to literally hundreds of individual

steps to complete a single LAGOS creation.

At LAGOS, this labouring process is borne from a passion for fine jewellery. Craftsmanship of this

caliber requires years of experience and intense dedication. Each and every piece we create captures

this commitment, and our name guarantees it for a lifetime.



0701SG156

Merchandising Guidelines

LAGOS believes in presenting our core focus

products in the most visually appealing way possible.

The following three pages contain images of our

Spring 2007 Opening Order. Each pad presentation

depicts one of six categories upon which the

Opening Order is based; Diamonds, Glacier

Gemstones, Caviar Items, Opaques, Pearls, and

Caviar Two Tone. All jewellery is presented on the

new LAGOS Black suede fixturing. While these

images illustrate an ideal way to present the

Opening Order, they are only suggestions. We

encourage you to work with your Account Executive

and Regional Merchandiser to tailor the Opening

Order presentation to your store and case-space

restrictions. Furthermore, we hope that these images

aid in helping you to merchandise each season’s new

product as well. Successful merchandising will not

only create a more visually appealing presentation in

your cases, but will also, and most importantly,

promote the sale of LAGOS merchandise in your

store.

To the right is a list of current collections that fall under

each of the six Opening Order categories.

DDIIAAMMOONNDDSSDiamonds and Caviar

Circle Game

GGLLAACCIIEERR GGEEMMSSTTOONNEESSGlacier ClassicGlacier Now

CCAAVVIIAARR IITTEEMMSSHeartsHeartsMicro-D

OOPPAAQQUUEESSCaviar Rouche

Caviar Classic Opaque

PPEEAARRLLSSPearl

Micro Caviar and PearlBasic Pearl

Caviar Link with Pearl

CCAAVVIIAARR TTWWOO TTOONNEE Caviar BasicBold Gold

Domed Bold GoldLink

Circle Game Two



0701SG157

DIA

MO

ND

SG

LAC

IER G

EM

STO

NE

S

MERCHANDISING GUIDELINES



0701SG158

OPA

QU

ES

CA

VIA

R I

TEM

S




0701SG159

PE

AR

LSC

AV

IAR T

WO

TO

NE




0701SG160

LAGOS packaging is included with every piece of LAGOS jewellery. Created in LAGOS’ signaturecolour, this luxurious presentation is the perfect way to deliver that special piece. Each pouch featuresthe LAGOS crest and comes complete with a polishing cloth and instructions for easy care.

Packaging

PP-80012Ring Pouch

PP-80015-OWPolishing Cloth

PP-80013Earring and Cufflink Pouch

PP-80014Necklace and Bracelet Pouch

BIRTH

STONECHART

JANUARY............................................................................FEBRUARY........................................................................MARCH.....................................................................APRIL...............................................................................MAY...................................................................................JUNE.......................................................................................JULY.........................................................................................AUGUST..............................................................................SEPTEMBER........................................................................OCTOBER................................................................................NOVEMBER............................................................................DECEMBER.....................................................................

GARNETAMETHYST

AQUAMARINEDIAMONDEMERALD

PEARLRUBY

PERIDOTSAPPHIRE

OPALTOPAZ

TURQUOISE

GARNETAMETHYSTBLOODSTONEDIAMONDEMERALDALEXANDRITERUBYSARDONYXSAPPHIREOPALTOPAZZIRCON

MODERN TRADITIONALMONTH

AMETHYSTITEM CODE: A

BLUE TOPAZITEM CODE: B

CITRINEITEM CODE: C

PERIDOTITEM CODE: D

EMERALDITEM CODE: E

EVERGREENTOPAZ

ITEM CODE: EG

WHITE TOPAZITEM CODE: F

GREEN QUARTZITEM CODE: GQ

RHODOLITEGARNET

ITEM CODE: H

IOLITEITEM CODE: 9

MADEIRACITRINE

ITEM CODE: MCAQUAMARINEITEM CODE: Q

GARNETITEM CODE: R

TSAVORITEGARNET

ITEM CODE: R3SAPPHIRE

ITEM CODE: SRUBY

ITEM CODE: U

SMOKEYQUARTZ

ITEM CODE: ST

GEM

STONEIN

FORMATION

CODE GEMSTONE BPI* 9X7 12X10 18X13 20X1510X4 12X7 18X10

9 Iolite 3 X

A Amethyst 2 X X X X

B Blue Topaz 2 X X X X

C Citrine 2 X X X X

EG Evergreen Topaz 3 X X

D Peridot 4 X CHALLENGE

F White Topaz 1 X X X X

H Rhodolite Garnet 4 X CHALLENGE

R Garnet 3 X CHALLENGE CHALLENGE

ST Smokey Quartz 1 X X X X

GEM

STONE

INDEX

OPA

QUEST

ONES

LAPIS LAZULIITEM CODE: L

MOBE PEARLITEM CODE: M

PINK CORALITEM CODE: PX

HEMATITEITEM CODE: N

TURQUOISEITEM CODE: T

RED JASPERITEM CODE: JA

CORALITEM CODE: X

BLACK AGATEITEM CODE: Y

BLACK SPINELITEM CODE: Y

DIAMONDITEM CODE: 00

*BPI: BasicPricing Index1=Lowest2=Mid Range3=High4=Highest

Standard EC*Special EC*(*EC: emerald cut)

