the great british pub

I S S U E 1

Summer shopping Edit

What’s hot & Where To Get It

A Touch of FrenchWe meet the owners of the

new boutique

The UNIT Tatty Devine the great british pub

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PAG E 2

Cover storyHair & Make-up by Matt Reade using Revlon Photo Ready Foundation, Mac lip pencil in ‘Dervish’ and Pro Long Wear Con-cealer in NC20, Chanel long lasting eyeliner in ‘Ebene’, Elizabeth Arden Bronzing Duo in ‘Bronze Beauty’ and Label M Resurrection Style Dust and Sea Salt Spray for Hair.Styling by Lucia Thomas-HowardPhotography byAlexander TuffleyAssisted by Michelle Meehan, Jessica Leclercq, Naomi Parkin Th

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.spec ia l thanksBeatrice & Cecilia from Frenchologie, Irena from Glassworks, Joe Kennedy and Jonny Burt from The Unit, Samantha Shannon, Mark Wogan and Ry Jessup from Home-slice, Matt Reade for hair & makeup, Harriet & Rosie from Tatty Devine and The Two Brewers pub.

PA G E 3

C O N T E N T SE D I T O R ’ S

C O N T R I B U T O R S

Whilst I love my city like any true Londoner, escaping to a secret haven amongst the craziness of the hustle and bustle is never an unwelcome proposal. Widely known as ‘The hidden village of London’ the Seven Dials quickly became the optimal choice for the first issue of Knowhere magazine. Nestled between Covent Garden, Holborn and Leicester Square, Seven Dials is a unique shopping district home to a community of boutiques, pubs, theatres and restaurants that feel a mile away from their central location. Not only because of its seven charming streets, but the fact it’s become home to over 120 independently owned striving businesses regardless of the surrounding fast-fashion, high street chains. We talk to the boutiques that stock one-of-a-kind dresses and globally coveted designers like Frenchologie as well as the owners of cult jewellery store Tatty Devine and look at why Seven Dials is the spot to find something unique. One of my favourite parts in creating our first issue was shooting and styling some incredible clothing from Glass-works. We were blessed with a beautiful day and Alexan-der Tuffley shot some absurdly beautiful images featuring Model Union’s equally as beautiful Lucy Cates.But it’s not all pretty clothes and designer boutiques (as much as I’d like it to be), Knowhere provides ultimate guide to fashion and culture for its chosen corner of London. Online you can catch our full interview film with owners of The Unit art gallery in addition to the Q&A on page 7, and also in this issue you’ll find our piece on the slowly dying tradition, The Great British Pub. Now you’re in the know, make sure the next time you buya pair of Vionnet shoes, get your culture fix at a gal-lery or simply need a pint or a prosecco, you’ll head to this hidden village.

Summer Shopping EditMust-have’s this season from shops in Seven Dials 4

A Touch of FrenchLucia Thomas-Howard interviews with the owners of recently opened Frenchologie 5

NewsExhibitions, pop ups and restau-rant openinngs, what’s on in Seven Dials 6

ArtQ&A with the owners of The Unit art gallery with Jessica Leclercq 7

Tatty DevineMichelle Meehan chats to the duo behind the brand on why they chose Seven Dials 8

Power PrincessLucy Cates in power pieces from Glassworks, shot by Alex Tuffley 9

The Great British Pub Is our most loved English tradition a dying breed? 12

Food & DrinkWhat’s good and where to get it 13

5 Minutes With Samantha ShannonMichelle Meehan catches up with the novelist 14

Street StyleSnaps of the best dressed at the Spring Shopping Festival 15Lucia Thomas-Howard

