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Kenya Hara On Japanese Aesthetics 29 October 2009 What makes Japanese design so special? Basically, it’s a matter of simplicity; a particular notion of simplicity, different from what simplicity means in the West. So are things in general better de- signed in Japan? Well, actually, it’s not that simple… The New York Times asked us to put them in touch with Kenya Hara, crea- tive director of MUJI⇗ and professor at the Musashino Art University⇗. The NYT wanted to know whether everything in Japan was designed as well as the famous bento boxes. Mr Hara gave an answer worth reading and con- templating. The text in the New York Times⇗ was shortened down to fit their format. We are proud to be able to provide the full text in English and Japanese. Why does it seem like Japan is more attuned to the appreciation of beauty? Do the Japanese value the aesthetic component and experi- ence more than other places? Are things in general better designed in Japan? When coming back to Tokyo from abroad, my first impression usually is: what a dull airport! And yet it’s clean, neat and the floors deeply polished. To the Japanese eye, there’s a particular sense of beauty in the work of the cleaning staff. It’s in the craftman’s spirit—“shokunin kishitsu”—which applies to all Japanese professionals, be they street construction workers, electricians or cooks. A Japanese cleaning team finds satisfaction in diligently doing their job. The better they do it the more satisfaction they get out of it. The craftman’s spirit, I think, imbues people with a sense of beauty, as in elaboration, delicacy, care, simplicity (words I often use). Obvious- ly, this also applies to bento-making and the pride people take in making them as beautiful as they can. There is a similar craftman’s spirit (“shokunin kishitsu” or “shokunin katagi”) in Europe. Yet in Europe I can see it coming alive only from a cer- tain level of sophistication. In Japan, even ordinary jobs such as cleaning and cooking are filled with this craftman’s spirit. It is is common sense in Japan. While Japanese are known for their particular aesthetic sense, I would say we also have an incapacity to see ugliness. How come? Page 1 of 4 iA | Kenya Hara On Japanese Aesthetics 4/3/2015 https://ia.net/know-how/kenya-hara-on-japanese-aesthetics

Kenya Hara on Japanese Aesthetics

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  • Kenya Hara On Japanese Aesthetics

    29 October 2009

    What makes Japanese design so special? Basically, its a matter of

    simplicity; a particular notion of simplicity, different from what

    simplicity means in the West. So are things in general better de-

    signed in Japan? Well, actually, its not that simple

    The New York Times asked us to put them in touch with Kenya Hara, crea-

    tive director of MUJI and professor at the Musashino Art University. The

    NYT wanted to know whether everything in Japan was designed as well as

    the famous bento boxes. Mr Hara gave an answer worth reading and con-

    templating. The text in the New York Times was shortened down to fit

    their format. We are proud to be able to provide the full text in English

    and Japanese.

    Why does it seem like Japan is more attuned to the appreciation of

    beauty? Do the Japanese value the aesthetic component and experi-

    ence more than other places? Are things in general better designed

    in Japan?

    When coming back to Tokyo from abroad, my first impression usually is:

    what a dull airport! And yet its clean, neat and the floors deeply polished.

    To the Japanese eye, theres a particular sense of beauty in the work of

    the cleaning staff. Its in the craftmans spiritshokunin

    kishitsuwhich applies to all Japanese professionals, be they street

    construction workers, electricians or cooks.

    A Japanese cleaning team finds satisfaction in diligently doing their

    job. The better they do it the more satisfaction they get out of it.

    The craftmans spirit, I think, imbues people with a sense of beauty,

    as in elaboration, delicacy, care, simplicity (words I often use). Obvious-

    ly, this also applies to bento-making and the pride people take in making

    them as beautiful as they can.

    There is a similar craftmans spirit (shokunin kishitsu or shokunin

    katagi) in Europe. Yet in Europe I can see it coming alive only from a cer-

    tain level of sophistication. In Japan, even ordinary jobs such as cleaning

    and cooking are filled with this craftmans spirit. It is is common sense

    in Japan.

    While Japanese are known for their particular aesthetic sense, I

    would say we also have an incapacity to see ugliness. How come?

    Page 1 of 4iA | Kenya Hara On Japanese Aesthetics

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  • We usually focus fully on whats right in front of our eyes. We tend to

    ignore the horrible, especially if it is not an integral part of our personal

    perspective. We ignore that our cities are a chaotic mess, filled with ugly

    architecture and nasty signage. And so you have the situation where a

    Japanese worker will open a beautiful bento box in a stale conference

    room or on a horrendous, crowded sidewalk.

    Are things in general better designed in Japan?

    A central aesthetic principle in Japan is simplicity, but it is different

    from simplicity in the West. Let me explain the difference by comparing

    cooking knives. For example, the knives made by the German company

    Henckels are well crafted and easy to use because they are highly ergo-

    nomic. The thumb automatically finds its place when you grab the knife.

    Japanese cooks who have special skills prefer knives without any ergo-

    nomic shape. A flat handle is not seen as raw or poorly crafted. On the

    contrary, its perfect plainness is meant to say, You can use me whichev-

    er way suits your skills. The Japanese knife adapts to the cooks skill

    (not to the cooks thumb). This is, in a nutshell, Japanese simplicity.

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  • The knifes simple shape is not seen as poor or raw. Beauty beyond fanci-

    ness is an aesthetic principle that is sleeping at the bottom of Japanese

    perception. Its also a guiding principle to Japanese high tech architec-

    ture, and the minimal products of Muji.

    Applied to the bento this simply means: dont try to be fancy; dont

    overdo it. A beautiful bento is done using seasonal ingredients; it is done

    quickly and easily.

    Original Japanese Text

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