1.Blogger Outreach & Relationship Building@KelseyLibert, CDA Diverse Media Company

2. With the rapid adoption of content marketing, editors are overwhelmed. 3. Their inboxes are floodedSelf.com EditorAt best, only half of her emails get a glance 4. So, Theyre Taking ActionIf you spam publishers with mismatched, regurgitated content, your namenow sticks out as someone to avoid. 5. Theyre taking serious action Editors are using keyword spam filters to block certain content pitches especially, infographics. 6. So . What Do We Do?We work from the ground up to establish mutually beneficial relationships,around content the readership cares about. 7. Today You Will LearnI. The Secret of Creating Ideas that Resonate with Your AudienceI. Little Known Ways to Leverage Social Media for OutreachI. How To Close Email Pitches using AIDAS 8. I. The Secret of Creating Ideas that Resonate with Your Audience 9. When everyone is playingthe same game, yourexecution is critical.- Seth Godin 10. Simplicity Unexpectedness Concreteness Credibility Emotions Stories S 11. Simplicity: How do you strip an idea to itscore without turning it into a silly sound bite? 12. Unexpectedness: How do you capturepeoples attention and hold it? 13. I have no special talents,I am only passionately curious. Albert Einstein 14. Concreteness: How do you help people understandyour idea and remember it much later? 15. Concrete = Case Studies > IdeasCase StudiesIdeas 16. Credibility: How do you get people tobelieve your idea? 17. What You Think is Credible 18. What Is Credible 19. http://www.thenationalhonestyindex.com/ 280 Million Total Impressions160 Press Stories$2.79 Million in Earned Media Double-digit growth in each city where they held their experiment. 20. Emotional: How do you get people tocare about your idea? 21. Virality is Partially Driven by Physiological ArousalEmotionsWharton Study 22. Content that evokeshigh-arousal emotionsis more viral. (+) Awe (-) Anxiety, Anger Content that evokeslow-arousal emotionsis less viral. (-) Sadness 23. Positive Content Awe, Anxiety, AngerisMore ViralthanNegative ContentSadness 24. Stories: How do you get people toact on your idea? 25. Simple: Visual messageUnexpected: Man loses 245pounds in a year, eating fastfoodConcrete: This image servesas testimony, and clings toyour memoryEmotional: His weight wasdebilitatingStory: Its Jareds fight forhis life 26. SEOmoz meme creditWeve established the foundation of ideas that will resonate with your audience,and naturally build links. Next up: building awareness. 27. II. Little Known Ways toLeverage Social Media for Outreach 28. Due to relationship building and outreach, I have placed content with thesetop tier publishers. 29. How have I done this?Let me show you how you can do this, too. 30. Break Down Barriers Using Social MediaNext up: 9 Tips for Crafting Tweets that Get a Response, from someone youdont know. 31. If someone like . tweets you:Photo Credit 32. But, if someone like tweets you:Photo Credit 33. 1. We Remind People, that Were Real People Then dont go right for the pitch. 34. 2. Give Credit to The WriterGive credit where credit is due. 35. 3. Append Your PersonalityShow that youre a brain, not a bot. Append your opinion, or sense of humor. 36. 4. Use Quotes from the ArticleShow you have a genuine interest, by reading the authors content. 37. 5. Be TimelyPick something that has been written within the last month, and if possible, isrelevant to your pitch. 38. 6. Explain Why You Agree with Their Opinion If you engage with their content, they may engage with you. 39. 7. Provide an Opposing OpinionDont be aggressive, but get the discussion going. 40. 8. Ask Questions About Their Content Speaking of getting a discussion going, what better way than to ask questions? 41. 9. Get to Know the AuthorAbove all else: get to the know the person behind the author. 42. Social Media Dos and Donts 43. Do: Use Social Media to Find Emails Forbes EditorEntrepreneurEditor Offer that they DM you their email so its private. This also shows you care because youre willing to follow them first. 44. Do: Follow Up 45. Do: Link Recon through Social MediaTry to reach out via email first, use social media as a secondarymethod to claim link attribution 46. Do: Use social media to build relationships, never to pitch.Pitching in 140 characters? Just dont do it. 47. Thats a Wrap on Social!Now go get em you sophisticated socialite! Now go get em you sophisticated socialite! 48. III. How To Close More Email Pitches using AIDAS 49. Blogger Outreach is SalesA valuable salesperson builds mutually beneficial relationshipsand provides the customers with what they need. 50. The Blogger Outreach EquationAwareness (Social) + Interest (Content) + Desire (Mutual Benefit)= Action By using the blogger outreach equation, I secured a placement on a financial blog with over 3 million unique visitors a month. But, how? 51. The Blogger Outreach Equation, In ActionAwareness(Social):Tweeted the author whose article was sourced, before I reaching out. Interest (Content):Subject line appeals to ego,Desire (Mutual Benefit):Title of Content Exclusive study, where the [Exclusive] Source: Author contact is the #1 source. Name 52. Your Goal Is to Create the Following 53. How to Prove Need Recognition: Why1. Need Recognition: WhyWhy the publishers audience would wantto see your content1. Advantage I have an exclusive study.I noticed your readers were very engaged with this topic.This week in the newsRemember timely content is best 54. Information Search and Evaluation of Alternatives2. Information Search: How How the publisher doesnt already cover this content, but should2. Proof"Here is how my piece of content shows your audiencewhat they didnt know about X. I see youve covered ABC, well, XYZ expands on this. You can see the success of an an earlier piece we did here. Prove with interesting, hard facts that can be found within your content. 55. Asking for the Sale: Purchase Decisions 3. Evaluation of Alternatives: WhatWhat revealing information your contentoffers, that isnt already known 3. Action Did you complete a new study?Are you taking an opposing angle to whats outthere? In order to make a sale, you need to ask for it. 56. Examples of closing 1. Closing on Choice. "Which do you prefer, article 1 or 2?" 2. Series of Acceptances "Do you think this content would engage your readers?Do you think this piece is timely?Would you be interested in the exclusive?3. Impending Event"Id love to partner with you on the exclusive, but I can only offer it to you for a week."4. Trial Order "See how this post does, if it does well, we can partner on a full time basis.Your closing paragraph should incite action. 57. Dont Sell the Steak, Sell the Sizzle.The takeaway? Dont sell your content, sell its benefits. 58. Dont ask if ask which!Dont ask yes or no questions, ask for a choice, or open-endedquestions. 59. So, stop worrying about this.Thanks Melissa Fach Matt Cutts Meme Monday 60. Start Doing This 61. @KelseyLibertwww.KelseyLibert.comContent Development OfficerDiverse Media Company