Editor-In-Chief

Lucia Thomas-Howard

JackRescorla

LizzieLlyod-

Wickens

NaomiParkin

Jessica Leclercq

AlexTuffley

Michelle Meehan

l e t t e r

Meet the Knowhere Magazie team

PAG E 4

shopping

s u m m e r e d i t

1. Organza beaded pleated dress £648, Orla Keily

2. Vionnet laser-cut sandal £585, Frenchologie

3. Shourouk rainbow clutch £503, Frenchologie

4. Constance Boutet printed silk top £195, Frenchologie5. Stella McCartney Cherie sneezing contour balconette

Bra £45, Coco de Mer6. ‘Eclat’ retro running shoe

£65, Le Coq Sportif7. Medium-heeled sandals £139,

Alfodo Dominguez8. Rock pool drop earrings in orange £35.00, Tatty Devine

9. Lemon butter cuticle creme £5.99, Burst Bees

10. Virginia electric aqua sunglasses £98, Bailey Nelson11. Carven floral print collar

£105, Frenchologie

Seven Dials is a shopping haven for those after something unique. With the warmer season well on its way, we picked out the best summer buys from the seven streets.

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PA G E 5

profile

A Touch Of

French

“We think French style is the best,” says co-owner of Frenchologie, Beatrice Drovandi. You could say she and co-owner Cecilia Cauville are biased, being natives of the country themselves, but a step into their recently opened Seven Dials boutique and you’ll see their point is pretty well proven.In a small shop, Frenchologie has created an atmospheric space with an unmistakable French charm. Pretty gar-ments from French designers like Vionnet and Carven hang between steel shelves where Aperla shoes are displayed, in amongst an array of French novels, cook books and travel guides. Below lies a Mai-son Martin Margiela shoe-tree, candlestick display, and napkin holders in the form of bent silver spoons. And, if that wasn’t enough, the shelf below is home to a vast selection of vintage Christian Dior glasses and elsewhere around the boutique you’ll find Ladurée candles, Carven phone cases and stunning Shorouk bags. If it weren’t for the odd black cab driving past it could easily be Paris.Frenchologie is a part of Seven Dials that largely contrib-utes to the diverse mix of independently owned shops and restaurants. Not only does this provide a unique shopping experience for the customer, but indeed the shopkeepers too. “There is no real competition between each other” Cauville tells me. “So we can say if you are looking for something for your boyfriend ‘go to Cro’Jack’ (menswear store in Seven Dials) and sometimes people even ask us where to go for dinner,” agreeing that an area of

independent shops from different cultures and backgrounds creates a real sense of community rather than competition.After testing the water with a successful pop-up on adjacent Earlham Street during the Christmas period, they decided to set up a permanent residence. Aside from the surrounding retail community, why is number 53 Monmouth Street in Seven Dials the perfect spot for Frenchologie’s first bou-tique? Drovandi, who is actually lives in the Seven Dials, says it’s “because it looks like a little village, you don’t feel really like your inside London.” The surrounding quaint cafés and restaurants with tables and chairs outside even remind the pair of Paris itself. Though they’re the new kids on the Seven Dials block, Beatrice Drovandi and Cecilia Cauville are no strangers to retail and luxury French brands, with fashion giants like Net-a-Porter and LVMH to their name. The pair certainly knows their Chanel from their Shorouk, though they think they have

learned more since starting Fren-chologie. “With boutiques you learn quite quickly” Cauville says, the pair does everything from mer-chandising to buying themselves, and it seems they quite prefer it. Drovandi tells me “I don’t want to work with something so big anymore, a lot of people like little companies because you can do ev-erything, touch everything and see a bit of everything. When I was working in Net A Porter everyone has one job and that was it.” Fittingly, the independent boutique

supports smaller French designers “That are very hard to find in London” honing in their French niche and providing us with something special. Drovandi says, “The English have got Topshop and all these shops, but like everyone they like to be unique. You don’t want to go to a party and have the same dress as another girl, if you come to Frenchologie that won’t happen.” Whilst the French duo are enjoying running the independent boutique and online shop, there are hopes to expand in the future, New York being their next place of choice to open another Frenchologie boutique. But for now, take your thirst for a little French and pop in to Frenchologie – the place for all things Parisian without hopping over the channel. Frenchologie is located at 53, Monmouth street in Seven Dials

