Keeping the Food System Reliable · 5/6/2020 · •Animal-based agriculture facing immediate pressure due to processing plant shutdowns. Farmers and ranchers losing money and causing

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Keeping the Food System Reliable:

A Series of Listening Sessions for Leaders

Session Two | May 14, 2020

How to engage using Zoom

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Video – Video is disabled by default.

View – Controls to switch between “active speaker view” & “gallery view” are in the upper right corner of Zoom window.

Audio – You can join audio using your computer’s speakers & microphone or dial in on your phone. You cannot use both as it will

cause feedback within Zoom. If you choose to use your phone for audio use the following information:

Dial in: 646-876-9923 Meeting ID: 819 3120 3335

Mute/Unmute – All participants will be muted by default.

Q&A – The Q&A function can be found in the bottom bar of the Zoom application. Use this function to ask questions to

the host or provide input for the current discussion. We will do our best to get all questions answered during the session,

but will follow up afterwards if time runs out.

If you experience technical difficulties, please contact Cynthia Gismegian at 202-316-3022 or via email at [email protected],

or Annie Kramer at 314-630-8358 or via email at [email protected].

mailto:[email protected]

mailto:[email protected]

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U.S. Farmers & Ranchers Alliance, Inc.Antitrust Caution

• Directors represent Eligible Organizations (EOs). At least some EOs are or can be competitors of other EOs in one or another

circumstance. For that reason, all Directors need to be mindful of USFRA’s commitment to antitrust compliance.

• Conversations and agreements regarding the fixing of prices, division of territories or customers, terms or conditions of sale,

volume of production, limitations on market access, forestalling of research and development, boycotts of market participants,

refusals to deal or any other anticompetitive activity will always be off limits at USFRA.

• Keep in mind that anticompetitive agreements or combinations among competitors need not be formal to raise questions under

antitrust laws. A verbal understanding to act illegally may be harder to prove but when proven is no less illegal.

• Promptly report to USFRA’s Chairperson and USFRA’s CEO any information or concerns you have about actual or possible

antitrust activity at USFRA. In addition, when in doubt about a particular situation, also consult your own EO’s counsel.

Chatham House Rules• Participants are free to use and share ideas and information received during the session without attribution – neither the identity

nor the affiliation of the speaker(s) may be revealed.

Welcome

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Chip Bowling

Chairman, USFRA

Past Chair, National Corn Growers Association

Purpose

• Connect leaders during the COVID-19 disruption to identify mutual needs and share resources and perspectives, leading to a more resilient food system

Objective

• Align and unify our efforts across the sector to address the challenges arising from COVID-19

• Gather and share intelligence to help broaden each of our perspectives on the impacts of COVID-19 across the food system

• Identify areas where collaboration is essential now and for future solutions

• Inform USFRA and partners’ efforts to share the stories of essential food system workers

Today’s Discussion Questions

• What are one or two things that are working that we can learn from?

• What are the biggest issues you are facing right now?

Purpose and Objectives

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• Introduction

• Purpose and objectives for today’s session

• Key insights from Listening Session One on May 7th

• Value Chain Stakeholder Updates

• U.S Department of Agriculture Update

• Consumer Packaged Goods Sector Update

• Restaurant Sector Update

• Resource Platform Update

• Hunger and Food Insecurity Update

• Consumer Insights Update

• Q&A and Polling forum with facilitated discussion

• Appreciation and next steps

Agenda

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Insights from Session One

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Sector Themes

• Food Production

• Animal-based agriculture facing immediate pressure due to processing plant shutdowns. Farmers and ranchers losing money and causing issues on operations.

• Crop-based agriculture anticipates great challenges come harvest and 2-4 years down the road, there are issues that will need to be worked out.

• Consumer-facing (QSR, Retail, etc.)

*Before COVID-19, food service accounted for about half of food dollars spent. The closing of many of these operations has caused a ripple effect across the food supply chain.

• Restaurants are facing closures due to an inability to provide in-house service and lack of demand for their services. As many reopen, supply of fresh meat is a large concern.

• Grocery operations are shifting to anticipate a future with more click-n-collect, online marketplaces, and delivery.

Insights from Session One

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Overall Themes

• Changing demand within the supply chain is challenging organizations in the food sector in unpredictable ways

• Operations and organizations are having to pivot to stay profitable

• Mental health for farmers and essential workers is a growing concern, in large part because of uncertainty

• Essential employees are faced with longer shifts, adjusting workloads, lack of personal protective equipment, and a heightened demand on performance

• With a growing amount of Americans facing food insecurity, and with the overall backdrop to emotional duress, there is a growing concern of civil unrest and or anxiety related to food shortages

• Feeding America volunteer network is down due to COVID-19 and having to deal with surge of food with lack of volunteers

• Sharing farmer’s stories is key to helping consumers understand their supply chains

This series of shocks to the food system has shown how we need to plan for greater resiliency and coordination in the future.

U.S Department of Agriculture Update

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Joby Young

Chief of Staff

U.S. Department of Agriculture

Consumer Packaged Goods Sector Update

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Christopher Adamo

Vice President

Federal and Industry Affairs

Danone North America

• What are one or two things that are working that we can learn

from?


Restaurant Sector Update

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Sean Kennedy

Vice President, Public Affairs

National Restaurant Association


from?


Resource Platform Update

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Molly Jahn

Principal Investigator

Repositrak/Jahn Research Group

• FoodSourceUSA is a new platform that addresses the food

imbalances for perishables such as meat, produce and dairy,

serving society and protecting the supply chain.

https://foodsourceusa.com/

https://foodsourceusa.com/

Hunger and Food Insecurity Update

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Carrie Calvert

Managing Director, Government Relations

Feeding America


from?


