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7/21/2019 LA Startups http://slidepdf.com/reader/full/la-startups 1/60 1 INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY Sam Teller Managing Director Launchpad LA (Last Revised: Nov. 21, 2013) GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

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1

INTRODUCTION TOTHE LOS ANGELESSTARTUPCOMMUNITY

Sam Teller

Managing Director

Launchpad LA

(Last Revised: Nov. 21, 2013)

GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

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GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I THANKS

THANK YOU FORCONTRIBUTIONS TOTHIS GUIDE• General Assembly 

• Matt Brimer

• Steve Schlafman

• Kyle Taylor

•  Adam Lilling

2

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GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I CONTENT

CONTENT4 – About Me

5 – Launchpad LA

8 – Disclaimer

13 – Startup Communities20 – What Defines an

Ecosystem?

21 – Startups

22 – Founders

23 – Talent

25 – Venture Capital

29 – Angels

31 – Accelerators

32 – Incubators

33 – Things to Ask

34 – Coworking Spaces

35 – Partners37 – Service Providers

38 – Press

39 – Misconceptions

40 – Startup Jobs

42 – Do / Don’t 

44 – How to Get Involved

46 – Education

47 – Go

3

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GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SAM TELLER

ABOUT ME• Managing Director of Launchpad LA

• Born and raised in LA

• @samteller 

• steller.tumblr.com 

• http://www.linkedin.com/in/steller 

4

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GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I LAUNCHPAD LA

• @LaunchpadLA  

•  www.launchpad.la 

• Mentorship Program (2009-11)

•23 companies

•  Accelerator (2012 – 13)

• 31 companies (not all public)

• Total (2009-13)

• 54 companies

• Over $140m in venture financings

• Over 25 VCs have financed

Launchpad LA deals

• Over $80m in exits

LAUNCHPAD LASam Jamie Kyle

Nick

5

Chelsea Patrick

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6GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I LAUNCHPAD LA

 Acquired by AMEX

 Acquired by SquareTrade

 Acquired byOVGuide

 Acquired by InformedDNA

 Acquired by

 Adenyo

 Acquired by

Chegg

 Acquired by

 Forbes

(2 acquisitionsnot yet public)

CLASSES 1 & 2 (mentorship program)

LAUNCHPAD LA

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7GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I LAUNCHPAD LA

CLASSES 3 - 5 (accelerator program)

LAUNCHPAD LA

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GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DISCLAIMER

DISCLAIMER

• I do not know everything about LA tech

• I did not purposefully make omissions

•I could not include every person and business

(Let me know what I missed)

8

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GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOW IT IS DEFINED

LOS ANGELES STARTUPS9

LA has:

1. Entrepreneurial Culture

(aerospace, ecommerce, media, apparel, video,

ad tech, more)

2. Engineering Talent

(universities, Google, etc)

3. Proximity to Capital

Tech + [ ]

…media 

…commerce 

…fashion 

…mobile 

…anything! 

(experience in ____ + technology)

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10GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

HOT SECTORS IN LA

Mobile / Social

Snapchat

Tinder Whisper

Video

Maker Studios

MachinimaFullscreen

Ecommerce

Nasty Gal

Just FabThe Honest Co.

But also . . . 

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11GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

SECTORS IN LAAdvertising Technology

Enterprise andSMB SaaS

Hardware

Financial

TechnologyGaming

Shared

Economy

Marketplaces

Education

Developer

ToolsData

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12GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I REPRESENT.LA

REPRESENT.LA 

Created by Tara Tiger Brown, Alex Benzer, Sean Bonner

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GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I MAP

STARTUP COMMUNITIES

SANTA MONICA

VENICE

HOLLYWOOD

DOWNTOWN

CULVER CITY

PASADENA

12

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14GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SANTA MONICA

SANTA MONICA• Center of tech community and

“Silicon Beach” 

