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KW Commercial Clarksville TN
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Michael Dean, MBA
Clarksville, TN
931-802-1163
KW COMMERCIAL
OVERVIEW
• Philosophy & Leadership• Mission, Vision, Values
& Beliefs• Benefits• Training• Referral Network• Technology
• Best Practice Library• Branding• International Marketing Book• Timeline• Criteria & Joining• Membership Dues
PHILOSOPHY & LEADERSHIP
At KW Commercial, we believe that you are only as good as the people you are in business with. That’s why we make it a priority to be in business with the best.
The Keller Williams philosophy of success through people and of seeking out win-win partnerships has fueled our company’s growth to the third-largest real estate company in North America.
MISSION, VISION, VALUES & BELIEFS
Our Mission:To build careers worth having, businesses worth owning, and lives worth living.
Our Vision:To be the commercial company of choice for a new generation of real estate agents and owners.
Our Values:God, Family, then Business
BENEFITS FOR AGENTS
• Unprecedented Compensation Model for Agents– Agent-centric company– Industry-leading cap commission structure
• Partnerships within the Membership– Huge discounts from service providers (REIS, REI Wise, etc.)– Extensive referral network through residential/commercial agents
• Industry-Leading Training– Partnership with CCIM– Complete KW Commercial curriculum through
Launch, Growth, and Achievement phases– KW Commercial driven localized training
– International webinars– Regional Commercial Faculty
BENEFITS FOR AGENTS
• World-Class Marketing– Distinct KW Commercial branding & marketing materials
exclusive for members– KW Commercial International Marketing Book– KWCommercial.com (with integrated listing search) & individual agent websites
• Comprehensive Commercial Tool Kit– Power Point presentations– Contracts & documents (LOIs, RFPs, etc.)– KW Commercial Discussion Board
Introductory Level CoursesCRE Referral Business & Qualifying
Transactions
CRE Basics for Residential
Agents
Transitioning: Residential to Commercial Brokerage
100 Level Courses100:
CRE Overview: Transactions & Opportunities
101:Fundamentals of Investment Real Estate
102:Fundamentals:
Leases & Leasing Process
103:Property Types
& Characteristics
104:Marketing for
CRE Business-Bringing Value
105:How to Market Properties &
Close
201:Investment Real Estate
Analysis
202:Lease Analysis
& Lease vs. Buy
203:Property
Issues: Zoning, ADA, Hazmat
204:Building your
CRE Business
205:Creating
Marketing Packages
301:General Investor
Representation
302:Land Sales & Land Issues
303:Multifamily & Investment
Sales
304:Arch. Planning & Construction
Costs
305:Alt. Strategies: 1031’s, TIC’s, Ground Lease
200 Level Courses
300 Level Courses306:
Leasing Legal Issues
Online Interactive and Self-Study Courses
KW COMMERCIAL TRAINING
REFERRAL NETWORK
• Point of contact within your market center for referrals from all levels of Keller Williams Realty
• Bio and Website displayed on new public International Website, www.kwcommercial.com
• Opportunity to present & build a referral network among Keller Williams residential agents
• Referral network of KW Commercial agents across North America
TECHNOLOGY
• Public KW Commercial Websites, www.kwcommercial.com (with integrated listing search), and individual agent websites
• Members intranet containing best practice materials and marketing resources
• Members intranet of online commercial training classes
• Discussion Board and sub-communities for specific practice groups
TECHNOLOGY
BEST PRACTICES LIBRARY
• Access to LOIs, RFPs, Commission and Engagement Agreements, Financial Models, etc.
• Policy and Guideline manual on implementing KW Commercial within your market center
• Success stories from mega commercial recruits
• Referral and prospect qualifying presentations for residential agents
BRANDING
• KW Commercial brand will be differentiated from Keller Williams residential
• Distinctive commercial logos to be utilized on all branding materials
• KW Commercial logos may by used in conjunction with individual branding and logos
BRANDING
SIGN BUSINESS CARD
ENVELOPE
LETTERHEAD
INTERNATIONAL MARKETING BOOK
TIMELINE
Phase I – BETA KW Commercial Roll-Out, Mega Camp 2008
1. National Vendor Agreements 2. Commercial Training Infrastructure Complete with (4) levels of
Commercial training outlined3. KW Commercial Best Practice Infrastructure with Base
Documents4. KW Commercial International Marketing Book Complete5. KW Commercial “Beta-Functional” Website Complete6. KW Commercial Policy & Implementation
Manual Complete
TIMELINE
Phase II – Full KW Commercial Roll-Out, Family Reunion 2009
1. Expanded National Vendor Relationships2. Full Launch, Growth, and Development of (100-Level, 200-
Level, and 300-Level) Training Classes 3. Expand KW Commercial Best Practice Library to include over
50+ documents4. Expansion of KW Commercial Marketing materials to include
marketing templates, prospecting letters, presentation power points, etc.
5. Fully-functional KW Commercial Internet site and member Intranet.
TIMELINE
Phase III – Post Family Reunion 2010
1. KW Commercial Agent growth to all Market Centers2. KW Commercial Agents referring International account business to
other Market Centers3. Development of International Practice Groups4. Development of Specialty Commercial training classes5. Enhanced KW Commercial Technology with more features and
updated functionality6. Expansion of KW Commercial Best Practice document library7. Expansion of KW Commercial Marketing library8. KW Commercial Master Faculty training in the field
RECOMMENDED MEMBERSHIP CRITERIA & JOINING
•Criteria– Accreditations– Training– Commercial Experience– Commercial Production
•Joining– Application completed
• Individual Agent– Approved by RD or OP or TL
RECOMMENDED MEMBERSHIP CRITERIA & JOINING
Two-tiered Structure• Associate Level
A residential or commercial agent with limited experience in commercial transactions working toward achieving senior level status.
• Director/Managing Director Level
A full-time commercial professional in terms of both transactions and production volume.
MEMBERSHIP DUES
• Associate Level: $900/year
• Director Level: $1,500/year
• Agents joining KW Commercial may add members of their team or group at a 50 percent discount on each additional membership at either the Associate or Director level
1. Up Front Payment• Director: $1,500 for 16 month membership• Associate: $900 for 16 month membership
2. Quarterly Payment• Director: $375/quarter, 12 month membership• Associate: $225/quarter, 12 month membership
3. Transaction Payment• Director: $200 up front, 2.5% of all transactions to
$1,800 Fee, 12-month membership• Associate: $200 up front, 2.5% of all
transactions to $1,500 Fee, 12-month membership
MEMBERSHIP PAYMENT OPTIONS
