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The format is this: I’m going to go over some fairly simple Social Media 101 basics at first. This may be rehashing what many of you already know, but I want to make sure we are all using the same vocabulary as we move forward.After that, I’m going to share with you the 3 social media must haves every association needs today.We’ll talk about goal setting and monitoringAnd along the way, I’ll be sharing examples with you of associations and different businesses - the really good and the just getting there organizations – and what they are or are not doing right.
Citation preview
90 Minute Kickstart
Facebook and Twitter for
the Busy Community Bank
Professional
Get O
ver It
http://www.flickr.com/photos/jfgornet/
Twitter and Tweeting
Twit
ter
Voca
bula
ry Twitter
Tweet
Twitterer/Tweep
Followers/Following
@
Hashtag (#)
#FF
Tweetups
Tweetdeck/Hootsuite
Missed opportunity to share legal disclosure regarding
information security on site
Twitter Review
Facebook and Liking
Face
book
Voca
bula
ryFacebook
Like/Liking
Fan
Post to the Wall
Facebook Friend
Facebook Group
Facebook Page
Facebook Review
Poll
#1
Where to Start:
Social Media Maturity
Passive
Responsive
Engaged
Creative
Where
We A
re
Twitter and Facebook basics
Poll #1
Questions
3 social media must haves
Goal setting
Trends in industry
Poll #2
Questions
x
Monitoring
What
We K
now
2010/2011 – CitiBank trains 100 staff to handle online social media customer queries
2010 - Sweden’s SEB establishes online community for treasury and finance professionals – The Benche
2011 - FirstDirect launched first transactional banking app for smartphones
Older generations are now the fastest growing segment using social media sites
Where
to S
tart:
Thre
e S
ocia
l Media
Musts
Policy
Planning
Monitoring
http://www.flickr.com/photos/pshanks/
Socia
l Media
Policy
What’s out
there
Adapt to
your needs
Share with
employees
Update
annually
Are
You R
eady?
Social Media Policy would help
an employee decide how to
respond or not respond to this
message
New
Touch
poin
ts
Soci
al M
edia
Pla
n/G
oal S
ett
ing POST Methodology
P – People O – Objectives S – Strategy T – Technology
Onlin
e
Com
munit
ies
http://www.flickr.com/photos/jfgornet/
Legal information about personal and banking information security
Engaging with industry professionals as well as
customers…building relationships
Links “above the fold” on homepage
The Fo
urth
Scre
en
QR Codes or 2D
Poll
#2
Conce
rns
Where to begin
Legal liability
Time management
Now
What? 1.Test the waters
2.Work at the three musts
3.Monitor
4. Identify POST goals
5.Make time for social
6.Review, assess and benchmark success
Time Management Google Alerts Tweetdeck SocialMention.com
Ab
ou
t M
on
itori
ng
Time Management features:
Instant
Daily
Weekly
Google Alerts to search:
“Name of Bank”
“Name of Bank” location
Industry terms related to bank
Prominent names affiliated with bank
Competition names
Simple to use:
http://bit.ly/gQNEe2
Assign email account to Google Alerts page
More Alerts Tips: http://bit.ly/googleicba
Why
Soci
al
Media
Matt
ers Businesses that ignore
social media do so at the risk of becoming irrelevant
Social media activity ≠ More money
Social media activity Greater engagement, impact
Social Media is not a fad
Poll
#3
Feedback
Thank Yo
u @kikilitalien on
kiki_litalien on Skype
Ms. L'Italien is senior
consultant, technology
management for DelCor,
an IT consultancy firm.
Her focus is helping
organizations connect
with member
communities through
effective
communications and
social media strategies.