• 3rd Street Promenade, Main St.,

Montana, Yahoo Center

• Co-working spaces

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15GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENICE

VENICE

•  Venice Boardwalk, Abbot Kinney,

Main St., Muscle Beach

• Google Campus

• Co-working spaces

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16GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I CULVER CITY

CULVER CITY• Downtown Culver City, Hayden Tract,

Sony Pictures lot

• Large spaces for production

•  Affordable rent

• Co-working space

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17GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOLLYWOOD/WEHO/BH

HOLLYWOOD/WEST HOLLYWOOD/

BEVERLY HILLS• Digital media companies, agencies,

management companies, etc

• Co-working spaces

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18GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DOWNTOWN

DOWNTOWN

•  Arts district, fashion district, financial

services

• Large spaces for manufacturing

• Co-working space

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19GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PASADENA

PASADENA

• Community around Cal Tech, Idealab

and Art Center

• Incubator

• Co-working space

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GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOW IT IS DEFINED

WHAT DEFINES A STARTUP

ECOSYSTEM?• Startups

• Talent

Investors• Mentors

• Partners

• Service Providers

9

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21GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHO THEY ARE

STARTUPS12Twenty2 Billion Monkeys20JEANS61 Holdings

 Access 360 Media

 Accordent Technologies Accruent AccuScore Ace Metrix Active Storage, Inc. Activison Blizzard Ad Hoc Labs ADAM Inc AdColony Adconion Media Group AdEngage ADG Eco Lighting Adler Integrated Adly AdMedia (Ad.com) AdStar AdTouch AdventureLink Affordit Afterschool.me AgentPair Aggregage AHT AirportChatter AKMG

alphaboost AlumniFunder, Inc. American Golf Corporation American Standard Television Analog Creative IncaNewPet, LLC

 Appetize Applico ApplyIQ Approom Artisan Park Ascent Media Corporation Asset Smart Assignmint At The Pool AudioMicro, Inc. Aura Systems Avanoo Ayax SystemsBabooBadongo.comBakeSpace.comBeachmint, IncBead ReliefBEASTMODE.FM

bebo.comBellinity.comBest of Mediabestcovery.comBetterworksBetterYouBeyondCuriousBiaBig FrameBig LiveBiggerBoatBigwordsbitiumBlackLine SystemsbLife IncBlinds of BeautyBlipBlockBeaconBloomNationBlue Lava GroupBOOSTBountyBuyBQE SoftwareBreaking BreadBrevity Ventures Inc.

Briabe Media

Brighter.comBritespacesBroadata CommunicationsBroke Girl's GuideBros4Bros LLC

BTS411Buffalo StudiosBuilt by KidsBurstly / TestFlightBusiness.comBuzzDashBUZZMEDIACADFORCECaffeine-FreeCampus ExplorerCapLinkedCARD.comCardifyCarHoundCarsDirect.comCase StackCathÃ… Â•d.tvCausecastCausoraCentral DesktopChampion Media &EntertainmentChazBo MusicCheerful, inc. (Cheers)Chill

ChirpifyChoicePunchChowNowChromatikCinema NowCitizenNetCityGrid MediaCitySourcedCKMGClearWater HoldingsClickGenie MediaClorder incCloset CoutureClub WCognitionCojoin Inc.Com2uS CorpCombatant GentlemenComputing NetConnexusConnu PublishingContent BlvdContentGuardConturConvertro

Cooking.comCore PerformanceCornerstone on DemandCosmiCost CooperativeCounterpoint SystemsCoverage SherpaCoveralls.ioCPO CommerceCramster Inc.Crashworks, Inc.Creative CitizenCriteria CorpcrowdfunderCrowds on DemandCtrl Me RoboticsCulture JamCurbStreetCuttleCuturiaCyber City3DCyberUCyloopDailyISODakim

