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Killer Apps for your Business The Apps market increased With the large volume of Smartphone and tablet Users, exponentially over the past few years. There is no better time to be a part of this Apps World & SDI fulfill your App development requirements. What's a Killer app? A killer app is not just something which people pay $0.99 to download. It's not just an app which a million people download on the first day. It's an app which justifies even the cost of the phone that runs the app. If the phone costs $699, it's like you are paying $699.99 for the phone and the built-in app. Now that's a killer app! But it's not just about the money - it's about something infinitely more scarce in our speeded up world. It's really about the amount of TIME that people spend on it. If people use an app for an hour a day that's like 4 years out of their long lives just on this one app. Now that's really a killer app. How Can I Dream up a Killer app? A dream merchant can create visions of glory from thin air - and get people to buy into it - sometimes literally. Is that an art that is genetic or a skill that can be learnt? Usually a combination of the two, of course - just like everything else worthwhile in life. An artistic or creative ability is not just about painting or singing, it's really more about telling stories. Even short tales, jokes, repartees, apropos points - really anything that creates an excuse for a conversation. That's artistic. So where's the App in that? All you have to do is put yourself in everyday situations where people are dealing in information, or getting bored for lack of interesting stuff. Observe, observe, observe. Voila - out pops an idea for an app. An App is really nothing more than a story with actors and interactions between them. Life is a stage. And you are the playwright - and the play could start with just a single page script. And evolve into a whole experience that transports the app user into a different world. How can I validate my app before spending too much money? The trick is not to get caught in selling the app to yourself! Get a functional prototype built Maybe a simulation Even some HTML Show it around the office, in the 'hood, to kids, to the plumber, grocer, baker even. Maybe a cop or

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Page 1: Killer Apps for your Business

Killer Apps for your Business

The Apps market increased With the large volume of Smartphone and tablet Users, exponentially over

the past few years. There is no better time to be a part of this Apps World & SDI fulfill your App

development requirements.

What's a Killer app? A killer app is not just something which people pay $0.99 to download.

It's not just an app which a million people download on the first day.

It's an app which justifies even the cost of the phone that runs the app.

If the phone costs $699, it's like you are paying $699.99 for the phone and the built-in app.

Now that's a killer app!

But it's not just about the money - it's about something infinitely more scarce in our speeded up world.

It's really about the amount of TIME that people spend on it.

If people use an app for an hour a day that's like 4 years out of their long lives just on this one app.

Now that's really a killer app.

How Can I Dream up a Killer app?

A dream merchant can create visions of glory from thin air - and get people to buy into it - sometimes

literally.

Is that an art that is genetic or a skill that can be learnt?

Usually a combination of the two, of course - just like everything else worthwhile in life.

An artistic or creative ability is not just about painting or singing, it's really more about telling stories.

Even short tales, jokes, repartees, apropos points - really anything that creates an excuse for a

conversation.

That's artistic.

So where's the App in that?

All you have to do is put yourself in everyday situations where people are dealing in information, or

getting bored for lack of interesting stuff. Observe, observe, observe.

Voila - out pops an idea for an app.

An App is really nothing more than a story with actors and interactions between them.

Life is a stage.

And you are the playwright - and the play could start with just a single page script.

And evolve into a whole experience that transports the app user into a different world.

How can I validate my app before spending too much money?

The trick is not to get caught in selling the app to yourself!

Get a functional prototype built

Maybe a simulation

Even some HTML

Show it around the office, in the 'hood, to kids, to the plumber, grocer, baker even. Maybe a cop or

Page 2: Killer Apps for your Business

firefighter too!

Never be scared to show it in its infancy - it's your kid - might as well be proud of it no matter what :-)

And listen carefully to the feedback, and iterate your idea

Building the killer app

not a coder? no worries.

There are plenty of programmers in the world who can do a terrific job of writing the code.

But make sure you test it thoroughly. There’s nothing worse than a malfunctioning app either!

not a designer? no worries.

There are plenty of designers in the world who can make your app look gorgeous - just make sure to

not make it too fancy - it needs to have a few special features only - not the kitchen sink.

Apps are aspirational - they need to fit into a user’s life just like a sleek phone in a pocket.

Marketing the killer app

not a marketer? no worries.

There are plenty of ways to get your app on the marketplaces like iTunes, Android stores, etc. And

plenty of ways to make sure that people notice it by using social media, and search engine

optimization.

Find some early adopters who are influential. Ashton Kucher has had a phenomenal track record of

picking the apps and popularizing them.

Want to go downstream ? Try underserved markets with huge mobile penetration such as Brazil, India,

middle America, Africa. A successful app will not just make you money it will also earn you undying

gratitude from the masses.

We are talkin' 'bout a revolution - well you know - we all got to change the world!

(a beatles song)

Monetizing the killer app

Monetizing is a fancy word for making money.

There are so many ways to do this.

Charge per app download.

Make the first uses free and then charge for more usage - this is called Freemium model

Make a free version and then upsell newer versions once the first one catches fire.

Get even more interesting - become your bank - allow them to buy stuff from within the app itself.

Ads! That’s the easiest way.

Networking the killer app

Your app needs to meet other apps for many, many reasons.

The main reason is that a great app has only a few functions that make it successful - but a user needs a

lot more functions.

So your app needs to meet up (integrate with) other apps such as: twitter, facebook, LinkedIn...

Page 3: Killer Apps for your Business

How about hooking it up with calendars, email?

How about a website for the app - now you are talking!

Once an app is completely networked it becomes impossible to rip it out and it gets home position on

the front page of the user’s phone.

To know more on Killer App Development, custom App designing costs from top App developers

India, visit www.softwaredevelopersindia.com or contact them directly at 408-802-2885 or mail at

[email protected].