LTD. “SVILPAUNIEKI” 

BUSINESS PLAN 

AUTHORS: COMENIUS PROJECT PARTICIPENTS OF KĀRSAVA SECONDARY SCHOOL

  

KĀRSAVA2013

Ltd.

COMPANY LOGO

DESCRIPTION OF LOGO

The company logo is presented as a smiling face the eyes of which are like two whistles we are going to manufacture, the nose is like a clay medal but the smiling mouth in fact shows the name of the company.

We decided to design the company logo as a smiling face because we hope that our products and pleasure of experiencing creative work will make people happy and riant.

LATVIAN GROUP OF YOUNG FLEDGLING ENTERPRENEURS

Linda MartinsoneAgate Undīne JurāneLinda AglenieceSanda PoikāneMargarita HomčenkoElīna OļipovaZaiga ProtizāneJana DūmiņaSabīne TemneIngus MartinsonsArvils BarkānsAgris Karlāns 

GENERAL DESCRIPTION OF THE COMPANY

Ltd. “Svilpaunieki” is situated in Kārsava Secondary School, 101 Vienības Street, Kārsava, Kārsava Municipality.

In case of need contact company manager Linda Martinsone on the phone: 26645667, or

e-mail: linda406@inbox.lv Ltd. “Svilpavnieki” was founded by all Karsava

Secondary school students who take part in a Comenius project. Students were chosen according to their letters of motivation which all of them had to write.

Ltd. “Svilpaunieki” aims are: 1) to train clients how to create from clay a unique and original Latvian national musical instruments called “svilpaunieki” (“whistles”) as well as medals,2) produce those products for sale.

COMPANY TEAM

Linda Martinsone – company manager Ingus Martinsons – company accountant Agate Undīne Jurāne – marketing manager Linda Agleniece – marketing manager Sanda Poikāne – employee Margarita Homčenko – employee Elīna Oļipova – employee Zaiga Protizāne – employee Jana Dūmiņa – employee Sabīne Temne – employee Arvils Barkāns – employee Agris Karlāns – employee

COMPANY TEAM DESCRIPTION Elīna Oļipova – an employee. After school she does sports, listens to

music, reads books and does some activities with friends. She has good communication skills and skills of working in group.

Margarita Homčenko – an employee. After school does activities with friends, reads magazines and does sports. She has good skills of working in group, also has good economical thinking.

Zaiga Protizāne – an employee. After school she does sports and activities with friends, like art and listening to music. She has skills of working with numbers and working in group.

Sanda Poikāne – an employee. After school she reads books, does some sports and takes photos. She has skills in group work and communication.

Jana Dūmiņa – an employee. After school she does sports, reads books, does some activities with friends, and goes to music school. She has good communication skills and skills in creative work.

Linda Martinsone – a manager of manufacture. After school she goes to music and art school, does some sports, reads books and listens to music. She has skills in creative work and working in group, also communication skills.

Linda Agleniece – a manager of marketing. After school she goes to art school, listens to music, does some activities with friends. She has communication skills and skills of working in group and creative work.

Agate Undīne Jurāne – manager of marketing. After school she does some activities with friends, listens to music and watches films. She has skills in working in group and communication skills.

Ingus Martinsons – a bookkeeper. After school he does some sport activities, goes to music and art school, does activities with friends. He has skills in working in group and in creative work.

Arvils Barkāns – an employee.. After school he does sports and activities with friends, watches films. He has communication skills and skills in group work.

Agris Karlāns – an employee. After school he does activities with friends and does sports. He has skills in working in group and communication skills.

DESCRIPTION OF THE PRODUCTS

Company Ltd. “Svilpavnieki” main directions of activities are: 1) making whistles which style, form and design is created by a client. Finished products can be used as a present on birthday or other celebrations as well as a souvenir in remembrance of visiting Latgale

2) to produce whistles and medals for sale.

Why have we chosen producing whistles? Because, as most of local people know, such whistle is a Latvian national wind instrument made of clay, which in colloquial speech is called “wind duck”. “Svilpaunieki” are common traditional Latgalian musical instruments, already well known by our ancestors in several generations. We hope that during the visit in Latvia all students who take part in the project will get such small souvenir from Latgale which will bring back memories about everything seen and experienced here.

