Assignment 1Kevin Rudd’s use of Social Networking sites to promote political campaign.

Introduction to Web Technologies ACM1010By Oliver Forbes and Kristal Jericho

1. The technology/application and explanation of how it operates.

Social networking.

Social networking.

Twitter

Facebook

MySpace

YouTube

2. How it is being utilised in the area they have selected.

Kevin Rudd’s “Kevin 07” campaign.

Kevin Rudd’s Facebook and MySpace pages.

http://www.alp.org.au

Connect with Kevin Ruddhttp://www.alp.org.au/kevin-rudd/12867

Australian Labour YouTube Channelhttp://www.youtube.com/user/australianlabor

YouTube: Rove asks PM Kevin Rudd to say TWITTER TIME! on his Twitter accounthttp://www.youtube.com/watch?v=qQbldYp8QOA

http://twitter.com/KevinRuddPM/status/2433649768

YouTube: Prime Minister John Howard’s Pacific Highway announcementhttp://www.youtube.com/watch?v=Yktna2U4Wow

Tony Abbott’s Twitterhttp://twitter.com/tonyabbottmhr

Liberal Party of Australia websitehttp://www.liberal.org.au

3. Why it is being utilised and the outcomes of utilisation.

Charlie the Unicorn & Farmville

“But it was his unofficial slogan, ‘Kevin 07’, that suggested informality in the here and now and really connected with voters.”(Johnston & Zawawi, 2009)

“Blogs and social networking sites (i.e. Twitter) are fast, effective and economic means of engaging publics.”(Johnston & Zawawi, 2009)

Social networking.

Twitter

Facebook

MySpace

YouTube

YouTube: “We’re cool already!” Kevin Rudd launches official MySpacehttp://www.youtube.com/watch?v=iKQcSSJCU5U

“Facebook played ... a small part in communicating, campaigning and connecting with the voters.”(Beth Warren)

Negative aspects of use of social networking sites.

K Rudd following porn on Twitter.

http://www.indianexpress.com/news/aus-pm-following-porn-via-twitter-report/614429/2

3 May 2010

“Australian Prime Minister Kevin Rudd was left red-faced after reports emerged that he followed porn sites through his official Twitter account.”

“..an automated programme made his account auto-follow those who followed him.”

“A bare-breasted woman in handcuffs, an online adult superstore and a pornographic blog were among dozens of dodgy accounts followed by the Prime Minister.”

“"We need to understand the platform and know how it works before using it safely - this is an example of that," she added.

“media tart”

Social networking.

“It’s Twitter time!”(KRudd)