“WORKING4U” – Creating a two-way communication

A BID or Business Improvement District is an area within which businesses come together and agree collectively in projects and services, which they think will improve their trading environment. Importantly, these would be new and additional projects, not replacing services already provided by Fife Council.

Kirkcaldy 4 All is an Independent Company Limited by Guarantee and is funded by the collection of a Levy from Non Domestic Rate Payers and supplemented by matched funding from Fife Council.

The following four succinct objectives were formed:

1.Area Promotion – Attracting Customers.2.Clean and Attractive – Taking a pride in Kirkcaldy.3.Safe and Welcoming – Feeling safer in Kirkcaldy.4.Facilitation – Helping out local business.

The following aims of the BID were established in 2010:To create a well promoted and vibrant town centreTo increase the number and quality of eventsTo create a family friendly atmosphereTo attract more visitors and increase spendTo raise Kirkcaldy’s profile by improving people’s perception of the townTo help create a safe and welcoming town centreTo create a cleaner and more attractive town centreTo help businesses make cost savingsTo address green issues such as recycling.

The BID has delivered the following to promote Kirkcaldy and increase footfall:

Kirkcaldy Comedy FestivalContinental Markets/Street TheatreHalfords Tour Series Bike Race in Partnership with Fife CouncilCivic Light Switch on/ Christmas Lights switch onAdvertising on Local/Regional RadioWebsite/FacebookMarketing Strategy

The following projects have been undertaken to address cleanliness in the Town Centre:

Increased floral arrangements – Beautiful Scotland.Gutter CleanCivic lightingPest controlChristmas street lights

Wifi Kirkcaldy Town CentreShop Safe Radio Scheme – reduction in

costPurse BellsWifi App for Childsafe/Vulnerable Person

Projects that have been established to help local businesses & to reduce costs:

Lobbied for car-park to stay open during Christmas period.Parking chargesAdam Smith roundaboutRates – Scottish Chamber of CommerceRadical Rubbish – free upliftSmall Business Support GrantBusiness Forum

Promenade regenerationFacilitating the different use of buildingsFife Chamber of Commerce –

representativeAdam Smith – attracting investment

(Tourism & Leisure)Liaising with MorrisonsNegotiating with Fife Council – eg

limiting out of Town retail.Cars in pedestrian area of High St.