Consumer Insights Update

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Esmee Williams

Vice President, Predictive Trends

Allrecipes.com

(a subsidiary of Meredith Publishing)

• AllRecipes, the largest digital food brand, is a title of

Meredith Publishing, which is largest publisher in the

United States today and a key partner with USFRA.

SHELTER-IN-PLACE DRIVES SURGE IN HOME COOKINGCORONAVIRUS TRENDS: FOOD SNAPSHOT

Meredith Predictive TrendsM A R C H 3 0 , 2 0 2 0Published: May 14, 2020

M E R E D I T H + C L I E N T N A M E | 1 6M E R E D I T H + C L I E N T N A M E | 1 6M E R E D I T H 2 0 2 0 P R E D I C T I V E T R E N D S | 1 6

Insight Sources:

#1 Food and Cooking Resource

60 Million US Cooks | 1.5 Billion Visits/Year

Founded 1997

190 Million US Consumers | 120 Million Women

27 Brands

Source: Meredith Data Studio.

M E R E D I T H + C L I E N T N A M E | 1 7M E R E D I T H + C L I E N T N A M E | 1 7M E R E D I T H 2 0 2 0 R E A L - T I M E I N S I G H T S | 1 7

Covid-19 Has More US Households Eating More Meals at Home.

63%Of Meredith Women

are eating at home as a family more often.

47%Of Meredith Women are cooking more/ doing more meal

preparation.


are cooking more from their

freezer/pantry.

Source: Meredith Data Studio. Meredith Consumer Connection Coronavirus Tracking Study – Wave 4, April 22, 2020.


are interested in food, cooking and recipe

ideas.


18-24 yrs. 25-34 yrs. 35-44 yrs. 45-54 yrs. 55-64 yrs. 65+ yrs.

Allrecipes.com April 2020 Visits by Age

2020 Incremental

2019 Base

+91% YoY

+63% YoY

+70% YoY

+87% YoY

+137%

Cooks of All Ages Are Cooking More Now

+249%



Breakfast

+144% YoY

Lunch

+80% YoY

Dinner

+83% YoY

Prioritizing Comfort & Convenience Over Complexity

April 2020 Recipe Views



PROTEINSBeef

+89% YoY

More Of Everything

VEGETABLES

DAIRY

FRUITS

Pork

+64% YoY

Chicken

+81% YoY

Eggs

+222% YoY

Dairy

+143% YoY

Milk

+70% YoY

Butter

+55% YoY

Cheese

+79% YoY

Broccoli

+380% YoY

Carrots

+233% YoY

Corn

+46% YoY

Legumes

+85% YoY

Apples

+80% YoY

Berries

+61% YoY

Lemons

+65% YoY

Bananas

+176% YoY

Demand up strongly for all types and forms of ingredients (frozen, canned, dried, fresh); with longer ‘shelf-life’ ingredients benefiting most.



Shopping Done Differently

FEWER TRIPS/

BIGGER CARTSMORE CLICKS

ARE TUESDAYS THE

NEW SUNDAY?People are stocking up

for 1-2 weeks.

Online grocery sales grew

+110% YoY in March/April.

Allrecipes’

busiest time is now

Tuesdays 4p – 9p.

Half of Meredith women are worried about their future employment and 1 in 3 are already experiencing cutbacks/layoffs. Views of

‘budget conscious recipes’ are up +2X YoY.

PENNY PINCHING?

Source: Meredith Data Studio. Adobe Digital Economy Index.


What’s Next?

Meredith Consumer Connection Coronavirus Tracking Study – Wave 4, April 22, 2020.

COVID-19 will change future behaviors…focus on home, family and self-care will continue long after the outbreak has ended. Women intend to maintain their renewed interest in home cooking, family connections, DIY home projects, and personal wellness.

80%anticipate cooking

more meals at home after COVID

outbreak has ended.

43%who have shopped

online for food anticipate continuing behavior.

42%anticipate working from home (all or some days) post

pandemic.

3 in 4anticipate being

more open to trying new brands

and products in the future.

Among Meredith Women

THANK YOUEsmee Williams, VP Predictive Trends

(+1) 206.436.7416, [email protected]

R E P O R T P R E P A R E D B Y :

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Q&A and DiscussionQuestions for our speakers: Please use the Q&A function, found in the bottom bar of the Zoom

application, to submit questions that you would like speakers to comment on. Please indicate if

your question is for a specific speaker. We will do our best to get all questions answered during the

session but will follow up afterwards if time runs out.

Poll Questions: We will be asking three poll questions of all participants to get a pulse on where

this group is at in terms of current challenges and needs. If you wish to provide additional

comments in response to a poll question, please indicate this in the Q&A box and we will call on

you (and get you unmuted).

Next steps

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Following this call, we will compile and share

• Notes from today’s session

• Relevant resources to assist you and your team as you’re navigating changes due to the

pandemic

• Additional opportunities to contribute and collaborate on issues, as discovered and

discussed during our session (i.e. smaller working groups, survey or mapping work, etc.)

All of these resources will also be shared on our private LinkedIn group.

Our next listening session will take place on Thursday, May 28 at 11:30 CDT

• Including our extended leadership network, with ~150 value chain representatives

• If you haven’t registered already, a link will be included in the follow-up communications

How you can contribute

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Provide the USFRA network with any COVID-19 resources your

organization has created. These can include:

• Talking points

• FAQs

• Social media content

• Infographics

• Media assets

You can share these resources, as well as any additional ideas, by

emailing Jennifer Johnson at [email protected].

Thank you! If you have any follow up questions, please reach out to Jennifer Johnson at

[email protected]

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Documents

Keeping the Food System Reliable · 5/6/2020 · •Animal-based agriculture facing immediate pressure due to processing plant shutdowns. Farmers and ranchers losing money and causing