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Kinh Do
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VICKYClass: SUD 10
OverviewOverview• Kinh Do information: Vision, Mission, and Objectives
• The organization structure and Levels of Management
• Decisions, Information, Knowledge • Survey
• Conclusion
Kinh Do Information
Kinh Do Corporation is a Vietnam-based food processing company. • Exported to 20 countries: USA, Japan, Russia, Taiwan, Malaysia, etc.
The Vision • Kinh Do Food creates life’s flavors through wholesome, healthy, and convenient foods.
THE MISSION
• Our Consumer Mission is to identify and produce suitable products with affordable staple and provide safe foods.
Objectives
• Kinh Do is continuing its development strategy as a local leading foodstuff Corporation in Vietnam.
Kinh Do Organization structure
Level of management
DECISIONS, INFORMATION AND DECISIONS, INFORMATION AND KNOWLEDGEKNOWLEDGE
• In Top level: “ Open the new Kinh Do bakery and cafe chain in Viet Nam.”• Information:- Internal: How many employee do we need for this project?- External: How much do we attract partner to investment money to open new Kinh Do bakery and cafe chain?
• Knowledge:
- Explicit: wholesalers trade and law
- Tacit: financial analysis, and know how to estimate customers’ demand
Stakeholders
The Percentage Of The Customer's Gender
47%53%
M
F
The gender of customers
The customer’s age
26.67%30.00%
10.00%
23.33%
10.00%
Percent Frequency
The Percentage Of The Customer's Age
Under 20
20-30
31-40
41-50
Upper 50
Facilities communicate to Facilities communicate to advertise the Kinh Do’s productsadvertise the Kinh Do’s products
6.67%
66.67%
26.67%
0.00%
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
Friends Television New spaperor
Magazines
Other
The percent of facilities that customers know Kinh Do's products
Friends
Television
New spaper or Magazines
Other
The price, quality, design, taste, size of Kinh Do's products
The price, quality, design, taste and size of Kinh Do's products
0.000.00
13.33
83.33
3.33
0.000.0010.00
73.33
16.67
0.000.00
50.00
40.00
10.00
0.000.000.00
63.33
36.67
0.000.006.67
63.33
30.00
Price Quality Design Taste Size
The percentage of customer opnion about price, quality, design, taste and size of Kinh Do products
Very good
Good
Neutral
Poor
Very poor
The marketing, customer service and sales staff's behavior
The marketing, customer service and sales staff's behavior
0.000.00
13.33
83.33
3.33
0.000.00
10.00
73.33
16.67
0.000.00
50.00
40.00
10.00
0.000.000.00
63.33
36.67
0.000.00
6.67
63.33
30.00
Price Quality Design Taste Size
The percentage of customer opnion about price, quality, design, taste and size of Kinh Do products
Very good
Good
Neutral
Poor
Very poor
Conclusion
• Kinh Do is leading confectionary and bakery in Vietnam.
• We are incessantly research, develop products and customer service to make Kinh Do become the best company in worldwide.