European Space Agency

B I O D I V E R S I T Y

B i o d i v e r s i t y W e b i n a r s - 2 7 & 3 0 A u g u s t 2 0 1 9

Norbert Hübner - Norbert.Huebner@esa.intAsimina Syriou - Asimina.Syriou@esa.int

KICK START ACTIVITY

ESA-TIAA-HO-2019-1705

https://business.esa.int/biodiversity

ESA UNCLASSIFIED - For Official Use ESA 27/08/2019 | Slide 2 European Space Agency

Kick-Start Biodiversity

• Due to the number of attendees, please keep your microphones muted at all times and switch off the webcam function

• You can use the conversation function anytime to submit your questions. They will be addressed during the Q&A at the end of the webinar

WELCOME TO THE WEBINAR! Before we start…

ESA UNCLASSIFIED - For Official Use ESA 27/08/2019 | Slide 3 European Space Agency

1. Introduction• Fuel your business• What ESA offers• Funding opportunities

2. Space for Biodiversity• Opportunity• Background• Topics of relevance• Enablers from space

3. Kick-start Activity essentials• Introduction to Kick-start Activity• Thematic Calls• Authorization from National Delegations• How to apply• The Proposal Template• Study Tasks

4. Q&A

WEBINAR AGENDA

Kick-Start Biodiversity

European Space Agency

Human Spaceflight Technologies

Space Weather

Earth Observation

Satellite Navigation

Satellite Communication

Financial

Aviation

Education

Energy

Media

Agriculture

Environment

Transport

Healthcare

Maritime

ESA UNCLASSIFIED - For Official Use ESA 27/08/2019 | Slide 4

Can you leverage space technology and data for the benefit of life on Earth?

FUEL FOR YOUR BUSINESS

European Space AgencyESA UNCLASSIFIED - For Official Use ESA | 27/08/2019 | Slide 5

esa business applications

Use of theESA Brand for

Credibility

We’ll work together to make your idea commercially viable, with:

Zero-Equity Funding

(€60k-€2M+)

Tailored Project Management

Support

Access toOur Network& Partners

WHAT ESA OFFERS

ESA UNCLASSIFIED - For Official Use ESA 27/08/2019 | Slide 6 European Space Agency

Kick-Start (AO-xxxxx)

CustomerDemand

FeasibilityStudy

(AO-9305)

DemonstrationProject

(AO-9305)

OperationalService

ValidatedMinimum Viable Service

ValidatedBusiness Case for

Minimum Viable Service

Customer DrivenBusiness Opportunity

The AO number for the theme “Biodiversity” will be AO-10011

FUNDING OPPORTUNITIES

ESA UNCLASSIFIED - For Official Use ESA 27/08/2019 | Slide 7 European Space Agency

6 months durationup to €60K ESA funding (75% ESA co-funding)Develop and assess business case for new commercially viable services•Customer Engagementincl. needs and value proposition validation

•Technical Feasibility Assessmentincl. service and system architecture, space data/technology integration

•Commercial Viability Assessmentincl. business model and plan

OPPORTUNITY

ESA UNCLASSIFIED - For Official Use ESA 27/08/2019 | Slide 8 European Space Agency

BIODIVERSITY BACKGROUND

Biodiversity – Biological diversity is the variety of lifefound in any of, or across, Earth’s ecosystems.

It is fundamental to life on Earth since it provides oxygen,food, clean water, fertile soil, medicines, shelter,protection from storms and floods, fibres for clothing, astable climate and even recreation. It is estimated thatthe services provided by ecosystems are worth trillions ofdollars, more than double the world’s GDP!

Biodiversity loss in Europe alone costs the continent€450m a year or, 3% of its annual gross domesticproduct. However, the current state of biodiversity isominous; overpopulation and overconsumption aredriving a biodiversity crisis as people continue to expendresources in an unsustainable fashion.

Space assets and satellite technologies, combined withadvanced and innovative ways to use them, can make acrucial difference in the future of the biodiversity onEarth.

ESA UNCLASSIFIED - For Official Use ESA 27/08/2019 | Slide 9 European Space Agency

TOPICS OF RELEVANCE

Agriculture: as the current largest contributor to biodiversity loss, large scaleinnovative solutions are crucial to help conserve, sustain and restoreagricultural biodiversity.

Fisheries and Aquaculture: large scale ‘modern’ fishing methods are havingdevastating effects on ocean ecosystems, so tracking of aquicultureequipment and water quality worldwide is essential.

Biofuel: second generation biofuels, which could make all the difference fortomorrow’s biodiversity and climate, need new technologies andmethods to work efficiently and practically.

Transport Networks: the relentless global expansion of transport networksmakes it increasingly important to prevent the breakup and destruction ofnatural habitats with innovations such as emissions monitoring, moreefficient routing and wildlife corridors and crossing points.

SatelliteNavigation

SatelliteCommunication

EarthObservation

Spaceflight Technologies

ESA UNCLASSIFIED - For Official Use ESA 27/08/2019 | Slide 10 European Space Agency

Global Positioning

Navigation

Velocity

Precision Timing

Activity Tracking

Route Optimisation

Personal Security

Reliable and Secure Communication

Remote Connectivity

Backup to Terrestrial Infrastructure

Land, Sea, Air Monitoring

Infrastructure Monitoring

Resource Mapping

Environment Sensing

Change Detection

Weather and Pollution Forecasting

Augmented Reality

Health Sensors

Procedures

Big Data Processing

Artificial Intelligence

THE POWER OF SPACE

ESA UNCLASSIFIED - For Official Use ESA 27/08/2019 | Slide 11 European Space Agency

• “Kick-start Activities” is ESA’s funding scheme enabling companies to undertakeshort Feasibility Studies (up to 6 months) that explore new service and applicationconcepts making use of space capabilities.

