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Page 1 of 4 KINGSMEN JOINS SINGAPORE 2010 YOUTH OLYMPIC GAMES AS OFFICIAL EVENTS MANAGEMENT SERVICES SPONSOR Singapore, 18 February 2010 – Kingsmen Creatives Ltd has joined the Singapore 2010 Youth Olympic Games as its Official Events Management Services Sponsor. The company is providing consultancy services to the Singapore Youth Olympic Games Organising Committee (SYOGOC) for venue planning sessions and preparing the drawings, plans and detailed specifications for overlay works at the sport competition venues as well as Culture and Education Programme sites. Welcoming Kingsmen on board, Mr GOH Kee Nguan, Chief Executive Officer of SYOGOC said, “The Singapore 2010 Youth Olympic Games is an international multi-sport competition taking place in multiple venues. There is a need for us to ensure quality events management through venue planning, and accurate drawing is critical in ensuring that space usage at the venues is fully utilised. I am confident we will benefit from the expertise and experience that Kingsmen has to offer to the Games as the Official Events Management Services Sponsor.” Commenting on Kingsmen’s sponsorship for the inaugural Youth Olympic Games, Mr Benedict Soh, Executive Chairman of Kingsmen, said: “We are indeed honoured to come onboard as a supporting partner to this milestone event. As a home-grown company, we are committed to Singapore and its development, even as we continue to expand our geographical reach into the region. Our sponsorship is thus a natural step towards our continued support for Singapore and for a worthy programme that promotes the spirit of competition, fairness and teamwork. These same values have stood us in good stead over the past 34 years.”

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Page 1: Kingsmen joins Singapore 2010 Youth Olympic Games as ...kingsmen.listedcompany.com/newsroom/20100218_123651... · 2/18/2010  · AS OFFICIAL EVENTS MANAGEMENT SERVICES SPONSOR Singapore,

Page 1 of 4

KINGSMEN JOINS SINGAPORE 2010 YOUTH OLYMPIC GAMES

AS OFFICIAL EVENTS MANAGEMENT SERVICES SPONSOR

Singapore, 18 February 2010 – Kingsmen Creatives Ltd has joined the Singapore

2010 Youth Olympic Games as its Official Events Management Services Sponsor.

The company is providing consultancy services to the Singapore Youth Olympic

Games Organising Committee (SYOGOC) for venue planning sessions and

preparing the drawings, plans and detailed specifications for overlay works at the

sport competition venues as well as Culture and Education Programme sites.

Welcoming Kingsmen on board, Mr GOH Kee Nguan, Chief Executive Officer of

SYOGOC said, “The Singapore 2010 Youth Olympic Games is an international

multi-sport competition taking place in multiple venues. There is a need for us to

ensure quality events management through venue planning, and accurate drawing

is critical in ensuring that space usage at the venues is fully utilised. I am confident

we will benefit from the expertise and experience that Kingsmen has to offer to the

Games as the Official Events Management Services Sponsor.”

Commenting on Kingsmen’s sponsorship for the inaugural Youth Olympic Games,

Mr Benedict Soh, Executive Chairman of Kingsmen, said: “We are indeed

honoured to come onboard as a supporting partner to this milestone event. As a

home-grown company, we are committed to Singapore and its development, even

as we continue to expand our geographical reach into the region. Our sponsorship

is thus a natural step towards our continued support for Singapore and for a

worthy programme that promotes the spirit of competition, fairness and teamwork.

These same values have stood us in good stead over the past 34 years.”

Page 2: Kingsmen joins Singapore 2010 Youth Olympic Games as ...kingsmen.listedcompany.com/newsroom/20100218_123651... · 2/18/2010  · AS OFFICIAL EVENTS MANAGEMENT SERVICES SPONSOR Singapore,

Page 2 of 4

In addition, Kingsmen will develop and produce information panels and signage,

as well as provide advertising space on the large format Out-of-Home digital

screen at the newly-opened Wilkie Edge at Selegie Road.

From left: Mr Goh Kee Nguan, CEO, SYOGOC and Mr Benedict Soh, Executive Chairman, Kingsmen Creatives Ltd

- END -

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About Singapore 2010 – Blazing the Trail

Singapore will be hosting the inaugural Youth Olympic Games (YOG) from 14 to

26 August 2010. The Singapore 2010 Youth Olympic Games will receive some

5,000 athletes and officials from the 205 National Olympic Committees (NOCs),

along with estimated 1,200 media representatives, 20,000 local and international

volunteers, and more than 500,000 spectators. Young athletes - aged between 14

and 18 years - will compete in 26 sports and take part in a Culture and Education

Programme.

The Singapore 2010 Youth Olympic Games aims to inspire youth around the world

to embrace, embody and express the Olympic values of Excellence, Friendship

and Respect. It will create a lasting sports, culture and education legacy for

Singapore and youths from around the world, as well as enhance and elevate the

sporting culture locally and regionally.

For more information, please visit www.singapore2010.sg

About Kingsmen Creatives Ltd.

Listed on the Main Board of the Singapore Exchange, Kingsmen is a leading

communications design and production group in Asia Pacific and the Middle East.

Established in 1976, its business covers: Exhibitions & Museums, Thematic &

Scenic Works, Retail & Office Interiors, Research & Design, and Integrated

Marketing Communications.

Kingsmen offers a “one-stop-shop” solution through a vertical and horizontal

integration of services, giving their clients the benefits of convenience and cost

savings. Building on its design-led, quality and service-driven culture, the Group

has established a visible brand name that is synonymous with creative and

innovative solutions.

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Together with its affiliates, Kingsmen has a regional network of 17 offices and full

service facilities in Asia Pacific and the Middle East. The Group has a long-

standing base of clients from diverse industries including well-known names such

as BMW, Burberry, DBS Bank, Esprit, FJ Benjamin, Gucci, Nokia, Robinsons

Group (including John Little and Marks and Spencer), Tiffany and Wing Tai.

Jointly issued by: Singapore Youth Olympic Games Organising Committee and Kingsmen Creatives Ltd For media queries, please contact: Singapore Youth Olympic Games Organising Committee Lee Wai Leng (Ms) Assistant Manager, Programmes Email: [email protected] Phone: +65 6471 9365 Ng Kee Haur (Mr) Head, Programmes Email: [email protected] Phone: +65 6471 9735 Kingsmen Creatives Ltd Victoria Narciso (Ms) Executive, Corporate Communications Tel: 6880 0029 Email: [email protected]