KWCH INNOVATION AWARD

KWCH INNOVATION AWARD

MISSON

The KWCH innovation award is a partnership fueled by a desire to help guide bright young students into careers in digital media and to encourage those students to invent real-world applicable solutions to the unique challenges that face a media company in the digital age.

KWCH INNOVATION AWARD

WHO ARE WE?• CBS, CW AND UNIVISION Affiliates • Number one newscast at 5, 6 and 10pm for the last 22 years• Cover 67 counties in Kansas• Digital portfolio

• KWCH.com, Catchitkansas.com, KWCH app/WAP, Storm Team 12 app, Catchitkansas app/WAP and over 40 social media pages

• 11 person digital team• 3 fulltime Developers• 3 fulltime Web Content Producers• 1 Social Media Coordinator• 2 fulltime Digital Sports Journalists• 1 Project Manager• 1 Director of Digital Media

• Average 10 million page views per month• Digital marketing agency called max relevance

• full service custom website builds• Offer Google ad words, SEO, behavioral targeted ads, etc.

MEDIA COMPANIES CHALLENGES

• Rapid shift to mobile from desktop• 82% of KWCH page views come from mobile devices• 416% increase of KWCH mobile website year to year

• Third party vendors• most media companies don’t have control over their own apps• creditability is all on media company not the vendor

• Revenue • the dollars are not shifting as fast as the audience

• Non-technical staffs• most media companies don’t have technical staff

• More viewers cutting the cord from cable and satellite

KWCH INNOVATION AWARD

CATEGORIES

KWCH INNOVATION AWARD

• Sports• College specific• Professional

• Weather • Tornado• Winter

• Traffic• Wichita• Across Kansas

• Live Streaming• Events

• State Fair• Riverfest

• Content Management Systems• Arrogating Content

STATE FAIR MOBILE WEBSITE

KWCH INNOVATION AWARD

STORM TEAM 12

KWCH INNOVATION AWARD

CatchitKansas.com

KWCH INNOVATION AWARD