We caught up with the owners of newly opened Frenchologie, talking about the Seven Dials community, Aperla shoes and why boutiques are best. Lucia Thomas-Howard

PAG E 6

news

Ginger is HOT“I just saw someone that looks exactly like you, they’re ginger too.” Do all gingers look the same to all non-gingers?” (Alexander Rowe MacK-enzie). This May, Thomas Knight fights ginger ste-reotypes with his exhibition ‘Red Hot’ in the Seven Dials. Located on Tower Street, the show-case features over 70 portraits,3 films and per-sonal quotes of the world’s most handsome look-ing redheads. “The aim of the exhibition is to create the image of a positive role model for ginger men because there’s a serious lack of them in the UK. In film and TV they’re portrayed as weak characters. It’s just like any other form of prejudice - being anti-ginger is like one of the last acceptable forms of racism left in our society” says photographer Thomas Knight. The gallery will be open until Sunday 10th of June.

w h at ’ s o n

La Bottega opens in Seven DialsItalian Cafe Bar and Deli ‘La Bottega’ has just opened its seventh site in Seven Dials this May. The brand new 798sqf cafe is situated on Monmouth Street and is the first of its cafes launched under their new concept. Chief Executive of La Bottega, Piergiorgio Lo Greco told Knowhere Magazine “Our new manage-ment team will refresh our cafe, we’re going to have beautiful boards that point out the specials of the day to make it clearer for the customers.” “We have some new design concepts, including the floors which are going to be hand-painted tiles from Italy. We’re also going to focus more on takeaway. We’ll have a special chiller unit in Seven Dials that will allow us to sell soup and pasta more easily.”

Golden Lane opens Pop UpThe luxury handbag brand Golden Lane, by design duo Chris Liu and Tibor Matyas, is making its first ap-pearance in Seven Dials. Following their successful first collection spring in 2013, the pair have decided to open their very first ‘Pop up’ store at number 37 Monmouth Street. Win your own bag by snapping your favourite instore, full details on their store window!

Matilda at The Cambridge TheatreThe classic novel Matilda by Roald Dahl has been turned in to a multi award winning musical at the Cambridge theatre. Its lively and humor filled atmosphere makes this delightful, all singing and all dancing performance a must see. Thinking of going? Make sure to stop en route to get a bite to eat and a glass of pre performance prosecco at one of the neighboring bars and pubs.

PA G E 7

interview

Describe your gallery in three words.Progressive, cutting-edge and original.

Why did you choose this location in particular?We didn’t want to go to Mayfair where you kind of have all the art galleries with contemporary art. We want to bring contemporary art to the west end.

Why is The Seven Dials a great place for indepen-dent businesses?You get such a mix of people coming through Seven Dials. You get like the creative type, tour-ists, and people from the city. It’s kind of a melt-ing pot. And it’s a really nice vibe, you’ve got the village-y type of streets. Sort of like an outdoor mall.

Tell us A bit more about THE UNIT, what sort of

work do you represent?Cutting-edge. The stuff we represent it’s kind of the stuff that we loved, and stuff that we’ve al-ways loved. We kind of set out with the aim to make sure that the prob-lems that we think are inherited in the art category at the moment, which are basically the artists getting through by their reputation. That means that the quality of their work doesn’t ac-tually have to be that good. As long as you’ve got a reputation you can get out there. We kind of show work that’s based on the quality of the work itself.

After ‘Looking For U and UTOPIA’, ‘7 Deadly Sins’ is your third ex-hibition. Tell me a bit more about it.So, it all came from the number 7: We’re on 7

The Unit From Jean Paul Gaultier to Josh Brolin, many celebrities wander around the gallery. But what’s all the fuss about?

