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Keller Williams news, special events and trainings
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1. Stacey Rogers 2. Rhonda Brown 3. Vince Wyatt 4. Elizabeth Arudain 5. Jean Moss
6. Tara Newton 7. Cindy Williams 8. Mary Benton 9. Rachel Townsley 10. Sherry Gosdin
Happy KW anniversary!
Cita, Karla C., Angela, Cita, Karla C., Angela, Cita, Karla C., Angela, Cita, Karla C., Angela, Kelly, Audra, PaulKelly, Audra, PaulKelly, Audra, PaulKelly, Audra, Paul
Happy birthday!
Linda S. 4/8 Kirk 4/8 Rachel 4/8 Karla B. 4/10 Jon 4/10 Audra 4/11 Bruce 4/16 Cindy W. 4/18 David 4/19 Sherry 4/24
Wendell Burris, Debbie Kirby, David Pritchett
We’re so glad you joined the family!!
Top 10 Agents based on Top 10 Agents based on Top 10 Agents based on Top 10 Agents based on Closed Production YTDClosed Production YTDClosed Production YTDClosed Production YTD
BE Information-based. As a real estate agent you have a wide variety of topics to discuss on Facebook. Here are some ideas to
incorporate into your posting plan.
• Local market data including days on market, current inventory, mortgage rates, and the average or median listing price in your
area. There’s no shortage of data and statistics out there – get creative!
• Activities happening in and around your area or events you’re attending. When you’re posting, find out who in your sphere is
coming. If you’re at the same event, why not make it a point to get some face-to-face interaction with the people who are
following you?
• City-wide issues positively or negatively affecting your neighborhoods. Sue Adler, associate with the Summit, N.J. market
center got the conversation going when she posted about a recent hot-button issue in her area.
• Seasonal topics of interest – time changes, back to school dates, best place to catch fireworks on July 4th, getting your home
prepared for winter, Thanksgiving tips or recipes, local pumpkin patches for Halloween are a few ideas.
BE Yourself. You wouldn’t start a dinner party conversation with “HEY YOU: 3 bedroom, 2 bath home; just reduced!!!!!” That
would be awkward, right? You are more than a real estate agent. Introduce yourself, talk about your hobbies, family, friends, and the
latest books you’re reading. If real estate is on your mind, or you have an open house, absolutely post about it – just remember that it
should be a two-way conversation. Talk WITH your sphere not AT them.
BE a Success: Buyers and sellers base their decision to work with you on several qualifications. And while not all clients will
choose you for the same reason, many will look at your reputation. Your Facebook page is an excellent way to let potential clients
know that you offer the best customer service in your area. Reputation-based posts are to be used sparingly – no one likes a bragger.
Clients do like seeing how you can help them. Some example posts might include:
• Happy clients. Did you help a family purchase their first home, or perhaps successfully sell a home that was about to be
foreclosed on? Talk about it. Better yet, ask your client if they’d be willing to post something on your wall.
• Briefly describe a challenging sale and how you and the client worked to get the home sold in the least amount of time and for
the best price. (Remember to use your discretion on details, and ask your clients if it’s okay to post about their experience).
• Add the “Review” application to your page and ask recent clients to post reviews of their experience with you and your team.
• Set up a Yelp Profile and add a link on the notes section of your page. (Make sure you balance who you ask to post on your Wall
and on Yelp. Not all of your clients will be willing to post on both sites.)
• Jonathan Osman, associate with the Charlotte – Southwest market center is a good example to follow.
BE Consistent. Now that you have new ideas for posting, it’s time to get organized. Create a posting schedule so that you can
participate in the social media sphere while doing job no. 1: helping clients buy and sell homes. Try this one:
• Monday: Local market update or an interesting article on real estate
• Wednesday: What you’re doing that day or something interesting you’ve done that week. Make it real estate related or not! You
choose.
• Friday: Highlight a weekend event. Ask who’s going!
• Saturday/Sunday: Post about a successful open house, a quote that inspired you that day, or something fun your family did over
the weekend.
These useful tips were taken from a recent post on blog.kw.com. Check it out if you haven’t already!
MCA Minute: Don’t forget your statement will be emailed to you! Bills are due to Pam by
Monday, April 25 @ 5:00pm If you submit your payment after 5:00pm on the 25th be sure to add $25 for the late fee.
Working both sides of a transaction-Part 1
A broker lists a property. Then a buyer comes along
wanting to work with the same broker to purchase that
listed property. No problem, right? The only way for a
broker to handle this situation is to set up an intermediary
relationship. And to form an intermediary relationship, the
broker must successfully follow a series of steps outlined
in the Texas Real Estate License Act (TRELA).
How to achieve a slam-dunk intermediary relationship
Creating a legal intermediary relationship reminds me of
an alley-oop in basketball. (Yes, even lawyers get caught
up in March Madness.) For those who don’t know, an
alley-oop is a popular offensive play on the hardwood that
combines precision, timing, and teamwork—culminating
in a slam dunk! Similarly, the intermediary relationship
requires successfully carrying out several steps, timing,
and teamwork to comply with TRELA. Here’s the
breakdown on those steps:
Provide Information about Brokerage Services An intermediary is a broker who acts as a negotiator
between the parties. Only a broker is permitted to act as
the intermediary, not a salesperson. Prior to representing
any party, TRELA requires licensees to provide the
Information About Brokerage Services at the time of the
first substantive dialogue. This form, which provides an
explanation of the intermediary relationship, is the first
instance where a party is introduced to the intermediary
relationship. It spells out that the intermediary must act
fairly and impartially to all parties.
