Krishha Media-120211.B PLAN

8/7/2019 Krishha Media-120211.B PLAN

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The Project Report on

New Enterprise Management

Krishha Media &Wedding

Planner


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KRISHHA Media &Wedding Planner

AA CKNOWLEDGEMENT

To supplement our theoretical knowledge with practical experience,We have made project on feasibility study on Establishment AMedia cum Wedding planner business. Many people havecontributed to give this project its current shape.

First of all we like to thank Prof. Naresh shah & Prof. Mansi Rathodfor giving us the opportunity to acquaint ourselves with the nuancesof the real corporate world which can`t be deliver only with theoreticalknowledge of the subject.

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Executive Summery

Krishha Media and wedding Planner is based on abelief that each family member should enjoy the marriage. Marriage isspecial moment for everybody. In India marriages are arranged traditionallywhere the relatives help the family to carry out marriages successfully. Butdoing that they loose the enjoyment of the marriage. We provide themopportunity to enjoy the marriage. The same time we are assuring the

people that we will freeze their special moments. We focus on providingexcellent services through highest quality of work, total dedication andlong lasting customer relation ships. As our punch line says, WillStimulate and freeze the best moments of yours, we will freeze the bestmoments.

Making your special moment anunforgettable celebration, we at Krishha Media and Wedding Plannerprovide personalized and innovative wedding services. Krishha Media and

Wedding Planner is one of the most trusted and respected weddingplanners in the country that provide complete wedding solutions. Dreamingof a traditional wedding or cruise wedding, we help you to turn your dreamwedding into a reality. Embark on a new journey together in style and leaveall your worries behind. Krishha Media and Wedding Plannerservicesinclude tour booking, hotel booking, flight booking, car rentals, weddingpreparation, honeymoon arrangement and many more. We at KrishhaMedia and Wedding Planner take care of all your wedding and travelarrangements.

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VISIONVISION

To come out as giant media and Wedding planner firm providing totalsolution at a single shop through high quality of dedication andpassion.

MissionMission

We capture the best moments of ones life and may help in rebuildingWe capture the best moments of ones life and may help in rebuildingthem again and again.them again and again.

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No Particular Page No.

1 Introduction

2 Business Model

3 Business Environment

3.1 Political

3.2 Economic

3.3 Social

3.4 Technological

3.5 Environmental3.6 Legal

4 Financial feasibility

4.1 Total Cost of Project Statement

4.2 Projected Balance sheet

4.3 Projected Profit and Loss a/c

4.4 Projected Profit and loss App. a/c

4.5 Projected Cash/Bank a/c

4.6 Loan repayment schedule

4.7 Partners Current a/c4.8 General Reserve a/c

4.9 WACC Table

4.10 Cash flow from Long term fund providers

4.11 Cash flow from Equity fund providers

4.12 Debt Service Coverage Ratio

4.13 Internal Rate of Return

4.14 Payback period

4.15 Sensitivity Analysis

4.16 Scenario Analysis

5 Marketing Feasibility

5.1 Rational for Demand Estimation

5.2 SWOT Analysis

5.3 Product Positioning

5.4 7 Ps for Service Marketing

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Introduction

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India, the country which undoubtedly surpassesothers in every respect in terms of its culture, traditions, history, moral values,aesthetic sense or others, has become a regular haunt for foreigners. There aremany things that have influenced them to give it at least one visit. However, theone that is rising immensely in popularity among them is wedding. Weddings in

India are celebrated on a very expansive scale. In fact India has become one ofthe biggest and most searched after wedding destinations in the world. Peoplefrom far off corners of the world are coming down to India to solemnize theirmarriage ceremonies in truly Indian style inspired by its rich culture andtraditions. They indeed get to celebrate and experience one of the most lavishand romantic weddings in India

Marriages may be made in heaven but the heavenlyaffair has to celebrated right here on earth and in style. The same should becaptured with style. As a roaring economy swells the ranks of the rich, weddings

have become a prime occasion for the Indians to show off their fortunes.Currently, the Indian wedding market is worth over 800 billion and is growing byat least 25 percent per annum. The Indian Wedding industry might be a'seasonal' industry, thriving only during the auspicious months of the year butwith an estimated worth of Rs 80,000 crore (Rs 800 billion) the Indian wedding

industry is getting bigger and fatter. With the industry growing at an averagerate of 25 per cent per annum, the lavishness doled out by Indians onweddings is just getting larger this season as exhibitors and even designers fromPakistan entering the market to target the customers who have begun shoppingfor the post October marriage season.