Earlham street, in the 7 dials so it was kind of an ode to the location to celebrate that. And then, we basically went to our artists and we gave a sin to each artists, having considered their style and aesthetic.

What do you look for in an artist?It really all comes down to the quality of their work. It doesn’t really matter who they are.

Do any celebrities come and visit your gallery?We’ve got a few: Jean Paul Gaultier, Jesse Eisenberg, Josh Brolin, Dora Bryan. 7 Dials is kind of becom-ing a celebrity hang out, so there’re always buzzing around here. Just a matter of getting them in.

Interview by Jessica Leclercq, catch the full film on our website.

PAG E 8

FEATURE

You moved your shop from Soho to Monmouth Street in Seven Dials. What was it about this area that made you decide to move?Harriet: We both fell in love with Seven Dials with its cobbled streets and its vast choice of independent shops; we felt Tatty Devine fitted well into the area. Rosie: Yes, we really liked the area and saw it as an up-and-coming district. The international fashions that Seven Dials offers set it apart from other areas and we want to reach new and inter-national customers. Was there other reasoning behind your move? Increasing rent prices for example?H: We wanted a bigger loca-tion and we had heard the buzz around the area, when we visited the area we knew we wanted to move here. The decision wasn’t based on money, we were more focused on getting the right area.Would you say that there’s a new commu-nity moving into Seven Dials? R: I would say the new community in the last few years has creat-ed an international community to the area. The shops and restaurants bring a unique blend of different cultures together which is a good thing. This area has some bigger high-street brands

that don’t overrule the area, independent boutiques and retailers are the community here. Why do you think Seven Dials is a good area for smaller designers and boutiques to be?H: There is no competition here between stores and the communi-ty feel of Seven Dials fits well with smaller boutiques.R: Seven Dials has a reputation as London’s num-ber one desti-nation for new concepts and in-ternational exclusive brands which is exactly the place where smaller designers and boutiques thrive.

Who would you say are the typical customers in Seven Dials?H: Those who are look-ing for something different which you can’t get in any shop on Oxford Street for example. Over the past year I have seen more tourists find the area so we now get a lot of international custom-ers who aren’t partic-ularly familiar with our brandR: Many customers come to Seven Dials to visit particular shops that aren’t elsewhere

in London, and I’ve spoken to many who have just stumbled upon the area. Tourists are definitely more aware of the area now than a few years back.Would you say the area is up and coming or is it in its

10 minutes with

Tatty DevineSince starting TD in 1999, founding friends Harriet Vine and Rosie Wolfenden have fast become synonymous with cool, must-have pieces. Their iconic designs are instantly recog-nisable and every single piece is made in-store, by-hand, by one of the team Tatty. Knowhere’s Michelle Meehan talks to Harriet and Rosie about Seven Dials - where they opened their newest store.

peak now?H: I think this is a thriving area which will continue to expand and bring more people to this community-like village; I only see the area getting more and morepopular.

How would you describe Seven Dials in one sentence?R: The cooler, younger sister of Covent Garden. Do you see Seven Dials changing in the next few years? E.g.

becoming more developed? H: Yes, London is always growing as a city so of course Seven Dials will as well. I imagine that more luxury brands will join and more pop-ups stores will open, as they bring something different and exciting to Seven Dials. R: I also think more restau-rants will move into the dis-trict as there’s nothing better than sitting outside in the summer evenings in Seven Dials. Finally, are there any plac-es you can recommend to our readers in the area? H: I always feel drawn to Neal’s Yard Dairy (17 Shorts Garden). I can never resist cheese. And The Dial Bar at the Mercer Street Hotel is great for a drink and people watching. R: Monmouth Coffee (27 Mon-mouth Street) does a really good cup of coffee and the tastiest chocolate truffles. [Tatty Devine is located at 44 Monmouth Street] Ea

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PA G E 9

POWERp r i n c e s s

The power pieces your wardrobe needs this season, courtesy ofGlassworks. Styled by Lucia Thomas-Howard.Photographed by Alexander Tuffley

Pink blazer and shorts, Glassworks.

