LifetimeTVca @LifetimeTVca

The exciting home of engaging characters and riveting stories

that truly connect with women. With a schedule full of new

scripted and unscripted series and a new slate of movies, the

channel features top Hollywood stars and captivating real-life

personalities.

As the ultimate time out from women’s busy lives, Lifetime®

invites audiences to escape, indulge, laugh and be moved.

Kim of QueensDance Moms meets My Fair Lady in this reality sitcom starring Georgia’s most outspoken and outrageous pageant coach. Kim Gravel is a sharp-tongued drill sergeant with an uncanny ability to spot diamonds-in-the-rough. Kim was the youngest Miss Georgia in the pageant’s history and alongside her mother and sister has been training pageant winners at “The Pageant Place” since 2006. Their family run business will be at the centre of this series with Kim and her team helping one or more of their girls tackle a specifi c challenge ending with a pageant or a talent showdown.

Bring It!Coach Dianna Williams and her Dancing Dolls troupe are taking on the hip hop world - one dance off at a time! Based in Jackson, Mississippi, it’s Coach D’s Dancing Dolls versus the rest of the world in this real life Bring It On. Each hour-long episode will follow the Dolls as they prepare for and travel to a competition or showcase that will culminate in a nail-biting stand-off between the Dancing Dolls and one of their sworn rivals!

Dance MomsEvery little girl has a dream… but their mothers have even bigger ones. We will explore the world of competitive dance, where mothers push their daughters to the extreme, while vicariously living out their own dreams through their children. These mothers are driven, fi erce and at times ruthless, spending thousands of dollars, some even mortgaging their homes – all for the chance to turn their daughters into stars.

24

Lifetime has Personality

FRESH RIVALS NEW SERIES

INTRIGUE & COMPETITION RETURNING SEASONS

MyLifetimeTV.ca

For more information, please visit ShawMedia.ca

Kim of Queens

Dance Moms

No Strings AttachedIn this comedy, Emma (Natalie Portman) and Adam (Ashton Kutcher) are life-long friends who almost ruin everything by having sex one morning. In order to protect their friendship, they make a pact to keep their relationship strictly “no strings attached.” “No strings” means no jealousy, no expectations, no fighting, no flowers, no baby voices. It means they can do whatever they want, whenever they want, in whatever public place they want, as long as they don’t fall in love. The question becomes - who’s going to fall first? And can their friendship survive?

25

INTRIGUE & COMPETITION RETURNING SEASONS

SCORCHING NEW MOVIES

Kim of Queens

Devious MaidsDevious Maids stars Dania Ramírez, Roselyn Sánchez, Edy Ganem and Judy Reyes as a group of housekeepers rocked by the death of one of their friends. They welcome a new member (Ana Ortiz) into their group, not realizing she’s a college professor gone undercover to exonerate her son in the murder investigation.

Preachers’ Daughters Preachers’ Daughters reveals a hard-hitting but often humorous look at the lives of these pastors’ daughters as they balance the temptations every teenager faces with their parents’ strict expectations and code of conduct as influenced by their faith. What happens will change these families forever, and surprise viewers with this unvarnished peek into their lives and the universal issues all households with teenagers face daily.

Crazy Stupid Love

No Strings Attached

Crazy Stupid Love At fortysomething, straight-laced Cal Weaver (Steve Carell) is living the dream–good job, nice house, great kids and marriage to his high school sweetheart. But when Cal learns that his wife, Emily (Julianne Moore), has cheated on him and wants a divorce, his “perfect” life quickly unravels. The hapless Cal is taken on as wingman and protégé to handsome, thirtysomething player Jacob Palmer (Ryan Gosling). But despite Cal’s makeover and his many new conquests, the one thing that can’t be made over is his heart, which seems to keep leading him back to where he began.