As and when the no. of marriage and average cost onmarriage increases, people would not mind in spending for a qualityVideography. Now a day the expenditure on wedding video graphy also depictsthe lavishness of people. People willingly spend money for capturing their lifesbest moments.

Professional touch

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No wonder such rigours of organising and planning weddings have engendered a new

breed of wedding planners and organisers in the city. Dream weddings, theme weddings

they do them all. With tie-ups and contracts with wholesalers and service providers,these wedding planners give that professional management touch to your wedding and

save you the hassle of running around and worrying. Instead, all you do is, even as you

spend time with guests and relatives, worry about the money

J Lo in The Wedding Planner and Vijay Raaza as Dubey in Monsoon Wedding may havebrought romance of wedding planners alive on-screen. And the hype around the Mittal

and Sahara family weddings where crores were spent only added mirch to the masala of

weddings.

Have money, will spend is the motto here. Ahem and were told its a good way to

launder that black money. An unforgettable wedding as far as exotica goes in Bangalore,

insist those in the know, was the one in a Sindhi business family a few years ago. The

wedding eve was a riot in a five-star hotel where the bride was dressed as a queen seatedon a golden throne, with hersakhis fanning her even as the male guests complete with

jasmine garlands twisted around their forearms ogled the belly dancers. The bridesmother, clad in a sari of sheer gold, hired young college girls to welcome guests Mughal

style, applying attar on their hands.

Bangalore is only now and slowly warming up to the idea of big-time spending andlavish glamour weddings at the Palace Grounds and in five-star hotels. South Indians,

who have hitherto preferred traditional and austere weddings, are also going in for a

makeover. So you have North Indian customs like mehendi ceremony and sangeet inSouth Indian wedding, giving wedding organisers much more to do.

In-house planners

Ironically, every Indian family has always had in-house wedding planners aunts and

uncles and grandmas whove married off enough people to know what it takes to make a

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wedding go off without a hitch. So most families would still sniff at the idea of hiring

some outsider to get involved in something so personal. But in an age of nuclear

families which find little time to do the endless running around, wedding planners are theprofessionals who come to their rescue.

Says Srikant Kanoi of Nupur Dreamz thats been organising weddings in Bangalore forthe last five years: Ive done weddings for people from all walks of life. But right now

its young IT couples who come to us to organise weddings. Most of them are from

nuclear families that find it difficult organising everything. A number of people who havenewly settled in the city also hire wedding planners.

Bangaloreans on an average are willing to spend up to Rs. 5 lakh on a wedding bash

while in places like Delhi, people are likely to splurge Rs. 3 lakh on floral dcor alone!The services Srikant offers range from organising the priest and the havan kund, to

chartering transport and decorating the nuptial bed! We take care of everything from A

to Z, he says. The company has franchises in Coimbatore and Chennai too.

Fashion guru Prasad Bidappa is all the rage when it comes to putting together exotic

weddings. Prasad, who does around 15 weddings a year, mostly of NRIs and large localweddings that need a lot of co-ordination, is right now working on a wedding that will

happen in Dubai. NRIs mostly want super-traditional weddings. Most of them flock to

Bangalore the most happening wedding destination. They value the Indian culture

more than we do sometimes. The locals usually want something westernised, maybe anightclub event for the engagement. Fashioning designer clothing for the bride and

groom starts six months in advance. One wedding he did had a Vedic theme so Vedic

chants and classical music dominated the ceremonies. The groom was escorted by Kalaridancers holding an umbrella over his head. Among the rich and famous Prasad has

planned for is a wedding of the royal family of Nepal.

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Business Model

Krishha

Media and Wedding Planner

Media WeddingPlanner

- Photography- Videography

As a Media

We have created 5 team, each has two members, one for photography and onefor Videography. They will work as a team on wedding or any kind of shooting.