Embossed clutch bag, Zara. Jewellery,

models own.

vest, floral bomber jacket

and leather skirt, all

Glassworks. Jewellery as before

This page: mesh and lace dress, croc-

effect clutch and sunglasses

all Glassworls.Jewellery as before

PAG E 1 2

feature

The Two Brewers - A dying breed of English tradition? Alexander Tuffley reports.The two brewers venue which is located on Monmouth street in seven dials fits perfectly with the term ‘traditional English pub.’ Surrounded by quirky internation-al boutiques in an upmarket area, which pulls in tourists from around the globe. The old-style decor with dark oak stools, bohemian-esque style carpets and hand written chalk boards ooze a classic representation of a 19th century English pub. As a culture, Britain is renowned for its public houses, but with the government handing out an annual bill of £122,000 to local pubs, are venues like the Two Brewers going to survive and keep British heritage alive? According to the British beer and pub association from 2008 to 2013 beer tax increased by 42 per cent, with beer sales down 21 per cent, 7,000 pubs closing, and 58,000 UK jobs lost. Having such a number of job losses and pub closures could mean that our traditions are ready to be written off even though 82% of beer is made in the UK. There could be a chance that the im-migrants that flee to Britain for a better life could pay off and help our heritage.As a city, London is known for being multi cultured with 1000s of immigrants moving in each year. These immigrants setting up busi-ness’s and introducing different re-ligion pours in different cultures to Britain’s way of living, but without our traditions standing alongside all these other cultures may mean we lose what our country origi-nates from. George Hughes who works around the Covent garden area said ‘it would be a massive

THE GREAT BRITISH PUB

shame if pubs like the Two Brew-ers were to close down because they are what keep Britain alive. It would be like taking something away from Britain, since we are renowned for ‘pubbing it’The balance between all cultures could be crucial for how our econ-omy works and how we differenti-ate between these cliques. People within London are introduced to different ways of living so that we all have better knowledge of each other and how other people work. Since beer tax has increased by 42 percent, the government could be the one at fault for not protecting our heritage and legacy that we hold over the UK. Adriana Belinski who has emi-grated from Poland and occasion-ally visits the Two Brewers said ‘tax has increased for pub owners which means beer has become less affordable in pubs, so people

may be drinking at home because it is cheaper.’ She went on to say that it ‘is nice being surrounded by different cultures’ and ‘for one to be lost, would be a tragedy.’The government is trying to stabi-lize our economy, but in harsh real-ity the effect of this is pushing the weaker companies out of business. Public houses are now becoming a luxury rather than a place to go and socialise on a regular basis.On a lighter note, something Brit-ish is coming back in to fashion. The dimpled pint glass, which could remind you old men wear-ing flat caps or even Only fools and horses. The hipsters of London have brought back this vintage pint jug in to pubs. Last time one of these jugs was manufactured was back in 2001. One thing may be going out, but something is always returning. Find The Two Brewers at 40 Monmouth Street

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food & Drink

Scoff & BanterAs witty and cheerful inside as it’s name, Scoff & Banter is a great stop for tradi-tional well-done British food. Set in the Mercer hotel it’s a minutes walk form the Cambridge theatre it’s a popular spot for the cast and audience. The A-La-Carte menu is full of market-fresh British produce across an array of classic European dish-es. The club sandwich is probably the best you’ll find in a 5-mile radius and the Apple Crumble is better than your Mum’s.Most Expensive Main: 10oz Rib of beef, mar-row croquettes, fried duck egg and triple cooked chips £17.85Cheapest Main: Barber vintage cheddar and shallot turnovers, champ potato and creamed spinach (V.) £10.50

f i n e D I N I N G WHERE TO EAT AND DRINK ON OUR FAVOURITE SEVEN STREETS. PIZZA OR PROSECCO, WE’VE GOT YOU COVERED.

