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LifeWorks Communications Plan Getting The Word Out

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Page 1: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

LifeWorks Communications PlanGetting The Word Out

Company Name

Page 2: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

Doing what you do best – changing the world of work one employee at a time

Introducing the Ceridian Integrated E.A.P. & Work-Life Services employee communications materials.

Be well. Do more. Manage better. Be effective. It’s what leadership is all about. And when it comes to managing people – LifeWorks can help. (Note: LifeWorks is the employee-level brand name for Ceridian Integrated E.A.P. & Work-Life Services.) Now your employees can be more successful at work and at home, thanks to your organization. We’re proud to bring you LifeWorks services – a toolkit of personal resources and practical solutions to support your employees as they manage the demanding challenges of work and life.

An integral part of any employee effectiveness program is educating your employees so that they can benefit from the program and make the best use of it. In order to promote the program and raise awareness for your employees, we are providing you with a valuable communication plan that will allow you to deliver effective and relevant messages to the right audience, using the right tools.

This comprehensive, customizable communications package will help you inform and educate your employees about the many LifeWorks services your company provides.

LifeWorks supported issues include:

Parenting & childcare Education Emotional well-being Older adults Grief & loss Financial Legal Everyday issues Midlife & retirement Work Managing people Health Disability Addiction & recovery And much more…

Page 3: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

be well. do more. manage better.What’s in your tool kit?Brochures: An easy-to-use guide on how employees can plug into our many resources, featuring a comprehensive list of the specific services we provide. A great way to tell your people how much you value them while outlining the specific ways we can be of service.

Posters: Full-colour posters you can hang anywhere in the office to increase awareness of the program and the different types of issues we can help your employees solve: work, family, life and finance.

Wallet Cards: A great way for employees to keep our toll-free number and website address handy so they can get in touch with our confidential services any time they need – day or night.

E-Communications: Electronic templates for communicating with employees, either individually or through mailings, with plenty of room to customize your message.

Monthly Electronic Promotions: Monthly email and flyer communications highlighting different aspects of the LifeWorks service, from new materials like the Getting out of Debt booklet to Parenting or Holiday Stress. These communications have been highly successful with our customers.

Page 4: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

Getting the word outSample Email Announcement

Email subject line: Announcing LifeWorks – a free employee resource program to help make your life easier

Body text:

LifeWorks. Everybody. Every day.

Being together. It’s what life is all about. And it’s why we offer LifeWorks – to help you manage your work and personal life so you can focus on what’s important. When life’s challenges seem too much to handle, LifeWorks is there to help you find the support, advice and resources you need to get back on track. Whether you’re trying to find child care, get out of debt, cope with a family problem or personal issue that’s weighing you down at home or at work, or just dealing with the ups and downs of everyday life – no matter who you are, no matter what you’re dealing with – if you need a helping hand, get in touch with LifeWorks. The service is free and completely confidential. And because you never know when you’ll need us, we’re here 24 hours a day, seven days a week.

LifeWorks-supported issues

Parenting & child care Education Emotional well-being Older adults Grief & loss Financial Legal

Everyday issues Midlife & retirement Work Managing people Health Disability Addiction & recovery

LifeWorks offers An experienced, caring person to talk to when you need help or an answer to a question

Face-to-face counselling as needed on specific issues LifeWorks Online, an informative Web site to give you direct access to the

information and resources you need to help you balance your work and personal life

Free booklets, audio recordings, and other materials to help you get the answers you need in the format you want

Referrals to resources, services, and support in your community A commitment to always being there when you have a question or need

help with any issue, big or small

Get in touch with LifeWorks today.

Online at www.lifeworks.com or call us at 877-207-8833(User ID: XXX; Password: YYY)

Page 5: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

Being together. It’s what life is all about. And it’s why we offer LifeWorks – to help you balance your work and personal life so you can focus on what’s important. Whether you have a simple question or a complex concern, we can provide you with the expert advice, resources and support you need.

