Upload
brasen
View
39
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Kickstart Your Social Media Marketing. Presented By: Jordan Hatch. It’s easy to say what…. It’s difficult to say how. The 15 Minute Plan. Is Your Market Using Social Media?. The data says “Probably” but how can you find out?. - PowerPoint PPT Presentation
Citation preview
Kickstart Your Social Media
MarketingPresented By: Jordan Hatch
It’s easy to say what…
It’s difficult to say how.
The 15 Minute PlanBlock Time Spent
1st 5 minutes
2nd 5 minutes
3rd 5 minutes
Is Your Market Using Social Media?
The data says “Probably” but how can you find out?
Age Range % Using Social Media18 - 29 83%30 - 49 70%50 - 64 51%
65+ 33%
Source: Pew Research Center’s Internet & American Life Project surveys: Feb 2005, Aug 2006, May 2008, April 2009, May 2010, May 2011
Awesome Search Tools
• Filter based on location, age, sex, likes, education
• Gives you a rough estimate of how many people on Facebook meet that criteria
Facebook.com/ads
Awesome Search Tools
• Search for keywords and hash tags in conversations
• Enables you to see if there is anyone talking about your industry online
Twitter.com/search
Social Media Characters
• Creates original content to share
• Blogs, Tweets, Status updates, pictures, infographics, and Pins
• Tons of content• Hard to keep up with
it all• Not concerned with
responding
The Parrot
• Shares other people’s content
• Follow the great Producers
• Not considered an expert
• Viewed as a clearinghouse for good content
• Uses social media to resolve issues
• Want others to know about bad experiences they’ve had
• Viewed as a nuisance by the brand
• Viewed as a victim by other onlookers
• An advocate for the consumerThe Antagonist
• Views content, clicks links, watches videos, etc.
• Rarely shares content with others unless it’s really good
• Hard to grow their network
• Follows lots of people but rarely has followers
• Everyone knows what’s going on with them
• They share everything and respond to everything
• Conversation starters• Easy to tune out when
the same story is told over and over
• Loves seeing others succeed
• Posts inspirational messages
• Pump everyone up for everything
• Looses it’s impact because it’s done so much
• Gets followers but looses them quickly
S. M. M. P. D.Social Media Multiple Personality Disorder
You need to adopt the good elements from ALL of the characters while avoiding the bad elements
3 C’s Of Social Media1. Community - growing your social media
reach by getting followers
2. Content – putting stuff out there that gets seen and responded to
3. Conversations – having a 2-way dialog with others
The 15 Minute Plan
Block Time Spent Focus
1st 5 minutes Community
2nd 5 minutes Conversations
3rd 5 minutes Content
The First 5 Minutes - Community
Image credit: absolutevisit.com
Leverage Your Existing List
Social Sharing Snippet
Leverage Your Existing ListSocial Sharing Layout
Create A Facebook Ad• Filter based on
location, age, sex, likes, education
• Gives you a rough estimate of how many people on Facebook meet that criteriaFacebook.com/ads
Follow, Comment and Respond to Industry Leaders
• Twitter Searchwww.twitter.com/search
• Add a panel with HootSuitewww.hootsuite.com
• Find industry leaders on Kloutwww.klout.com
The Second 5 Minutes - ConversationsAll good conversations require 3 things:
1. Speaker
2. Message
3. Listener
Engage In Conversations That Are Already Happening
www.hootsuite.com
Start Your Own Conversations
The Antagonist
Be Transparent and Responsive
The Third 5 Minutes - Content
Content is king!
Needs to be:• Engaging• Shareable• Worthy of comments
O. P. C.(Other People’s Content)
www.google.com/alerts
Write a Blog Post• Take your 5 minutes and
write 1 paragraph of a blog post.
• Do this 3 times a week to create your weekly blog post
• Hire an outsourced copywriter from WriterAccess.com
• Take their content and make it your own
Fiverr.comAll kinds of services for just $5• Video testimonials• Infographic templates• Tweets and Re-Tweets• Voice recordings• Graphics• Videos
Goal SettingCommunity Conversations Content
2 Week Goal20% increase in the
number of followers on
Facebook and Twitter
Ask 2 questions on Twitter
Ask 2 questions on Facebook
20 tweets1 blog post 15 retweets
1 Month Goal500 Twitter
followers and 100 likes on Facebook
Run a poll with 150 responses
3 blog posts, 100 tweets and 15
retweets of your content
Put It In Action