KOUSHIK DUTTA569/1, Nayabad Prantik, Flat–201, PO – Panchasayar, Kolkata – 700094, WB, IndiaContact : +91-9748779358

E-mail: koushikdutta1@rediffmail.com / koushikdutta1@yahoo.co.in

Seeking managerial assignments in marketing management with an organization of repute. Preferred location : Anywhere in India, Singapore, Dubai, Europe, UK, USA

Career Objective :Continuousimprovement in my field of work with a focus on becoming the source of knowledge based on learning ability & experience.

Professional Snapshot: BE, MBA 12 years of all-round experience in marketing management. Presently designated with Manager – Chemicals Marketing, Haldia Petrochemicals Ltd, Kolkata. Resourceful in maintaining relationship with customers, service providers & inter departments to achieve

targets as per plan by resolving critical issues. Demonstrated significant abilities in conceiving innovative approaches to generate business by penetrating

new market segments and tapping new customers. Proven ability in creating strong sense of customer orientation through disciplined approach so as to

consistently deliver output meeting customer requirements. Energetic leader known for ability to led the team for challenging responsibilities and create successful

outcomes in complex business situations. Excellent presentation and negotiation skills with expertise in providing high value-added services to

customers. A proactive planner with expertise in business planning, sales plan execution, account management with skills

in competitor & market analysis. Dynamic professional with experience in marketing & supply chain management. An out –of- the-box thinker with a proven track record of increasing revenues, streamlining the system and

creating the team work environment to increase productivity. An effective communicator with excellent leadership, problem solving, planning & analysis skills.

Roles & Responsibilities in brief :

Continuous evacuation of the product for sustainable plant operation. Focus in achieving the departmental objectives & targets. Streamlining existing systems &processes to enhance efficiencies while maximizing margin. Identifying prospective new customers, expanding business from the existing clientele and continuous market

intelligence for survival in competitive market. Liaising with external agencies ensuring statutory compliances. Coordinating with plant production & logistics to execute orders as per plan. Scheduled customer visits to ensure customer relationship. Update market happenings facilitating decision making for improving margin.

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Core Competencies:

Ability to identify with the wants and needs of the target customer and communicate the company's brand image and product value in such a way as to elicit a favorable reaction from that target customer.

Trend identification, strategic business planning, message creation and effective communication in written and graphic form.

Market research, analysis, measurement & control Team building Business integration Training & development

Employment Scan :1. Haldia Petrochemicals Ltd, as Manager – Chemicals Marketing based in Kolkata Nov’07 till date

Accountability

Marketing management of eight no of chemical products (Benzene, Butadiene, Py Gas, Motor Spirit, CBFS, Cyclopentane, LPG & C4 Raffinate).

Business planning & budgeting for assessment of revenue potential in business opportunities. Reviewing market response / requirements, analysis and apply them in pricing mechanism. Ensuring successful completion of term & spot export sales tendering process as per schedule. Execution of contracts as per agreed terms with the selected buyers. Coordinate with all concerned (plant, surveyor, CHA, Vessel Agent, Transporter & customer) for execution of

order as per schedule. Adhering to departmental systems & processes to follow the strategy set for long term & short term business

directions to ensure maximum profitability in line with organizational objectives. Conducting marketing operations with focus on achieving targets as per plan. Identify prospective business region and develop new customer base in the region. Ensure processing of shipping documents through CHAs as per schedule. Building healthy business relation with major clientele, ensuring maximum customer satisfaction. Organise internal & external customer satisfaction survey and emphasis on continual improvement. Ensure compliance to statutory norms like IMS, Certificate of Origin requirements, port & customs. Identifying new market segment & develop new customers. Term & Spot sale tendering and execution of contracts. Timely settlement of demurrage claims with minimum outgo. Developing subordinates achieving team work thereby improving productivity.

Accomplishments

Holds the credit of handling export tendering process for Benzene & Butadiene worth INR 800 Crs. Dedicated effort helped in achieving highest GSV of INR 350 Crs in a month. Contribution helped in meeting departmental objectives & targets of GSV of INR 4000 Crs per year. Hard negotiation skills helped in convincing customers to accept HPL’s tender terms by export customers. Negotiation & analytical skills helped in 30 – 40% reduction in demurrage claims. One of the projects was declared as ‘noteworthy performance’ of the department by IMS auditor. Actively participated in development & marketing of new product called C4 Raffinate. Supplyplan of Motor Spirit (MS) helped in fetching higher realization. Contributed in building Business Process Write Up for Chemical Marketing department of HPL. Steered the efforts in developing departmental SOPs. LPG price analysis based on recycle economics helped in extracting maximum realization through LPG sale.

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Developed Cyclopentane price template for achieving highest realization. Contributed in development of online data bank. Assisted in standardization of e-mails and letter formats. Assisted in development of online approval process for paperless transaction.2. SHV Energy Pvt Ltd, as Executive based in Kolkata Nov,2005 – Oct,2007

3. SJK Steel plant Ltd, as GET based in Hyderabad Dec,2004 – Oct,2005

4. Superintendence Co of India Pvt Ltd, as Trainee Engineer based in Kolkata Apr,2004 – Nov,2004

Special Marketing Projects Handled:

Executed bulk sales of both Euro-IV & Euro-III Motor Spirit in single consignment. Executed bulk sales of both Py Gas & Euro-IV MS in single consignment. Executed bulk export sales of Benzene & Butadiene together in same vessel. Assisted in business development of C4 Raffinate sale to PIB sector. Assisted in business development of CBFS sale in carbon black sector. Member of tender committee for Benzene & Butadiene annual term export of Rs 1000Crs. Contributed in improving departmental GSV from Rs 250 Crs to Rs 350 crs per month.

Entrepreneurial Assignment:

Oct,1999 – Sept,2000 & May,1994 – Sept,1996 : Family Business

Accountability:Procurement & retail sales of garments

Academic Accomplishments:

Earned 1st Class with ‘Distinction’ in Diploma in Mechanical Engineering. Achieved 1st Class in Bachelor of Mechanical Engineering. Earned MBA from Annamalai University through distance learning.

Academic Qualifications : MBA in International Business from Annamalai University in 2013 BE in Mechanical Engineering from Utkal University (now BPUT) in 2003 Diploma in Mechanical Engineering from WBSCTE in 1999 +2 from WBCHSE in 1994 10th from WBBSE in 1992

Personal Details : Date of Birth : 1st October, 1976 Nationality : Indian Hobbies : Driving, playing Tabla Languages known : Bengali, English. Hindi Working platform : MS office, SAP Passport no : L5353442

Declaration :

I hereby declare that the information furnished above are true to the best of my knowledge and belief.

Signature Date

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