LifeWorks offers you:

Free service to you and your immediate family

Confidential, personal support available in more than 140 languages

English and French counsellors available through a toll free number 24 hours a day, seven days a week, 365 days a year

LifeWorks Online – an informative Web site that gives you direct access to information and resources

Abundance of resources and tools including booklets, recordings and Life Articles

LifeWorks-supported issues include:

Parenting & childcare Education Emotional well-being Older adults Grief & loss Financial Legal Everyday issues Midlife & retirement Work Managing people Health Disability Addiction & recovery And much more…

balancing work and life

Page 6: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

Getting the word outSample Voicemail Announcement

“Hello, this is (fill in name – client contact, program administrator etc.)

We understand that it can be difficult to balance the priorities of work with those of your personal life. Stress, work concerns and coping with personal situations can throw your life out of balance. That’s why we offer you LifeWorks – a free employee resource program to help make your life a little easier. LifeWorks provides the support, advice and resources you need to deal with a wide range of everyday issues from finding care for your children and older relatives, and helping with financial and legal matters, to handling emotional or addiction problems.

Online or by phone, LifeWorks is fast, confidential and easy to use. It’s absolutely free. And best of all, it’s there for you any time of the day or night, wherever you are. To benefit from all that LifeWorks has to offer, contact them at

877-207-8833 or visit www.lifeworks.com (user id: XXXi; password: YYY)

Page 7: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

Getting the word outSample email for promoting LifeWorks Online

Email subject line: Benefit from LifeWorks Online

Body text:

Be well. Find balance. Live life fully. That’s what life is all about. And it’s why we offer LifeWorks Online – so you can find the support you need for the challenges life brings your way at the click of a mouse. Feeling stressed and need to manage your time? Budgeting bringing you down? Having difficulties communicating with your teenager or need help finding home care for an older relative? You’ll find the answers to all of these questions and much more when you visit LifeWorks Online at www.lifeworks.com. It’s an easy-to-use, confidential online resource that you can access from home or work to make organizing your life a little easier.

LifeWorks Online provides immediate access to the ideas, support and resources you need.

Through using LifeWorks Online, you can benefit from:

“My LifeWorks” enabling you to sign up and customize the site to fit your personal interests and needs, so that you’ll receive updates on new site content

Direct access to locators to help you find child or elder care Free email newsletters on life issues that interest you Online Life Articles providing information on a wide range of topics to read or download And much more...weekly polls, news bulletins and tips

LifeWorks Online – providing you the freedom to balance work and life.

Log onto www.lifeworks.com (user id: XXX; password: YYY)

to see the many different ways that LifeWorks Online can help you.

Page 8: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

Be well. Do more. Find balance. Finding the right balance between your work and personal lifeisn’t always easy. And that’s why we offer you LifeWorks – to help you manage your work and personal life so you can focus on what’s important. When life’s challenges seem too much to handle, LifeWorks is there to help you find the support, advice and resources you need to get back on track.

LifeWorks offers you:

Free service to you and your immediate family

Confidential, personal support available in more than 140 languages

English and French counsellors available through a toll free number 24 hours a day, seven days a week, 365 days a year

LifeWorks Online – an informative website that gives you direct access to required information and resources

Abundance of resources and tools including booklets, recordings and Life Articles

Referrals to resources, services and support in your community

A commitment to always being there when you have a question or need help

LifeWorks can provide you with information and support on a wide range of everyday issues including:

Parenting & child care Education Older adults Midlife & retirement Disability Financial Legal Everyday issues Work Managing people Health Emotional well-being Grief & loss Addiction & recovery

Get in touch with us any time.877-207-8833 or www.lifeworks.com

(User ID; XXX Password; YYY)

LifeWorks Bulletin – Everybody. Every day.

Page 9: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

Getting the word outSample Employee Letter

Dear Employee,

Everybody. Every day. It’s a part of life. And it’s why we provide you with LifeWorks – a free employee resource program to help make your life a little easier; to balance your work and personal life, so you can focus on what’s important. When life’s challenges seem too much to handle – LifeWorks is there to help you find the support, advice and resources you need to get back on track. Whether you’re trying to find child care, get out of debt, coping with a family problem or personal issue that’s weighing you down at home or at work, or just dealing with the ups and downs of everyday life – no matter who you are, no matter what kind of issues you’re dealing with, if you need a helping hand, get in touch with LifeWorks. The service is free and completely confidential. And because you never know when you’ll need them, they are available 24 hours a day, 7 days a week.