As a wedding planner

We will provide consultanciesDecorationCateringDJReception Arrangements

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3.Wedding planner

-Catering

-Decoration

-Dj

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Project at a glance

A Name Krishha Media & wedding PlannerB Nature of the Industry MediaC Location Silvassa, GujaratD Constitution Limited Partnership FirmE Service Providing facilities of Photography,

Videography, Wedding PlannerF Total cost of Project Rs. 23,50,000G Means of finance Owner Funds and Loans

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Financial Feasibility

Projected Balance Sheet

Projected balance sheet of Krisha Media and WeddingPlanner

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Year 0 1 2 3 4 5

Sources of Funds

Capital

Jayesh 300000 300000 300000 300000 300000 300000

Viraj 300000 300000 300000 300000 300000 300000

Partner's Current Accounts- Jayesh 100000 300000 500000 600000 800000

- Viraj 100000 300000 500000 600000 800000

General reserve 50000 150000 250000 450000 650000

Bal of P& L a/c 155020 285260.1 562540.7 811522.4 1007359

Loan ( @18% pa) 1750000 1605923 1435912 1235299 998576.2 719242.9

2350000 2610943 3071172 3647840 4060099 4576602

Year 0 1 2 3 4 5

Applications of Funds

Fixed Assets

Building 1500000 1200000 960000 768000 614400 491520

Still Cameras Canon(15000 each) 75000 37500 18750 9375 4687.5 2343.75

Video Cameras Canon( 50000each) 250000 125000 62500 31250 15625 7812.5

Computers 125000 62500 31250 15625 7812.5 3906.25

Tables 50000 42500 36125 30706.25 26100.31 22185.27

Chairs 30000 25500 21675 18423.75 15660.19 13311.16

Miscellaneous assets 250000 250000 250000 250000 250000 250000

Cash/Bank 70000 867943 1690872 2524460 3125813 3785523

2350000 2610943 3071172 3647840 4060099 4576602

The following table indicates no of marriages at which aregoing to provide Videography services and their respectiverates all over five years. As we are also providingconsultancies as Wedding planner, it also indicates the

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estimated no of consultancies and its respective chargesover the five year.

Year 1 2 3 4 5Particulars

No. of Marriage 180 200 220 230 240

No of Consultancies 50 95 135 180 215

Rate per Marriage 16000 15500 15000 14500 14000

Rate per Consultancy 5000 5000 5000 5500 5500

The following table indicates various rates of depreciation onvarious assets.

It also shows the hike percentage of salary to staff and CCE(Customer care Executive)

Depreciation

Building 0.2

Cameras 0.5

Computers 0.5

Tables and Chairs 0.15

Interests on Loan 0.18AdvertisingExpenses 20000

Hike in salaries 0.1

Hike in CCE 0.05

Projected Profit And Loss a/c

Year 1 2 3 4 5

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Incomes

Marriage Videography 2880000 3100000 3300000 3335000 3360000

Consultancies 250000 475000 675000 990000 1182500

Total Incomes 3130000 3575000 3975000 4325000 4542500

Year 1 2 3 4 5

Expenses

Salary ( Each pair 12000pm-5 pair) 720000 792000 871200 958320 1054152

Editor 120000 132000 145200 159720 175692

CCR 60000 63000 66150 69457.572930.3

8

Accountants Salary 48000 54000 54000 60000 60000Administrative expenses( 5000 pm) 60000 60000 60000 60000 60000

Loan interest paid 315000289066.

1258464.

2222353.

9179743.

7Advertising Expenses(20000pm) 240000 240000 240000 240000 240000

Jayesh's Salary 240000 240000 300000 360000 360000

Viraj's Salary 240000 240000 300000 360000 360000

Depreciation

On building @20% 300000 240000 192000 153600 122880On Still Cameras @50% 37500 18750 9375 4687.5 2343.75

On Cameras @50% 125000 62500 31250 15625 7812.5

On Computers@50% 62500 31250 15625 7812.5 3906.25

On table chairs@15% 12000 10200 8670 7369.56264.07

5

Miscellaneous 24000 24000 24000 24000 24000

Total Cost260400

0 2496766 2575934 2702946 2729725

EBT 526000 1078234 1399066 1622054 1812775

Tax-20% 105200215646.

8279813.

2324410.

8362555.

1

Cess-3% 1578032347.0

241971.9

748661.6

254383.2

6

PAT 405020830240.

1 1077281 1248982 1395837

Total Expenses 3130000 3575000 3975000 4325000 4542500

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Profit and Loss App. A/c

Profit and loss App. accounts

Particulars 1 2 3 4 5

Opening bal 155020285260

.1562540

.7811522

.4

Profits during the year 405020830240.

1107728

1124898

2139583

7

Transfer to Partners

To Jayesh Patel 100000 300000 350000 400000 500000

To Viraj Hirpara 100000 300000 350000 400000 500000

To general reserve 50000 100000 100000 200000 200000

Balance at the end of the year 155020285260.

