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Table of Contents

Project Summary…………………….. pg. 2

Project Description...................

City Staff Advisors...................

Project Team........................... Project Purpose.......................

Project Details………………………… pg. 3

Project Outcomes and Impact...............

Current Project Status..........................

Stewardship Plan.................................

Methodology........................................

Phase 1) Pre-Launch

Phase 2) Deployment

Phase 3) Programming and De-Launch

Future Steps.................................... pg. 6

Logistics Recommendations…….

Budget Recommendations……….

Budget............................................ pg. 9.

Graphics......................................... pg. 10

Appendix: Feedback and Media Mentions Listing….. pg. 11

Appendix II: Press Release

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Project Summary

Project Description

Keys to the Streets is a project that brings free, playable pianos to the public spaces of Vancouver thissummer! Our pianos will be available to play from July 1 to August 24, 2013. A volunteer run operation, thisproject is inspired by similar pop-up piano initiatives which have appeared in cities such as Montreal,Toronto, and New York.

Keys to the Streets seeks to build upon this spirit of inspiring music and creativity in our urban environmentthrough revisiting the public piano concept in a way that is uniquely supported by Vancouver communityorganizations. When the program ends in August, these pianos will be donated to their stewardingorganizations for indoor enjoyment!

City Staff Advisors

The main City Contacts for Keys to the Streets 2013 were Doug Smith (City of Vancouver Sustainability

Group - Assistant Director) and Lindsay Cole (City of Vancouver).

Project Team

Project Lead: Gian-Paolo Mendoza

Social Media Coordinator: Ian Bryce

Co-Project Leads: Rebecca Till and Alexandra Venner

Greenest City Goals

Zero Waste: through the upcycling of old, used pianos that were collected for free through craigslist into

new, temporary public amenities

Green Transportation: through the placing of pianos in sites that encouraged active modes of transportation)

Project Purpose

To showcase lively and creative uses of public space throughout Vancouver and tangibly presenting what asummer public piano program for Vancouver could look like.

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Project Details

Project Outcomes and Impact

The three main project outcomes set at the beginning of the Summer term were as follows:

Deployment of three to four public pianos in select public sites around the City of Vancouver

Documentation of the program for future use and expansion Establishing relationships with community organizations and local businesses to move the project

forward

The project also hosted a ‘Sunset Serenade’ public jam session and sing-along event at Spyglass Dock

from 6-8pm at Spyglass Dock with an attendance count of over 120 people throughout the course of the

night, with around eight different musical acts coming to spontaneously play music for the audience.

The media coverage of the project was incredibly extensive and unexpected. The project was featured on a

variety of news outlets, including two television spots on Global BC, two radio interviews on CBC, numerous

print news sources (Metro News, Vancouver Sun, Vancouver Courier), and several online sources (Vancity

Buzz, Scout Magazine, The Huffington Post, The Georgia Straight, and others).

Through this project, CityStudio has now developed relationships with the following organizations: Odyssey

II Mount Pleasant, St. George Rainway Project, Mount Pleasant Family Center, Creekside Community

Center, Spyglass Place, Vancouver Public Space Network, The East Van Moving, Metro News Vancouver,

Global BC/AM1, Vancouver Courier. Furthermore, CityStudio Vancouver, through this report, now has a

more comprehensive guide for future Keys to the Streets launch strategies.

Current Project Status

The project is currently dormant for the Fall and Spring Semesters, with all and any programming involving

the use of the remaining instruments to be carried out at the discretion of CityStudio Vancouver.

Stewardship PlanCityStudio Vancouver is currently housing 2-3 public pianos for the Fall and Spring Semesters, future pianos

may be collected as needed by future project teams.

Methodology:

Phase 1) Pre-Launch

Piano Collection - free, used apartment sized pianos were collected from four places around the Lower

Mainland: one from a basement suite near UBC, one from a house near Commercial Drive, and two from

seniors homes in White Rock. A variety of transportation methods were used, including U-Haul Trailers and

a Cargo Van. Ratchet straps were donated for use personally. With a furniture dolly, it requires just four

people (you can get away with three) to lift and move these pianos; not factoring in for stairs.