Why to produce clay medals? Because medals are very common presents

at the wedding parties and other occasions when they are very personal and specially made.

As the greatest plus of the product can be considered its uniqueness - every item exists just in one copy with its own special design created by the client or our makers. Every client will be able to create the products himself and keep them or give it as a gift to friends or family or just buy ready made products.

Clients will definitely be satisfied with the product because everything is special and handmade.

Of course, the product can have a replacement because there are many small companies that offer readymade “whistles” and medals.

Materials necessary for making the products are very various, but main of them is clay. Then follow tools: sticks (of different diameters and forms), sponges, bowls for water and liquid clay, brushes, disposable aprons, kerchiefs and boards. As all work is done by hands, clients would be advised not to wear bijouterie on hands.

DESCRIPTION OF PRODUCTION

Description of the production   We are offering to our clients to make their own whistles and medals,

which are like souvenirs from Latgale. The whistles are called “Svilpaunieki” or in colloquial speech “wind ducks”. Process of making these “wind ducks” is very simple:

At the beginning a client should take off all bijouterie from hands. Then it is very important to wear disposable apron and kerchief, because this job is with clay and it means that a client can make his clothes dirty.

Then a client takes board on which he will make a whistle. A client has to put clay on this board and make a ball from clay.

When that is done, a client makes from this ball a little bird, but there is a condition – this bird should be with empty inside.

Now client needs to make liquid clay which is made from clay and water. A client should take a little boil with water and put clay in it. Then all liquid needs to be mixed.

After that a client will take a brush and put it in liquid clay. Then with this clay a client should glue together compound places.

When this is done a client needs to take some stick and make with it a hole in a whistle’s tail. This tail will be a place which will make a sound.

Smaller birds will make more enjoyable sounds but bigger birds will make deeper sounds. If a client wants to make these bird like a musical instrument, he should make some different size holes in sides of birds

At the end of work a client can makes some ornaments with stick, and after that damp duck with sponge which is with liquid clay.

Then a client should wait when the whistle is dry and just put it in the oven in 220 degrees and wait when it changes its colour.

Finally the product is taken out of the oven, painted with a special colour and the product is finished!

Process of making medals is even simpler: Jāapraksta medaļu gatavošana.

SAMPLE “SVILPAUNIEKI”

ANALYSIS OF MARKETTARGET AUDIENCE

Target audience  Students We think that our product will be good for students because it

shows traditions of our country. Our clay whistles and medals will be good and creative gifts.

Teachers Our product will be good for teachers because it is good

souvenir which shows our culture. Our whistles and medals will be good accessory in every interior.

Foreigners Our product is perfect for foreigners because it is a thing which

will show you something about our culture and traditions. Creating this clay whistle or medal will remain in person`s memory for a long time.

  ANALYSIS OF COMPETITORS

1. „Latgale Art and Craft Centre” Address: Domes Street 1, Līvāni, Līvāni municipality. Price: From EUR 3.00 Advantage: wide offer. Disadvantage: If you want to buy product you should go to Līvāni. Quality: Good quality. Attitude to client: Good attitude to client.  2. Local craftsmen. Price: From EUR 2.00 Advantage: You can see a person who has made whistles and

medals. Disadvantage: You should find market where these craftsmen are. Quality: Different. It depends on craftsmen. Attitude to client: Good. Every craftsman tries to make you

interested in their product.

FINANCIAL PLAN. OPENING AND CLOSING BALANCE

ACTIVES PASSIVESFixed assets:•Rent of the room, oven, tables, chairs and all necessary tools (per month)

€ 8.00 

Own fundsPecuniary obligation

€ 8.00Ls 0.00

Total € 8.00 Total € 8.00

Necessary materials(per 1 person):•clay •paint

Training

€ 0.20 € 0.10

€ 1.00

Own fundsPecuniary obligation

€ 1.30.00€ 0

Total € 1.30 Total € 1.30