1562540.

7811522.

4 1007359

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Cash/Bank A/c

Cash/Bank accounts1 2 3 4 5

Opening Balance 70000 867943169087

2252446

0312581

3

Inflows

Marriage income

2880000

3100000

3300000

3335000

3360000

Income from consultancies provided 250000 475000 675000 990000118250

0

Out flows

Cash expenses paid during the year

2187980

2382060

2640799

2886924

3003456

Loan Repayments 144077170010.

9200612.

8236723.

1279333.

3

Money taken out of business- Jayesh 100000 150000 300000 300000

Money taken out of business- Viraj 100000 150000 300000 300000

Balance at the end of the year 867943 1690872 2524460 3125813 3785523

Loan Repayment Schedule

Repayment Schedule

Year Installment Principle Interest RemaingPrinciple

0 0 0 0 1750000

1 459077 144077 315000 1605923

2 459077 170010.9 289066.14 1435912.14

3 459077 200612.8 258464.1852 1235299.325

4 459077 236723.1 222353.8785 998576.2037

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5 459077 279333.3 179743.7167 719242.9204

6 459077 329613.3 129463.7257 389629.6461

7 459750 389616.7 70133.33629 12.98237677

Partners Current A/c

Partner's current accounts1 2 3 4 5

Opening Balance

Jayesh Patel 010000

030000

050000

060000

0

Viraj Hirpara 0

10000

0

30000

0

50000

0

60000

0

Income during the year

Jayesh Patel10000

030000

035000

040000

050000

0

Viraj Hirpara10000

030000

035000

040000

050000

0

Out flow taken out of business

Jayesh Patel10000

015000

030000

030000

0

Viraj Hirpara

10000

0

15000

0

30000

0

30000

0

Balance at the end of the year

Jayesh Patel10000

030000

050000

060000

080000

0

Viraj Hirpara10000

030000

050000

060000

080000

0

General Reserve A/c

General Reserve a/c1 2 3 4 5

Opening balance 50000 150000 250000 450000

Increase during the year 50000 100000 100000 200000 200000

Decrease during the year

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Balance at the end of the year 50000 150000 250000 450000 650000

The following table indicates WACC..

WACC

COC 0.15

COD 0.18

After taxCod 0.144

Pro.Equity

0.255319149

Pro.Debt0.7446808

51

WACC0.145531

915

Tax 0.2

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Cash flow from the long term fund providers

Cash flowfrom the longtermperspective

Operating Cash Flow TCF

ParticularInitial cashflow 1 2 3 4 5 5

Fixed Assets -2030000

MWC -320000

PAT 405020830240.

1107728

1124898

21395837.

01

Add:Depreciation 537000 362700 256920

189094.5

143206.575

Add:Interest(1-T) 252000

231252.9

206771.3

177883.1

143794.973

Cash flow fromFA 500000

Cash flow fromMWC 320000

Cash flow119402

0142419

3154097

2161595

91682838.

56 820000

DiscountingFactor

0.872957

0.762054 0.66524

0.580726

0.50694872

0.5069487

Present Value 104232 108531 102511 938429. 853112.8 415697.9

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of cash 8 2 6 5 57 5

Total PresentValue 5359996.302

Net PresentValue

3009996.302

Cash flow from Equity share holders perspective

Cash flow fromEquity shareholder

Operating Cash Flow TCF

Particular

Initial cash

flow 1 2 3 4 5 5

Jayesh -300000

Viraj -300000

PAT 405020830240.

1107728

1124898

21395837.

01

Add:Depreciation 537000 362700 256920189094.

5143206.5

75

Cash flow from FA 500000Cash flow fromMWC 320000

Cash flow 942020 1192940133420

1143807

61539043.

58 820000

Less: Re. of loan 144077170010.

9200612.

8236723.

1279333.2

83719242.9

2

Net Cash flow 797943 1022929113358

8120135

31259710.

