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Challenges n Lack of stable structures in business processes
n DifficultyinERPintegrationandconstantneedforupdates
n Datapollutionderivingfromcustomerorderprocesses
n Issuesincoordinationwithoverseasduetodifferentbusiness
processes
n Abulkystructureduetolackofauser-friendlyplatform
n Notbeingabletorespondcustomerrequestsandsuggestionsin
time.
SolutionsnSAPSalesCloud
Why itelligence? n OneofthelargestinternationalpartnersintheSAPecosystem
n Offerswideandcomprehensiveservicesasaresultofhavinga
corporate structure
n Globalexpertiseandindustry-specificknowhow
n Hasaspecializedteamthatisalwaysaccessibleandabletofully
understandtheneedanddeliveracompletesolution
Benefits n Gatheringallsalesandaftersalescyclesunderoneplatform
n Providinganend-to-endsolutionbytransformingallprocesses
ofsales,marketing,campaigns,invoicing,storeandproduction
managementtoasingledigitalplatform
n Improvingmobilityofsalesteams
n Ensuringultimatecustomersatisfactionbyminimizingtimeand
operationload
n Standingapartthroughaddedvalueandpersonalizedservices
n Standardizingsalesprocessesandcustomersegmentation
n Cleaningupcustomerandorderdatatoobtainmeaningfully
analyses
n Offeringtargetedcampaignsandpriceoffers
n Achieving360-degreecustomertrackingandimprovingmarket
access
n Ensuringthatcustomersuggestionsandcomplaintsare
managedswiftly
n Acceleratingandmonitoringtheinternalprocesses.
Koleksiyon Manages All Sales and Aftersales Cycles Under One Roof...
Koleksiyon, Istanbul, Turkey
Withthevisionofbecomingaglobalsolutionpartnerofglobalarchitectsocietiesandwithmorethan40yearsofexperiencewecontinueourdigitaltransformationjourneywithSAPPlatinumpartneritelligenceTurkey.OurprojectscopeincludesSAP
SalesandServiceCloudsolutions,withwhichwegettomanagealloursalesandaftersalescyclesunderoneplatform.Whilewecanmonitoralloursalesprocessesfromasingleplatformwecanalsotrackouroperationalprocessesin27countries.Wecaneasilytrackalltheprocessesonmobiledevices,getmeaningfulanalysisbycleaningcustomerandorderdata,andachieveultimatecustomersatisfactionbyminimizingthetimeandoperationload.”
Musa Arda Koleksiyon System and Software Development Manager
Success Story as
Koleksiyon,beingoneofTurkey’smostdeeprooted
furnituremanufacturersestablishedin1972,
continuesitsdevelopmenttodaywithstoresin
Istanbul,Ankara,Izmir,Antalya,Adana,Bodrum
andGaziantepinTurkey,withofficesinEU
countries,theMiddleEastandtheUSA.Aimingto
expanditsglobalpresence,standardizeand
acceleratesales,marketingandaftersalesprocesses
ininternationalnormstogainmomentumand
flexibility,andensurethatalloperationalprocesses
inTurkey,alongwith27othercountriescanbe
monitoredviathesamesystem,Koleksiyonchose
itelligenceasitsguideonthiswide-scaledigital
transformationjourney.
TheflexibleandcustomizablestructureofSAPC/4
HANAwasanimportantfactorforKoleksiyonfor
theirsearchofamobileandintegratedplatform.
Thesalesteamtooktheleadinthisdigitalization
journeyfromthebeginning,theirambitionwasto
leadthecompetitionwithmobility,tohavea
standardplatforminallbranchescountrywide,to
createreal-timeanalysisreportsbasedonmore
qualifieddata,tocreatecustomer-centricfrontend,
andtobuildaplatformresponsivetoKoleksiyon’s
futurestrategies.
Projectimplementationphase,carriedoutin
cooperationofitelligenceandtheKoleksiyonteam,
consistedoffourstages;preparation,analysis,
adaptation&development,andgo-live.Theproject
wassuccessfullyimplementedinlessthanayear
followingend-usertestsandqualitycontrol
processesconductedateachstage.Potentialrisks
wereminimizedwithanalysisandcontrol
mechanismscarriedoutbeforetheproject,and
industry-specificexpertiseofitelligenceplayedakey
role,particularlyatthisstage.
Inadditiontoprovidingseveraladvantagesforsales
teamsandseniormanagementatKoleksiyon,the
SAPSalesCloudsolutionalsocontributed
significantaddedvaluetodigitalizationthrough
customer-relatedservices.Thesolution,which
allowscustomerstomanageandanalyzetheir
ordersinrealtime,becameanimportantstepin
termsofbothdigitalizationandalsoimproving
brandrecognition.Havinganinternationally
standardizedinfrastructureinsales,marketingand
aftersalesprocesseshelpedtomanageordersfaster,
easierandmoreflexibly.Astheservicequalityof
customerserviceteamsincreased,segmentationof
customerscouldbemademoreeasily.Inshort,
Koleksiyonnowmovestowarditsfuturestrategies
withmoreconfidence,thankstotheSAPC/4HANA
solution,aplatformthatminimizesthetimeand
operationload,andensuresultimatecustomer
satisfaction.
Company: Koleksiyon
Industry: Furniture
Employees: 700
Head Office: Istanbul, Turkey
Websites: www.koleksiyon.com.tr
Our company set off on this journey
in 1972 in Ankara, and today operates
with high-technology and high-capacity
production lines and 700 employees in 27
countries. Our aim is to always ensure ‘ultimate
customersatisfaction’andsofarwetookimportant
stepsinlinewiththisvision.Thankstotheproject
we implemented together with itelligence Turkey
in only a year, we have now standardized our
marketingandaftersalesprocessesininternational
norms, and gainedmomentum andflexibility. As
a result,we are able to improve aftersales quality
by accurately assessing customer demands and
offeringthemostsuitableproducts.”
Musa Arda
Koleksiyon System and
Software Development Manager
Aswestandardizedalltheprocesses,
wegainedmomentumandflexibility!