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MR. KRIS S. WILLIAMS LINKEDIN PROFILE 469-401-5745 [email protected] | Flower Mound, TX
SALES & CUSTOMER RELATIONS MANAGERAn award-winning, versatile sales leader and customer relations manager offers a proven track record in creating strong partnerships, long-term business dealings, and high-value sales performance. Excels in identifying ways to enhance efficiencies and control costs, leading to greater overall profitability. Experience includes opening vertical markets and managing accounts with Fortune 500 companies.
CORE STRENGTHS:
ACCOUNT MANAGEMENT – CUSTOMER RELATIONS – CORPORATE COMMUNICATIONS – CUSTOMER SERVICEINTERNATIONAL BUSINESS – PRODUCT DEVELOPMENT – SALES DEVELOPMENT / FORECASTING
S E L E C T C A R E E R H I G H L I G H T S
Landed and managed the multimillion-dollar UPS account, providing hardware, managing code, and providing support to client employees nationwide.
Exceeded sales goals for 12 consecutive years, equating to a 20% sustained growth rate within a network of resellers and end user accounts; expanded the company’s customer base by identifying and penetrating new market segments.
Negotiated price exceptions with hardware vendors based on minimum stocking levels and anticipated delivery dates in order to increase profit margin from 12% to 20% and achieve optimal price points for each customer.
Initiated tradeshow co-op funding with selected major hardware vendors at trade show venues across North America, resulting in a 50% reduction in trade shows expenses and a $30K cost savings on an annual basis for the organization.
P R O F E S S I O N A L E X P E R I E N C E
TEXAS BARCODE SYSTEMS 2015ACCOUNT MANAGER
Marketed new and existing products while driving partnership building and business development; managed the Dallas/Fort Worth area, contributing to $11M in annual revenue.
Handled vendor relations, customer service, and product marketing for the area.
CARDINAL TRACKING, INC. 1990-2014CUSTOMER RELATIONS/SALES MANAGER
Joined the early stage company and contributed significantly to its growth during tenure, helping the business grow from 9 employees to 39+ team members and $6M annual revenue.
Launched a new division to branch out to new markets, expanding from municipal and academic clientele to commercial/business applications; achieved $99K sales in year one.
MR. KRIS S. WILLIAMS 469-401-5745 | [email protected] | Page 2
CUSTOMER RELATIONS/SALES MANAGER continued… Promoted and sold hand-held devices (hardware) for 10 manufacturers/vendors across vertical
markets; marketed software and provided customer support to Fortune 500 clientele. Established business relationships with Atmos Energy, Waste Management, and the NYSE, providing
hand-held devices for daily business; achieved long- term business engagements with each client.
Oversaw sales forecasting for five major hardware vendors (including DataLogic, Motorola, and Honeywell) on a quarterly basis, ensuring each manufacturers production schedule was optimized for timely delivery and implementation of specific product configurations.
Assisted clients with product lifecycle management and product launches across North America, mitigating adverse impact on efficiency and productivity of the end users daily business operations.
Ensured existing customers were notified of new product releases while keeping them abreast of the latest product specifications months before the product was released to the open market, allowing them to proactively test and certify upcoming software releases.
Recommended and implemented extended service offering programs for various customers in a broad range of vertical markets, ensuring solutions/services were tailored to meet exact requirements.
Named to Epson America’s Millionaires Club in 1998, 1999, 2000, and 2001; Cardinal Tracking Employee of the Year 1997, and Epson America’s Distribution Deal of the Year 1997, 1998
E D U C A T I O N
BBA, General Business – UNIVERSITY OF NORTH TEXAS