161

Stone Information

WHITE AGATEITEM CODE: AG

Item Number Anatomy/Placing Orders



0701SG162

0 5 - 8 0 2 5 4 - 7

CLASSIFICATION01: EARRINGS02: RING03: RING04: NECKLACE05: BRACELET06: PIN07: NECKLACE/

PENDANT/ENHANCER

09: CUFFLINKS/MONEY CLIP

SPECIFIC ITEM NUMBER SIZE, LENGTH,OR COLOR

PLACING ORDERS

LAGOS attempts to maintain stock of our 100 best-selling items whenever possible. In-stock itemsusually ship within 3 to 5 business days. Active items out of stock will require between 6 to 10weeks for delivery, depending on availability. Please contact your Account Executive or CustomerService Representative to determine availability and specific delivery dates.

LAGOS accepts orders through our Account Executives, by phone, fax, or email. Orders shouldinclude our complete item number and any other specific instructions. All orders will be shippedUPS Ground unless otherwise noted.

Items not featured in the pricelist are considered inactive, yet it may be possible to special orderthese items by request. Inactive items may carry a 15-25% service fee depending on inventory sta-tus. Inactive items that need to be made will require 6 to 12 weeks for delivery, depending on avail-ability. Please contact Customer Service for availability and further information before ordering.

LAGOS Customer [email protected]

ITEM NUMBER ANATOMY

Caring for LAGOS Caviar Products



0701SG163

DO’S• Always keep your jewellery in theLAGOS pouch when not being worn.

• Wipe your jewellery with the providedpolishing cloth frequently.

DON’TS• Don’t wear silver jewellery in the ocean-salt water speeds the oxidation processand can cause jewellery to blacken morequickly. (This will not affect the jewellery;only the color.) In the event thatblackening occurs, please return the itemto your local area retailer for refinishingor email Customer Service at [email protected]

• Don’t use silver cleaner on LAGOSjewellery as it will remove all of theoxidation and leave the piece lookingflat.

• Don’t worry if you cannot restore yourpiece to it’s original lustre. Any piece thatcannot be cleaned at home to yoursatisfaction can be returned to LAGOSfor refurbishing and in most cases can bemade to look like new again. You simplypay postage and we’ll do the rest.

GEMSTONE CAREGemstones can get dirty. Often, soap and hand lotion can cover the gemstone with a film, dulling theluster. Gemstones can be cleaned using a slightly soapy solution (1 part Mr. Clean + 10 parts water).Dip your jewellery into this solution and scrub lightly using a soft toothbrush. Rinse under cool waterand repeat as needed. Ultrasonic cleaning is also acceptable.

LAGOS jewellery requires minimum care and will provide a lifetime of enjoyment.

CARING FOR LAGOS CAVIAR PRODUCTS

All LAGOS Caviar products are hand-craftedfrom 925 sterling silver and eighteen karatgold. As with all sterling silver, LAGOS silverwill tarnish. Not to worry; LAGOS has takensignificant steps to keep your jewellery lookingnew with minimum care.

You will notice that all of the recessed areason your piece are already dark. This is part ofan antiquing process in which these recessedareas are oxidized and is a deliberate featureof the design. These darkened areasaccentuate the design, giving the piece addeddimension.

To care for your product simply use theprovided polishing cloth. The white inner clothcontains our unique formula of precious metalcleaning agents and applies an anti-tarnishbarrier to your jewellery. The outer cloth gentlypolishes and buffs your piece, resulting in anunsurpassed luster.

For optimum results, apply pressure as yougently rub the gold and silver with the whiteinner cloth. Notice that the tarnish is easilyremoved onto the cloth. This discoloration isnormal and acceptable. Discoloration does notchange the effectiveness of the cloth. Next, usethe outer cloth to buff the piece to a higherluster. Please note: Do not use the innerwhite cloth to clean pearls, opal,coral, or other soft gemstones. Theouter cloth is acceptable for cleaning allsurfaces.

Refurbishing



0701SG164

REFURBISHING

LAGOS jewellery may show signs of normal wear and tear over time. LAGOS offerscomplete refurbishing service on all of our products.

CUSTOMER ITEMS• Individual customer items may be sent to LAGOS for refurbishing and in most cases

this service is complementary*• Please allow 2 weeks for delivery• Postage and handling fees apply

IN-STOCK ITEMS

• Stock inventory carries a 25% refurbishing fee and must be scheduled throughLAGOS

• Please contact your Account Executive or a Customer Service Representative toschedule

• Please allow 4 weeks for delivery• Postage and handling fees apply

When sending jewellery in for refurbishing, please make an itemized list and detailed notesas to the condition of the piece (bent shank, gemstone chips, etc.) and desired work to beperformed.

