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Airlines Business & Operations

Mata Kuliah : Strategic AirlinesBy : Tomy Andrianto, S.ST., MM. Par

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Contents

Airlines Industry1

Airline operating Cost2

IATA & Airlines partnership/ alliance3

Airlines Personnel4

CRS/GDS5

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In General An airline provides air transport services for

passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.

Airlines vary from those with a single aircraft carrying mail or cargo, through full-service international airlines operating hundreds of aircraft. Airline services can be categorized as being intercontinental, intra continental, domestic, or international and may be operated as scheduled services or charters.

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Airlines Industry

# Bidang Bisnis : * Transportasi manusia / penumpang (passengers)

melalui udara* Transportasi barang melalui udara (air cargo)

# Kegiatan Operasional :* Reservasi penerbangan (seat reservation)* Penjualan tiket penerbangan (ticketing) bagi

penumpang* Penjualan ruang (space) kompartemen pesawat

udara untuk kargo* Penanganan penumpang dan bagasinya (ground

handling)

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HistoryDELAG, Deutsche Luftschiffahrts-

Aktiengesellschaft was the world's first airline [1]. It was founded on November 16, 1909 with government assistance, and operated airships manufactured by The Zeppelin Corporation

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First Airlines in AsiaIndia was also one of the first countries to

embrace civil aviation.[14] One of the first West Asian airline companies was Air India, which had its beginning as Tata Airlines in 1932, a division of Tata Sons Ltd. (now Tata Group). The airline was founded by India's leading industrialist, JRD Tata. On October 15, 1932

www.themegallery.comwww.themegallery.com Company LogoCompany Logo

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Asian bombing AirlinesDuring the era of decolonization, newly-born

Asian countries started to embrace air transport. Among the first Asian carriers during the era were Cathay Pacific (founded in September 1946), Orient Airways (later Pakistan International Airlines; founded in October 1946), Malayan Airlines (later Singapore and Malaysian Airlines; founded in 1947), Garuda Indonesia in 1949, Japan Airlines in 1951, and Korean Air in 1962

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Airlines Operating Cost

Full Services Carrier

Cost

Low Cost Carrier

Low fare Carrier ??

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Low fare Carrier

Konsep LCC (Low Cost Carrier)

tidak diaplikasikan dengan baik oleh banyak maskapai penerbangan di Indonesia, sehingga perusahaan lebih cenderung menerapkan strategi sebagai maskapai penerbangan LFC (Low Fare Carrier) dalam upaya meraih calon penumpang

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Low cost carrier

Merupakan konsep yang dijadikan strategi dasar maskapai penerbangan dalam meraih pasar, dengan melaksanakan upaya

penyederhanaan dalam kegiatan bisnis

(simplifying the business)

dan

menerapkan prinsip efisiensi dalam

kegiatan operasional

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LCC vs LFCTIDAK MENGGUNAKAN KERTAS:• pelayanan penjualan tiket penerbangan secara elektronik (e-ticketing)• penanganan penumpang secara elektronik (e-boarding)• manajemen bagasi dengan menggunakan radio frequency

identification (RFID)• operasional pengiriman kargo udara dengan fasilitas IATA e-freight• Biasanya menggunakan satu tipe pesawat udara• Menggunakan bandar udara sekunder yang lebih murah• Jumlah SDm yang efektif dan efisien (terbatas)• Penyederhanaan rute penerbangan (straight or per way)• Biasanya tidak menyediakan makanan dan minuman tanpa dipesan

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IATA Traffic Conference

TC ITC ITC ITC I

Area I, North, Central, and South America North, Central, and South America and adjacent islands, including and adjacent islands, including Greenland, Bermuda, West Indies, Greenland, Bermuda, West Indies, Caribbean, Islands and the Hawaiian Caribbean, Islands and the Hawaiian IslandsIslands

TC IITC IITC IITC IIArea 2 (TC 2) : Europe, Africa, the Middle Area 2 (TC 2) : Europe, Africa, the Middle East and adjacent islandsEast and adjacent islands

TC IIITC IIITC IIITC IIIArea 3 (TC 3) : Asia, Australia, and the Area 3 (TC 3) : Asia, Australia, and the Pacific Islands west of the International Pacific Islands west of the International Date LinesDate Lines

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Airlines partnership/ alliance

1

Star Alliance

2

Sky Team

3

One World.