Dances Made

daqridareme.toDash GoDataPopDather

DAVE NetworksDB New EnergyDDDDeal BirdDECADegree3Demand MediaDerivatasdeviantARTDevZuzDigital ContainersDigital DomainDigital Ordnancedigitalbucket.netDigitsy, IncDiscovixDocRunDocStocDogVacay.comDollar Shave ClubDon't Blink DesignDonat Wald & HaqueDormInkDouble FusionDreamly

Dryad CommunicationsDYLEarbits, IncEarPeaceEbyline, Inc.EDDEFYEdge CastEdo FoundationeFanseForce MediaeHarmony.comEliosolarEmberEnerveeEngrade.comeNotes.com Inc.EnovativeEnplug, Inc.EnthusifyEPage, Inc.Equipois Inc.Escape AppsEventSorbetEventupEvox Images

ExcelsixExoWasteExpense BayExtra Lunch MoneyEzvid Inc.F.8 InteractiveFaburent IncFactualFAD.IOFamily FindsFamundoFan Appzfans.luFanWireFastCallFatalCut EntertainmentFavortreeFederated MediaFetch TechnologiesFilm ThisFilmBreakfilmquotraFilmScreenrfilmSPARK, promoSPARKFilmzu

FinditParts

First Freight CRMFirstStringFitKitFitOrbitFitosis.com

FlektorFlinjaFlipSwapFliptuFlower MuseFreedomPopFresh Interactive, Inc.FreshRankingsFrothyGoodnessFUHUFullscreenFundableFWD:labsGame Evolution, LLCGame FactoryGame Night MediaGame TrailersGameFlygamepressionGamzeeGeneral AssemblyGenerateGeniGeodelic SystemsGeoGraffiti

Geosemble Technologies Inc.GetherGhost PostGiant MediaGiftioniGig.LAGigaMovesGigmorGive To Get JobsGIVIGIV celebrates your peopleGIViNGtraxGlobal Wine AllianceGo MomentGobblerGogiiGoldstar EventsGonnaBeGoodReadsGoodRxGorilla Nation MediaGoSaveGotokki, Inc.Gradient XGraff-It!GRAVIDI, Inc.

GravityGreen Dot CorporationGreen GeeksGreen Street/GeoBrandGreen WavelengthGreenDeals.orgGrenekerGridtest SystemsGrindrGripeGross Domestic ProductGrubwithusGuidance SolutionsGumGumhck.ioHealthCountsHeatSyncHelloSocietyHighly RelevantHighSchoolClothing.comHitFixHive LightingHKcorpHollywood Vine GroupHoney

Hoonto

HPRLCLHulu LLCHYFN8HypemarksiChange

ICON AircraftImage MetricsImager Searcher Inc.imFORZAIndustrial Energy AllianceInfoSearchMediaInherited HealthInktankInstacanvasInstallation MagazineInstastock ImagesIntake.MeIntentInternet BrandsInternships.comInterpersonal Intelligence, LLCInterpretInVentureInvested.inIRIS.TViRiseIROCKEISBX CorpIsland CartiStreem Media

iSuppliIT Support GuysiVisitiVolunteer.orgJ. HilburnJaanuuJabid IncJam StudiosJazzPlanetJellibugJetpackJibJab Media IncJobSyncJuicykits.comJuly SystemsJumpTimeJuntoBox FilmsJust FabulousKandoobi LLCKarmaGoatKeepdom Inc.Kick Punch LabsKids CampsKILLDISCO Designkindsstoff

KitAppsKiteKlicksportsKnowledge HoldingsKodersKooDoozKoturaKuapayLanternLAScenester.comLatina Lifestyle BloggersCollectiveLeadFerretLeftronicLegalCrunchLegalZoomLeisureLink Inc.LensleyLess NeglectLetMeHearYaLettuceLifecrowdLifeyoLight Prescriptions Innovators,LLC

