1. Greetings, I enjoyed speaking with you on Monday and think
that we came up with some great ways to reach your kickstarter
goal. this email will just recap some of the strategies that will
best suite your needs. APPROACHING APPLE- While there are many
people making iPhone movies, your advantage is that you are using a
minimalist approach in your trailer and the trailer is too good to
ignore. We will approach apple from a technology with diversity
standpoint. Very few minority filmmakers are going into this
territory of film making, giving you an advantage with Apple. BUILD
THE TRIBE ORGANICALLY- The best PR is word of mouth. By going to
individuals and personalizing your request to donate they will feel
not like a dollar sign but a actual investor in the movie making
process. The idea for the Google+ hangout is a great way to get
individuals involved. MAKE THE MESSAGE HIT THE HEART- People are
more likely to donate when they feel that someone is telling their
story. The Affair gives a message of illicit love and obsession,
which at one point in every ones life we will deal with this
subject. A great idea to make the message connect to the heart is
by giving fans a platform to talk about their own Affairs in the
form of a facebook group or twitter chat. Tumblr has a way to
submit questions and post anonymous so that way people can submit
their stories while getting up to date info on the movie and
kickstarter campaign.