• “Kick-start Activities” offer an instrument to assess the technical feasibility andcommercial viability of an idea with limited initial investment by companies. Assuch, this scheme is considered particularly attractive for SMEs and Start-ups,granting them an easy entry into ESA Business Applications.

• ESA is committed to a rapid evaluation process, for allowing companies to keepthe pace in the market.

• Successful Kick-start Activities can be further developed into commercially-viablebusinesses with follow-up support from ESA Business Applications in the form ofDemonstration Projects (*)

(*) https://business.esa.int/funding/direct-negotiation-call-for-proposals/demonstration-projects

INTRO TO THE KICK-START THEME

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• The Thematic Calls for Kick-start Activities are open to any company or organisation in participatingMember States (Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland,Italy, Luxembourg, the Netherlands, Norway, Poland, Portugal, Romania, Sweden, Switzerland and theUnited Kingdom).

⇒ Restricted to organisations not having received already 2 contracts within the last two yearsunder this Kick-Start scheme (but such organisations are free to apply directly to AO-9305)

• Kick-start activities aim at exploring the viability of new service/application concepts and consolidatingthe customer/user landscape including derivation of user requirements.

• Kick-start activities resulting from Thematic Calls are funded at 75% by the Agency for a maximumamount of 60,000 Euro per activity.

• The Thematic Calls for Kick-Start Activities follow a competitive tendering procedure. The evaluationcriteria and associated weighting factors are published in the ‘Letter of Invitation’ of the Call forProposals.

THEMATIC CALLS FOR KICK-START ACTIVITIES

ESA UNCLASSIFIED - For Official Use ESA 27/08/2019 | Slide 13 European Space Agency

The availability of funding for this specific Thematic Call against which you submit your Proposal is anadmissibility criteria. Proposals not authorized at the closing date of the Thematic Call will not be admittedfor evaluation.

For each individual Thematic Call, information on the list of Member States that have already provided theirfinancial support (pre-authorization) to this Thematic Call in provided in the cover letter of the tenderdocuments.

In case your company/organisation resides in a country which has not pre-authorized this Thematic Call,you need to contact your National Delegation as soon as possible to potentially obtain such authorization.The contact information of the National Delegations can be found at https://business.esa.int/national-delegations.

For the Thematic Call on ‘Biodiversity’, Germany, Luxembourg, Norway, UK have pre-authorized the funding.Switzerland is not supporting any kick-start activity.

AUTHORIZATION FROM NATIONAL DELEGATIONS

European Space AgencyEuropean Space AgencyESA UNCLASSIFIED - For Official Use ESA 07/05/2019 | Slide 14

HOW TO APPLY 1/2

1. Register by completing online questionnaire on ESA-STAR Registration on (minimum ‘light registration’) (https://esastar-emr.sso.esa.int)

2. Download the official tender documentation (Invitation to Tender) via EMITS ‘AO-10011’ from 02nd September 2019 onwards.

3. Create ‘Bidder Restricted Area’ in ESA-STAR

4. Write your proposal and obtain Letter of Authorization from National Delegation, as needed.

5. Submit your proposal via ‘Bidder Restricted Area’ in ESA-STAR Tendering by 25th October 2019, 13:00 CEST(Do not wait until the last minute!)

European Space AgencyESA UNCLASSIFIED - For Official Use ESA 07/05/2019 | Slide 15

The Letter of Invitation to Call for Proposals is issued on EMITS (http://emits.sso.esa.int/emits/owa/emits.main) under ‘AO-10011’ and includes:

• Letter of Invitation

• Appendix 1: Activity Description “Biodiversity”

• Appendix 2: Draft Contract

• Appendix 3: Tendering Conditions for Express Procurement Procedure - EXPRO/TC

• Appendix 4: Proposal Template

HOW TO APPLY 2/2

European Space AgencyESA UNCLASSIFIED - For Official Use ESA 07/05/2019 | Slide 16

THE PROPOSAL TEMPLATE

Your Proposal shall include the followinginformation:

A) Proposal Cover Letter (template)

B) Detailed Proposal (template)

1) Executive Summary (max 1 page)

2) Business Potential (max 5 pages)

3) Technical Concept (max 5 pages)

4) Team and Resources (max 3 pages)

5) Management (max 4 pages, pre-filled)

6) Financials (max 2 pages)

ESA UNCLASSIFIED - For Official Use ESA 27/08/2019 | Slide 17 European Space Agency

• Service Requirements• Secured interest from potential customers for

further involvement (e.g. in Demo Project)

• Service and System Architecture• Proof of technical feasibility of most critical

aspects

• Business Plan• Secured funding for potential follow-on

activity (for own developments, potential co-funded Demo Project)

STUDY TASKS

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Q&A

European Space Agency

Contacts:

Norbert Hübner – Norbert.Huebner@esa.int

Asimina Syriou – Asimina.Syriou@esa.int

THANK YOU FOR PARTICIPATING