Lightcraft Technology

LightcrestLittle Black BagLittleyeLive OfficeLive Strong

LivestreamLivnGiv, Inc.Love It, LLCLumiM-GOMahaloMailPix.commake.tvMaker StudiosMarketPsy CapitalMarketShareMarvel Studios, LLCMasonCloud, LLCMassive Joe StudiosMasterImage 3DMatchCraftMayhemic Media LLCMeasured SearchMed Athletics, LLCMedia TempleMedia TrustMediaMineMediaPlatformmediastudiomediastudio

Meet, Mingle, Move.MeetrixMention Mobile LLCMergelocal Inc.MetacloudMetacriticMilk & honeyMilken InstituteMiniTimeMiso MediaMixed SignalsMixtaping.fmMobile DeluxeMobile RoadieMobileCauseMobileCause, IncMobovivoModern IntriguesMogreetMojivaMoment FeedMoofacesMoonsharkmoShareMoshpic

MOTION DISPATCHMotorator, IncMovement ParkMovieclips,IncMoVoxxMuir Data SystemsMusicane CorpMusicHypeMy Damn ChannelMy Fruity FacesMy LifeMyLife.comMylikesmyRightMySocialCloud.commyTreatNasty GalNational BananaNational Payment NetworkNationBuilderNeedlyNeighborGoodsNeodata IntelligenceNeoHireNeomed Software

Nesting

Network AutomationNevolutionNext Impulse Media LLCNimble CRMNo Mimes Media

Noise Los AngelesNubookOblong IndustriesOkCupid Labs (LA)OmazeOmnia MediaOneCubicleOnestop InternetOnline Land PlanningOpenXOsurvOutcastOutlistenOverhead.fmOverseePageWooPark MeParticle 5PartnersHubParty EarthPastelinkPayoff.comPaystikpayviaPeerless

Perfect BusinessPerfect MarketPeriodicalPersway.mePhotography BlogSitesPictureHealingPIDSO Inc.PigltPink Cloud 9Pixel FishPlan A DrinkPlananaPlaysinoPlayWerks, IncPlug.djPogoseatPop-Up PantryPorterPosePostcard on the RunPraedicat, Inc.PrimocaPrivy.netProdege / Swagbucks.comProductionBeast

ProductsyProgrammerMeetDesigner.comProlebritiesPromoJamPublishThisPure VideoPurePhotoQ1MediaQuarterly Co.Qubeey, IncRadical StudiosRails Girls LARamprateRankerReadzRealDealDocsReality WantedRecargo, Inc.Regard Venture SolutionsRent.comRentalCompareRenter's FriendRepublic ProjectRetention ScienceRevongo

RewardTag

RexterRhovitRideApartRideshare, Inc.Rightsline

Riot GamesRivalry GamesRivvid Video Trivia GamesRoaming HungerRoboDynamicsRobotDoughRocket Online MediaRocketFrogRooztRTime.comRubicon ProjectrundavooRush49Sale Zap, IncsamesurfSandwich VideoSaneboxSavings.comScaleHouseScanDigitalSceneShotScoopScopelyScoreBig.comScratch

Seed Theory Advertising &DesignSegment InteractiveSeismic GamesSellbriteSEOintelligenceSerious BusinessServiceMesh, Inc.SFWSGNShareSquareShiftShip MateShoe Dazzle, Inc,ShoppingCart.NETShoptalk.laShowcase TechnologyShowKitSidebar, IncSiderean SoftwareSierra MonolithicsSightcine, Inc.Silicon Beach FunSilicon Beach LASimplePractice

SimplyFinanceSix Degrees GamesSkildSkilloopSky Bird Travel ToursSmart JogSmartActionSmartRulesSmilu, Inc.SnapchatSOA SoftwareSocial ApproveSocial ProjectSocial RewardsSocialEngineSocialTaggSocialtyzeSocialVibeSodaHead.comSoftEggSometricsSparktoothSparqlightSpindi MusicSpire.io