3100757.0

8

Discounting 0.87295 0.76205 0.66524 0.58072 0.506948 0.506948

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Factor 7 4 6 72 7

Present Value ofcash

696569.9

779527.1

754108.1

697656.9

638608.527

51078.673

Total Present

Value 3617549.099

Net PresentValue

3017549.099

DEBT SERVICE COVERAGE RATIO

DSCR1 2 3 4 5

PAT 405020 830240.1 1077281 1248982 1395837

Depreciation 537000 362700 256920 189094.5 143206.6

Interest 315000 289066.1 258464.2 222353.9 179743.7

Total (A) 1257020 1482006 1592665 1660430 1718787

Loan repayment 144077 170010.9 200612.8 236723.1 279333.3

Interest 315000 289066.1 258464.2 222353.9 179743.7

Total (B) 459077 459077 459077 459077 459077

DSCR 2.738146 3.22823 3.469276 3.616888 3.744007

DSCR 3.359309

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Internal Rate of Return

IRR Rate0.32710

90.32710

9

Particular 0 1 2 3 4 5

Initial cashflow

-235000

0104232

8108531

2102511

6938429.

5853112.

9

IRR 1

0.75351

8

0.56778

9

0.42783

9

0.32238

4

0.24292

2

-235000

0785412.

5616227.

8438584.

6302534.

7 207240

NPV

-0.3927

8

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Pay back Period

0 1 2 3 4 5Initial cashFlow -2350000

1042328

1085312

1025116

938429.5

853112.9

-

1307672

-222360 802756

Months 12 122.60294

8

Years2 years and 3months

Sensitivity analysis

The sensitivity analysisprovides you the picture about how much youre NPVis sensitive regarding change in your criticalvariables. This analysis assumes all other variablesconstant and sees the effect of change in just one

variable at a time.As per our business we have identifiedour major variables

1)No of Marriage that we deal with2)Rate per marriage

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3) No of consultancies provided as a Weddingplanner

4)Rate charged for per consultancies provided

The Table A represents the original rates then the otherrepresents change in just one variable and depicts the NPV

Table- A- Original

1 2 3 4 5

Particulars

No. of Marriage 180 200 220 230 240




Net present value 3009996.302

Table-B- Change in No of Marriage

1 2 3 4 5Particulars

No. of Marriage 100 200 220 230 240

No of Consultancies 50 95 135 180 215Rate per Marriage 16000 15500 15000 14500 14000

Rate per Consultancy 5000 5000 5000 5500 5500Net present value 2149609.972

Table-C- Change in Rate per Marriage

1 2 3 4 5

Particulars

No. of Marriage 180 200 220 230 240





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Table-D- Change in No of Consultancies provided as a wedding planner

1 2 3 4 5

Particulars

No. of Marriage 180 200 220 230 240No of Consultancies 10 95 135 180 215




Table-E- Change in Rate per consultancies provided

1 2 3 4 5

Particulars

No. of Marriage 180 200 220 230 240

No of Consultancies 50 95 135 180 215Rate per Marriage 16000 15500 15000 14500 14000



Table-F- Change in Rate per Consultancies provided

1 2 3 4 5

Particulars

No. of Marriage 180 200 220 230 240No of Consultancies 50 95 135 180 215




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MARKETING FEASIBILITYMARKETING FEASIBILITY

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STRENGTHStrong potential ofcustomer baseStrong Funding

Less InvestmentsHuge Profit MarginExcellentcommunication systemProper and systematicadvertisementGood social contacts

WEAKNESSSeasonal demandLess Experience in thebusinessLargely unorganized market

OPPORTUNITIESChange in socialenvironmentImproving businessTHREATSIncreasing competitionIncreasing influence ofregional and small localplayers in the industry

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MARKET SEGMENTATION

Recognizing the segment is the first step that has to be doneis to in order to develop a marketing plan. Well even wehave done the same.

Ours will be a FLEXIBLE MARKET OFFERING. There will besome basic services like provision of venue, arrangement ofcaterers, invitation cards, etc. this will be NAKEDSOLUTION that will be containing the service elements thatwill be common to all the segments identified. But then therewill be DISCRETIONARY OPTIONS available for somecustomers (segments) as per their choice. For e.g.arrangement of bachelors party, honeymoon planning,arrangement of cars for traveling, grooming not only the

bride and groom but also the close family members, dancetroops for lady sangeet, etc. These are such services thatmay or may not be demanded by our customers as theymight like to arrange them on their own. Of course theseoptions will have additional charges.

TARGET MARKET

Demographics

AGE- Targeting consumers of the age group 21 and above.Apart from the marketing campaign which will beapproaching to all, we will be also having special campaignsfor young people (looking for different wedding) and oldpeople.

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LIFE STAGE- We will be targeting people who arethemselves planning to get married , those who are planningfor their childrens wedding and also those who are wanting

to celebrate their 25 or 50 years of wedding anniversaries.

GENDER- Our target segment is both men and women.