* Complimentary refurbishing does not include replacing damaged gemstones. Damaged gemstonescan be replaced with estimates given upon request. Please specify if a gemstone requiresreplacement and an estimate is needed. All gemstones will be tightened during the refurbishingprocess.

Alterations and Repairs



0701SG165

ALTERATIONS AND REPAIRS

LAGOS jewellery is hand-crafted and may be tailored to fit each individual customer perfectly.In most cases, items can be ordered in a variety of lengths and sizes. Please refer to your pricelistfor all sizes and lengths available. Our qualified Customer Service Department can help withany questions you may have. They can be reached by telephone at 215-965-2279 from 8AMuntil 5:30PM EST or by email at [email protected].

SIZING A RING

• Measure the customer’s finger size• Special order the ring in the customer’s size• DO NOT send in rings for sizing without prior approval from LAGOS• Rings that are ordered to size are sized free of charge*• In-stock items can usually be altered and delivered within 10 business days• Call or email Customer Service for availability and an exact timeframe• Postage and handling fees apply*Rings that are sized below a size 4 or above a 9.5 carry a $35 fee

SIZING A BRACELET

• Measure the customer’s wrist size• Special order the bracelet in the customer’s size• Bracelets ordered in longer lengths may carry some additional charge• DO NOT send in bracelets for sizing without prior approval from LAGOS• In-stock items can usually be altered and delivered within 10 business days• Call or email customer service for availability and an exact timeframe• Postage and handling fees apply

SIZING A NECKLACE• Determine the length needed• Special order the necklace in desired length• Necklaces ordered in longer lengths may carry some additional charge• DO NOT send in necklaces for sizing without prior approval from LAGOS• In-stock items can usually be altered and delivered within 10 business days• Call or email Customer Service for availability and an exact timeframe• Postage and handling fees apply

REPAIRS• Please contact Customer Service for information and/or estimates



0701SG166

NOTES



0701SG167

LAGOS SALESChristina Pascale . . . . . . . . . . . . . . . Northeast Independents215-965-2283 fax: 215-925-0831 [email protected]

Janice Wright Waitkus . . . . . . . . . . . Saks Fifth Avenue/Finlay215-925-1693 x2273 fax: 215-925-0831 [email protected]

Meg Gitles . . . . . . . . . . . . . . . . . . . . Director of Independent Accounts773-991-2747 fax: 309-414-4113 [email protected]

Sharon Mosby . . . . . . . . . . . . . . . . . Southeast Independents/Carribean/Canada215-925-1693 x2335 fax: 215-925-0831 [email protected]

Stephanie McGovern . . . . . . . . . . . . Neiman Marcus/Bailey Banks & Biddle972-355-9294 fax: 972-539-6553 [email protected]

Theresa M. Pollack . . . . . . . . . . . . . . Nordstrom/West Coast Independents949-939-7873 fax: 949-305-2675 [email protected]

Wendy Bonds. . . . . . . . . . . . . . . . . . Southwest Independents214-287-7292 fax: 214-276-1377 [email protected]

LAGOS MERCHANDISINGJanice Wright Waitkus . . . . . . . . . . . Director of Merchandising215-925-1693 x2273 fax: 215-925-0831 [email protected]

Alicia Farrow . . . . . . . . . . . . . . . . . . Regional Merchandiser—Northeast215-925-1693 x2278 fax: 215-922-1029 [email protected]

Chris Furrate . . . . . . . . . . . . . . . . . . Regional Merchandiser—Texas214-280-5561 fax: 214-634-0361 [email protected]

Karen Riordan . . . . . . . . . . . . . . . . . Regional Merchandiser—Chicago847-657-9123 fax: 847-657-9123 [email protected]

LAGOS MARKETING & COMMUNICATIONSLauren Cassidy . . . . . . . . . . . . . . . . . Marketing Coordinator215-925-1693 x2332 fax: 215-965-5720 [email protected]

LAGOS CUSTOMER SERVICEColleen Ford. . . . . . . . . . . . . . . . . . . Customer Service Manager215-965-2279 fax: 215-922-1029 [email protected]

Audrey Horton . . . . . . . . . . . . . . . . . Customer Service—Repairs215-965-2276 fax: 215-922-1029 [email protected]

Ayana Sanchez . . . . . . . . . . . . . . . . Customer Service—Special Orders215-965-2275 fax: 215-922-1029 [email protected]

Amy Keel . . . . . . . . . . . . . . . . . . . . . Customer Service—Special Orders215-965-2282 fax: 215-922-1029 [email protected]

SERVICE LIST

Documents

LAGOS Style Guide Spring 2007