Splash

SploothSpoiler ShieldSpokeoSports Buystacksocial

StackSocialStan Winston School ofCharacter ArtsStar Labs / ReadzStar TaggersStardoll MediaStartup Payments by NDMSStartup VitaminsSTATEsteelhouseStickamStoriadStratalux, Inc.Streamin' GarageStreamupStreetfire.netstudintstayStyleSaintSupermassveSuperTunerSurf AirSwagsySweety HighTabletKioskTaggle

Tailored RepublicTandem Stills + Motion, Inc.TapshareTarget CloseTask UsTasqeTauris.ioTeam Amougou PublishingTeccaTele FlipTeleSignTennis ChannelTerra Matrix MediaTestMax Inc.Textags, Inc.textPlusThe ACME NetworkThe Auto MotoThe Brain TechnologiesThe California Stock ExchangeThe Green SpotThe Honest Co.The PosterityThe Price ProsThe Search Agency

The Startup Car Inc.The WrapTheLEK.comTheStyleClubThis NextThrdPlaceTicketmobTigerText, IncTire TabTitan GamingTongal, IncTopanga TechnologiesTopspin MediaTotal Beauty MediaTotally.MeTouchsemantics, LLC.Townhang.comTradesyTrail BoxTravelstringsTrexaTriptrottingTrivial SoftwareTrueCarTrueVillages

tryCapsule

Tuition.ioTuneWikiTweetMyJobsTwitterTopperUberMedia

Uncouth Media, LLCUnfold Inc.unITy PSAUntappduSampUSBXUserplaneUstreamValarmVantage MediaVantage Surgical SystemsVarojVault StreetVAULT29VeeboxVelocify IncVendorPriceBook.comVenyoozverago.comVeric SoftwareViddyVidilifeVirtual GreatsVirtual PiggyVisual Potluck

Viva VisionVoAudioVokelyVokleVortx Immersion Media, Inc.VX4G WirelessVycloneW4, LLCWallaby FinancialWarner EnergyWebGem NetworkWebgiftrWelcomeFaith.comWemo MediaWeSawIt Inc.Whalebone IR and SoftwareWhat's TrendingWhatsGoodWhere My Dogs AtWireJackWishiverseWittlebeeWonderHowTowww.onlybusiness.comXact Check

XrackProXwerxYBUY, INC.YellowBotYesPixyounity (Entangled Media)Yowza!!YS InteractiveYummyYummyTummyZADSPACEZagZEFRzest cashZexSportsZillion TVZipfWorksZipRecruiterZOWOWSZugara

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22GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FOUNDERS

FOUNDERS

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23GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TALENT

UNIVERSITIES

and more… 

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24GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TALENT

DESIGN TALENT

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25GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL

VC FIRMS

Double M Capital

(plus many firms from Silicon Valley, New York and other cities)

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26GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL

VC PARTNERS Anthem Venture

PartnersBill Woodward

Brian Mesic

Mike Murphy

Baroda Ventures

David Bohnet

Peter Lee

Crosscut Ventures

Rick Smith

Brian Garrett

Brett Brewer

DFJ FrontierDavid Cremin

Scott Lenet 

Double M Capital

Mark Mullen

Greycroft Partners

Dana SettleMark Terbeek

Karlin Ventures

TX Zhuo

Lowercase Capital

Matt MazzeoChris Sacca

MK Capital

 Yair Landau

NALA Investments

Tom McInerneyEmilio Diez Barroso

New World Ventures

Matt McCall

Plus Capital

 Adam Lilling

Rincon Venture Partners

Jim AndelmanJohn Greathouse

Rustic Canyon

Nate Redmond

David Travers

Neal Hansch

John Babcock

Siemer Ventures

David Siemer

Eric Manlunas

Upfront Ventures

Brian McLoughlinSteven Dietz

Mark Suster

 Yves Sisteron

Greg Bettinelli

Hamet Watt

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27GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL

VENTURE CAPITAL TRENDS

 Source: PWC Money Tree Report

    $   2   4   8

 

    $   3

   4   5 

    $   4   4   7      $

   6   1

   7 

    $   4   5   1 

    $   5   5   0 

    $   5   7   0

 

    $   5   3   7 45 52 48

64 6752 64 64

Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12

Chart Title

$ Funding (M)

# of Deals

LA VC investment and deal volume trend (last 8 quarters)

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28GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL

VENTURE CAPITAL

$2.1BTotal VC Funding the LAMetropolitan Region received in2011, a 23% increase from 2010.

+23%

 Source: PWC Money Tree Report

$570.8 M

64 DEALS

Total VC funding (for allsectors) in Q2 2012 in the

LA Metro area.

In Q2 2012, LA Tech VC funding totaled

$159.7 MOVER 21 DEALSa 90% increase of LA

tech VC funding from Q1

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 

✓ ✓ ✓ ✓ 

✓ 

 

+96%2009 - 2011Growth in $ invested in

LA from 2009 - 2011

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29GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ANGEL INVESTORS

ANGELS

BrianLee

TomMcInerney

JasonCalacanis

ClarkLandry

Jarl Mohn KamranPourzanjani

Paige Craig

 AdamLilling

Gil Elbaz

PaulBricault

TroyCarter

and more on

 AshtonKutcher

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30GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ANGEL GROUPS

ANGEL GROUPS

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31GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ACCELERATORS

ACCELERATORSamplify.la | Venice$50k - $150k – 8% preferred stock; rolling admissionPartners: Paul Bricault, Richard Wolpert, Jeff Solomon,David Carter, Oded Noy

launchpad.la | Santa Monica$25 - $100k – 6-8% common stock; class-based admissionPartners: Sam Teller, Jamie Kantrowitz

muckerlab.com | Santa Monica

$21k – 6-8% preferred stock; class-based admissionPartners: Erik Rannala, Will Hsu

startengine.com | Westwood$20k – 10% preferred stock; rolling admissionPartners: Howard Marks, Paul Kessler

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32GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I INCUBATORS

INCUBATORSAND TECHNOLOGY STUDIOS

idealab.com | Pasadena

science-inc.com | Santa Monica

laincubator.org | Downtown

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33GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ASK

THINGS TO ASK AN ACCELERATOR

OR INCUBATOR• Fit (what stage/type of company do they invest in?)

• Deal terms (how much $ for what % of your company?)

•Track record (how many previous companiesfunded/active?)

• Operators (who runs it?)

• Services provided (office space, perks, etc.?)

• Network (how can they help your business?)•  Alumni references (how did alums like it?)

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COWORKINGSPACES

GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I COWORKING

BlankSpaces –  blankspaces.com Coloft – coloft.com CoWorks –  coworks.com CrossCampus – crosscamp.us 

Kleverdog – kleverdog.com The Roc– realofficecenters.com NextSpace (@ Amplify LA)– nextspace.us  Working Village –  workingvillage.com 

31

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35GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PARTNERS

BIG COMPANIES

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36GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PARTNERS

Studios Warner BrothersDisneySony PicturesParamount Pictures

Fox StudiosNBC UniversalDreamworksLionsgateMGMRelativity MediaThe Weinstein Company  

Production CompaniesShine AmericaOne Three MediaDick Clark ProductionsRyan Seacrest

ProductionsElectusMagical ElvesBad Robot VuguruBermanBraunFremantlemedia

 Anonymous Content5x5 Media

 AgenciesCAA WMEUTAICM

Paradigm

HOLLYWOOD

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37GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SERVICE PROVIDERS

SERVICEPROVIDERSLegal Recruiting Real Estate

Hosting  Accounting Banking

Insurance CFO HR

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38GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TECH PRESS

PRESSMichael CarneyPandoDaily

Lori KozlowskiForbes.com

Ryan LawlerTechCrunch

 Andrea ChangLA Times

Benjamin KuoSoCal Tech

Lindsay BlakelyInc.