LifeWorks can help with a wide range of everyday issues, online or by phone, including:

Parenting and Child Care Pregnancy and birth, adoption, child development, step or single-parenting, adolescents,

discipline issues, child care options, infertility

Education Homework issues, study habits, colleges and universities, special needs programs,

scholarships, kindergarten to high school, selecting a school

Older Adults Long-distance care giving, care options, healthcare information, meal and transportation

programs, elder care, home care services,

Midlife & Retirement Growing as a couple, midlife health, relationships in midlife, life planning/priorities in midlife,

work and careers

Financial and Legal Issues Budgeting, debt management, investing, taxes, retirement planning, credit and collections,

home buying and renting, divorce, living wills, criminal, attorney selection, family matters

Everyday Issues House sitting, appliance/home repair, buying big ticket items, pet sitter/pet care, healthy

lifestyle, community information, time saving services

Work Issues Co-worker relationships, change in the workplace, business travel, career planning,

communication skills

Health & Wellness Stress and overload, exercise and fitness, diet and nutrition, prenatal health, living with an

illness or disability, depression and anxiety, addiction and recovery, living with a disability

Emotional Well-Being Balancing work and life, violence and crisis, relationship conflicts, first-time events,

depression, stress, marital concerns, grief and loss, divorceBe well. Do more. Find balance. Whether you have a simple question or a complex concern, LifeWorks is here to help you and your family – every day.

Get in touch with LifeWorks.www.lifeworks.com or call 877-207-8833

(User ID: XXX; Password: YYY)

Page 10: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

Getting the word outSample Handbook Text

Being together. It’s what life is all about. And it’s why we offer LifeWorks – to help you manage your work and personal life so you can focus on what’s important to you. LifeWorks is fast, easy to use and completely confidential. It’s available to you and your immediate family at no cost to you. And best of all, it’s there for you any time of the day or night, wherever you are.

Be empowered every day. A healthy balance between your work and personal life is important to us. LifeWorks can help you to lead a healthier, happier and more productive life.

LifeWorks can provide you with support, advice and information on a wide range of every day issues including:

Parenting & child care Education Older adults Midlife & retirement Disability Financial Legal Everyday issues Work Managing people Health Emotional well-being Grief & loss Addiction & recovery

LifeWorks offers you:

Free service to you and your immediate family

Confidential, personal support available in more than 140 languages

English and French counsellors available through a toll free number 24 hours a day, seven days a week, 365 days a year

LifeWorks Online – an informative Web site that gives you direct access to required information and resources

Abundance of resources and tools including booklets, recordings and Life Articles

Referrals to resources, services and support in your community

A commitment to always being there when you have a question or need help

To find out more about how LifeWorks can help, call to speak with a LifeWorks consultant anytime at 877-207-8833, or

visit the LifeWorks Web site at www.lifeworks.com

(User ID: XXX; Password: YYY)

LifeWorks is brought to you by your employer, at no cost to you. It’s effective, confidential and easy to use. And best of all, it’s here for you and your immediate family to use—any time of day, wherever you are. So get in touch with us today. We have consultants who speak French and offer simultaneous translation into more than 140 other languages. To access TTY/TDD lines, call 877-371-9978. Service disponible en français: 877-307-1080.

Page 11: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

Getting the word outSample Manager Memo

Date:

To: All Managers and SupervisorsFrom: Company Contact/Executive ManagementSubject: Introduction of / reminder about the LifeWorks Employee Resource Program

On date, Company Name plans to announce/re-announce the LifeWorks employee resource program, providing our employees free, confidential assistance with all issues of every day life.

Be well. Do more. Manage better. It’s what leadership is all about. And when it comes to managing people – LifeWorks can help. As a manager, you know that employees’ personal problems can affect their job performance. From every day challenges like finding quality childcare and elder care, to serious issues such as an ill or disabled family member, substance abuse, or depression, an employee’s worries can reduce productivity and increase absenteeism. As a manager you want to ensure your employees get the help they need.

Now your employees can be more successful at work and at home with LifeWorks – a comprehensive resource that helps employees get the information they need, when they need it, wherever they need it.

Be effective. Remind your employees about LifeWorks and see the difference it makes.

Increased productivity Reduced absenteeism and turnover Decreased stress-related health care costs Reduced cost of work with less time spent on personal concerns

Everybody. Every day. You can support the employees you manage and help create a happier, more productive workplace with the help of LifeWorks. You can also use the service yourself. LifeWorks even offers manager support and web-based resources to help make your job easier.

