Introduction to business

Final project

Sugar free ketchup

SUGAR FREE KETCHUP

Introduction:The FABZ Sugar free ketchup is 100% sugar

free and will more delicious as compared to

other regular ketchup.

Why we choose this product?

We choose this product dubbed as sugar free ketchup

because as the usage of ketchup is so much now a days

for people even if they are surrounded by big diseases

like diabetes, still they love to use ketchup for good

taste, without even caring of their health.

Mission Statement:

To develop the taste for the people who are away from

taste.

Ingredients and Properties:

Sugar free diet ketchup is the best ketchup you have ever

tasted. It is made with great tasting healthful natural

sweetener called Xylitol is a 5- carbon Sugar that is ideal for

diabetics and those concerned about sugar intake. Unlike

sugar, Xylitol has a very low glycemic index, and has fewer

calories and is good for your teeth. The most flavourful sugar

free diet product ever is our product FABZ sugars free

Ketchup.

Product Features

Calorie Free

Carbohydrate Free

Cholesterol Free

Fat free

Gluten Free

Sugar Free

Kosher Certify

Guaranteed delicious!

PLACEMENT:

Target:

Our company is launching Sugar Free Ketchup first time in

Pakistan that is specially for people who suffer from diabetes

our main target is DIABETIC patient and those peoples who

are fat conscious but this ketchup is used by all kind of

people whether they are diabetic or not, We all love burgers

or French fries and onion rings – you name it, ketchup is good

on everything. Unfortunately that great taste comes with lots

of calories. But our Ketchup is 100% Sugar free. This means

everyone can enjoy all these winter barbeques and actually

introduce something healthy to the meal.

Overview of Target Market:

Currently in Pakistan, over 8.8 million people are

suffering from diabetes. A survey estimates that the

figure is likely to touch 14.3 million by 2025 . As shown

below in Pie Chart.

Availability of the Product:

Initially this product from FABZ Food Industries will be

introduced only in the big food market of Lahore.

Most of the people can buy FABZ Ketchup from local stores.

But organized sector is booming and according to our survey

38% people buy Ketchup from Retail Stores. Hence we should

increase the visibility of the product in Retail Stores and the

Company will also deliver FABZ Sugar Free ketchup directly to

the big whole sale outlets like Hyper Star, Macro and Metro.

FABZ Food Industries has a good distribution channel along

with a good marketing intermediaries are already there so it

would reduce the cost of warehousing, inventory

management and delivering FABZ Sugar Free ketchup to the

retail outlets and to the Merchants and the company would

experience the economies of scale and the fixed cost of

transportation would be reduced and would also lead to a

better market coverage with more distribution centres. This

Ketchup will also be available in all Fast Foods Restaurants

like KFS, MC Donalds, Nandos, Hardees etc.

PROMOTION:

FABZ Food Industries will use different types of advertisement

plans for the launch and to promote their new exiting and

delicious tasty Product

Broachers

Bill Boards

Free Sample Stalls

Print Media (news papers, magazines)

Electronic Media (television commercial, fm radio)

Web Marketing

Social Networking:

Face bookCreating a community on face bookCreating a Fan page on face booktwitterCreating an active account on a micro-blogging site such as twitter, where regular tweets on product and event updates will ensure interactivityFollowers will be encouraged to tweet their

suggestions on new flavors.

PRICE:

Price sometimes refers to the quantity of

payment requested by a seller of goods or services.

Therefore the prices of fabz Sugar free ketchup are different

and kept according to their sizes.

Fabz sugar free ketchup is available in five different sizes.

Packing Price (Rs)

10 gm 4

150 gm 40

300 gm 70

500 gm 100

1 kg 180

Expenses

Machinery

70, 000,00

Raw material

20, 000, 00

Packing material

10, 000, 00

Wages

10, 000, 00

Advertisement and promotion expenses

Commercial

150,000

Broachers

30,000

Bill Boards

150,000

Free Sample Stalls

300,000

Print Media (news papers, magazines)

200,000

Electronic Media (television commercial, fm radio)

15,000,00

Our total expenses

13330000

SWOT

Strength

Strong Brand name:

fabz Sugar free ketchup is a new product of fabz and

company holds renowned name in market.

Good advertising:

Innovative advertisement is promoting the product to

catch the attention of public.

Good distribution in all general and retail stores in

Lahore.

Weakness

Storage issues:

Currently we have less storage houses moreover some

are being constructed and will be available next year.

Threats

Threat from existing brands and local competitors

Existing brands of ketchup in Pakistan are:

1) National tomato ketchup

2) Shangri-La tomato ketchup

3) Mitchells tomato ketchup

4) Shezan tomato ketchup

5) Knoor tomato ketchup

6) Ahmed tomato ketchup

7) Nauras tomato ketchup

8) Tops tomato ketchup

9) Dawn tomato ketchup

10)Quarshi tomato ketchup

fabz Sugar free ketchup can be the rented if the existing

brands of Pakistan will start manufacturing Sugar free

Ketchup. So the Company will have to face the competition.

Final Conclusion:

As per the above mentioned details of the product,

fabz Sugar free ketchup will boom in the market after

its launch. As there is no difference in the taste and it

has the taste of regular ketchup but with low calories.

We are expecting its high demand in the market. We

hope all age groups will appreciate it.