Get written consent
Next, a broker must obtain written consent from each
party for the broker to act as an intermediary and to
appoint licensees associated with the broker. The written
consent must state the source of any
expected compensation to the broker. A written listing
agreement to represent a seller or landlord or a written
agreement to represent a buyer or tenant authorizing the
broker to act as an intermediary is sufficient as long as the
written agreement states in conspicuous bold or
underlined print the prohibited conduct set forth in
TRELA, which you’ll find at the end of this article. The
written consent can be satisfied by having the seller
execute TAR’s Residential Real Estate Listing Agreement
Exclusive Right to Sell (TAR-1101) or having the
landlord execute TAR’s Residential Real Estate Listing
Agreement Exclusive Right to Lease (TAR-1102).
Likewise, the buyer or tenant may execute TAR’s
Residential Buyer/Tenant Representation Agreement
(TAR-1501). Once the broker has obtained the necessary
consent, the broker may appoint licensees associated with
the broker to communicate with and carry out the
instructions of the parties.
Whose listing is it?
Remember that under Texas law, listings belong to the
broker, not the salesperson. The decision to pursue an
intermediary relationship therefore rests with the broker.
Lean More
Find additional information about intermediary by search-
ing the term Intermediary FAQ on texasrealtors.com. You
can also find intermediary FAQs on TREC’s website,
www.trec.state.tx.us.
For part 2 of this story, see the March issue of
Texas Realtor magazine or read the May newsletter.
4.
9:00 Breakthrough Masterminds
with Doug ($1M-2M producers)
5.
*No Team Meeting this week.
Intro to BOLD today at Scottish Rite building.
9am-1pm. 2:00 Camp 443 #11 & 12:
Listing Objections & Selling a
Home
6.
11:00 Productivity
Committee 1:00 Culture Committee
2:00 Growth Committee 3:00 Profit Committee
11.
9:00 Breakthrough Masterminds
with Doug ($1M-2M producers) 2:00 Camp 443 #14: FSBOs
12.
9:00 Team Meeting &
Office Tour 1:00 Team Masterminds
2:00 Camp 443 #15: Expired & Withdrawn
13.
11:00 ALC Meeting 12:30 New Agent Luncheon
1:30 New Agent Orientation 2:30 Camp 443 #16:
Prospecting Farms
18.
9:00 Breakthrough Masterminds
with Doug ($1M-2M producers) 1:00 Contracts 101
2:00 Camp 443 #17: Receiving/Negotiating Offers
19.
9:00 Team Meeting &
Office Tour
NOON Easter Potluck @ KW
2:30 Camp 443 #18: Closing
20.
12:00 Connie’s Bible
Study-bring your lunch!
25.
9:00 Breakthrough Masterminds
with Doug ($1M-2M producers)
26.
9:00 Team Meeting &
Office Tour
27.
12:00 Connie’s Bible
Study-bring your lunch!
We want to hear from YOU! Let us know what classes you
would like to see on the calendar!
1.
9:00 New Agent Masterminds
10:00 Blowing Up Your Online Marketing-intermediate
11:00 Capper Masterminds 1:30 Wealth Building Fridays
8.
9:00 New Agent Masterminds
10:00 Blowing Up Your Online Marketing-intermediate
11:00 Capper Masterminds 1:30 Wealth Building Fridays
15.
9:00 New Agent Masterminds
10:00 Blowing Up Your Online Marketing-intermediate
11:00 Capper Masterminds 1:30 Wealth Building Fridays
22.
Office closed today and tomorrow.
7.
10:30 Contracts 101
2:30 Navica Training w/ Nancy 6:00 Enhance Your Marketing
Workshop-KW Training Room
14.
10:00 Contracts Class
11:30 LAR Luncheon 1:00 Jumpstart Your Online
Marketing (for beginners)
21.
1:00 Jumpstart Your Online
Marketing (for beginners)
29.
9:00 New Agent Masterminds
10:00 Blowing Up Your Online Marketing-intermediate
11:00 Capper Masterminds 1:30 Wealth Building Fridays
28.
10:00 Contracts Class
1:00 Jumpstart Your Online Marketing (for beginners)
2:30 Navica Training w/ Nancy
For more on how to implement these ideas, use this QR code.
Or go
Pam, Camee, and friends in
Dallas for a half marathon.
Way to go ladies!!
Presley at a cheer
competition in February.
What a cutie!
Megan’s nephews Kayal
and Gavin, ready for
spring!
One of the better
pictures from Office
Flood 2011!
Part of Doug’s things that are in a
temporary office. We’re told
construction to repair the damage
will be done within the first week
of March.. YAY!!
Left: Frank telling jokes at our Valentine’s
luncheon, and right: Linda S. playing Pictionary
at the luncheon.
Thanks for making it a good time!!
One of Ann’s paintings.
Who knew we had an
artist among us?!
Great job!
Ann’s Daughter Kerry
and grandson’s Brady
& Eli. Good picture!!