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Keith GoeringerSenior Loan OfficerPrimary Residential Mortgage, Inc (615) 955-0461 [email protected]
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
My name is Keith Goeringer
I am not your ordinary Mortgage Professional.
What you are about to experience is a cutting-edge marketing platform designed to build and nurture a personal relationship… together. And the
book you’re about to review reveals what I proudly call
“A Whole New Level of Service”
NM
LS 4
8802
3 | T
N 1
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“52”
Anyone can service a client when they’re in the buying mode. But a
“Whole New Level of Service” requires us to make a long term commitment.
From the moment every transaction closes we will nurture a lasting relationship with each of our clients… together.
The homeowner will hear from us at least “52” times over the next three years.
Please read on and I’ll show you how…
Keith GoeringerSenior Loan OfficerPrimary Residential Mortgage, Inc (615) 955-0461 [email protected]
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
NM
LS 4
8802
3 | T
N 1
1247
7
COMPREHENSIVE MARKETING PLATFORM
Keith GoeringerSenior Loan OfficerPrimary Residential Mortgage, Inc (615) 955-0461 [email protected]
Primary Residential Mortgage, Inc Provides Innovative Marketing Solutions
Our cutting-edge marketing approach to Internet, E-mail and Conventional Marketing is designed to easily help us build a lasting, personal relationship with each of our homeowners.
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
NM
LS 4
8802
3 | T
N 1
1247
7
PARTNERS IN SUCCESS BENEFIT TOO. Since we teamed together on the transaction, we take the time to address your client as a team effort. For example, I advise your clients to supply their tax advisor with critical loan documents at tax time and invite them to contact either myself or you if they’ve misplaced their copy. Not to brag, but I pay attention to the little things, and that’s what makes me different from other mortgage professionals.
3-YEAR CLIENT RETENTION PROGRAM
CHALLENGE You’ve just closed on the largest purchase most consumers ever make – their home. What can you do to ensure each client feels as valued three years from now as they do today?
SOLUTION Effective immediately, Primary Residential Mortgage, Inc is making its fabulous “16-Touch” Customer Service Program available to its Partners in Success.
We Have a Saying at Primary Residential Mortgage, Inc: The transaction closing is only the “beginning” of our long term
commitment to Customer Service.
Keith GoeringerSenior Loan OfficerPrimary Residential Mortgage, Inc (615) 955-0461 [email protected]
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
NM
LS 4
8802
3 | T
N 1
1247
7
POST CARDS
Highly Polished and Professional… FROM BOTH OF US.
The homeowner will receive 14 post cards over the next three years with beautiful and creative designs.
You’ll immediately notice that everything we do is communicated as a “team” effort.Charlie Smith
Hometown Associates
(555) 555-7890
Dear Elizabeth and Jonathan,
I hope this greeting finds you well. Would
you please call me to schedule your
complimentary Annual Mortgage Review?
In the brief meeting, we’ll analyze your
current financing and look ahead to the
upcoming year. Thanks again for your
loyal business!
Elizabeth & Jonathan Hightower
4321 Maple Street
Murfreesboro, TN 37130
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
Keith GoeringerSenior Loan OfficerPrimary Residential Mortgage, Inc (615) 955-0461 [email protected]
Keith Goeringer
Primary Residential Mortgage, Inc
(615) 955-0461
Keith Goeringer
NM
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8802
3 | T
N 1
1247
7
SINGLE PROPERTY WEBSITES
Example of a Single Property Website.
90% OF CONSUMERS USE THE Internet as their primary home shopping resource today. Primary Residential Mortgage, Inc understands how critical it has become for your listings to be found online.
That’s why we created our cutting-edge “Single Property Website” solution. For each featured listing, Primary Residential Mortgage, Inc builds a dedicated website, optimizes it for major search engines, and drives incremental traffic via enhanced signage and offline marketing. The result is an effective, organic, and turn-key approach to marketing your properties online. Please ask me for a sample website if you’d like to experience the Primary Residential Mortgage, Inc difference.