INCOME- As mentioned above segmentation on income isour major basis of segmentation. People in India are verywell experienced in arranging weddings. Its the occasionthey enjoy and cherish the most. Hiring a wedding plannerrequires to shell out a little extra money from their pocket.

Psychographics

LIFESTYLE: lifestyle of our target segment will be quitelavish. They would believe in maintaining status and wouldwant class-apart services.

VALS FRAMEWORK: According to the VALS framework ourwe can describe tendencies of our segment as:

Achievers: These are the people who are successful andcareer and family oriented. They favor premium productsthat demonstrate their success to their peers.

Experiencers: These are young , enthusiastic people whoseek variety and excitement. They can spend highproportion of their income on fashion, entertainment andsocializing.

Strivers: These are trendy and fun-loving people who areresource constrained but favor stylish products that emulatethe purchases of those with greater material wealth. Thesekind of customers will be found in upper middle class andmiddle class. We are offering different customized productsthat will help them to be in their decided budget butsidewise they can avail our services.

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POSITIONINPOSITIONING

Positioning is the act of designing the companys offeringsand image to occupy a distinctive place in the mind of thetarget market. The goal is to locate the brand in the minds of

the consumers to maximize the potential benefits to thefirm.

The result of positioning is the successful creation of acustomer-focusedValueproposition, a cogent reason why the target marketshould buy the product.

COMPANY: Krishha Media & Wedding Planners

TARGET CUSTOMERS: Niche Segment(Upper class/ Upper Middle Class/Upper Upper Class)

BENEFITS: Effective delivery with credibility

PRICE: At par

VALUE PROPOSITION:-

One Stop Shop for Weddings, where customer demanddetails are the priority, followed by quick service delivery.Credibility in the delivery of our services in our USP (UniqueSelling Proposition)

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POINT-OF-DIFFERENCE

Krishha Media and Wedding Planner can

provide you everything that a conventionalweddingplanner canHoweverOur main point of difference is that our BACKEND SYSTEM which is farmore superior.Jobs that usually take weeks, we make sure

they are completed in halfthe time and efficiently, hence an edgeabove the rest.MARKETING OUR PODWe believe marketing our point of difference is all aboutcommunicating. The morefrequently we communicate our point-of-difference the moreconsistently will webe able to deliver our services and more customers willunderstand us and ceasegoing in for other quotations.The strategies adopted for marketing our POD are

Promoting the experience of our teamThis is done by a photographic display of the staff head &shoulders with the past

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work experience or the particular specialties that they havein they have in the fieldof Wedding Planning. This is done on the website, the printedbrouchers and with

quotes, tender & submitting for the new customer and newbusiness.

7 P'S OF SERVICE MARKETING7 P'S OF SERVICE MARKETING

1. People2. Process

3. Physical evidence

4. Pricing

5. Promotion

6. Product

7. Place

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1. People

An essential ingredient to any service provision is the use of appropriatestaff and people. Recruiting the right staff and training them appropriately in

the delivery of their service is essential if the organization wants to obtain a

form of competitive advantage. Consumers make judgments and deliver

perceptions of the service based on the employees they interact with. Staff

should have the appropriate interpersonal skills, attitude, and service

knowledge to provide the service that consumers are paying for.

Our Staff:

Editor

Basic Qualification:

-Basic diploma Or Degree in Editing

-Having experience of professional work

Job Profile:

-Help in editing the footages shooted

-Lead the entire editing section

-Entirely responsible for editing of footages in case of other than

Wedding

Shooting Team( 10 Persons)

Basic qualification

-One should be experienced in photography and Video graphy

-Have a passion about media

Job Profile

-Go for shooting at weddings and various functions

-Assist the editor in editing footages

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Accountant

Basic qualification-Having a bachelor degree in Commerce

-Have experience

Job Profile

-Deals with the accounting parts of the company

CRE( Customer Relation Executive)

Basic qualification

-Good Communication and persuasive skills

Job Profile

-Deals with the walk-in customers

2. Process

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Refers to the systems used to assist the organization in delivering the

service. What was the process that allowed you to obtain an efficient service

delivery? An efficient service will foster consumer loyalty and confidence in

the company.

