KS Kudos Services GmbH

MARKET RESEARCH & STRATEGIC MARKETING –

FULL-SERVICE INSTITUTE, CONSULTING AND PROJECT MANAGEMENT.

The KS Kudos Services GmbH is a professional service company which successfully merges longstanding experience and expertise in the areas of Market Research and Strategic Marketing.

Our main goal is to offer optimal support to our clients at all stages of their business activities: all the way from a product idea or market positioning exercise to a distribution strategy or consumer satisfaction survey. To achieve this, we provide tailor-made solutions to suit the individual needs of our clients.

KS Kudos Services GmbH – StudioDüsseldorfer Str. 189

45481 Mülheim an der RuhrTel.: +49 208 5948140

info@ks-kudosservices.comwww.ks-kudosservices.com

KS Kudos Services GmbH • Graf-Zeppelin-Str. 130 • D-45219 Essen

Focus on Food/MPF Sensorik Studio in Mülheim-Essen

We are experts in product testing of food and beverages on a Pan-European platform.In all countries, we work with carefully selected teams and locations. Our “MPF Sensorik Test” studio in Mülheim-Essen is just one good example of product testing at the highest level.

GENERAL MARKETING SERVICES

We support our client's Marketing Activities with:

ANALYSIS

General Analysis of markets, brands and products

Portfolio Analysis

Company specific Strategic Analysis, Objectives and Planning External Analysis – market positioning Internal Analysis – whole company or marketing process

ERP Systems – Analysis of Business Processes Development of ERP-Systems Installation and in-house coaching

CONCEPTION

Development and support of Marketing Strategies

Development and support of Internationalisation Strategies

Development and support of Marketing-Controlling

Customer Relationship Management

CRM Analysis and Support

CRM Tool development

IMPLEMENTATION Support with the implementation of the Strategic Concepts on company, brand or

product level

Our project based partnership with the Synergetic Management Consulting Group around Prof. Dr. Brickau, enables us to offer our clients the ideal mix of longstanding business experience with specialisation and expertise.

MARKET RESEARCH

As a Full-Service Institute, we offer our services and advise in the following areas:

Consultancy, Planning and Running of your Market Research activities

Project Management (also in-house)

Data Analysis, incorporating and “translating” your Market Research results into the context of your strategies and processes (market surveys, brand analysis, product optimisation advice …) to allow you to make the most of your data.

The range of our Market research Portfolio mirrors the range of our main goal: from the concept to the consumer

Concept Tests / Concept Screening

Market Positioning

Usage & Attitude Studies

Product Tests / Sensory Analysis

Price Studies

Portfolio Analysis

Consumer Satisfaction Surveys

And many more …

The methods we use cover all major qualitative and quantitative approaches from an explorative focus group to a sensoric, quantitative product evaluation.

Our Brand co-operation MPF Services allows us to offer an excellent and unique services across Germany.

With vast experience in a national and international context and aided by a far reaching network of associates, we are also the ideal partner for your cross-country activities.