Devious Maids

CONTINUED

Demographic Profile % of A18+ AMA, English Canada

Total TV

Lifetime

Mal

e

Fem

ale

18-3

4

18-4

9

25-5

4

HH

wit

h K

ids

<12

Source: BBM Canada PPM data, %A18+ AMA, English Canada, M-Su 2a-2a (Aug 26 – Nov 24/13)

Key Research Findings

Audience Profile

• Over 2.9 million viewers tuned in to Lifetime in an average week

• Lifetime is ranked as a Top 5 Digital Network for multiple demos; #2 for F18-49 and F25-54

• Among the Top 20 of all specialty channels for F25-54 and F18-49

• Viewers – approximately 2.8 million (Mediastats August 2013)

• Top performing programs include Devious Maids, Witches of East End and Dance Moms

Source: BBM Canada PPM Data (Fall’13: Aug 26/13-Nov 24/13)/Total Canada

Life Choices Tracking the habits of Lifetime viewers

Lifetime viewers pay close attention to their appearance and enjoy shopping: • They consider themselves leaders in style/fashion (121), don’t feel complete without

a perfume/fragrance (147) and are willing to pay more for environmentally-friendly products (141)

• They enjoy internet shopping and have purchased clothing/footwear (150) and books (166) in the past year

• They like to change their appearance with cosmetics (154) and are regular users of foundation make-up (127), face powder (128), blush (129) and eye make-up including eye liner (135), eye shadows (141) and mascara (133)

• They use whitening toothpaste (131), hair colouring products (139) and multi-vitamins (112)

With kids in the household, Lifetime viewers are more likely to: • Own a pet (117) and to regularly purchase dog/cat treats (112) and animal health

products (136)

• Spend up to $250 on groceries per week (129), order take-out 3+ times per month (152) and visit food/recipes websites on a weekly basis (127)

• Keep a wide variety of snacks at home (125) including frozen desserts (187), potato chips (116), crackers (122) and snack cakes (153)

Lifetime viewers like to take time from their busy lives to unwind: • They like to dine at fine restaurants as often as possible (134) and tend to go to the

movies a lot (132)

• At least twice a year they travel outside of Canada on vacation (130), visiting friends/relatives (139) or going to a beach (132)

• They enjoy a wide variety of hobbies including photography (159), dancing (146), bird watching (142) and gourmet cooking (128)

• Fans of a healthy lifestyle, they attend health/fitness clubs (115) and enjoy yoga/pilates (134), aerobics (122) or swimming (119)

It’s important to Lifetime viewers to have a comfortable and beautiful home: • They love spending time looking at home decorating ideas (119) and have purchased

furniture (129), home accessories (118), window treatments (126) and gardening supplies (112) in the past year

• They are consumers of cleaning supplies such as bathroom (125), window/glass (126) or all purpose cleaners (115) as well as air fresheners, carpet & room deodorizers (151) and bleach (130)

Lifetime viewers keep close tabs on their finances. They are more likely to: • Take advantage of telephone/internet banking (121)

• Use the services of a financial planner (113), personally file tax returns (116) and carry life insurance (123)

• Always use a shopping list when grocery shopping (126) and look at flyers/newspaper inserts when creating a shopping list (130)

PMB Fall 2013 2-year readership database, English Canada, Index based on Comp% of A18-54 vs. population

26

47 39 53 61 21 23 43 46 45 47 18 19

Mal

e

Fem

ale

18-3

4

18-4

9

25-5

4

HH

wit

h K

ids

<12

27

K U H Y T G C B S V F R D S W C P L K I U M W H T B V C D M N B G B P E R S O N A L I T Y O H J M N B V I F B M R R R D W V T R D C F V V M R V S D A N C E K M D R T L I A I H I Y H C V D G T E X C I T I N G N D O K T H B G V N T F I D G K D V L P I E F C I S G E N S T G U H L R M S R X O N M A G R F V L Q Y W E C E S U U H N G O K N G S W D C A S Q S W S Z X I K M E F O K M P H E I J N B G T N J N M O J H E L C X M O V I E S G B N D Q A Z W S H C O M P E T I T I O N M N G B

Word Search

WordsAnswer

BringCharactersCompetitionDanceDeviousEngagingEscape

ExcitingFreshHollywoodIndulgeLife MaidsMoms

MovedMoviesPersonalityRivitingStarsTime

K U H Y T G C B S V F R D S W C P L K I U M W H T B V C D M N B G B P E R S O N A L I T Y O H J M N B V I F B M R R R D W V T R D C F V V M R V S D A N C E K M D R T L I A I H I Y H C V D G T E X C I T I N G N D O K T H B G V N T F I D G K D V L P I E F C I S G E N S T G U H L R M S R X O N M A G R F V L Q Y W E C E S U U H N G O K N G S W D C A S Q S W S Z X I K M E F O K M P H E I J N B G T N J N M O J H E L C X M O V I E S G B N D Q A Z W S H C O M P E T I T I O N M N G B