Formulation of Stewardship Agreements - Locations were scouted and narrowed down based on factors

such as Foot Traffic Potential, Security, Natural Weather Coverage, Proximity to Residential Areas (or

potential for Noise Disturbance). I approached site stewards based on how high each potential site scored in

each of these areas. The stewards I approached included Creekside Community Center, Odyssey II - Mount

Pleasant through connections made with the St. George Rainway Project, CityStudio Vancouver, and the

Vancouver Board of Parks & Recreation.

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Piano Modification (Painting, Drilling) - using a ¼” sized drill bit for 3/16” gauge galvanized chain, two holes

were drilled in each piano bench to form a perpendicular angle for the locking mechanism. Painting required

a base coat of either white, blue, or orange (leftover from the Reimagine Your Park Project of Spring 2013),

with designs done freehand by a local illustration and graphic design student. The student also donated time

to hand cut a set of stencils for quick branding of the CityStudio logo (in two sizes) on all the pianos,

benches, and covers (these still exist at CityStudio for their use).

Materials Collection - involved going to retailers such as Canadian Tire and Rona for the collection of

materials such as paintbrushes, chain (6 to 7 foot lengths depending on the piano), locks, and BBQ Covers

(acting as rain covers). I used the “Facto” brand Barbecue Covers from Rona, with dimensions at 81 x 26 x

37: the largest size. They fit quite snugly when covered properly and only took about two minutes to put on.

The pianos were completely dry in the few instances of rain throughout the duration of their outdoor

deployment. Link: http://www.rona.ca/en/grill-cover---large-grill-cover

Moving Logistics (Movers, Labor, Deployment Date and Plan) - piano movement was performed by The East

Van’s donation of a moving truck (only for the initial launch date on June 25), and volunteer labor recruited

through my personal networks. Using a Furniture Dolly (4-wheeled, flat) greatly increased the mobility of thepianos and ease of movement.

Media Strategy Development - this simply involved drafting an official CityStudio Vancouver press release.

As we did not expect the media attention the project attracted, we ran into some early issues concerning

the involvement of the Vancouver Public Space Network in the project; these were sorted out as the media

coverage ramped up however.

Phase 2) Deployment

Piano Deployment and Preliminary Tuning and Maintenance - we launched on a week where there was

heavy rainfall in Vancouver. The covers for the pianos stayed on for the majority of the week until the sun

came out during the first week of July. Simple tuning of the lower octaves was performed by myself one anda half weeks after the launch of the pianos.

Handling of Media Requests - talking points were established in short preparation for the number of print,

online, and broadcast interviews that were done for the project.

Regular Maintenance - the frequency of maintenance on each piano depended largely on the state of the

pianos prior to launch, as well as their location and frequency of use. The Creekside and Polka Dot Pianos

were definitely the instruments with the highest amount of foot traffic and usage; however by the end of the

project they had definitely suffered the most in terms of mechanical issues. Sticky keys and un-regulated

hammer lever action were probably the most prominent issues of both of these pianos by the end of the

program: the polka-dot piano especially since it had endured nearly ten full moves (more than any piano

should have to go through in its lifetime) throughout the entire summer. On the flipside, the Rainway Piano

at Robson Park held its tuning the best (only had to tune it once after deployment) out of all four pianos and

remained the most playable of the pianos by the end of the project; the foot traffic on average seemed to be

lower in Robson Park, however.

Phase 3) Programming and De-Launch

Plan and Execute Project Programming - this is where the creativity of the CityStudio team came largely

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into play. Ideas for events this year included running a Video Contest and our closing event: the Sunset

Serenade, a picnic and jam session at Spyglass Dock on August 20th. Other events included the Robson

Park demo launch, where the Polka Dot Piano was featured at Viva Vancouver’s Robson Square closure for

four days during the second week of July. Other potential future ideas may include themed jam sessions,

promoting music video shoots for local musicians, etc.

De-Launch Strategy - a series of social media updates were scheduled to alert online followers of each of

the individual pianos’ exit dates and times. Volunteer labor was assembled in accordance with dates and

times that worked for both us and each pianos’ respective organizations’ (in this case, CityStudio, Odyssey

II, and the City of Vancouver).