Make a difference every day.

www.lifeworks.com(User ID: XXX; Password: YYY)

877-207-8833

Page 12: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

Be empowered everyday. From time to time, your employees may come to you with questions on LifeWorks’ services. Below are some frequently asked questions to help you address your employees’ inquiries. Of course, you can contact LifeWorks any time for answers on any question or issue you may have.

What is LifeWorks?LifeWorks provides you and your immediate family with 24/7 access to the confidential support and resources you need to manage virtually any personal or professional issue, so you can lead a healthier, happier, more productive life. From face-to-face counselling to work-life balance and everyday issues, LifeWorks can help manage any issue, large or small.

Who can use this program?The program is available to all employees and their immediate family members who are eligible for coverage under your employee benefit plan.

When can I access the program?You can access expert counsellors 24 hours a day, seven days a week, 365 days of the year.

Why would I contact LifeWorks?LifeWorks is designed to help you find the support, advice and resources you need – no question is too small, no issue is too big. In fact, if anything is troubling you or a member of your family, you should contact LifeWorks immediately. The program provides you with confidential counselling, personal support, referrals to community resources, Life Articles, booklets, audiotapes, CD’s, and LifeWorks Online, an informative Web site featuring thousands of online resources.

Is the program completely confidential?Yes. Confidentiality is critical to the success of the program and the utmost care is taken to protect the identity of those who choose to use it. In fact, LifeWorks is required by law to treat your information with the same level of confidentiality as is applied to medical records. Ceridian uses the privacy standards recommended by the Canadian Standards Association and adopted as part of the Personal Information and Protection and Electronic Documents Act. Ceridian employees are bonded, and bound to the principles of confidentiality and their professional legal, ethical requirements.

What kind of information about the use of the program is provided to my employer?Annually, employers receive a usage report summarizing the number of people who have used the program. This report will in no way reveal the identity of individuals who have used the program.

If required, how quickly can I expect to get a face-to-face appointment with a counsellor?In emergency situations, appointments will be arranged the same day. Appointments will be offered within three business days for non-emergencies.

Who pays for the program?There is no charge to eligible individuals who use the program. This is a fully paid benefit from your organization.

LifeWorks Frequently Asked Questions

Page 13: Kit LWOS.doc  · Web viewGetting The Word Out. Company Name Doing. what you do best – changing the world of work . one employee at a time. Introducing the Ceridian Integrated E.A.P

What happens during a face-to-face counselling session?When you attend a face-to-face counselling session, the counsellor will:

Establish an environment that makes you feel comfortable discussing problems and concerns

Listen and ask questions in order to clearly understand the problem

Explore the expectations that you have to resolve this problem

Work with you to identify options and choices Develop strategies to reduce or resolve the

problem

The counsellor will also give some objective feedback and provide problem solving and support when needed. Together, you and the counsellor will establish a helpful and effective action plan.

What qualifications do the counsellors have?The fully qualified, professional counsellors have been carefully screened and credentialed by Ceridian, and only those with extensive experience are selected. Many of our counsellors have PhDs, and MDs; minimally, they are required to have a Master’s Degree in one of the following fields: Psychology, Social Work or Educational Counselling.

How many counselling sessions are available to me?Short-term, solution-focused counselling is provided. The service can be accessed for each problem or issue that you are experiencing. The number of sessions varies and is determined on a case-by-case

basis. Where the problem may be ongoing in nature, the counsellor will discuss the appropriateness of a referral to a community resource and will work with you to access such a resource.

If you are in a state of crisis, we will offer the necessary support to stabilize the situation regardless of whether your issues are short-term or ongoing.

What kinds of problems or concerns can I get help with?

Parenting & child care Education Older adults Midlife & retirement Disability Financial Legal Everyday issues Work Managing people Health Emotional well-being Grief & loss Addiction & recovery

Is participation in the program mandatory?No. Participation is voluntary.

How do I contact LifeWorks?LifeWorks can be contacted online at www.lifeworks.com. You will need to enter your User ID and Password that your organization will provide. You can also contact LifeWorks by phone at 877-207-8833.

LifeWorks Frequently Asked Questions