Tennis

TENNIS RUNS IN

OUR BLOOD

Strengths

Wide Youth Appeal

Cutting Edge Technology

Sponsor Top Tennis Professionals

Weaknesses

Opportunitie

s

Threats

Untraditional

Online Media NotIntegrated

Weak Social Media Presence

More Use of Social Media

More Fan Accessibility to Sponsored Athletes

Mobile Application

Games, Contests, andSweepstakes

Conservative, Traditional Competitors

TENNIS RUNS IN

TENNIS RUNS IN

OUR BLOODOUR BLOOD

Social MediaSocial Media

Blogging by Sponsored Athletes

Viral Videos

Kim ClijstersNo. 1 Rank

Mobile Mobile Application

Application

Measuring Success

Timeline: Pulsing Schedule

Social Media Budget

Social Media Budget

$75,200