01 02
Beyond Plan B - Workbook I - Project Analysis
Plan for low incomehousing on KvZ
Rotterdam Building
Development of EuropoortBridge plan Witteveen
Urban plan KvZ
Erasmusbridge completed
Grote stedenbeleid (94)
More responsibility local governmentsPost-WW 2
Oce spa
ce
1900 1910189018801860 1870 1920 1930 1940 1960 1970 1980 1990
1996 2010 2013 2020 2030 20401850 1950 2000 2050
High governmental inuence on building sector
Harbour activities move towards North Sea
The Kop van Zuid project reprogrammed Rott erdam and connected
the north to
the south. It was built on old, abandoned port areas around the
Binnenhaven, Entrepothaven, Spoorweghaven, Rijnhaven and the
Wilhelmina Pier.
The project focused on reestablishing a good connecti on from
the northern to the southern side of Rott erdam.
The existi ng train line was placed in a tunnel to eliminate
noise polluti on, removing the barrier in the east-west-directi
on.
Co-operati on between the public and private sector was based on
mutual trust and common goals. The planners looked for a win-win
situa-ti on that bene ted both the public and private sectors.
Successful projects built with high quality design, received
private investment in the later stages of the project.
Constructi on started with apartment buildings and housing
blocks. State controlled housing co-operati ves acted as pioneers.
Privately nanced o ce buildings followed aft er.
The unemployed were trained for upcoming work in the new
district.
Kop van Zuid is located on the south bank of the Nieuwe
Maas.
The harbour industry was the nancial backbone of Rott erdams
economy.
The nancal crises from 1970-1980 caused the move-ment of
industry and port areas further down the river to the North Sea,
where the locati on was more favourable.
The abandoned port areas and the Nieuwe Maas cre-ated a large
void, dividing the northern and southern parts of Rott erdam
city.
There was no bridge connecti ng both sides. The southern part
was always known as the weaker side of Rott erdam. The end result
was a downward economic spiral.
Transform Kop van Zuid into an att racti ve and vibrant urban
locati on.
Redevelop the industrial area that was left vacant on the
southern side of the river. Combine both sides as a uni ed, single
C.B.D.
Reduce unemployment.
Sti mulate the economy.
Sati sfy the demand of a service orientated locati on.
The City council of Rott erdam invested 100 million euro,
working together with private investors.
Income from ground rents throughout the city.
Highly att racti ve site.
Close to the city centre of Rott erdam.
The properti es were all located close to the riverbank.
The brown elds/abandond areas were under public control because
they were owned by the port and the port authority was owned itself
by the city.
In 1986, the Renewal of Rott erdam plan was published to the
people of Rott erdam.
The New Rott erdam campaign was set up in 1994.
In 1996, the Erasmus bridge was built and represented new urban
renewal, providing the whole area with bett er connecti ons.
Many of the buildings were designed by leading architects, such
as the World Port Centre by Norman Foster, and the Telecom
Headquarters by Renzo Piano.
A new music theatre improved the cultural diversity at Kop Van
Zuid. Two university colleges with 10,000 students were built to
broaden the areas functi ons.
The physical fabric of the city and the economy began to
improve, employment was created.
It has created a positi ve image as an exciti ng place to live
and work. Kop Van Zuids populati on gures has grown gradually.
The successful redevelopment of Kop van Zuid has had a positi ve
impact on other parts of south Rott erdam.
New businesses employed workers from each part of the city,
instead of focusing on the south.
The Erasmus bridge became the icon of Kop Van Zuid and a
landmark for Rott erdam.
More public investment and guarantees for private investment was
needed than originally planned to make Kop Van Zuid possible and to
moti vate public investors to build.
Aft er: a mixed use area with housing, o ce space and
leisure.
htt
ps://maps.google.de/maps?q=Kop+van+zuid&ie=UTF-8&ei=8DSwUqWMNYTtswbDmoCoDA&ved=0CAgQ_AUoAg
htt p://www.44 oors.com/upload
les/news/093022700_1353675464.jpg
http://www.hdk-architecten.nl/media/images/thumb_crop_240_320/stedenbouwarchitectuur_j.jpg
The Kop van Zuid was on old, abandoned port area.
htt p://m1.paperblog.com/i/49/492650/rott
erdam-ciudad-puerto-L-8ljJeE.jpeg
A new image for the city.
80 - 125 hectare
bridge: 150 millioninfrastructure: 1.5 billion
Scale Positioning
Location Eects
15-20 years1983 - ongoing..
city scale
Rotterdam, The Netherlands
Duration OBR (Rotterdam Development Corporation) DS+V (City
planning department)RET (City transportation)Port of Rotterdam
Improved identity of the city(Manhattan aan de Maas)Macro
economies -/ Job creationNew demographic composition / Social
Organisation
Investment
Urban redevelopment Kop van Zuid
EU
core semi peri
REGIONAL
WORLD
LOCAL
Randstad
Rhine region
Big harbour
Heart of the city
STRATEGY SITUATION ACTIONS OBJECTIVES EFFECTS ASSETS
