Date Submitted:
MM/DD/YY
CCA Brand Marketing Project Brief
Project Name:
Background: Relevant historical perspective, impact on CCA,
etc.
Assignment: Short statement describing the scope of the project
and what you need help with (e.g. “Develop brand communication plan
and assets to support promotion of X”)
Communications Target (Audiences): Primary & secondary
targets. Who they are, what they are thinking/feeling and what we
want them to think/feel?
Objectives (3 Maximum): How the creative/comms work will be
evaluated for success
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·
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Requirements: Any mandatory elements that must be included in
creative/comms. Third-party partner approvals (e.g. Dept of
Justice)
Other Considerations: Any other important information we need to
know to develop work against this brief
Budget: $
RACI/Team Roles: Identify key team members and
responsibilities.
Responsible (Overall Project Lead): Name of strategic team lead
requesting project, providing all inputs to Brand Team, and Primary
contact for questions & answers.
Accountable (Brand Team Lead): Name of Brand team member who
will lead brief kickoff, facilitate creative/comms reviews, and
ensure alignment with business objectives.
Consulted (Approvals): Internal and/or external stakeholders who
will provide input and guidance for all creative/comms work. Note
if special approvals are required.
Informed: Internal and/or external stakeholders who should be
updated on project as it develops.
Please submit the completed project brief to Genny Robinson; the
Brand Team willreview the brief, and schedule a Kick-Off Meeting
with submitting team.
Deliverable Requests
Requested tools, assets and support with clear due dates.* A
workback schedule including rounds of review, approval, and
delivery dates will be provided by Brand team.
*NOTE: First deliverables should be scheduled for roughly 6
weeks from brief submission.
Deliverable
Description
REquested date
1
5-8 DaysQ&A, Sharpen Brief, Brand to
Schedule Kick-Off Meeting
7-10 DaysComms Plan
Development & Creative Concept
Explorations
4-6 DaysReview, Edit,& Leadership
Approval
7-10 DaysComms Content &
Creative Design Development
3-9 DaysFinal Reviews,
Edits & Approvals
ProjectLaunch6-8 WeeksFrom Initial Submission