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Future Steps

2013 Project Lead Recommendations

Logistics Recommendations

If this project were to be undertaken again in the future with a more solid and dedicated team-based

framework, the following positions would be best optimized by 1 to 2 extra people in addition to a Project

Lead:

Community Engagement + Logistics Coordinator: would be responsible for arranging meetings and

writing contracts with appropriate stewards, listing out potential sites, and coordinating the logistics

of piano movement and any external modifications needed for each piano

Graphic Design + Media Coordinator: would be responsible for any graphic work needed to be done

for the pianos, the website, social media channels, and general correspondence with the media and

interested parties (ie potential volunteers, etc.)

Time Allocation - Given my experience as the lead manager and executor of the project, I found that with

my set hours at CityStudio (16 hours per week), I was just able to manage arranging piano stewardship

contracts with two community partners (for Creekside and the Rainway Piano), plus CityStudio, and in

addition to coordinating and executing the other project duties throughout the three phases. This may

change in the future though, given the media visibility of the project and with a greater number of people

understanding more about what Keys to the Streets is and how it works. It would have been a great help to

have a dedicated team of 1-2 more people to rely on during the more high-pressure moments of the project.

Spyglass Dock is a key location for CityStudio: the relatively simple act of moving a piano outdoors

(perhaps even for a sunny week in the Fall and Spring semesters) has performed wonders for CityStudio’s

visibility and ownership of the Public Pianos of Vancouver. CityStudio should keep this in mind moving

forward; albeit with a more robust strategy to deal with noise complaints (such as an honor locking system

perhaps).

If CityStudio would remain open to housing 2-3 pianos in the studio space for the rest of the year, that would

also help to address a big gap in stewardship, if future community partners do not have the capacity to take

them indoors. Additionally, it guarantees CityStudio a fleet of pianos for future years and for other uses;

scrambling to pick up pianos under a deadline was definitely one of the least coordinated or controllable

elements of the project this summer.

Piano Movement, while we have found a pretty decent solution this year, still remains a bit of an issue. If

future project teams seek to deploy larger upright grand pianos (which there are plenty of on the local

used/free market) outdoors as part of future Keys initiatives, a more robust and reliable solution is needed.

Collecting these four pianos before our launch deadline was probably one of the most tiring and franticaspects of the project. The availability and commitment of our solely volunteer-enlisted manpower was

unpredictable and inconsistent, often times clashing with the schedules of the previous owners of the pianos

and resulting in further delays and miscommunication. It is no easy task to accomplish without a reliable

moving vehicle, which our budget did not allot an appropriate amount of funds for this year. It just so

happened that my personal vehicle had the capacity to tow small utility trailers that were used to collect

three of our four pianos this year, but future project teams may not have this option. The initial piano

collection process, in my opinion, illustrated very clearly the limitations and risks associated with relying

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solely on volunteer labor through personal networks. I found myself working more than the allotted 16 hours

per week in an effort to organize alternative methods of transport and logistics; none of the pianos were

transported the same way twice.

Project Length is also another variable that could be up for discussion in future initiatives. Two months was

definitely a stretch for the physical condition of the pianos. Lengthening Phase 1 and shortening Phase 3 so

as to allow for more focused programming may be an option for future teams to consider.

Exploring a partnership with piano tuning apprentices is also something I would have liked to do more of

this year; the significant cost of piano maintenance (especially when they are outdoors) poses a budget

challenge, but future project teams may be able to find someone who may be willing to do basic

maintenance for a discount.

Budget Recommendations

$250 Honorarium for Piano Maintenance (throughout the duration of the project; on an as needed

basis)

$150 Honorarium for Moving

$200 Honorarium for Moving Crew $60 for a 4-Wheel Furniture Dolly and Ratchet Straps

$200 Contingency for spare signs, covers, etc. (variable depending on length of deployment)

Total: $860.00

Future Locations for Exploration:

Plaza at Hornby and Pender - Downtown

Grandview Woodland - Britannia Community Center

Kits Beach

Granville Island Market

2013 Stewards Contact List and Future Potential Contacts

2013 Community and City Contacts:

Creekside Community Center:

Gary Cho (Gary.Cho@vancouver.ca)

Pamela Flatekval (pamela.flatekval@vancouver.ca)

St George Rainway Project – Naomi Steinberg (604-719-2504)

Odyssey II Mt Pleasant – Tina Tew (odyii@bgc-gv.bc.ca, subject line: For Tina...)

The East Van Moving - Luis Galvan (778-789-0323)

Piano Maintenance (for the future) - Ina Dennekamp (info@dennekamppiano.com)

City of Vancouver – Lindsay Cole (Lindsay.Cole@vancouver.ca)

City of Vancouver Sustainability – Doug Smith (Doug.Smith@vancouver.ca)

Potential Future Stewards for Site Locations:

Heather Hospitality Group (Gastown) - Scott Hawthorn (scotthawthorn@me.com)

The TOAST Collective (Robson Park) – Jason Aune (jasonaune@gmail.com)

Mink Chocolate (Plaza at Hornby and Pender) - 604-633-2451

Media Contacts:

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Karen Jouhal - Global AM/BC - Karen.Jouhal@globalnews.ca

Emily Jackson - Metro News - emily.jackson@metronews.ca

Travis Lupick - Georgia Straight - 604-730-7001

Cheryl Rossi - Vancouver Courier

All relevant design files, logs, and outlines can be found in the ‘Keys to the Streets 2013’ shared folder on

Google Drive. All members of the CityStudio Summer 2013 Team have access.

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Budget

Expenses To Date

Totals

(in $, Tax Incl.)

Grand Total

(to date Aug 24, 2013)

Trailer Rental (1) 26.2

Padlocks and Chain (1) 38.68Key Copies (4) + Chain (2) 37.33

Chain (1) 10.69

Piano Cover (1) 27.99

Piano Cover (1) 27.99

Sign Laminating (4) 14.84

Extra Paint Rollers for Pianos 9.85

Piano Cover (1) 27.99

Orange Blue and White, and

Rainbow Paint in kind

Paint Brushes in kind

Krylon Coating in kind $221.56

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Graphics & Media

Logo Design by Jocelyn Wong

Photos from Keys to the Streets can be found here:

http://www.flickr.com/photos/citystudiovancouver/sets/72157635269060801/

Videos from the Sunset Serenade can also be found here: https://vimeo.com/73271298

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Appendix: Feedback and Media Mentions Listing

Media Coverage

CBC:

http://www.cbc.ca/news/canada/british-columbia/story/2013/06/28/bc-keys-to-the-street.html

Vancity Buzz

http://www.vancitybuzz.com/2013/07/pianos-vancouvers-outdoor-public-spaces/

Huffington Post (orig. article CBC)

http://www.huffingtonpost.ca/2013/06/29/public-pianos-vancouver_n_3522518.html

Ken Hagan

http://tripified.ca/2013/07/vancouverpianos.html

Vancouver Sun

http://www.vancouversun.com/news/Program+brings+pianos+Vancouver+public+spaces/8595526/story.html

Metro News Vancouver

http://metronews.ca/news/vancouver/722018/tickle-those-ivories-vancouver-gets-three-public-pianos-for-sum

mer/

Global BC Online:

http://globalnews.ca/news/680549/vancouver-student-project-brings-pianos-to-the-streets-of-vancouver

Global AM/BC:

http://globalnews.ca/video/693588/keys-to-the-streets

Modo Blog Post:

http://modocoop.tumblr.com/post/54448421091/keys-to-the-street-brings-pianos-to-outdoor-public

Global Evening News 6pm:

http://globalnews.ca/video/694655/news-hour-jul-4-4 (at 12:33)

Vancouver Courier:

http://www.vancourier.com/news/Songs+free/8637127/story.html

Urban Sketcher:

http://www.urbansketcher.ca/2013/07/10/the-public-piano-under-cambie-bridge/

Spoke n Scene:

http://spokenscene.blogspot.ca/2013/07/down-with-viaducts-unabridged-version.html

My Urbanist:

http://www.myurbanist.com/archives/9951

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Georgia Straight:

http://www.straight.com/arts/408451/outdoor-pianos-vancouver-summer-joseph-hirabayashi-accusatory-pop-

song

Metro News (Aug 9, 2013):

http://metronews.ca/news/vancouver/761846/vancouvers-street-pianos-tickle-residents-except-for-a-couple-off

-key-moments/

VANAdvantage

http://vanvantage.com/riverview-high-gets-keys-to-the-streets/

CBC My First Piano Series:

http://www.vancouversun.com/entertainment/First+Piano+series+Belle+Game+with+video/8769835/story.ht

ml

Georgia Straight:

http://www.straight.com/arts/408451/outdoor-pianos-vancouver-summer-joseph-hirabayashi-accusat

ory-pop-song http://www.straight.com/arts/410491/outdoor-pianos-vancouver-summer-dawn-pemberton-love-song-

you

http://www.straight.com/arts/406711/outdoor-pianos-vancouver-summer-rachel-iwaasa-bachs-goldbe

rg-variations

CBC Early Edition (August 20):

http://www.cbc.ca/earlyedition/index.html

Huffington Post Seattle:

http://www.huffingtonpost.com/charles-r-wolfe/public-park-piano_b_3668825.html

D-Zine:

http://dzinetrip.com/pop-pianos-tickle-imagination

Email Feedback

-----

If you didn't know there is a colourful little piano installed on the seawall just before the Cambie St. Bridge.

People come by and just sit down to play, to the delight of passers ‐by. I sat for over an hour on Wednesday,

listening to three players and chatting to people. Then I went over to the City building at the end of Spyglass

which houses (I think) 311 and the City Studio team – just to congratulate them on instigating the piano

project (there are 3 others 'planted' around the city, one near Creekside Community Centre.)

Beryl Wilson

-----

Kudos to all those who had the vision and commitment to the "keys to the street" piano program this

summer. I am a resident on Spyglass Pl in the condos near the piano. I have delighted in the spontaneous

engagement of both spectators and performers as they discovered the polka dot piano at the foot of my

street. It provided a wonderful sense of joy to many people.

Thank you.

Roger Hoag

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-----

I just had the pleasure of playing a polka dot piano by the water while looking out at the city lights. OMG

you folks made my night! I played Metallica, Guns N' Roses, Pink Floyd, some jazz . . . a few people

clapped and one guy gave me a peach. Truely a night to rememeber and such a wonderful gift. Thank you.

Shayna Irvine

-----

Good day Lena and Becky

Kudos to the CityStudio gang! You guys rock! Last night’s concert was awesome, great community building

event – enjoyed every moment. Hey, isn’t GP great!? . . . although a modest fellow, he has really started

something new in Vancouver – gotta admire that.

I met a couple of young ladies last night (one who played the piano and guitar) and they told me this is what

makes Vancouver the place they want to live! So in short CityStudio is shaping and redefining our City in

numerous ways!

Thanks for including me,

John

-----Hello!

We would like to write you a quick BIG thank you for putting the public pianos along the seawall, we play as

a piano/guitar duet and it was great to be able to have a piano ready to go with a guitar to play by the

seaside! :)

What a great gift to the city!

We wrote a small blog about it for our fans too.

http://vinoandforte.com/2013/aspontaneousseawallrehearsal/

If at all possible, we would love if the pianos stayed longer, at least until mid september!

The rains start only in october ;)

Again thank you and looking forward to more exciting surprises like these.

Ivan & Oriana (V&F)

www.vinoandforte.com

-----

Hello, City Studio!

What a great contribution to the community, thank you!

Please bring this back again next year, along with regular "Serenades" events ... that was so much fun, and

provided a great opportunity to connect with neighbours.

Cheers,

Maureen - Spyglass Place

-----

Hey there, this is Brad from 3-1-1 just wanted to pass along an artist I met last night who is a dancer named

Robin. We were chatting and he didn’t know he can leave feedback and wanted me to pass on the kudos

for him how much he loves the piano. He was out there dancing while someone was performing said it’s a

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really cool idea to have it.

-----

Hi there,

I know I should have emailed earlier, but there are just so many of us who are thoroughly enjoying the

pianos in the parks and along the seawall! Is there any way this program may be extended, even just for a

week? We're all so sad to see them go :(

Thanks so much,

Sylvia

-----

Citizen Feedback - Dear City Studio: We really like the Keys to Streets project (pianos in public places) by

City Studio. They serve as a gathering places where neighbours chat and add to a sense of community, as

wellas providing entertainment and being good for tourism. More next summer! - 101000476202

Case Created: 8/26/2013 7:18:00 PM

-----

I absolutely loved having the polka dot piano at the end of my street. It was fabulous, I spent a lot of time

day and night listening to the great piano playing. I hope this can continue next year. The jam session lastTues Aug 20th was great, too.

I live at xxxx Spyglass Place.

Thanks from Brenda

-----

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PressRelease

[June27,2013]

CityStudioPresents…KeystotheStreets:PublicPianosofVancouver

CityStudioisplacingafleetoffree,playablepublicpianosinthreeselectpublicsitesthroughouttheCity

ofVancouverthissummer!Underthemonikerof“KeystotheStreets,”thesepianoswillbeavailablefor

anypassersbytoplayonandenjoyfromJuly1toAugust24.

Similartothepop-uppianosseenincitiessuchasMontreal,Toronto,andNewYork,KeystotheStreets

seekstobuilduponthethemesofinspiringmusicandcreativityinurbancentersthroughreplicatingthe

publicpianoconceptinawaythatisuniquelysupportedbyVancouvercommunities.Localorganizations

thathavesignedontostewardthesepianosincludeCreeksideCommunityCenter,theSt.GeorgeRainway,inpartnershipwiththeVancouverSocietyofStorytellingandtheOdysseyIIProgramthrough

theBoysandGirlsClubsofSouthCoastBC.

Localmovingcompany“TheEastVan,”inpartnershipwiththeKeystotheStreetsMovingCrew,makeup

thepowerforcedrivingthehardlaborofthisoperation,whichisentirelyvolunteerrun.Eachpianowill

bedeployedoutdoorswitharaincover,bench,andacommunitystewardingorganizationthatwilltake

careofthepianoforthedurationoftheprogram.Thepianoswillalsobeeventuallydonatedtothese

organizationsforfutureindoorusageandprogramming,oncetheprojectendsinAugust.Passersbyare

alsoencouragedtosliptheincludedcoverontothepianointheeventoffoulweather,orduringtheearly

eveningtoberespectfuloftheenvironmentandtocontrolpublicnoiselevels.

"WhatmakesthispublicpianoprogramuniqueforVancouveristhateachonehasastorybehindit,”said

GPMendozaofCityStudio.“Eachinstrumentissupportedbyasetofdedicatedlocalcommunitypartners,

eachofwhomwillreceivetheirpianofortheirownenjoymentanduseafterourprojectends.Their

locationshavebeenselectedinclosepartnershipwitheachorganization,andit'sbeenapleasuretowork

withsuchadiversearrayofpeopleingettingthisprojectontheground.Weareexcitedtoseehowmany

peoplewillbeinspiredtopickupthepianoasahobbybecauseofthis."

Thoseinterestedinmoreinformationaboutthepianosandtheirlocationscanvisit

keys2streets.wordpress.comandwatchforreal-timeupdatesviathepianos’Twitterfeed:@Keys2Streets.

CityStudioVancouverisauniquepartnershipbetweentheCityofVancouverandsixpost-secondary

schools;UBC,SimonFraserUniversity,EmilyCarrUniversity,BCIT,LangaraandVancouverCommunityCollege.CityStudiodirectlyinvolvesstudentsindesigningandimplementingsolutionsforVancouver’s

GreenestCity2020goals.Over1000studentshavecontributedover40,000hoursofresearchlearning

andactiononlocalfood,accesstonature,transportation,greeneconomy,zerowasteandmore.

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_______________

CityStudioVancouverisanenergetichuboflearningandleadershipwherestudentsdesignand

implementGreenestCityprojects.CityStudioisco-ledbyDuaneElverum(EmilyCarrUniversityofArtand

Design)andDr.JanetMoore(SimonFraserUniversity–CentreforDialogue).Theprojectisa

collaborationoftheCityofVancouver,VancouverEconomicCommission(VEC),BritishColumbiaInstitute

ofTechnology(BCIT),EmilyCarrUniversityofArtandDesign,LangaraCollege,SimonFraserUniversity

(SFU),UniversityofBritishColumbia(UBC)andVancouverCommunityCollege(VCC).Theprojectis

supportedbyVancouver'sCampusCityCollaborative(C3).

Formoreinformationpleasevisit:

• citystudiovancouver.com

• @citystudiovan

• facebook.com/CityStudioVancouver

orcontact:

LenaSoots

CitySudioCoordinator

604.874.6401

citystudiocoordinator@gmail.com