System to be used in our office at site of wedding:

Camera

Computers

Lights

Service Delivery process

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Customer Approach at Krisha Media


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40

Demand for a Video

Suitable offer is submitted

Other Services offered

No Yes

Agreement Done

Video Shooting at the time ofWedding

Dumping

Editing

Final

Pics

selection

Editing

Colour Correction

Video


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3. Physical Evidence

Where is the service being delivered? Physical Evidence is the element of

the service mix which allows the consumer again to make judgments on the

organization. Physical evidence is an essential ingredient of the service mix;

consumers will make perceptions based on their sight of the service

provision which will have an impact on the organizations perceptual plan ofthe service.

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4. Pricing

Pricing is one of the most important elements of the marketing mix, as it is

the only mix, which generates a turnover for the organization. Price must

support these elements of the mix. Pricing is difficult and must reflect

supply and demand relationship. Pricing a product too high or too low

could mean a loss of sales for the organization. Pricing should take into

account the following factors:

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Types of Pricing Strategies:

An organisation can adopt a number of pricing strategies. The pricing

strategies are based much on what objectives the company has set itself to

achieve.

Penetration pricing :

Where the organization sets a low price to increase sales and market share.

Our goal is to increase the wedding order by providing good quality of video

so we are going by this strategy which will help us to increase the market

share.

Year 1 2 3 4 5

Rate Per Order (Wedding) 16000 15500 15000 14500 14000

Skimming pricing :

The organization sets an initial high price and then slowly lowers the price

to make the product available to a wider market. The objective is to skim

profits of the market layer by layer.

Competition pricing :

Setting a price in comparison with competitors.

Product Line Pricing:

Pricing different products within the same product range at different price

points. An example would be a video manufacturer offering different video

recorders with different features at different prices. The greater the featuresand the benefit obtained the greater the consumer will pay. This form of

price discrimination assists the company in maximizing turnover and profits.

Bundle Pricing:

The organization bundles a group of products at a reduced price.

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Psychological pricing:

The seller here will consider the psychology of price and the positioning of

price within the market place. The seller will therefore charge Rs.99 instead

Rs.100 or Rs.199 instead of Rs.200.

Premium pricing :

The price set is high to reflect the exclusiveness of the product. An example

of products using this strategy would be Harrods, first class airline services,

Porsche etc.

Optional pricing :

The organization sells optional extras along with the product to maximize its

turnover. This strategy is used commonly within the car industry.

.

5. Promotion Strategies

A successful product or service means nothing unless the benefit of such a

service can be communicated clearly to the target market. An organizationspromotional strategy can consist of:

Advertising:

Advertising is any non personal paid form of communication using any form

of mass media. We will do advertise in following ways.

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Local News paper Valsad Vapi Bhaskar (Divya

Bhaskar)

Radio Daman kendra

By Posters Silvassa, Vapi

Other strategy We can follow

Public relations:

Involves developing positive relationships with the organization media

public. The art of good public relations is not only to obtain favorable

publicity within the media, but it is also involves being able to handlesuccessfully negative attention.

Sales promotion:

Commonly used to obtain an increase in sales short term. Could involve

using money off coupons or special offers.

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Personal selling:

Selling a product service one to one.

6. Product

Our Products and Services:-

Video Graphy

Photo Graphy

Editing

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One stop solution provider in event management (Specially in Wedding) as a

consultancy

-Where we can provide

-Entire management of event

-Service of Catering

-Service of DJ

-Arrangement of Decoration

Types of Photography We Can Use

Assignment photography

Assignment photography is the major way of doing business today.

Assignment photography includes portraits, weddings, advertising, sports,

school photography, and most work for others. Nearly all photographers willwork on assignment their entire lives. The lack of any significant financial

risk is the big attraction of assignment photography. A contract is signed

before work begins, and a hefty advance can minimize losses.

Advertising photography

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Advertising photography is where the money is. It is a major supplier of the

lucrative multibillion rupees advertising industry. If you have a great

portfolio or reputation for the type of work that these agencies are using, go

for it.Corporate photography

As far as money goes, corporate photography is the next step down from

advertising photography. Corporate photography includes annual report

illustrations, executive portraits, public relations material, and corporate

news events.

Much of the work is on location in difficult lighting situations so you better

have all your studio skills and then some.

Retail photography

Retail photography is the next step down from corporate photography with

regard to fees. However, the volume of business can often more than make

up the difference. In fact, selling professional photographic services to the

public is the primary activity of the photographic trade. It includes portrait,

pet, wedding, and school photography. Often you can start out only shooting

on location until operating out of a studio is possible. If you prefer working

with individuals to dealing with ad agencies, companies, and the media, this

may be your niche.