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
NM
LS 4
8802
3 | T
N 1
1247
7
NEIGHBORHOOD
HOME ACTIVITY REPORTS
Primary Residential Mortgage, Inc Knows…Keeping clients in touch with current home values in their area can be difficult and time consuming. But, homeowners are always curious to know what homes are selling for in their neighborhood.
Thanks to our innovative “Neighborhood Home Activity Reports”, Primary Residential Mortgage, Inc is able to proactively track local home sales then communicate this critical information to our clients every 90 days!
Elizabeth and Jonathan,
One of the services that I offer my clients is a regular update on the property
values in their neighborhood. I will be providing this valuable information to
you on a quarterly basis.
Below, please find a partial list of homes that sold within a ¼-mile radius of
your home within the past 90 days.
I hope you find this information useful.
Needless to say I am available to assist you with many of your financial needs
and encourage you to contact me if I may be of any assistance.
Property Price
House 1 $265,999
House 2 $300,999
House 3 $289,500
House 4 $249,000
Keith Goeringer
Primary Residential Mortgage, Inc
(615) 955-0461
Keith Goeringer
Keith GoeringerSenior Loan OfficerPrimary Residential Mortgage, Inc (615) 955-0461 [email protected]
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
NM
LS 4
8802
3 | T
N 1
1247
7
MORTGAGES UNDER MANAGEMENT
Joe,
It’s time for your Quarterly Mortgage Checkup!
As you know I’m constantly monitoring market conditions to ensure that you’re in the right loan for your needs. In that spirit, please see below for a brief analysis on how your current product compares to other options available today.
Your Current Loan information: June 21, 2006 123 Any Street 30-Year Jumbo Fixed at 6.375%.
Based on current market conditions, I’m assigning your current mortgage solution a yellow light. In general, this means that I may be able to recommend options that could either save you money on your monthly payment or lower your interest rate. However, it is highly likely that your current loan is still right for you. If you’d like to schedule a few minutes so we can take a closer look, please reply to this e-mail or give me a call.
Also, if you think any of your friends, co-workers or family members would benefit from the high level of service I provide, please refer them my way. Thank you for your loyal business and for your referrals!
At Primary Residential Mortgage, Inc we understand that our Partners in Success are looking for more than just rate sheets and customer service. In that spirit, we are proud to introduce another innovation that you’re going to love.
Challenge: We noticed that financial professionals traditionally do a better job than mortgage professionals at counseling clients on how assets are performing against market conditions.
Solution: Effective immediately, Primary Residential Mortgage, Inc is opening up its Mortgages Under Management service to its valued clients and friends.
What This Means: Since we proactively track market conditions, your clients will never have to guess if they’re in the right loan again. The solution is two-fold:
Quarterly Mortgage Updates: Every 90 days, we conduct an analysis for each client and communicate the results in an easy-to-understand summary. This valuable service is provided free of charge.
Opportunity Alerts: We’ll also establish a preset rate and payment savings target for each client. In the case that mortgage rates drop unexpectedly, Primary Residential Mortgage, Inc will notify the client immediately with an action plan that’s right for them.
Deepening Relationships: For our elite Partners in Success, we’re also happy to enroll friends and prospects into our Mortgages Under Management program – at no cost. We didn’t think it was right to show this level of service to clients only. Together, we can show the local community what makes us unique
– one customer at a time.
Keith GoeringerSenior Loan OfficerPrimary Residential Mortgage, Inc (615) 955-0461 [email protected]
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
NM
LS 4
8802
3 | T
N 1
1247
7
“JUST LISTED”
ALERTS FROM YOUR DATABASE
WHAT THIS MEANS For FSBO deals, it allows you the unique sales opportunity of picking up the phone and calling your client to re-sell them on the benefits of using a Real Estate agent early on in the sales cycle. If they have already contracted with another agent, it allows you the opportunity to find out why they didn’t use you again and also see if they have a Real Estate agent to help them find a new home (they are moving after all). This data gives you more ammunition when you make that initial phone call than you have ever had before. This “Just Listed” alert service is another great benefit of doing business with Primary Residential Mortgage, Inc.