Compagnie des Vins Surnaturels Entering CVS (Compagnie des Vins Surna-turels) feels like entering in a French Boudoir in Neal’s Yard. The cosy and warm atmosphere almost makes you feel like you’re at home, sipping wine on a comfort-able sofa. The Wine menu features a large quantity of wines from all over Europe. If you’re having difficulties choosing, the all-Gallic staff can help you: feeling like something fruity? Something matching your food? You can’t say that you don’t have the choice. The food menu consists in Cheeses, Charcuterie, Small Plates and of course Desserts. CVS is a place for the French cuisine lovers and wine fanatics.tasting class: Wine & Cheese pairing class £45 per person.

HomesliceFinding that perfect pizza is almost as hard as finding jeans that fit like a glove, practically impossible. But by god Home-slice in Neal’s Yard have only gone and done a pretty damn good job in concurring that quest. Originality is Homeslice’s signature stamp; their pizza toppings take creative to new dimensions. Butternut squash and colston basset are toppings you quite literally take a double take at. The atmosphere within Homeslice is very mel-low and friendly, there’s a sense of ease and relaxation on arrival. Even if you stop past on your own, it’s as comfortable an atmosphere as when you are with friends or family. Homeslice live by the rule passion, fresh quality ingredients and just a love for great tasting pizza. pizza by the slice: £420 inch pizza: £20

Crazy bearWhy don’t you indulge in to a room of luxury while visiting, with the crazy bears members bar. Each room has spectacu-lar decor, ranging from fine leather sofas, royal draping curtains and beautiful glass tables. If this is not enough, Crazy bear even have champagne Wednesdays with over 30 types of champagne served. What else could a girl ask for? Serving British and Thai food, with the British coming from their very own farm in Oxford this members bar has something to suit everyone’s palette. Open until 1am and located on Mercer street, this boudoir bar is not one to miss.

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interview

f i v e m i n u t e s w i t h

You’ve said previously that you got inspiration from the Seven Dials area for your books, what was it about the area that inspired you?Yes, the idea for The Bone Season came from the dis-trict of Seven Dials in Covent Garden, where I was doing an internship in July 2011. I remember the word ‘clairvoy-ance’ coming to me whilst I was work-ing there. There are a few shops in the area that sell crystal balls and offer psychic readings and the like, so I think the

novelist Samantha Shannon

idea just came into my head sublimely. I envi-sioned a girl having the exact same day at work

as I was, but she happened to be clairvoyant. I rolled that together with a previous idea that I’d had about supernatu-ral creatures in Oxford – the city where I was studying – and the Bone Season was born.

So would you say Seven Dials influenced your writing for the book?Seven Dials and Oxford were perfect for The Bone Season. Although they are

modern places in many respects, there are still vestiges of ar-chaism and tradition, and their spectrum of old buildings, gives the places an eerie sense of being frozen in time.

How would you de-scribe Seven Dials to someone who has never been there?I don’t know anywhere else, community-wise, that is like Seven Di-als. I would say it is a thriving area with a unique mix of retailers and restaurants, a lot of which you can’t find anywhere else.

Are there any places in Seven Dials that you would recommend to our readers?Magma’s product de-sign store, they sell quirky stationary, home wares and prints and as a writer I can’t get enough of pens and pa-per!

Lastly, how do you imagine Seven Dials to be in a few years time?As a popular cosmopoli-tan shopping and eating district, which hope-fully won’t lose its uniqueness and indepen-dent retailers (sic).

The Bone Season is available to buy from all good retailers.Words: Michelle Meehan

STREET STYLE

Not only did the 7 Dials Spring Shopping Festival attract many a bargain hunter, but also a fair few stylish folk too. Bold prints and hot couples were the ones to steal the show.

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