Editorial photography

Editorial photography has a powerful lure to photographers just starting out.

It seems to combine the freedom and glamour of photojournalism and art.

But that is not really the case. The editors that buy the images get to make

the call on what is used and how it is used. Stock photographs have taken

over much of the market especially in the lower circulation magazines and

textbook publishing but assignment photography is still alive and well at the

big general interest magazines. A comfortable living can be made at editorial

photography alone if you are at the top of the profession but most

photographers do it as a part time sideline. Even the top performers in this

field could do much better financially if they were in advertising. For nearly

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everyone in editorial photography, it is a labor of love. Editorial work is not

hard to get from specialty magazines if low budget assignments are

acceptable. Published credits, tear sheets, or a cover credit in your portfolio

can be valuable enough to the newcomer to justify the poor rates. An added

benefit is the business experience gained in negotiating these assignments.

Portrait photography

The typical retail photographer is doing portrait photography. Portraiture can

be a full time or part time practice. Personal or family subjects can provide a

good customer base, but there is also a portrait market in the corporate andeditorial fields. Frequently executives and celebrities require portrait

photography. This latter group of professionals need portraits in their

business, and can provide a good starting place for part time portrait

photography. If you find yourself shooting people with quality results, you

should consider portrait photography as part of your product line. Keep in

mind the editorial market often requires portrait shots. Many publications

will assign portrait shots even if publicity shots are already available.

Medium- and large-format equipment is the rule for portraiture, with some

location shots in 35mm. A studio is a must unless location portraiture is

chosen as a specialty.

Wedding photography

Wedding photography is a major segment of retail work. Such large sums

are routinely spent on weddings that an extensive wedding photography

package can be justified. With typical advance planning of several months,

the photographer's schedule and income become more predictable. The

packages that are offered tend to consist of candid of the event along with

optional portraits often taken at the studio. Having a studio or at least

portable lighting and backdrops is almost a necessity. Most wedding

photographers use medium- and large-format equipment, Many wedding

photographers offer wedding videos.

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School photography

Schools have wide photographic opportunities for the retail market:

portraits, yearbook pictures, team and club group shots, and more. A big

school can require hundreds of photographs. A good bookkeeping system orcameras that log every shot are a big help.

Travel photography

If you dream of faraway places, travel photography is your field. Advertising

or editorial photography promoting travel is both considered travel

photography. One great advantage to this field is the ability to shoot several

assignments on the same trip. Shooting places without people in them is

scenic or postcard photography not travels photography. People bring placesand cultures alive and create an experience for the viewer. Shooting candids

of people is often not an easy task. Many cultures worldwide will resist

having their image captured on film, so it will take special "people" skills to

photograph them. The demand for travel photographs is fairly steady, but

competition from local photographers and stock agencies has increasingly

cut the supply of assignments to a much smaller piece of the pie. For this

reason it has become a sideline field rather than a full time pursuit. 35mm or

medium format equipment is used in editorial travel photography.

Advertising may require large-format equipment.

Real estate photography

Real estate photography serves the needs of the real estate industry. Most of

the work involves brochures published about expensive properties. Few

photographers make a living from this narrow field alone, but it can be a

profitable item in a line of services. Equipment can be 35mm or medium-

format.

Catalog photography

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Catalog work can be boring and demanding, but you can make a living at it.

Thedemand for catalog photography is increasing as mail-order marketing

expands. Often, he catalog has to be updated and issued monthly. The

demanding aspect of catalog work is the very precise dimensions and layout

requirements. The boring aspect comes from photographing products for

marketingqualities rather than your artistic desires. But it is steady repeat

business with goodexperience.

7. Place

Business Description:

Area of business: Vapi & Silvassa.

Location:

Why we have selected this location:

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Vapi is around 18 km away from Silvassa.

Daman is 30 km away via Bhilad on National Highway number 8.

Bombay is 180 km away from Silvassa, via Bhilad, on National

Highway number 8.

Average 500 Marriage every year.

Average expense on video graphy 15000 to 20000 Rs.

Lack of professional approach

Market:

Our customers:

-People who are residing in Vapi, Valsad, Silvassa, Khanvel etc.

-Industries who normally organize events, Seminars.

Conclusion
http://en.wikipedia.org/wiki/Vapihttp://en.wikipedia.org/wiki/Vapihttp://en.wikipedia.org/wiki/Vapi

Documents

Krishha Media-120211.B PLAN