CHALLENGE You have done all of the right things to try to keep in touch with your database over the years, but a competitor won the business when it was time for your client to re-enter the market. How do you pinpoint exactly when a client is ready to make another transaction and ensure you are top of mind with them at the right time?
SOLUTION Primary Residential Mortgage, Inc has a custom solution that monitors the internet for listings as they appear. We look at search engines, FSBO sites, and other industry specific listing sites for new listings with addresses that match someone in your database. We can now tell you when any of your past clients list their home for sale.
HOW MANY TIMES HAVE YOU closed a deal with a client, only to drive through their neighborhood a few years later to see a “For Sale” sign in front of their house with a different Real Estate agent’s name on it? At Primary Residential Mortgage, Inc we understand this is one of the most frustrating things that can happen to us in the industry.
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
NM
LS 4
8802
3 | T
N 1
1247
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PROGRAM SCHEDULE
FIRST YEARClient Thank You Card plus Closing Gift* ....................... Immediately
Thank You Letter to Referral Source** ......................... Immediately
Customer Satisfaction Survey ......................................... Immediately
4th of July Card ........................................................................... July 4th (Relative to Marketing Schedule Start Date)
Birthday Cards .................................................Borrower & Co-Borrower
Thanksgiving Day Card§ ...................................................Thanksgiving
Annual Mortgage Review ....................................................12 Months
SECOND YEARSettlement Statement Reminder ................................ February 15th (In Year After Closing)
4th of July Card ........................................................................... July 4th
Birthday Cards .................................................Borrower & Co-Borrower
Thanksgiving Day Card§ ...................................................Thanksgiving
Annual Mortgage Review ....................................................24 Months
THIRD YEAR4th of July Card ........................................................................... July 4th
Birthday Cards .................................................Borrower & Co-Borrower
Thanksgiving Day Card§ ...................................................Thanksgiving
Annual Mortgage Review ....................................................36 Months
E-MAIL SCHEDULEQuarterly Mortgage Checkup..................................Jan., Apr., Jul., Oct.
Neighborhood Home Activity Report ............... Feb., May, Aug., Nov.
Thought of You ........................................................Mar., Jun., Sep., Dec.
* Closing Gift if Applicable § If No Co-Borrower Birthday Card
Keith GoeringerSenior Loan OfficerPrimary Residential Mortgage, Inc (615) 955-0461 [email protected]
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
NM
LS 4
8802
3 | T
N 1
1247
7
Happy Birthday (Dynamically reflects Borrower’s name.)
Happy Birthday (Dynamically reflects Borrower’s name.)
Happy Birthday (Dynamically reflects Borrower’s name.)
Happy Birthday (Dynamically reflects Borrower’s name.)
Happy Birthday (Dynamically reflects Borrower’s name.)
16-TOUCHEXAMPLESBIRTHDAY CARDS
Keith GoeringerSenior Loan OfficerPrimary Residential Mortgage, Inc (615) 955-0461 [email protected]
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
NM
LS 4
8802
3 | T
N 1
1247
7
4th of July(Dynamically reflects Borrower & CoBorrower names.)
4th of July(Dynamically reflects Borrower and CoBorrower names.)
4th of July(Dynamically reflects Borrower ‘s last name.)
16-TOUCHEXAMPLES4TH OF JULY CARDS
Keith GoeringerSenior Loan OfficerPrimary Residential Mortgage, Inc (615) 955-0461 [email protected]
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
NM
LS 4
8802
3 | T
N 1
1247
7
Annual Mortgage Review(Dynamically reflects Borrower & CoBorrower names.)
Annual Mortgage Review(Dynamically reflects Borrower & CoBorrower names.)
Annual Mortgage Review(Dynamically reflects Mortgage Professional’s name
and phone number.)
16-TOUCHEXAMPLESANNUAL MORTGAGE
REVIEW CARDS
Keith GoeringerSenior Loan OfficerPrimary Residential Mortgage, Inc (615) 955-0461 [email protected]
www.keithgoeringer.com1418 Kensington Square Ct
Murfreesboro, TN 37130
NM
LS 4
8802
3 | T
N 1
1247
7
Keith Goeringer(615) 955-0461