Code sharing & Code sharing & City PairCity Pair

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Alliances Function (Effective and efficiency

virtual mergers to get around government restrictions coordinate their passenger service programs (such as

lounges and frequent flyer programs) offer special interline tickets, and often engage in

extensive code sharing (sometimes system wide Higher efficiency for combine facilities combine IT operations, buy fuel, or purchase airplanes

as a bloc in order to achieve higher bargaining power

“Overall it’s making those Airlines more effective and efficient and create differentiation between alliances to visible by the passenger.”

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Airlines Personnel

Airlines PersonnelAirlines PersonnelAirlines PersonnelAirlines Personnel

The various types of airline personnel include: Flight operations personnel including flight safety personnel.

Flight Crew

Ground Crew

Reservation Agent

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Flight Crew

responsible for the operation of the aircraft. Flight crew members include:

Pilots (Captain and First Officer: some older aircraft also required a Flight Engineer and or a Navigator) Flight attendants, (led by a purser on larger aircraft) in-flight security personnel on some airlines (most notably El Al)

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Ground Crewresponsible for operations at airports. Ground crew members include:

Aerospace and avionics engineers responsible for certifying the aircraft for flight and management of aircraft maintenance

Aerospace engineers, responsible for airframe, powerplant and electrical systems maintenance Avionics engineers responsible for avionics and instruments maintenance

Airframe and powerplant technicians Electric System technicians, responsible for maintenance of electrical systems Avionics technicians, responsible for maintenance of avionics Flight dispatchers Baggage handlers Ramp Agents Gate agents Check in counter agents Passenger service agents (such as airline lounge employees)

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CRS/GDS1. Amadeus : Air France , Iberia , Lufthansa , SAS 2. Sabre : American Airlines3. Galileo by Travelport: Aer Lingus , Air Canada , Alitalia ,

British Airways , Swiss ,TAP , United Airlines , US Airways4. Worldspan by Travelport: Delta , Northwest , TWA 5. Travelsky : Air China , China Southern , China Eastern ,

Hainan Airlines 6. Patheo : Finnair , KLM , VA 7. Abacus : All Nippon Airways , Cathay Pacific Airways , China Airlines

, Dragonair , EVA Airways , Garuda Indonesia , Malaysia Airlines , Philippine Airlines , Royal Brunei Airlines, SABRE, SilkAir, Singapore Airlines

8. KIU : Sol Lineas Aereas, Aerogal, Star Peru, LC Busre, Peruvian Airlines , Cielos Andinos, Easyfly, Laser Airlines, LADE - Lineas Aereas Del Estado , Amaszonas, Maya Air

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Passenger Name RecordParts of a PNR (Minimum Requirements)From a technical point, there are five parts of a PNR required before the booking can be completed. They are:1.The name of the passenger(s).

2. Contact details for the travel agent or airline office. (While a booking can have more than one contact number, it must have at least one, and it is standard practice for the agency or airline office to be listed first).

3. Ticketing details, either a ticket number or a ticketing time limit. 4. Itinerary of at least one segment, which must be the same for all passengers listed.

5. Name of the person making the booking.

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PNR (Other information)•Fare details, and any restrictions that may apply to the ticket. •The form of payment used, as this will usually restrict any refund if the ticket is not used.

•Further contact details, such as agency phone number and address, additional phone contact numbers at passenger address and intended destination.

•Age details if it is relevant to the travel, eg, unaccompanied children or elderly passengers requiring assistance. ** this must be added at the time the name is stored during step one above***

•Frequent flyer data. • "Special Service Requests" (SSR) such as special meal requirements, seating preferences, wheelchairs, and other similar requests.

• "Optional Services instruction" (OSI), comments which are passed onto the passenger manifest, enabling ground-staff and flight crew to see special information about the passenger such as 'Pilot's Wife' or "Partner VIP" or "The company's CFO must have seat 2A".

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Freedom of the Air

Overflying a country without landingLanding for technical reasonsSetting down passengers, cargo or mailPicking up traffic Setting down and picking up passengers

in the territory of a third country

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Click to edit company slogan .

Strategic Airlines