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39GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHAT YOU THINK

COMMON MISCONCEPTIONS

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STARTUP JOBS

• Front-End Developer

(CSS,HTML)

• Back-End Developer

(Ruby, Python, Java)

• UX/UI Designer

(inDesign, Photoshop)

• Product Manager

(Light Front-EndDeveloper, Design)

• Business Development

(Sales, Partnerships)

• Marketing/User

 Acquisition (Email

Marketing, Social

Media, SEO, Data

 Analytics)

• Data Scientist

(Hadoop, Matlab,SQL)

• Sales (Willingness to

find and follow leads)

• Community

Management (Social

Media)

• Operations (Customer

Services, Office

Management)

• Other roles depending

on vertical

GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHAT YOU COULD DO 37

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41

EMAILING TIPS

GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I EMAIL

• Be concise• Make your ask clear•

Have a hook• Do research•  Don’t be afraid to follow up•  Don’t ask for lots of time• Don’t ask busy people to lunch

•  Don’t ask questions that you cananswer by checking a website

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DO

GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DO THIS

• Learn the lexicon and how to best position your

skillset• Make it easy for people to help you

• Think long and hard about what kinds of

environments best suit you and seek those out

• Roll up your sleeves and learn new skills• Remain humble and figure out ways to give back to

the community even when you’re a giant success

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DON’T

GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DON’T DO THIS 

• Think everyone knows something you don’t

• Be afraid to ask for help, guidance, and introductions• Hesitate to offer whatever it is that YOU do best

• Get discouraged

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HOW DO I GET STARTED?ASK YOURSELF (BE HONEST):

GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FIRST STEPS

•  What am I passionate about?

•  What types of environments suit me?•  What am I good at?

•  What part of the tech community best matches up to

my passions and skills?

• How do I best hone these skills and communicatethem to others?

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45

READ

GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I READ

 VentureHacks —  venturehacks.com TechMeme — techmeme.com 

Paul Graham — paulgraham.com Fred Wilson — avc.com Mark Suster —  bothsidesofthetable.com Chris Dixon — cdixon.org PandoDaily — pandodaily.com TechCrunch — techcrunch.com Hacker News — news.ycombinator.com General Assembly — generalassemb.ly/blog 

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46GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

EDUCATIONCodecademy – codecademy.com 

EdX – edx.org *General Assembly – generalassemb.ly  Learn Code the Hard Way – learncodethehardway.org Lynda – lynda,com One Month Rails – onemonthrails.com Treehouse – treehouse.com Udacity – udacity.com Udemy –  www.udemy.com 

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GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

• Sign up for event newsletters

•  Attend meet ups, happy hours, panels, and classes

• Learn how to code / design• Check out hackathons and Startup Weekends

• Take interesting people you meet out for coffee

• Be useful – make introductions, give feedback, help

people you meet, keep an open mind• Blog about our experiences and adventures

• Engage on Social Media

GO

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48GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

EVENT CALENDARS

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49GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

STARTUP WEEKEND

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50GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

CREATIVE MORNINGS

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51GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

built in los angeles

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52GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

MEETUPS

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53GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

MEETUPS

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54GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

MEETUPS

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55GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

MEETUPS

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

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56GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

MEETUPS

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

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57GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

MEETUPS

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I NEWSLETTERS

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58

NEWSLETTERS

GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I NEWSLETTERS

Startups Uncensored — startupsuncensored.com 

Startup Digest — startupdigest.com Digital LA — digitalla.net Launch Ticker — launchticker.com Dealmaker — dealmakermedia.com 

General Assembly — generalassemb.ly/learn 

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59GENERAL ASSEMBLY  I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

GENERAL ASSEMBLY

(Launchpad LA’s education partner) 

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY