Key Research FindingsAzzurriMakenzie Duffy, Tyler Mahoney, Mary Morton, Dea Pennington, Anna Restuccia

Focus of the Research • OUA Alumni

Kirk Duclaux talked about how he didn’t want to reinvent the wheel - he wanted to find the students that OU was already successful in reaching, and reach more of those

For our research we have focused on creating a thorough picture of the OUA Alumni

Research Questions1. What made former OUA students choose OUA over other study abroad programs?

2. What are key parental concerns?

3. What is the demographic profile of OUA participants?

4. What is the psychographic profile of OUA participants?

RQ 1: What made former OUA students choose OUA over other study abroad programs?

Safety

Personal Growth

Convenience

RQ 2: What are key parental concerns?

Strong correlation between parents learning more about OUA and likelihood of them being comfortable with their children studying there

The majority of OUA alumni parents were very supportive of their student studying abroad

The majority of OUA alumni use(d) parent funds to pay for college

Respondents said the most important aspect of OUA to their parents was that it was an OU-Sponsored program

RQ 3: What is the demographic profile of OUA participants?

RQ 4: What is the psychographic profile of OUA participants?

Implications of the Research

Based on the research, OUA is the ideal study abroad program for OU students. However, the students do not recognize the benefits of the program.

Next Steps

Test key messages via focus group

Utilize results to formulate long-term campaign tactics