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Ways to Engage your Community
Kim Salamonson Hastings District Libraries,
Hastings, New Zealand
LIANZA Conference 2014
in Association with DigLib-SIG
Why engage our community?First of all, let’s define Participatory Culture according to Henry Jenkins :
“1. relatively low barriers to artistic expression and civic engagement,2. strong support for creating and sharing creations with others,
3. some type of informal mentorship whereby what is known by the most experienced is passed along to novices,4. members who believe that their contributions matter, and
5. members who feel some degree of social connection with one another (at the least, they care what other people think about what they have created).” (Jenkins et al, 2009)
- To inform and engage our community - To listen to and respond to our customers - To promote our services, programs, and collections- To position ourselves as a knowledge leader and essential destination - To foster community participation
Using Social MediaNewspaper – Community NewspaperGoing out to the CommunityFun Classes in the Library
Ways We Engage Our Community
Social MediaREAL interactions in real time What is it? Any technology that people use to share content including:
newsexperiences opinions insights perspectives information
How should it be used
Facebook 845 million active users 483 million daily active users
Twitter around half a billion profiles 175 million tweets every day
Blogs 500 Million active users1 billion new post daily
BECAUSE IT IS FREE!! Pew internet report 2013
Why Invest?
Community NewspaperDelayed interaction suits older generation who are not tech SavvyWhat is it:newsexperiences opinions insights perspectives
Why Invest
Reaches all Users – deliver to all households (100,00+ in our area)Free mostlyDevelop relationship with journalistsHave weekly columnHave monthly local history column good feedback and have received additional information and photographs
Going out to the communityClass visits – interactive with technologyRetirement home visits - weekly library visits, tech classes, talksHistory talksPresentations and displays for schoolsInteractive talks to groups and organisationsInvolved in community events,
IT Classes IpadPCOfficeInternet / EmailDigital PhotographyScanningSmart PhonesSocial MediaGaming – Minecraft
First of all, let’s define Participatory Culture according to Henry Jenkins :“1. relatively low barriers to artistic expression and civic engagement,
2. strong support for creating and sharing creations with others,3. some type of informal mentorship whereby what is known by the most experienced is passed along to novices,
4. members who believe that their contributions matter, and5. members who feel some degree of social connection with one another (at the least, they care what other people think about what they have
created).” (Jenkins et al, 2009)
Fun Classes
Creating user engagementStoriesWinning somethingConversationSharingInspiring wonder or creativityInvolvement
http://www.decorilla.com/online-decorating/user_participation.html/
User Participation
• They relate to the photo / event.
• They feel included.• They are happy to be able
to contribute • They feel connected in
some way.
http://sarahfairhurstjmm.wordpress.com/2013/children-of-the-great-war/
Types of user participation
Kim’s creation
Kete & Blogs
Flickr, Facebook
History Pin
User knowledge is contributedAdd new resources photos etc.
Wikis
Recollect
http://uhcl.recollect.co.nz/
Recollect
http://uhcl.recollect.co.nz/
What’s in it for us?
Finally