Know Yourself & What You Want…

Build Your Brand & Your Plan To Get There.

The Bauke Group Job Search Process

THINK What do you want?

PLAN How will you get it?

EXECUTE Go get it!

• What you like to do.

• What you do well.

• What you can get paid for.

• In a way and a place that you can be successful.

Career Happiness Formula

Future Vision:Know what you’re looking for

Building Blocks

Self Awareness:Know your perfect 10 jobMore of? Less of? Never again?

Market Awareness:What does the world need?

Step Back To Step Forward

• Conduct a self-assessment

• Get clarity on your objective

• Develop your story

• Formulate a plan

Self Exploration & Discovery

Know yourself• Skills/Interests• Values• Drivers/Motivators

Know what you want• Functions• Responsibilities• Environment• Other factors

Self Assessment

• Managing

• Coaching

• Analysis

• Strategy

• Creativity

• Planning

• Communicating

• Leadership

• Execution

• Administration

Skills/Functions Inventory

Self Assessment

• Independence and Autonomy

• Power

• Leadership

• Expertise

• Lifestyle

• Service

• Challenge

• Wealth

• Friendship

• Security

Values Prioritization

Your Holistic Happiness

Flexibility

Satisfaction

CompRole

Life Balance

MissionFlexibility

Satisfaction

Comp

Role

Life Balance

Mission

Communication Tools

Formulate your story…

Branding Statement

“What’s Next” Statement

Transition Statement

Your Professional Brand

•Your brand is how you’re known… your reputation

•Your brand is your unique value

•Your brand defines your career

•Who you are•What you do

•What you stand for•How you make a difference

Successful Product Brands ∞

Successful Professionals

• Known for the value they deliver and problems they solve.

• Unique and different from competition.

• Can prove what they say they can do.

• Messaging is consistent and memorable.

• Consistently deliver - reliable.

Establishing Your Brand

• Know your value and what makes you unique.

• Identify who values or needs what you offer.

• Offer relevant solutions to existing needs.

• Provide data or anecdotal support of your claims – these are your “Reasons-To-Believe”.

• Have a media/promotional strategy to build your awareness and reputation.

• Be consistent, clear and concise.

Branding Statement

• Answers the question… “Tell me about yourself?”

• Most important communication tool in your toolkit

• You’ll use it in conversation, on your resume, LinkedIn, in correspondence and in interviews

• It’s a summary of who you are as a professional, contributions you make, passion you have and the value you offer

• It should be simple yet descriptive… you’re creating an image in someone’s mind of you at work

Branding Statement - Structure

• I am a … (description of profession, not a job title)

• I have particular experience in … (field/function/skill)

• Proven record of … (contributions/accomplishments)

• What I really enjoy is … (skills and passions)

• I am best known as/for… (what are you the go-to for?)

Branding Statement - Example

•I am a Strategic Business Development Leader with extensive experience

driving growth by identifying opportunity, shaping the vision, leading

implementation and delivering impactful solutions to both my organization

and our clients.

•Well-versed in technology, I am adept at envisioning and enabling technical

solutions to service-based business needs.

•What I enjoy and excel at most is collaborating with others to develop

strategy and growth plans, and leading teams to execute plans effectively

and efficiently toward the desired outcome.

•Throughout my career I have become known as a positive and driven

manager and performer with a track record for maximizing potential and

results.

• Answers the question… “What are you looking for?”

• This is your objective – a brief description/explanation of what you’re looking for in your next position

• Should give the listener a clear understanding of what you want to DO, not necessarily what it’s called, and the type of organizations you’re targeting

Example:

I am currently looking for the right, next opportunity to leverage my

extensive experience in product marketing to help a consumer products

organization build loyalty and business by identifying and understanding

customer needs and desires, and developing, driving and delivering strategic

and needs-based solutions.

“What’s Next” Statement

Transition Statement

• Answers the question… “what happened?” or “why are you in the job market?”

• You want to be brief, honest, non-defensive and non-accusatory

• Close it on a positive note… pivot to the opportunity this has afforded and what you’re looking to do

Example:

The organization I was working for recently went through some change in

structure, and as a result several positions were eliminated, including mine. So I

am exploring opportunities to leverage my skills, experience and interest in

project management.

Personal Branding Campaign

• Verbal Search Story

• Resume

• Social Media

• Personal Marketing Plan

• Know yourself– who you are as a professional

• Know what you want

• Define your professional brand

• Develop your personal branding campaign

• Put together a search strategy and plan

• Execute/Network

Keys To Success

Five Career Mistakes Professionals Make that Screw Up Their Career!

…and monthly practical tips to keep YOU in

the driver’s seat of your career

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