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CO-SESSION12. Infonomia. October 4th
REINVENTING RENTAL MARKET
Francesc Sanz Puigdemont: Founder
THE ORIGEN
2 friends 2009 Equation:
#Changing the world
#ReInventing an old market
#Write Rental Future
… Launch end 2011
THE RENTAL PROBLEM
Video: http://www.youtube.com/watch?v=PazNYhDzgUc&feature=plcp
THE RENTAL PROBLEM
Focus outside the customer
Big Entrance CostsBig Search CostsOwner safety-uncertainty
THE RENTAL SOLUTION
3 main goals
Put customer firstBusiness model: Ecommerce-FreemiumExpand the mission
THE RENTAL SOLUTION
Put customer first
Reduce 80% entrance costsExclusive Discounts: Always best priceEasy web experienceSocial: More people, more discountsSafety for the owner
DISCOUNTS-REDUCING COSTS
SPECIAL FLATS SELECTION: Discounts:
-First months rents-Entrance costs-CUTcommissions
“Much cheaper to rent a flat”
BETTER WEB EXPERIENCE
Normal user experience
LaComunity user experience
BETTER WEB EXPERIENCE
Old New
OWNER Safety
Normal owner LaComunity owner
GENERALI INSURANCE 9 MONTHS RENT GUARANTEED
RENTAL SOLUTION: BUSINESS MODEL
Ecommerce-Freemium
80% savings going to customersSmall fee to get flats offersSmall fee for whole web servicesSmall transaction fee
Online Offline
AdvertisingLocal
Transaction
BUSINESS MODEL
Web service fee, Web transaction
fee
SOME BENCHMARKS
Transactional online
Discounts
Social
RENTAL SOLUTION: EXPANDING
Expanding the mission
Believer Team & InvestorsViral CustomerMedia
BELIEVER TEAM AND INVESTORS
BELIEVER TEAM AND INVESTORS
Anna, Sergi, Oscar, Ramon, Marc, Carlos, Ivan, Aleix, Marta, Nacho, Vicens, Marc, Alex, Miguel, Fernando, Francesc…
VIRAL CUSTOMER
MEDIA (*)
THANKS!! JOIN US…
UN LLOGUER DIFERENT
UN ALQUILER DIFERENTE
NEW WAY TO RENT
• 670269549
• http://es.linkedin.com/in/francescsanzpuigdemont
